Be The Boss December 2012

54

description

Be The Boss Magazine was created to inspire people to become their own boss and to inform business professionals on ways to start a business, improve a business and to grow a business. Also, this magazine is about connecting business professionals. Our live directory is a great way to grow your network, instantly! Designed and published by: Right Brain Publishing

Transcript of Be The Boss December 2012

Page 1: Be The Boss December 2012

CONTENTS

CardsAndMohr Top 5 Lessons Learned in Networking 101 6

Your Company Logo One File Format is Not Enough 10

Do you really know who you know 11i

Who else wants to create long term business connections 16

Make a Change 18

You canrsquot network without a rock solid elevator speech 20

Some networking DOrsquos and DONrsquoTS 21

Tweet UPS 24

Networking by Wanda Johnson 27

Thoughts before Coffee 28

11 Goof Proof Rules to Successful Social Networking 30i

Networking in Todayrsquos World 32

Legal Shield 34

Be The Boss Top Networkers 36

PREFERRED Business Directory 50

PUBLISHERS

Right Brain Publishing

Shelly Rice and Margie Baxley

CONTRIBUTORS

Patty FarmerRobert ChristiansenDayna OffuttNancy BecherRobert NewDanielle MohrDawn BillingsLaura WellsSherry RodenYan HughesJay NapierMarla StochMichelle KettermanMark WernerWanda JohnsonLisa Cain

CONTACT MARGIE BAXLEY FOR MORE INFORMATION

TUESDAYS AT TWO9

BUSINESS BOOKof the Month8

WOMEN WHO MEAN BUSINESS15

Chocolate Blues4

Business Book of the Month 8

Tuesdays at Two 9

Women Who Mean Business 15

Dallas Referrals Network 19

Networking for Women Fan Pages 22

Events 26

12 HOW IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

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4

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CARDSANDMOHR TOP 5 LESSONS LEARNED IN NET WORKING 101

T h i s m o nt hrsquos i s s u e i s i n

re g a rd s to n e t wo r k i n g

and just similar to David

L e t t e r m a n w e rsquo v e c r e a t e d

a L i s t I rsquod l i k e t o s h a r e t h e

CardsAndMohr Top 5 Lessons

l e a r n e d i n N e t w o r k i n g 1 0 1

Ok ay there real ly isnrsquot a c lass

but there should be You and I

both have witnessed wrecks of

people attending a networking

eventhellip here is a l ist of things

to do to increase your success

5 ndash Visit numerous groups that

spar k your interest but then

pick only a few and be loyal

Too want but tall nay l ike Many

net work ing groups wi l l a l low

y o u t o v i s i t a c o u p l e t i m e s

b e f o r e j o i n i n g Ta k e n o t i c e

o f t h e gro u p t h e l e a d e r t h e

suppor t within the group and

t h e b u s i n e s s co n d u c te d O u t

o f t h e o n e s yo u v i s i t p i c k a

few to join and remain loyal to

t h e gro u p a n d t h e m e m b e r s

You amp I both k now the person

w h o v i s i t s a l o t o f g r o u p s

but never commitshellip or t r ies

just wants their business pre -

s e n t e d i n n u m e r o u s g r o u p s

b u t d o e s nrsquo t r e c i p r o c a t e t h e

referra ls Why would I chose

to do business with someone

I d o n rsquo t k n o w o r t r u s t

4 ndash Bui ld Relat ionships Once

y o ursquo v e fo u n d a g r o u p m a k e

t ime for one - on- one appoint-

m e n t s t o g e t t o k n o w t h e

other members Keep in mind

t h a t n e t w o r k i n g i s a b o u t

b u i l d i n g t r u s t a n d r e l a t i o n -

s h i p s a n d s e e i n g h o w y o u

can help others A one -on-one

shouldnrsquot be your attempt to

sel l your produc t or ser vice i t

s hould be a chance to genu-

inely get to k now someone or

learn how you can assist them

3 ndash K n o w y o u r b u s i n e s s

B e a b l e t o s h a r e t h e d e t a i l s

of your business in your br ief

i n t r o d u c t i o n T h i s i n t r o d u c -

t ion is k nown as a ldquo60 second

c o m m e r c i a l rdquo o r ldquoe l e v a t o r

speechrdquo Be able to ar t iculate

yo u r b u s i n e s s A N D w h at yo u

a re l o o k i n g fo r i n a b u s i n e s s

re fe r r a l To o o f te n p e o p l e i n

y o u r g r o u p m i g h t a s k ldquo H o w

m a y I h e l p y o u rdquo a n d y o u

d o n rsquo t w a n t t o b e w i t h o u t

a n a n s w e r Yo u r g r o u p i s

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

6 DANIELLE MOHR

l o o k i n g t o h e l p y o u j u s t a s

you are look ing to help them

2 ndash Be a ldquo Value -Addedrdquo

Acquaintance

There is a joke that there are

ldquos i x d e g r e e s o f s e p a r a t i o nrdquo

w i t h m e I u s e d to wo n d e r i f

this was a good thing and now

I k now it rsquos a great thing When

y o u a r e k n o w n a s a s t r o n g

r e s o u r c e p e o p l e r e m e m b e r

t o t u r n t o y o u f o r s u g g e s -

t i o n s i d e a s r e c o m m e n d a -

t ions etc What can you of fer

to others Become an exper t

2 ndash Be a ldquo Value -Addedrdquo

Acquaintance

There is a joke that there are

ldquos i x d e g r e e s o f s e p a r a t i o nrdquo

w i t h m e I u s e d to wo n d e r i f

this was a good thing and now

I k now it rsquos a great thing When

y o u a r e k n o w n a s a s t r o n g

r e s o u r c e p e o p l e r e m e m b e r

t o t u r n t o y o u f o r s u g g e s -

t i o n s i d e a s r e c o m m e n d a -

t ions etc What can you of fer

to others Become an exper t

1 ndash R e m e m b e r S u c c e s s i s i n

the Fol low-Up

Yo u n e e d a t o o l o r p l a n t o

quick ly and eff ic iently fol low-

up with contacts you met at the

event and fol low-up on refer-

r a l s y o u a r e g i v e n R e s p e c t

that your ac t ions are a ref lec-

t i o n o f yo u r b u s i n e s s t o t h e

new contac t and to the refer-

r a l R e m e m b e r t h i s a n d yo u r

referrals wil l grow I f you donrsquot

h a v e a t o o l p l e a s e c o n n e c t

w i t h u s o u t s i d e o f t h i s i s s u e

for a fantast ic tool that many

o f o u r b u s i n e s s t o b u s i n e s s

c o n n e c t i o n s u s e w i t h g r e a t

s u cce s s a n d u n m a t c h e d R O I

Remember ef fec t ive business net work ing is connec t ing indiv iduals who through trust and re lat ionship bui lding become walk ing ta lk ing adver t isements for one another On that note how may I help your business this quar ter

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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Click To Read A Sample Chapter

Buy This Book Now

Meet The AuthorsCalled the ldquoFather of Modern Neworkingldquo by CNN Dr Ivan Misner is the Founder amp Chairman of BNI the worldrsquos largest business networking organization BNI was founded in 1985 The organization has over 6200 chapters throughout every populated continent of the world Last year alone BNI generated 69 million referrals resulting in $31 billion dollars worth of business for its members

Join Dr Misnerrsquos Facebook Fan Page

Hazel Walkerrsquos passion for lifelong learning personal growth and relationship-building has been invaluable in her evolution to serial entrepreneur seasoned author and dynamic speaker

Join Ms Walkerrsquos Facebook Fan Page

Frank De Raffele incorporated his first business at the age of 18 while attending college at Syracuse University and an has been an entrepreneur ever since He calls himself ldquounemployablerdquo and has started grown and sold several companies Frank has learned the right things to do in business through his experience of doing many things wrong His ability to understand his mistakes learn from them and implement his corrections has been a key to his success This along with his inspirational communication style is what allowed him to found his Consulting and Training firm and become one of the most sought after speakers in the USA Europe and Asia Join Mr De Raffelersquos Facebook Fan Page

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

8 BUSINESS BOOK OF THE MONTH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

9

Every Tuesday2pm Central

wwwFacebookcomTuesdaysat2

Join now wersquoll send you a reminder on Tuesday Morning

Your hostshellipShelly Rice wwwShellyRicecom ampPatty Farmer wwwPattyFarmercom

A large par t of net work ing is having a recognizable brand Prepar ing for such a conven-

t ion involves more than having enough business cards and brochures to hand out with

your company rsquos logo which ser ves as your company rsquos face I n the M ayJune issue of Be

the Boss Magazine we discussed having a mult i func t ional brand ident i t y ( logo) regard-

ing landscape and por tra i t layouts Now we are focusing on the necessar y f i le formats

to request when having a logo created S ome people mistakenly bel ieve that a JPG (a lso

k nown as JPEG) image is suf f ic ient for their businessrsquo needs For the entrepreneur i t

may be in the company rsquos best interest to have i t del ivered in several other f i le formats

P lanning for the mult iple uses of the logo wi l l save t ime and money

The brand ident i t y wi l l most l ikely be used for more than a 3 5rdquo x 2rdquo business card As a

vendor at net work ing events i t may be ideal to display a large company banner to attrac t

consumers Given the vast d i f ference of the logo dimensions needed for each use i t

would be logical to have the or iginal computer ar t work avai lable in vec tor format Vec tor

f i les are usual ly created with Adobe I l lustrator sof t ware saved in PDF or EPS format

When saved proper ly vec tor f i les are eas i ly edited and scalable whi le preser ving image

qual i t y

Chocolate and Shopping Show net workers and encounters at the Chamber of Commerce

Schmooza Palooza may search for your business on the web v ia computer or cel l phone

Be sure there is a logo vers ion that may be used in var ious instances for monitorscreen

v iewing Two f i le t ypes used on web pages are PNG and JPG The char t below detai ls a

few common f i le t ypes and how each are most of ten used

YOUR COMPANY LOGOONE FILE FOMAT IS NOT ENOUGH

Have a graphic design quest ion Send an emai l to Dayna bossdayofdesigningcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

10 DAYNA OFFUT T

FacebookcomReferralMachine

Between Facebook Linkedin Google+ Twitter and the in person networking groupsevents that you participate in chances are you are connected with hundreds if not thousands of people but how well do you really know them

Most of us spend a lot of time energy and money networking but how much time to you devote to truly getting to know your connections Do you know details about their businesses Do you know what their needs are Do you know who their ideal referral is Have you visited their websites Have you had any one-on-one time with them If you call them will they even know who you are

The more you know about your connections the better source of information and referrals you can be to them The more you help others the more they will want to help you Ask yourself do you really know who you know If not take a little time and learn about your connections This is the key to building a strong solid network that you can count on

FacebookcomReferralMachine

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

11

Women smal l business professionals understand that they must gain exposure Marketing can

make or break a business S o how impor tant i s business net work ing I t i s one of the most

impor tant market ing investments that a profess ional woman can make

I t is exactly for this reason Dawn L Bi l l ings CEO amp Founder of The Hear t Link Networkreg created

a new way for women to power ful ly and inexpensively sat is fy both their network ing and mar-

ket ing needs Dawn and her team Laura Wel ls Pres ident Sherr y Roden market ing and socia l

media exper t and Yan Hughes creative director have dedicated themselves to unit ing women

in communit ies around the wor ld onl ine and off

Th e H e a r t L i n k N e t wo r k reg i s a d y n a m i c h i g h to u c h m a r k e t i n g a n d n e t wo r k i n g to o l s p e c i f i -

ca l ly des igned for women Dawnrsquos background in psychology personal i t y and neurophysiol -

ogy enabled her to create a net work ing model that women can re late deeply too and enables

women to bond share and encourage one another toward success Dawn even developed a

way to incorporate professional women who have tradit ionally been excluded from network ing

exper iences l ike nurses teachers mothers cancer sur vivors and many others Dawn bel ieves

that net work ing for profess ional women should include ALL profess ional women

I n 2008 Oprah Magazine and The White House Projec t se lec ted Dawn as one of 80 emerging

women leaders in the nat ion The Cobb Count y Y WCA also selec ted Dawn as one of 15 Women

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

12 How IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

of Achievement Dawn said The Hear t L ink Networkreg was born out of her long standing love

for women and a rea l izat ion that women needed an oppor tunit y to showcase who they

were and what they were pass ionate about in an environment that was int imate informal

and inspir ing to encourage them to share not only their produc ts and ser v ices with one

another but more impor tant ly their hear ts

Because of the HEAR T at the center of th is organizat ion The Hear t L ink Net workreg is one of

the fastest growing net work ing organizat ions in the nat ion opening over 220 locat ions

in the US Canada Austra l ia and the UK where women can share care create last ing re la-

t ionships and grow their businesses

So what are some of the most valuable net work ing pr inciples to remember Dawn shares

a few that she bel ieves are at the lsquohear t rsquo of net work ing success

bull The race to hand out business cards in not a race wor th winning Net work ing is about

bui ld ing mutual ly benef ic ia l re lat ionships

bull Paying dues does not buy you a net work Becoming a member of a net work ing organi-

zat ion is just the beginning of the wonder ful t reasure hunt ahead

bull You are not just se l l ing your produc ts or ser v ices you are se l l ing YOU so be the best

you can be Look sharp th ink sharp and be the k ind of person you would want to do

business with

bull To benefit f rom your network ing t ime and effor ts be of benef it to those with whom you

are net work ing Reciprocit y is a cr i t ica l component of successful net work ing

bull Net work ing is not s imply showing up I t i s about ac t ively involv ing yoursel f in the l ives

and cares of others I f you plan on s imply showing up stay home

bull Net work ing is a t reasure hunt I f you were walk ing on a beach you wouldnrsquot p ick up

ever y shel l Find just the r ight f i t Look for t reasures and your net work ing exper iences

wi l l become r ich and rewarding

bull Be upfront and honest Net work with integr i t y Leave myster y and manipulat ion at the

door Say what you mean and mean what you say I ntegr i t y is the foundat ion of a l l suc-

cessful re lat ionships

Remember developing trust ing re lat ionships takes t ime mdashusual ly s ix to e ight encounters

to star t and then a l i fet ime to maintain Be pat ient but most of a l l be consistent

How impor tant is net work ing for profess ional women I t can be the di f ference bet ween

success and fa i lure To f ind a local Hear t L ink Net work chapter meet ing in your area or to

lead a chapter v is i t w w wthehear t l ink net work com

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15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

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25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 2: Be The Boss December 2012

TUESDAYS AT TWO9

BUSINESS BOOKof the Month8

WOMEN WHO MEAN BUSINESS15

Chocolate Blues4

Business Book of the Month 8

Tuesdays at Two 9

Women Who Mean Business 15

Dallas Referrals Network 19

Networking for Women Fan Pages 22

Events 26

12 HOW IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

4

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

5

CARDSANDMOHR TOP 5 LESSONS LEARNED IN NET WORKING 101

T h i s m o nt hrsquos i s s u e i s i n

re g a rd s to n e t wo r k i n g

and just similar to David

L e t t e r m a n w e rsquo v e c r e a t e d

a L i s t I rsquod l i k e t o s h a r e t h e

CardsAndMohr Top 5 Lessons

l e a r n e d i n N e t w o r k i n g 1 0 1

Ok ay there real ly isnrsquot a c lass

but there should be You and I

both have witnessed wrecks of

people attending a networking

eventhellip here is a l ist of things

to do to increase your success

5 ndash Visit numerous groups that

spar k your interest but then

pick only a few and be loyal

Too want but tall nay l ike Many

net work ing groups wi l l a l low

y o u t o v i s i t a c o u p l e t i m e s

b e f o r e j o i n i n g Ta k e n o t i c e

o f t h e gro u p t h e l e a d e r t h e

suppor t within the group and

t h e b u s i n e s s co n d u c te d O u t

o f t h e o n e s yo u v i s i t p i c k a

few to join and remain loyal to

t h e gro u p a n d t h e m e m b e r s

You amp I both k now the person

w h o v i s i t s a l o t o f g r o u p s

but never commitshellip or t r ies

just wants their business pre -

s e n t e d i n n u m e r o u s g r o u p s

b u t d o e s nrsquo t r e c i p r o c a t e t h e

referra ls Why would I chose

to do business with someone

I d o n rsquo t k n o w o r t r u s t

4 ndash Bui ld Relat ionships Once

y o ursquo v e fo u n d a g r o u p m a k e

t ime for one - on- one appoint-

m e n t s t o g e t t o k n o w t h e

other members Keep in mind

t h a t n e t w o r k i n g i s a b o u t

b u i l d i n g t r u s t a n d r e l a t i o n -

s h i p s a n d s e e i n g h o w y o u

can help others A one -on-one

shouldnrsquot be your attempt to

sel l your produc t or ser vice i t

s hould be a chance to genu-

inely get to k now someone or

learn how you can assist them

3 ndash K n o w y o u r b u s i n e s s

B e a b l e t o s h a r e t h e d e t a i l s

of your business in your br ief

i n t r o d u c t i o n T h i s i n t r o d u c -

t ion is k nown as a ldquo60 second

c o m m e r c i a l rdquo o r ldquoe l e v a t o r

speechrdquo Be able to ar t iculate

yo u r b u s i n e s s A N D w h at yo u

a re l o o k i n g fo r i n a b u s i n e s s

re fe r r a l To o o f te n p e o p l e i n

y o u r g r o u p m i g h t a s k ldquo H o w

m a y I h e l p y o u rdquo a n d y o u

d o n rsquo t w a n t t o b e w i t h o u t

a n a n s w e r Yo u r g r o u p i s

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

6 DANIELLE MOHR

l o o k i n g t o h e l p y o u j u s t a s

you are look ing to help them

2 ndash Be a ldquo Value -Addedrdquo

Acquaintance

There is a joke that there are

ldquos i x d e g r e e s o f s e p a r a t i o nrdquo

w i t h m e I u s e d to wo n d e r i f

this was a good thing and now

I k now it rsquos a great thing When

y o u a r e k n o w n a s a s t r o n g

r e s o u r c e p e o p l e r e m e m b e r

t o t u r n t o y o u f o r s u g g e s -

t i o n s i d e a s r e c o m m e n d a -

t ions etc What can you of fer

to others Become an exper t

2 ndash Be a ldquo Value -Addedrdquo

Acquaintance

There is a joke that there are

ldquos i x d e g r e e s o f s e p a r a t i o nrdquo

w i t h m e I u s e d to wo n d e r i f

this was a good thing and now

I k now it rsquos a great thing When

y o u a r e k n o w n a s a s t r o n g

r e s o u r c e p e o p l e r e m e m b e r

t o t u r n t o y o u f o r s u g g e s -

t i o n s i d e a s r e c o m m e n d a -

t ions etc What can you of fer

to others Become an exper t

1 ndash R e m e m b e r S u c c e s s i s i n

the Fol low-Up

Yo u n e e d a t o o l o r p l a n t o

quick ly and eff ic iently fol low-

up with contacts you met at the

event and fol low-up on refer-

r a l s y o u a r e g i v e n R e s p e c t

that your ac t ions are a ref lec-

t i o n o f yo u r b u s i n e s s t o t h e

new contac t and to the refer-

r a l R e m e m b e r t h i s a n d yo u r

referrals wil l grow I f you donrsquot

h a v e a t o o l p l e a s e c o n n e c t

w i t h u s o u t s i d e o f t h i s i s s u e

for a fantast ic tool that many

o f o u r b u s i n e s s t o b u s i n e s s

c o n n e c t i o n s u s e w i t h g r e a t

s u cce s s a n d u n m a t c h e d R O I

Remember ef fec t ive business net work ing is connec t ing indiv iduals who through trust and re lat ionship bui lding become walk ing ta lk ing adver t isements for one another On that note how may I help your business this quar ter

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

7

Click To Read A Sample Chapter

Buy This Book Now

Meet The AuthorsCalled the ldquoFather of Modern Neworkingldquo by CNN Dr Ivan Misner is the Founder amp Chairman of BNI the worldrsquos largest business networking organization BNI was founded in 1985 The organization has over 6200 chapters throughout every populated continent of the world Last year alone BNI generated 69 million referrals resulting in $31 billion dollars worth of business for its members

Join Dr Misnerrsquos Facebook Fan Page

Hazel Walkerrsquos passion for lifelong learning personal growth and relationship-building has been invaluable in her evolution to serial entrepreneur seasoned author and dynamic speaker

Join Ms Walkerrsquos Facebook Fan Page

Frank De Raffele incorporated his first business at the age of 18 while attending college at Syracuse University and an has been an entrepreneur ever since He calls himself ldquounemployablerdquo and has started grown and sold several companies Frank has learned the right things to do in business through his experience of doing many things wrong His ability to understand his mistakes learn from them and implement his corrections has been a key to his success This along with his inspirational communication style is what allowed him to found his Consulting and Training firm and become one of the most sought after speakers in the USA Europe and Asia Join Mr De Raffelersquos Facebook Fan Page

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

8 BUSINESS BOOK OF THE MONTH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

9

Every Tuesday2pm Central

wwwFacebookcomTuesdaysat2

Join now wersquoll send you a reminder on Tuesday Morning

Your hostshellipShelly Rice wwwShellyRicecom ampPatty Farmer wwwPattyFarmercom

A large par t of net work ing is having a recognizable brand Prepar ing for such a conven-

t ion involves more than having enough business cards and brochures to hand out with

your company rsquos logo which ser ves as your company rsquos face I n the M ayJune issue of Be

the Boss Magazine we discussed having a mult i func t ional brand ident i t y ( logo) regard-

ing landscape and por tra i t layouts Now we are focusing on the necessar y f i le formats

to request when having a logo created S ome people mistakenly bel ieve that a JPG (a lso

k nown as JPEG) image is suf f ic ient for their businessrsquo needs For the entrepreneur i t

may be in the company rsquos best interest to have i t del ivered in several other f i le formats

P lanning for the mult iple uses of the logo wi l l save t ime and money

The brand ident i t y wi l l most l ikely be used for more than a 3 5rdquo x 2rdquo business card As a

vendor at net work ing events i t may be ideal to display a large company banner to attrac t

consumers Given the vast d i f ference of the logo dimensions needed for each use i t

would be logical to have the or iginal computer ar t work avai lable in vec tor format Vec tor

f i les are usual ly created with Adobe I l lustrator sof t ware saved in PDF or EPS format

When saved proper ly vec tor f i les are eas i ly edited and scalable whi le preser ving image

qual i t y

Chocolate and Shopping Show net workers and encounters at the Chamber of Commerce

Schmooza Palooza may search for your business on the web v ia computer or cel l phone

Be sure there is a logo vers ion that may be used in var ious instances for monitorscreen

v iewing Two f i le t ypes used on web pages are PNG and JPG The char t below detai ls a

few common f i le t ypes and how each are most of ten used

YOUR COMPANY LOGOONE FILE FOMAT IS NOT ENOUGH

Have a graphic design quest ion Send an emai l to Dayna bossdayofdesigningcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

10 DAYNA OFFUT T

FacebookcomReferralMachine

Between Facebook Linkedin Google+ Twitter and the in person networking groupsevents that you participate in chances are you are connected with hundreds if not thousands of people but how well do you really know them

Most of us spend a lot of time energy and money networking but how much time to you devote to truly getting to know your connections Do you know details about their businesses Do you know what their needs are Do you know who their ideal referral is Have you visited their websites Have you had any one-on-one time with them If you call them will they even know who you are

The more you know about your connections the better source of information and referrals you can be to them The more you help others the more they will want to help you Ask yourself do you really know who you know If not take a little time and learn about your connections This is the key to building a strong solid network that you can count on

FacebookcomReferralMachine

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

11

Women smal l business professionals understand that they must gain exposure Marketing can

make or break a business S o how impor tant i s business net work ing I t i s one of the most

impor tant market ing investments that a profess ional woman can make

I t is exactly for this reason Dawn L Bi l l ings CEO amp Founder of The Hear t Link Networkreg created

a new way for women to power ful ly and inexpensively sat is fy both their network ing and mar-

ket ing needs Dawn and her team Laura Wel ls Pres ident Sherr y Roden market ing and socia l

media exper t and Yan Hughes creative director have dedicated themselves to unit ing women

in communit ies around the wor ld onl ine and off

Th e H e a r t L i n k N e t wo r k reg i s a d y n a m i c h i g h to u c h m a r k e t i n g a n d n e t wo r k i n g to o l s p e c i f i -

ca l ly des igned for women Dawnrsquos background in psychology personal i t y and neurophysiol -

ogy enabled her to create a net work ing model that women can re late deeply too and enables

women to bond share and encourage one another toward success Dawn even developed a

way to incorporate professional women who have tradit ionally been excluded from network ing

exper iences l ike nurses teachers mothers cancer sur vivors and many others Dawn bel ieves

that net work ing for profess ional women should include ALL profess ional women

I n 2008 Oprah Magazine and The White House Projec t se lec ted Dawn as one of 80 emerging

women leaders in the nat ion The Cobb Count y Y WCA also selec ted Dawn as one of 15 Women

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

12 How IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

of Achievement Dawn said The Hear t L ink Networkreg was born out of her long standing love

for women and a rea l izat ion that women needed an oppor tunit y to showcase who they

were and what they were pass ionate about in an environment that was int imate informal

and inspir ing to encourage them to share not only their produc ts and ser v ices with one

another but more impor tant ly their hear ts

Because of the HEAR T at the center of th is organizat ion The Hear t L ink Net workreg is one of

the fastest growing net work ing organizat ions in the nat ion opening over 220 locat ions

in the US Canada Austra l ia and the UK where women can share care create last ing re la-

t ionships and grow their businesses

So what are some of the most valuable net work ing pr inciples to remember Dawn shares

a few that she bel ieves are at the lsquohear t rsquo of net work ing success

bull The race to hand out business cards in not a race wor th winning Net work ing is about

bui ld ing mutual ly benef ic ia l re lat ionships

bull Paying dues does not buy you a net work Becoming a member of a net work ing organi-

zat ion is just the beginning of the wonder ful t reasure hunt ahead

bull You are not just se l l ing your produc ts or ser v ices you are se l l ing YOU so be the best

you can be Look sharp th ink sharp and be the k ind of person you would want to do

business with

bull To benefit f rom your network ing t ime and effor ts be of benef it to those with whom you

are net work ing Reciprocit y is a cr i t ica l component of successful net work ing

bull Net work ing is not s imply showing up I t i s about ac t ively involv ing yoursel f in the l ives

and cares of others I f you plan on s imply showing up stay home

bull Net work ing is a t reasure hunt I f you were walk ing on a beach you wouldnrsquot p ick up

ever y shel l Find just the r ight f i t Look for t reasures and your net work ing exper iences

wi l l become r ich and rewarding

bull Be upfront and honest Net work with integr i t y Leave myster y and manipulat ion at the

door Say what you mean and mean what you say I ntegr i t y is the foundat ion of a l l suc-

cessful re lat ionships

Remember developing trust ing re lat ionships takes t ime mdashusual ly s ix to e ight encounters

to star t and then a l i fet ime to maintain Be pat ient but most of a l l be consistent

How impor tant is net work ing for profess ional women I t can be the di f ference bet ween

success and fa i lure To f ind a local Hear t L ink Net work chapter meet ing in your area or to

lead a chapter v is i t w w wthehear t l ink net work com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

13

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

14

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

21

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 3: Be The Boss December 2012

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

4

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

5

CARDSANDMOHR TOP 5 LESSONS LEARNED IN NET WORKING 101

T h i s m o nt hrsquos i s s u e i s i n

re g a rd s to n e t wo r k i n g

and just similar to David

L e t t e r m a n w e rsquo v e c r e a t e d

a L i s t I rsquod l i k e t o s h a r e t h e

CardsAndMohr Top 5 Lessons

l e a r n e d i n N e t w o r k i n g 1 0 1

Ok ay there real ly isnrsquot a c lass

but there should be You and I

both have witnessed wrecks of

people attending a networking

eventhellip here is a l ist of things

to do to increase your success

5 ndash Visit numerous groups that

spar k your interest but then

pick only a few and be loyal

Too want but tall nay l ike Many

net work ing groups wi l l a l low

y o u t o v i s i t a c o u p l e t i m e s

b e f o r e j o i n i n g Ta k e n o t i c e

o f t h e gro u p t h e l e a d e r t h e

suppor t within the group and

t h e b u s i n e s s co n d u c te d O u t

o f t h e o n e s yo u v i s i t p i c k a

few to join and remain loyal to

t h e gro u p a n d t h e m e m b e r s

You amp I both k now the person

w h o v i s i t s a l o t o f g r o u p s

but never commitshellip or t r ies

just wants their business pre -

s e n t e d i n n u m e r o u s g r o u p s

b u t d o e s nrsquo t r e c i p r o c a t e t h e

referra ls Why would I chose

to do business with someone

I d o n rsquo t k n o w o r t r u s t

4 ndash Bui ld Relat ionships Once

y o ursquo v e fo u n d a g r o u p m a k e

t ime for one - on- one appoint-

m e n t s t o g e t t o k n o w t h e

other members Keep in mind

t h a t n e t w o r k i n g i s a b o u t

b u i l d i n g t r u s t a n d r e l a t i o n -

s h i p s a n d s e e i n g h o w y o u

can help others A one -on-one

shouldnrsquot be your attempt to

sel l your produc t or ser vice i t

s hould be a chance to genu-

inely get to k now someone or

learn how you can assist them

3 ndash K n o w y o u r b u s i n e s s

B e a b l e t o s h a r e t h e d e t a i l s

of your business in your br ief

i n t r o d u c t i o n T h i s i n t r o d u c -

t ion is k nown as a ldquo60 second

c o m m e r c i a l rdquo o r ldquoe l e v a t o r

speechrdquo Be able to ar t iculate

yo u r b u s i n e s s A N D w h at yo u

a re l o o k i n g fo r i n a b u s i n e s s

re fe r r a l To o o f te n p e o p l e i n

y o u r g r o u p m i g h t a s k ldquo H o w

m a y I h e l p y o u rdquo a n d y o u

d o n rsquo t w a n t t o b e w i t h o u t

a n a n s w e r Yo u r g r o u p i s

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

6 DANIELLE MOHR

l o o k i n g t o h e l p y o u j u s t a s

you are look ing to help them

2 ndash Be a ldquo Value -Addedrdquo

Acquaintance

There is a joke that there are

ldquos i x d e g r e e s o f s e p a r a t i o nrdquo

w i t h m e I u s e d to wo n d e r i f

this was a good thing and now

I k now it rsquos a great thing When

y o u a r e k n o w n a s a s t r o n g

r e s o u r c e p e o p l e r e m e m b e r

t o t u r n t o y o u f o r s u g g e s -

t i o n s i d e a s r e c o m m e n d a -

t ions etc What can you of fer

to others Become an exper t

2 ndash Be a ldquo Value -Addedrdquo

Acquaintance

There is a joke that there are

ldquos i x d e g r e e s o f s e p a r a t i o nrdquo

w i t h m e I u s e d to wo n d e r i f

this was a good thing and now

I k now it rsquos a great thing When

y o u a r e k n o w n a s a s t r o n g

r e s o u r c e p e o p l e r e m e m b e r

t o t u r n t o y o u f o r s u g g e s -

t i o n s i d e a s r e c o m m e n d a -

t ions etc What can you of fer

to others Become an exper t

1 ndash R e m e m b e r S u c c e s s i s i n

the Fol low-Up

Yo u n e e d a t o o l o r p l a n t o

quick ly and eff ic iently fol low-

up with contacts you met at the

event and fol low-up on refer-

r a l s y o u a r e g i v e n R e s p e c t

that your ac t ions are a ref lec-

t i o n o f yo u r b u s i n e s s t o t h e

new contac t and to the refer-

r a l R e m e m b e r t h i s a n d yo u r

referrals wil l grow I f you donrsquot

h a v e a t o o l p l e a s e c o n n e c t

w i t h u s o u t s i d e o f t h i s i s s u e

for a fantast ic tool that many

o f o u r b u s i n e s s t o b u s i n e s s

c o n n e c t i o n s u s e w i t h g r e a t

s u cce s s a n d u n m a t c h e d R O I

Remember ef fec t ive business net work ing is connec t ing indiv iduals who through trust and re lat ionship bui lding become walk ing ta lk ing adver t isements for one another On that note how may I help your business this quar ter

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

7

Click To Read A Sample Chapter

Buy This Book Now

Meet The AuthorsCalled the ldquoFather of Modern Neworkingldquo by CNN Dr Ivan Misner is the Founder amp Chairman of BNI the worldrsquos largest business networking organization BNI was founded in 1985 The organization has over 6200 chapters throughout every populated continent of the world Last year alone BNI generated 69 million referrals resulting in $31 billion dollars worth of business for its members

Join Dr Misnerrsquos Facebook Fan Page

Hazel Walkerrsquos passion for lifelong learning personal growth and relationship-building has been invaluable in her evolution to serial entrepreneur seasoned author and dynamic speaker

Join Ms Walkerrsquos Facebook Fan Page

Frank De Raffele incorporated his first business at the age of 18 while attending college at Syracuse University and an has been an entrepreneur ever since He calls himself ldquounemployablerdquo and has started grown and sold several companies Frank has learned the right things to do in business through his experience of doing many things wrong His ability to understand his mistakes learn from them and implement his corrections has been a key to his success This along with his inspirational communication style is what allowed him to found his Consulting and Training firm and become one of the most sought after speakers in the USA Europe and Asia Join Mr De Raffelersquos Facebook Fan Page

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

8 BUSINESS BOOK OF THE MONTH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

9

Every Tuesday2pm Central

wwwFacebookcomTuesdaysat2

Join now wersquoll send you a reminder on Tuesday Morning

Your hostshellipShelly Rice wwwShellyRicecom ampPatty Farmer wwwPattyFarmercom

A large par t of net work ing is having a recognizable brand Prepar ing for such a conven-

t ion involves more than having enough business cards and brochures to hand out with

your company rsquos logo which ser ves as your company rsquos face I n the M ayJune issue of Be

the Boss Magazine we discussed having a mult i func t ional brand ident i t y ( logo) regard-

ing landscape and por tra i t layouts Now we are focusing on the necessar y f i le formats

to request when having a logo created S ome people mistakenly bel ieve that a JPG (a lso

k nown as JPEG) image is suf f ic ient for their businessrsquo needs For the entrepreneur i t

may be in the company rsquos best interest to have i t del ivered in several other f i le formats

P lanning for the mult iple uses of the logo wi l l save t ime and money

The brand ident i t y wi l l most l ikely be used for more than a 3 5rdquo x 2rdquo business card As a

vendor at net work ing events i t may be ideal to display a large company banner to attrac t

consumers Given the vast d i f ference of the logo dimensions needed for each use i t

would be logical to have the or iginal computer ar t work avai lable in vec tor format Vec tor

f i les are usual ly created with Adobe I l lustrator sof t ware saved in PDF or EPS format

When saved proper ly vec tor f i les are eas i ly edited and scalable whi le preser ving image

qual i t y

Chocolate and Shopping Show net workers and encounters at the Chamber of Commerce

Schmooza Palooza may search for your business on the web v ia computer or cel l phone

Be sure there is a logo vers ion that may be used in var ious instances for monitorscreen

v iewing Two f i le t ypes used on web pages are PNG and JPG The char t below detai ls a

few common f i le t ypes and how each are most of ten used

YOUR COMPANY LOGOONE FILE FOMAT IS NOT ENOUGH

Have a graphic design quest ion Send an emai l to Dayna bossdayofdesigningcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

10 DAYNA OFFUT T

FacebookcomReferralMachine

Between Facebook Linkedin Google+ Twitter and the in person networking groupsevents that you participate in chances are you are connected with hundreds if not thousands of people but how well do you really know them

Most of us spend a lot of time energy and money networking but how much time to you devote to truly getting to know your connections Do you know details about their businesses Do you know what their needs are Do you know who their ideal referral is Have you visited their websites Have you had any one-on-one time with them If you call them will they even know who you are

The more you know about your connections the better source of information and referrals you can be to them The more you help others the more they will want to help you Ask yourself do you really know who you know If not take a little time and learn about your connections This is the key to building a strong solid network that you can count on

FacebookcomReferralMachine

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

11

Women smal l business professionals understand that they must gain exposure Marketing can

make or break a business S o how impor tant i s business net work ing I t i s one of the most

impor tant market ing investments that a profess ional woman can make

I t is exactly for this reason Dawn L Bi l l ings CEO amp Founder of The Hear t Link Networkreg created

a new way for women to power ful ly and inexpensively sat is fy both their network ing and mar-

ket ing needs Dawn and her team Laura Wel ls Pres ident Sherr y Roden market ing and socia l

media exper t and Yan Hughes creative director have dedicated themselves to unit ing women

in communit ies around the wor ld onl ine and off

Th e H e a r t L i n k N e t wo r k reg i s a d y n a m i c h i g h to u c h m a r k e t i n g a n d n e t wo r k i n g to o l s p e c i f i -

ca l ly des igned for women Dawnrsquos background in psychology personal i t y and neurophysiol -

ogy enabled her to create a net work ing model that women can re late deeply too and enables

women to bond share and encourage one another toward success Dawn even developed a

way to incorporate professional women who have tradit ionally been excluded from network ing

exper iences l ike nurses teachers mothers cancer sur vivors and many others Dawn bel ieves

that net work ing for profess ional women should include ALL profess ional women

I n 2008 Oprah Magazine and The White House Projec t se lec ted Dawn as one of 80 emerging

women leaders in the nat ion The Cobb Count y Y WCA also selec ted Dawn as one of 15 Women

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

12 How IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

of Achievement Dawn said The Hear t L ink Networkreg was born out of her long standing love

for women and a rea l izat ion that women needed an oppor tunit y to showcase who they

were and what they were pass ionate about in an environment that was int imate informal

and inspir ing to encourage them to share not only their produc ts and ser v ices with one

another but more impor tant ly their hear ts

Because of the HEAR T at the center of th is organizat ion The Hear t L ink Net workreg is one of

the fastest growing net work ing organizat ions in the nat ion opening over 220 locat ions

in the US Canada Austra l ia and the UK where women can share care create last ing re la-

t ionships and grow their businesses

So what are some of the most valuable net work ing pr inciples to remember Dawn shares

a few that she bel ieves are at the lsquohear t rsquo of net work ing success

bull The race to hand out business cards in not a race wor th winning Net work ing is about

bui ld ing mutual ly benef ic ia l re lat ionships

bull Paying dues does not buy you a net work Becoming a member of a net work ing organi-

zat ion is just the beginning of the wonder ful t reasure hunt ahead

bull You are not just se l l ing your produc ts or ser v ices you are se l l ing YOU so be the best

you can be Look sharp th ink sharp and be the k ind of person you would want to do

business with

bull To benefit f rom your network ing t ime and effor ts be of benef it to those with whom you

are net work ing Reciprocit y is a cr i t ica l component of successful net work ing

bull Net work ing is not s imply showing up I t i s about ac t ively involv ing yoursel f in the l ives

and cares of others I f you plan on s imply showing up stay home

bull Net work ing is a t reasure hunt I f you were walk ing on a beach you wouldnrsquot p ick up

ever y shel l Find just the r ight f i t Look for t reasures and your net work ing exper iences

wi l l become r ich and rewarding

bull Be upfront and honest Net work with integr i t y Leave myster y and manipulat ion at the

door Say what you mean and mean what you say I ntegr i t y is the foundat ion of a l l suc-

cessful re lat ionships

Remember developing trust ing re lat ionships takes t ime mdashusual ly s ix to e ight encounters

to star t and then a l i fet ime to maintain Be pat ient but most of a l l be consistent

How impor tant is net work ing for profess ional women I t can be the di f ference bet ween

success and fa i lure To f ind a local Hear t L ink Net work chapter meet ing in your area or to

lead a chapter v is i t w w wthehear t l ink net work com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

13

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

21

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 4: Be The Boss December 2012

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

5

CARDSANDMOHR TOP 5 LESSONS LEARNED IN NET WORKING 101

T h i s m o nt hrsquos i s s u e i s i n

re g a rd s to n e t wo r k i n g

and just similar to David

L e t t e r m a n w e rsquo v e c r e a t e d

a L i s t I rsquod l i k e t o s h a r e t h e

CardsAndMohr Top 5 Lessons

l e a r n e d i n N e t w o r k i n g 1 0 1

Ok ay there real ly isnrsquot a c lass

but there should be You and I

both have witnessed wrecks of

people attending a networking

eventhellip here is a l ist of things

to do to increase your success

5 ndash Visit numerous groups that

spar k your interest but then

pick only a few and be loyal

Too want but tall nay l ike Many

net work ing groups wi l l a l low

y o u t o v i s i t a c o u p l e t i m e s

b e f o r e j o i n i n g Ta k e n o t i c e

o f t h e gro u p t h e l e a d e r t h e

suppor t within the group and

t h e b u s i n e s s co n d u c te d O u t

o f t h e o n e s yo u v i s i t p i c k a

few to join and remain loyal to

t h e gro u p a n d t h e m e m b e r s

You amp I both k now the person

w h o v i s i t s a l o t o f g r o u p s

but never commitshellip or t r ies

just wants their business pre -

s e n t e d i n n u m e r o u s g r o u p s

b u t d o e s nrsquo t r e c i p r o c a t e t h e

referra ls Why would I chose

to do business with someone

I d o n rsquo t k n o w o r t r u s t

4 ndash Bui ld Relat ionships Once

y o ursquo v e fo u n d a g r o u p m a k e

t ime for one - on- one appoint-

m e n t s t o g e t t o k n o w t h e

other members Keep in mind

t h a t n e t w o r k i n g i s a b o u t

b u i l d i n g t r u s t a n d r e l a t i o n -

s h i p s a n d s e e i n g h o w y o u

can help others A one -on-one

shouldnrsquot be your attempt to

sel l your produc t or ser vice i t

s hould be a chance to genu-

inely get to k now someone or

learn how you can assist them

3 ndash K n o w y o u r b u s i n e s s

B e a b l e t o s h a r e t h e d e t a i l s

of your business in your br ief

i n t r o d u c t i o n T h i s i n t r o d u c -

t ion is k nown as a ldquo60 second

c o m m e r c i a l rdquo o r ldquoe l e v a t o r

speechrdquo Be able to ar t iculate

yo u r b u s i n e s s A N D w h at yo u

a re l o o k i n g fo r i n a b u s i n e s s

re fe r r a l To o o f te n p e o p l e i n

y o u r g r o u p m i g h t a s k ldquo H o w

m a y I h e l p y o u rdquo a n d y o u

d o n rsquo t w a n t t o b e w i t h o u t

a n a n s w e r Yo u r g r o u p i s

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

6 DANIELLE MOHR

l o o k i n g t o h e l p y o u j u s t a s

you are look ing to help them

2 ndash Be a ldquo Value -Addedrdquo

Acquaintance

There is a joke that there are

ldquos i x d e g r e e s o f s e p a r a t i o nrdquo

w i t h m e I u s e d to wo n d e r i f

this was a good thing and now

I k now it rsquos a great thing When

y o u a r e k n o w n a s a s t r o n g

r e s o u r c e p e o p l e r e m e m b e r

t o t u r n t o y o u f o r s u g g e s -

t i o n s i d e a s r e c o m m e n d a -

t ions etc What can you of fer

to others Become an exper t

2 ndash Be a ldquo Value -Addedrdquo

Acquaintance

There is a joke that there are

ldquos i x d e g r e e s o f s e p a r a t i o nrdquo

w i t h m e I u s e d to wo n d e r i f

this was a good thing and now

I k now it rsquos a great thing When

y o u a r e k n o w n a s a s t r o n g

r e s o u r c e p e o p l e r e m e m b e r

t o t u r n t o y o u f o r s u g g e s -

t i o n s i d e a s r e c o m m e n d a -

t ions etc What can you of fer

to others Become an exper t

1 ndash R e m e m b e r S u c c e s s i s i n

the Fol low-Up

Yo u n e e d a t o o l o r p l a n t o

quick ly and eff ic iently fol low-

up with contacts you met at the

event and fol low-up on refer-

r a l s y o u a r e g i v e n R e s p e c t

that your ac t ions are a ref lec-

t i o n o f yo u r b u s i n e s s t o t h e

new contac t and to the refer-

r a l R e m e m b e r t h i s a n d yo u r

referrals wil l grow I f you donrsquot

h a v e a t o o l p l e a s e c o n n e c t

w i t h u s o u t s i d e o f t h i s i s s u e

for a fantast ic tool that many

o f o u r b u s i n e s s t o b u s i n e s s

c o n n e c t i o n s u s e w i t h g r e a t

s u cce s s a n d u n m a t c h e d R O I

Remember ef fec t ive business net work ing is connec t ing indiv iduals who through trust and re lat ionship bui lding become walk ing ta lk ing adver t isements for one another On that note how may I help your business this quar ter

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

7

Click To Read A Sample Chapter

Buy This Book Now

Meet The AuthorsCalled the ldquoFather of Modern Neworkingldquo by CNN Dr Ivan Misner is the Founder amp Chairman of BNI the worldrsquos largest business networking organization BNI was founded in 1985 The organization has over 6200 chapters throughout every populated continent of the world Last year alone BNI generated 69 million referrals resulting in $31 billion dollars worth of business for its members

Join Dr Misnerrsquos Facebook Fan Page

Hazel Walkerrsquos passion for lifelong learning personal growth and relationship-building has been invaluable in her evolution to serial entrepreneur seasoned author and dynamic speaker

Join Ms Walkerrsquos Facebook Fan Page

Frank De Raffele incorporated his first business at the age of 18 while attending college at Syracuse University and an has been an entrepreneur ever since He calls himself ldquounemployablerdquo and has started grown and sold several companies Frank has learned the right things to do in business through his experience of doing many things wrong His ability to understand his mistakes learn from them and implement his corrections has been a key to his success This along with his inspirational communication style is what allowed him to found his Consulting and Training firm and become one of the most sought after speakers in the USA Europe and Asia Join Mr De Raffelersquos Facebook Fan Page

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

8 BUSINESS BOOK OF THE MONTH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

9

Every Tuesday2pm Central

wwwFacebookcomTuesdaysat2

Join now wersquoll send you a reminder on Tuesday Morning

Your hostshellipShelly Rice wwwShellyRicecom ampPatty Farmer wwwPattyFarmercom

A large par t of net work ing is having a recognizable brand Prepar ing for such a conven-

t ion involves more than having enough business cards and brochures to hand out with

your company rsquos logo which ser ves as your company rsquos face I n the M ayJune issue of Be

the Boss Magazine we discussed having a mult i func t ional brand ident i t y ( logo) regard-

ing landscape and por tra i t layouts Now we are focusing on the necessar y f i le formats

to request when having a logo created S ome people mistakenly bel ieve that a JPG (a lso

k nown as JPEG) image is suf f ic ient for their businessrsquo needs For the entrepreneur i t

may be in the company rsquos best interest to have i t del ivered in several other f i le formats

P lanning for the mult iple uses of the logo wi l l save t ime and money

The brand ident i t y wi l l most l ikely be used for more than a 3 5rdquo x 2rdquo business card As a

vendor at net work ing events i t may be ideal to display a large company banner to attrac t

consumers Given the vast d i f ference of the logo dimensions needed for each use i t

would be logical to have the or iginal computer ar t work avai lable in vec tor format Vec tor

f i les are usual ly created with Adobe I l lustrator sof t ware saved in PDF or EPS format

When saved proper ly vec tor f i les are eas i ly edited and scalable whi le preser ving image

qual i t y

Chocolate and Shopping Show net workers and encounters at the Chamber of Commerce

Schmooza Palooza may search for your business on the web v ia computer or cel l phone

Be sure there is a logo vers ion that may be used in var ious instances for monitorscreen

v iewing Two f i le t ypes used on web pages are PNG and JPG The char t below detai ls a

few common f i le t ypes and how each are most of ten used

YOUR COMPANY LOGOONE FILE FOMAT IS NOT ENOUGH

Have a graphic design quest ion Send an emai l to Dayna bossdayofdesigningcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

10 DAYNA OFFUT T

FacebookcomReferralMachine

Between Facebook Linkedin Google+ Twitter and the in person networking groupsevents that you participate in chances are you are connected with hundreds if not thousands of people but how well do you really know them

Most of us spend a lot of time energy and money networking but how much time to you devote to truly getting to know your connections Do you know details about their businesses Do you know what their needs are Do you know who their ideal referral is Have you visited their websites Have you had any one-on-one time with them If you call them will they even know who you are

The more you know about your connections the better source of information and referrals you can be to them The more you help others the more they will want to help you Ask yourself do you really know who you know If not take a little time and learn about your connections This is the key to building a strong solid network that you can count on

FacebookcomReferralMachine

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

11

Women smal l business professionals understand that they must gain exposure Marketing can

make or break a business S o how impor tant i s business net work ing I t i s one of the most

impor tant market ing investments that a profess ional woman can make

I t is exactly for this reason Dawn L Bi l l ings CEO amp Founder of The Hear t Link Networkreg created

a new way for women to power ful ly and inexpensively sat is fy both their network ing and mar-

ket ing needs Dawn and her team Laura Wel ls Pres ident Sherr y Roden market ing and socia l

media exper t and Yan Hughes creative director have dedicated themselves to unit ing women

in communit ies around the wor ld onl ine and off

Th e H e a r t L i n k N e t wo r k reg i s a d y n a m i c h i g h to u c h m a r k e t i n g a n d n e t wo r k i n g to o l s p e c i f i -

ca l ly des igned for women Dawnrsquos background in psychology personal i t y and neurophysiol -

ogy enabled her to create a net work ing model that women can re late deeply too and enables

women to bond share and encourage one another toward success Dawn even developed a

way to incorporate professional women who have tradit ionally been excluded from network ing

exper iences l ike nurses teachers mothers cancer sur vivors and many others Dawn bel ieves

that net work ing for profess ional women should include ALL profess ional women

I n 2008 Oprah Magazine and The White House Projec t se lec ted Dawn as one of 80 emerging

women leaders in the nat ion The Cobb Count y Y WCA also selec ted Dawn as one of 15 Women

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

12 How IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

of Achievement Dawn said The Hear t L ink Networkreg was born out of her long standing love

for women and a rea l izat ion that women needed an oppor tunit y to showcase who they

were and what they were pass ionate about in an environment that was int imate informal

and inspir ing to encourage them to share not only their produc ts and ser v ices with one

another but more impor tant ly their hear ts

Because of the HEAR T at the center of th is organizat ion The Hear t L ink Net workreg is one of

the fastest growing net work ing organizat ions in the nat ion opening over 220 locat ions

in the US Canada Austra l ia and the UK where women can share care create last ing re la-

t ionships and grow their businesses

So what are some of the most valuable net work ing pr inciples to remember Dawn shares

a few that she bel ieves are at the lsquohear t rsquo of net work ing success

bull The race to hand out business cards in not a race wor th winning Net work ing is about

bui ld ing mutual ly benef ic ia l re lat ionships

bull Paying dues does not buy you a net work Becoming a member of a net work ing organi-

zat ion is just the beginning of the wonder ful t reasure hunt ahead

bull You are not just se l l ing your produc ts or ser v ices you are se l l ing YOU so be the best

you can be Look sharp th ink sharp and be the k ind of person you would want to do

business with

bull To benefit f rom your network ing t ime and effor ts be of benef it to those with whom you

are net work ing Reciprocit y is a cr i t ica l component of successful net work ing

bull Net work ing is not s imply showing up I t i s about ac t ively involv ing yoursel f in the l ives

and cares of others I f you plan on s imply showing up stay home

bull Net work ing is a t reasure hunt I f you were walk ing on a beach you wouldnrsquot p ick up

ever y shel l Find just the r ight f i t Look for t reasures and your net work ing exper iences

wi l l become r ich and rewarding

bull Be upfront and honest Net work with integr i t y Leave myster y and manipulat ion at the

door Say what you mean and mean what you say I ntegr i t y is the foundat ion of a l l suc-

cessful re lat ionships

Remember developing trust ing re lat ionships takes t ime mdashusual ly s ix to e ight encounters

to star t and then a l i fet ime to maintain Be pat ient but most of a l l be consistent

How impor tant is net work ing for profess ional women I t can be the di f ference bet ween

success and fa i lure To f ind a local Hear t L ink Net work chapter meet ing in your area or to

lead a chapter v is i t w w wthehear t l ink net work com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

13

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

14

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

21

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 5: Be The Boss December 2012

CARDSANDMOHR TOP 5 LESSONS LEARNED IN NET WORKING 101

T h i s m o nt hrsquos i s s u e i s i n

re g a rd s to n e t wo r k i n g

and just similar to David

L e t t e r m a n w e rsquo v e c r e a t e d

a L i s t I rsquod l i k e t o s h a r e t h e

CardsAndMohr Top 5 Lessons

l e a r n e d i n N e t w o r k i n g 1 0 1

Ok ay there real ly isnrsquot a c lass

but there should be You and I

both have witnessed wrecks of

people attending a networking

eventhellip here is a l ist of things

to do to increase your success

5 ndash Visit numerous groups that

spar k your interest but then

pick only a few and be loyal

Too want but tall nay l ike Many

net work ing groups wi l l a l low

y o u t o v i s i t a c o u p l e t i m e s

b e f o r e j o i n i n g Ta k e n o t i c e

o f t h e gro u p t h e l e a d e r t h e

suppor t within the group and

t h e b u s i n e s s co n d u c te d O u t

o f t h e o n e s yo u v i s i t p i c k a

few to join and remain loyal to

t h e gro u p a n d t h e m e m b e r s

You amp I both k now the person

w h o v i s i t s a l o t o f g r o u p s

but never commitshellip or t r ies

just wants their business pre -

s e n t e d i n n u m e r o u s g r o u p s

b u t d o e s nrsquo t r e c i p r o c a t e t h e

referra ls Why would I chose

to do business with someone

I d o n rsquo t k n o w o r t r u s t

4 ndash Bui ld Relat ionships Once

y o ursquo v e fo u n d a g r o u p m a k e

t ime for one - on- one appoint-

m e n t s t o g e t t o k n o w t h e

other members Keep in mind

t h a t n e t w o r k i n g i s a b o u t

b u i l d i n g t r u s t a n d r e l a t i o n -

s h i p s a n d s e e i n g h o w y o u

can help others A one -on-one

shouldnrsquot be your attempt to

sel l your produc t or ser vice i t

s hould be a chance to genu-

inely get to k now someone or

learn how you can assist them

3 ndash K n o w y o u r b u s i n e s s

B e a b l e t o s h a r e t h e d e t a i l s

of your business in your br ief

i n t r o d u c t i o n T h i s i n t r o d u c -

t ion is k nown as a ldquo60 second

c o m m e r c i a l rdquo o r ldquoe l e v a t o r

speechrdquo Be able to ar t iculate

yo u r b u s i n e s s A N D w h at yo u

a re l o o k i n g fo r i n a b u s i n e s s

re fe r r a l To o o f te n p e o p l e i n

y o u r g r o u p m i g h t a s k ldquo H o w

m a y I h e l p y o u rdquo a n d y o u

d o n rsquo t w a n t t o b e w i t h o u t

a n a n s w e r Yo u r g r o u p i s

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

6 DANIELLE MOHR

l o o k i n g t o h e l p y o u j u s t a s

you are look ing to help them

2 ndash Be a ldquo Value -Addedrdquo

Acquaintance

There is a joke that there are

ldquos i x d e g r e e s o f s e p a r a t i o nrdquo

w i t h m e I u s e d to wo n d e r i f

this was a good thing and now

I k now it rsquos a great thing When

y o u a r e k n o w n a s a s t r o n g

r e s o u r c e p e o p l e r e m e m b e r

t o t u r n t o y o u f o r s u g g e s -

t i o n s i d e a s r e c o m m e n d a -

t ions etc What can you of fer

to others Become an exper t

2 ndash Be a ldquo Value -Addedrdquo

Acquaintance

There is a joke that there are

ldquos i x d e g r e e s o f s e p a r a t i o nrdquo

w i t h m e I u s e d to wo n d e r i f

this was a good thing and now

I k now it rsquos a great thing When

y o u a r e k n o w n a s a s t r o n g

r e s o u r c e p e o p l e r e m e m b e r

t o t u r n t o y o u f o r s u g g e s -

t i o n s i d e a s r e c o m m e n d a -

t ions etc What can you of fer

to others Become an exper t

1 ndash R e m e m b e r S u c c e s s i s i n

the Fol low-Up

Yo u n e e d a t o o l o r p l a n t o

quick ly and eff ic iently fol low-

up with contacts you met at the

event and fol low-up on refer-

r a l s y o u a r e g i v e n R e s p e c t

that your ac t ions are a ref lec-

t i o n o f yo u r b u s i n e s s t o t h e

new contac t and to the refer-

r a l R e m e m b e r t h i s a n d yo u r

referrals wil l grow I f you donrsquot

h a v e a t o o l p l e a s e c o n n e c t

w i t h u s o u t s i d e o f t h i s i s s u e

for a fantast ic tool that many

o f o u r b u s i n e s s t o b u s i n e s s

c o n n e c t i o n s u s e w i t h g r e a t

s u cce s s a n d u n m a t c h e d R O I

Remember ef fec t ive business net work ing is connec t ing indiv iduals who through trust and re lat ionship bui lding become walk ing ta lk ing adver t isements for one another On that note how may I help your business this quar ter

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

7

Click To Read A Sample Chapter

Buy This Book Now

Meet The AuthorsCalled the ldquoFather of Modern Neworkingldquo by CNN Dr Ivan Misner is the Founder amp Chairman of BNI the worldrsquos largest business networking organization BNI was founded in 1985 The organization has over 6200 chapters throughout every populated continent of the world Last year alone BNI generated 69 million referrals resulting in $31 billion dollars worth of business for its members

Join Dr Misnerrsquos Facebook Fan Page

Hazel Walkerrsquos passion for lifelong learning personal growth and relationship-building has been invaluable in her evolution to serial entrepreneur seasoned author and dynamic speaker

Join Ms Walkerrsquos Facebook Fan Page

Frank De Raffele incorporated his first business at the age of 18 while attending college at Syracuse University and an has been an entrepreneur ever since He calls himself ldquounemployablerdquo and has started grown and sold several companies Frank has learned the right things to do in business through his experience of doing many things wrong His ability to understand his mistakes learn from them and implement his corrections has been a key to his success This along with his inspirational communication style is what allowed him to found his Consulting and Training firm and become one of the most sought after speakers in the USA Europe and Asia Join Mr De Raffelersquos Facebook Fan Page

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

8 BUSINESS BOOK OF THE MONTH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

9

Every Tuesday2pm Central

wwwFacebookcomTuesdaysat2

Join now wersquoll send you a reminder on Tuesday Morning

Your hostshellipShelly Rice wwwShellyRicecom ampPatty Farmer wwwPattyFarmercom

A large par t of net work ing is having a recognizable brand Prepar ing for such a conven-

t ion involves more than having enough business cards and brochures to hand out with

your company rsquos logo which ser ves as your company rsquos face I n the M ayJune issue of Be

the Boss Magazine we discussed having a mult i func t ional brand ident i t y ( logo) regard-

ing landscape and por tra i t layouts Now we are focusing on the necessar y f i le formats

to request when having a logo created S ome people mistakenly bel ieve that a JPG (a lso

k nown as JPEG) image is suf f ic ient for their businessrsquo needs For the entrepreneur i t

may be in the company rsquos best interest to have i t del ivered in several other f i le formats

P lanning for the mult iple uses of the logo wi l l save t ime and money

The brand ident i t y wi l l most l ikely be used for more than a 3 5rdquo x 2rdquo business card As a

vendor at net work ing events i t may be ideal to display a large company banner to attrac t

consumers Given the vast d i f ference of the logo dimensions needed for each use i t

would be logical to have the or iginal computer ar t work avai lable in vec tor format Vec tor

f i les are usual ly created with Adobe I l lustrator sof t ware saved in PDF or EPS format

When saved proper ly vec tor f i les are eas i ly edited and scalable whi le preser ving image

qual i t y

Chocolate and Shopping Show net workers and encounters at the Chamber of Commerce

Schmooza Palooza may search for your business on the web v ia computer or cel l phone

Be sure there is a logo vers ion that may be used in var ious instances for monitorscreen

v iewing Two f i le t ypes used on web pages are PNG and JPG The char t below detai ls a

few common f i le t ypes and how each are most of ten used

YOUR COMPANY LOGOONE FILE FOMAT IS NOT ENOUGH

Have a graphic design quest ion Send an emai l to Dayna bossdayofdesigningcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

10 DAYNA OFFUT T

FacebookcomReferralMachine

Between Facebook Linkedin Google+ Twitter and the in person networking groupsevents that you participate in chances are you are connected with hundreds if not thousands of people but how well do you really know them

Most of us spend a lot of time energy and money networking but how much time to you devote to truly getting to know your connections Do you know details about their businesses Do you know what their needs are Do you know who their ideal referral is Have you visited their websites Have you had any one-on-one time with them If you call them will they even know who you are

The more you know about your connections the better source of information and referrals you can be to them The more you help others the more they will want to help you Ask yourself do you really know who you know If not take a little time and learn about your connections This is the key to building a strong solid network that you can count on

FacebookcomReferralMachine

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

11

Women smal l business professionals understand that they must gain exposure Marketing can

make or break a business S o how impor tant i s business net work ing I t i s one of the most

impor tant market ing investments that a profess ional woman can make

I t is exactly for this reason Dawn L Bi l l ings CEO amp Founder of The Hear t Link Networkreg created

a new way for women to power ful ly and inexpensively sat is fy both their network ing and mar-

ket ing needs Dawn and her team Laura Wel ls Pres ident Sherr y Roden market ing and socia l

media exper t and Yan Hughes creative director have dedicated themselves to unit ing women

in communit ies around the wor ld onl ine and off

Th e H e a r t L i n k N e t wo r k reg i s a d y n a m i c h i g h to u c h m a r k e t i n g a n d n e t wo r k i n g to o l s p e c i f i -

ca l ly des igned for women Dawnrsquos background in psychology personal i t y and neurophysiol -

ogy enabled her to create a net work ing model that women can re late deeply too and enables

women to bond share and encourage one another toward success Dawn even developed a

way to incorporate professional women who have tradit ionally been excluded from network ing

exper iences l ike nurses teachers mothers cancer sur vivors and many others Dawn bel ieves

that net work ing for profess ional women should include ALL profess ional women

I n 2008 Oprah Magazine and The White House Projec t se lec ted Dawn as one of 80 emerging

women leaders in the nat ion The Cobb Count y Y WCA also selec ted Dawn as one of 15 Women

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

12 How IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

of Achievement Dawn said The Hear t L ink Networkreg was born out of her long standing love

for women and a rea l izat ion that women needed an oppor tunit y to showcase who they

were and what they were pass ionate about in an environment that was int imate informal

and inspir ing to encourage them to share not only their produc ts and ser v ices with one

another but more impor tant ly their hear ts

Because of the HEAR T at the center of th is organizat ion The Hear t L ink Net workreg is one of

the fastest growing net work ing organizat ions in the nat ion opening over 220 locat ions

in the US Canada Austra l ia and the UK where women can share care create last ing re la-

t ionships and grow their businesses

So what are some of the most valuable net work ing pr inciples to remember Dawn shares

a few that she bel ieves are at the lsquohear t rsquo of net work ing success

bull The race to hand out business cards in not a race wor th winning Net work ing is about

bui ld ing mutual ly benef ic ia l re lat ionships

bull Paying dues does not buy you a net work Becoming a member of a net work ing organi-

zat ion is just the beginning of the wonder ful t reasure hunt ahead

bull You are not just se l l ing your produc ts or ser v ices you are se l l ing YOU so be the best

you can be Look sharp th ink sharp and be the k ind of person you would want to do

business with

bull To benefit f rom your network ing t ime and effor ts be of benef it to those with whom you

are net work ing Reciprocit y is a cr i t ica l component of successful net work ing

bull Net work ing is not s imply showing up I t i s about ac t ively involv ing yoursel f in the l ives

and cares of others I f you plan on s imply showing up stay home

bull Net work ing is a t reasure hunt I f you were walk ing on a beach you wouldnrsquot p ick up

ever y shel l Find just the r ight f i t Look for t reasures and your net work ing exper iences

wi l l become r ich and rewarding

bull Be upfront and honest Net work with integr i t y Leave myster y and manipulat ion at the

door Say what you mean and mean what you say I ntegr i t y is the foundat ion of a l l suc-

cessful re lat ionships

Remember developing trust ing re lat ionships takes t ime mdashusual ly s ix to e ight encounters

to star t and then a l i fet ime to maintain Be pat ient but most of a l l be consistent

How impor tant is net work ing for profess ional women I t can be the di f ference bet ween

success and fa i lure To f ind a local Hear t L ink Net work chapter meet ing in your area or to

lead a chapter v is i t w w wthehear t l ink net work com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

13

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

14

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 6: Be The Boss December 2012

l o o k i n g t o h e l p y o u j u s t a s

you are look ing to help them

2 ndash Be a ldquo Value -Addedrdquo

Acquaintance

There is a joke that there are

ldquos i x d e g r e e s o f s e p a r a t i o nrdquo

w i t h m e I u s e d to wo n d e r i f

this was a good thing and now

I k now it rsquos a great thing When

y o u a r e k n o w n a s a s t r o n g

r e s o u r c e p e o p l e r e m e m b e r

t o t u r n t o y o u f o r s u g g e s -

t i o n s i d e a s r e c o m m e n d a -

t ions etc What can you of fer

to others Become an exper t

2 ndash Be a ldquo Value -Addedrdquo

Acquaintance

There is a joke that there are

ldquos i x d e g r e e s o f s e p a r a t i o nrdquo

w i t h m e I u s e d to wo n d e r i f

this was a good thing and now

I k now it rsquos a great thing When

y o u a r e k n o w n a s a s t r o n g

r e s o u r c e p e o p l e r e m e m b e r

t o t u r n t o y o u f o r s u g g e s -

t i o n s i d e a s r e c o m m e n d a -

t ions etc What can you of fer

to others Become an exper t

1 ndash R e m e m b e r S u c c e s s i s i n

the Fol low-Up

Yo u n e e d a t o o l o r p l a n t o

quick ly and eff ic iently fol low-

up with contacts you met at the

event and fol low-up on refer-

r a l s y o u a r e g i v e n R e s p e c t

that your ac t ions are a ref lec-

t i o n o f yo u r b u s i n e s s t o t h e

new contac t and to the refer-

r a l R e m e m b e r t h i s a n d yo u r

referrals wil l grow I f you donrsquot

h a v e a t o o l p l e a s e c o n n e c t

w i t h u s o u t s i d e o f t h i s i s s u e

for a fantast ic tool that many

o f o u r b u s i n e s s t o b u s i n e s s

c o n n e c t i o n s u s e w i t h g r e a t

s u cce s s a n d u n m a t c h e d R O I

Remember ef fec t ive business net work ing is connec t ing indiv iduals who through trust and re lat ionship bui lding become walk ing ta lk ing adver t isements for one another On that note how may I help your business this quar ter

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

7

Click To Read A Sample Chapter

Buy This Book Now

Meet The AuthorsCalled the ldquoFather of Modern Neworkingldquo by CNN Dr Ivan Misner is the Founder amp Chairman of BNI the worldrsquos largest business networking organization BNI was founded in 1985 The organization has over 6200 chapters throughout every populated continent of the world Last year alone BNI generated 69 million referrals resulting in $31 billion dollars worth of business for its members

Join Dr Misnerrsquos Facebook Fan Page

Hazel Walkerrsquos passion for lifelong learning personal growth and relationship-building has been invaluable in her evolution to serial entrepreneur seasoned author and dynamic speaker

Join Ms Walkerrsquos Facebook Fan Page

Frank De Raffele incorporated his first business at the age of 18 while attending college at Syracuse University and an has been an entrepreneur ever since He calls himself ldquounemployablerdquo and has started grown and sold several companies Frank has learned the right things to do in business through his experience of doing many things wrong His ability to understand his mistakes learn from them and implement his corrections has been a key to his success This along with his inspirational communication style is what allowed him to found his Consulting and Training firm and become one of the most sought after speakers in the USA Europe and Asia Join Mr De Raffelersquos Facebook Fan Page

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

8 BUSINESS BOOK OF THE MONTH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

9

Every Tuesday2pm Central

wwwFacebookcomTuesdaysat2

Join now wersquoll send you a reminder on Tuesday Morning

Your hostshellipShelly Rice wwwShellyRicecom ampPatty Farmer wwwPattyFarmercom

A large par t of net work ing is having a recognizable brand Prepar ing for such a conven-

t ion involves more than having enough business cards and brochures to hand out with

your company rsquos logo which ser ves as your company rsquos face I n the M ayJune issue of Be

the Boss Magazine we discussed having a mult i func t ional brand ident i t y ( logo) regard-

ing landscape and por tra i t layouts Now we are focusing on the necessar y f i le formats

to request when having a logo created S ome people mistakenly bel ieve that a JPG (a lso

k nown as JPEG) image is suf f ic ient for their businessrsquo needs For the entrepreneur i t

may be in the company rsquos best interest to have i t del ivered in several other f i le formats

P lanning for the mult iple uses of the logo wi l l save t ime and money

The brand ident i t y wi l l most l ikely be used for more than a 3 5rdquo x 2rdquo business card As a

vendor at net work ing events i t may be ideal to display a large company banner to attrac t

consumers Given the vast d i f ference of the logo dimensions needed for each use i t

would be logical to have the or iginal computer ar t work avai lable in vec tor format Vec tor

f i les are usual ly created with Adobe I l lustrator sof t ware saved in PDF or EPS format

When saved proper ly vec tor f i les are eas i ly edited and scalable whi le preser ving image

qual i t y

Chocolate and Shopping Show net workers and encounters at the Chamber of Commerce

Schmooza Palooza may search for your business on the web v ia computer or cel l phone

Be sure there is a logo vers ion that may be used in var ious instances for monitorscreen

v iewing Two f i le t ypes used on web pages are PNG and JPG The char t below detai ls a

few common f i le t ypes and how each are most of ten used

YOUR COMPANY LOGOONE FILE FOMAT IS NOT ENOUGH

Have a graphic design quest ion Send an emai l to Dayna bossdayofdesigningcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

10 DAYNA OFFUT T

FacebookcomReferralMachine

Between Facebook Linkedin Google+ Twitter and the in person networking groupsevents that you participate in chances are you are connected with hundreds if not thousands of people but how well do you really know them

Most of us spend a lot of time energy and money networking but how much time to you devote to truly getting to know your connections Do you know details about their businesses Do you know what their needs are Do you know who their ideal referral is Have you visited their websites Have you had any one-on-one time with them If you call them will they even know who you are

The more you know about your connections the better source of information and referrals you can be to them The more you help others the more they will want to help you Ask yourself do you really know who you know If not take a little time and learn about your connections This is the key to building a strong solid network that you can count on

FacebookcomReferralMachine

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

11

Women smal l business professionals understand that they must gain exposure Marketing can

make or break a business S o how impor tant i s business net work ing I t i s one of the most

impor tant market ing investments that a profess ional woman can make

I t is exactly for this reason Dawn L Bi l l ings CEO amp Founder of The Hear t Link Networkreg created

a new way for women to power ful ly and inexpensively sat is fy both their network ing and mar-

ket ing needs Dawn and her team Laura Wel ls Pres ident Sherr y Roden market ing and socia l

media exper t and Yan Hughes creative director have dedicated themselves to unit ing women

in communit ies around the wor ld onl ine and off

Th e H e a r t L i n k N e t wo r k reg i s a d y n a m i c h i g h to u c h m a r k e t i n g a n d n e t wo r k i n g to o l s p e c i f i -

ca l ly des igned for women Dawnrsquos background in psychology personal i t y and neurophysiol -

ogy enabled her to create a net work ing model that women can re late deeply too and enables

women to bond share and encourage one another toward success Dawn even developed a

way to incorporate professional women who have tradit ionally been excluded from network ing

exper iences l ike nurses teachers mothers cancer sur vivors and many others Dawn bel ieves

that net work ing for profess ional women should include ALL profess ional women

I n 2008 Oprah Magazine and The White House Projec t se lec ted Dawn as one of 80 emerging

women leaders in the nat ion The Cobb Count y Y WCA also selec ted Dawn as one of 15 Women

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

12 How IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

of Achievement Dawn said The Hear t L ink Networkreg was born out of her long standing love

for women and a rea l izat ion that women needed an oppor tunit y to showcase who they

were and what they were pass ionate about in an environment that was int imate informal

and inspir ing to encourage them to share not only their produc ts and ser v ices with one

another but more impor tant ly their hear ts

Because of the HEAR T at the center of th is organizat ion The Hear t L ink Net workreg is one of

the fastest growing net work ing organizat ions in the nat ion opening over 220 locat ions

in the US Canada Austra l ia and the UK where women can share care create last ing re la-

t ionships and grow their businesses

So what are some of the most valuable net work ing pr inciples to remember Dawn shares

a few that she bel ieves are at the lsquohear t rsquo of net work ing success

bull The race to hand out business cards in not a race wor th winning Net work ing is about

bui ld ing mutual ly benef ic ia l re lat ionships

bull Paying dues does not buy you a net work Becoming a member of a net work ing organi-

zat ion is just the beginning of the wonder ful t reasure hunt ahead

bull You are not just se l l ing your produc ts or ser v ices you are se l l ing YOU so be the best

you can be Look sharp th ink sharp and be the k ind of person you would want to do

business with

bull To benefit f rom your network ing t ime and effor ts be of benef it to those with whom you

are net work ing Reciprocit y is a cr i t ica l component of successful net work ing

bull Net work ing is not s imply showing up I t i s about ac t ively involv ing yoursel f in the l ives

and cares of others I f you plan on s imply showing up stay home

bull Net work ing is a t reasure hunt I f you were walk ing on a beach you wouldnrsquot p ick up

ever y shel l Find just the r ight f i t Look for t reasures and your net work ing exper iences

wi l l become r ich and rewarding

bull Be upfront and honest Net work with integr i t y Leave myster y and manipulat ion at the

door Say what you mean and mean what you say I ntegr i t y is the foundat ion of a l l suc-

cessful re lat ionships

Remember developing trust ing re lat ionships takes t ime mdashusual ly s ix to e ight encounters

to star t and then a l i fet ime to maintain Be pat ient but most of a l l be consistent

How impor tant is net work ing for profess ional women I t can be the di f ference bet ween

success and fa i lure To f ind a local Hear t L ink Net work chapter meet ing in your area or to

lead a chapter v is i t w w wthehear t l ink net work com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

13

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 7: Be The Boss December 2012

Click To Read A Sample Chapter

Buy This Book Now

Meet The AuthorsCalled the ldquoFather of Modern Neworkingldquo by CNN Dr Ivan Misner is the Founder amp Chairman of BNI the worldrsquos largest business networking organization BNI was founded in 1985 The organization has over 6200 chapters throughout every populated continent of the world Last year alone BNI generated 69 million referrals resulting in $31 billion dollars worth of business for its members

Join Dr Misnerrsquos Facebook Fan Page

Hazel Walkerrsquos passion for lifelong learning personal growth and relationship-building has been invaluable in her evolution to serial entrepreneur seasoned author and dynamic speaker

Join Ms Walkerrsquos Facebook Fan Page

Frank De Raffele incorporated his first business at the age of 18 while attending college at Syracuse University and an has been an entrepreneur ever since He calls himself ldquounemployablerdquo and has started grown and sold several companies Frank has learned the right things to do in business through his experience of doing many things wrong His ability to understand his mistakes learn from them and implement his corrections has been a key to his success This along with his inspirational communication style is what allowed him to found his Consulting and Training firm and become one of the most sought after speakers in the USA Europe and Asia Join Mr De Raffelersquos Facebook Fan Page

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

8 BUSINESS BOOK OF THE MONTH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

9

Every Tuesday2pm Central

wwwFacebookcomTuesdaysat2

Join now wersquoll send you a reminder on Tuesday Morning

Your hostshellipShelly Rice wwwShellyRicecom ampPatty Farmer wwwPattyFarmercom

A large par t of net work ing is having a recognizable brand Prepar ing for such a conven-

t ion involves more than having enough business cards and brochures to hand out with

your company rsquos logo which ser ves as your company rsquos face I n the M ayJune issue of Be

the Boss Magazine we discussed having a mult i func t ional brand ident i t y ( logo) regard-

ing landscape and por tra i t layouts Now we are focusing on the necessar y f i le formats

to request when having a logo created S ome people mistakenly bel ieve that a JPG (a lso

k nown as JPEG) image is suf f ic ient for their businessrsquo needs For the entrepreneur i t

may be in the company rsquos best interest to have i t del ivered in several other f i le formats

P lanning for the mult iple uses of the logo wi l l save t ime and money

The brand ident i t y wi l l most l ikely be used for more than a 3 5rdquo x 2rdquo business card As a

vendor at net work ing events i t may be ideal to display a large company banner to attrac t

consumers Given the vast d i f ference of the logo dimensions needed for each use i t

would be logical to have the or iginal computer ar t work avai lable in vec tor format Vec tor

f i les are usual ly created with Adobe I l lustrator sof t ware saved in PDF or EPS format

When saved proper ly vec tor f i les are eas i ly edited and scalable whi le preser ving image

qual i t y

Chocolate and Shopping Show net workers and encounters at the Chamber of Commerce

Schmooza Palooza may search for your business on the web v ia computer or cel l phone

Be sure there is a logo vers ion that may be used in var ious instances for monitorscreen

v iewing Two f i le t ypes used on web pages are PNG and JPG The char t below detai ls a

few common f i le t ypes and how each are most of ten used

YOUR COMPANY LOGOONE FILE FOMAT IS NOT ENOUGH

Have a graphic design quest ion Send an emai l to Dayna bossdayofdesigningcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

10 DAYNA OFFUT T

FacebookcomReferralMachine

Between Facebook Linkedin Google+ Twitter and the in person networking groupsevents that you participate in chances are you are connected with hundreds if not thousands of people but how well do you really know them

Most of us spend a lot of time energy and money networking but how much time to you devote to truly getting to know your connections Do you know details about their businesses Do you know what their needs are Do you know who their ideal referral is Have you visited their websites Have you had any one-on-one time with them If you call them will they even know who you are

The more you know about your connections the better source of information and referrals you can be to them The more you help others the more they will want to help you Ask yourself do you really know who you know If not take a little time and learn about your connections This is the key to building a strong solid network that you can count on

FacebookcomReferralMachine

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

11

Women smal l business professionals understand that they must gain exposure Marketing can

make or break a business S o how impor tant i s business net work ing I t i s one of the most

impor tant market ing investments that a profess ional woman can make

I t is exactly for this reason Dawn L Bi l l ings CEO amp Founder of The Hear t Link Networkreg created

a new way for women to power ful ly and inexpensively sat is fy both their network ing and mar-

ket ing needs Dawn and her team Laura Wel ls Pres ident Sherr y Roden market ing and socia l

media exper t and Yan Hughes creative director have dedicated themselves to unit ing women

in communit ies around the wor ld onl ine and off

Th e H e a r t L i n k N e t wo r k reg i s a d y n a m i c h i g h to u c h m a r k e t i n g a n d n e t wo r k i n g to o l s p e c i f i -

ca l ly des igned for women Dawnrsquos background in psychology personal i t y and neurophysiol -

ogy enabled her to create a net work ing model that women can re late deeply too and enables

women to bond share and encourage one another toward success Dawn even developed a

way to incorporate professional women who have tradit ionally been excluded from network ing

exper iences l ike nurses teachers mothers cancer sur vivors and many others Dawn bel ieves

that net work ing for profess ional women should include ALL profess ional women

I n 2008 Oprah Magazine and The White House Projec t se lec ted Dawn as one of 80 emerging

women leaders in the nat ion The Cobb Count y Y WCA also selec ted Dawn as one of 15 Women

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

12 How IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

of Achievement Dawn said The Hear t L ink Networkreg was born out of her long standing love

for women and a rea l izat ion that women needed an oppor tunit y to showcase who they

were and what they were pass ionate about in an environment that was int imate informal

and inspir ing to encourage them to share not only their produc ts and ser v ices with one

another but more impor tant ly their hear ts

Because of the HEAR T at the center of th is organizat ion The Hear t L ink Net workreg is one of

the fastest growing net work ing organizat ions in the nat ion opening over 220 locat ions

in the US Canada Austra l ia and the UK where women can share care create last ing re la-

t ionships and grow their businesses

So what are some of the most valuable net work ing pr inciples to remember Dawn shares

a few that she bel ieves are at the lsquohear t rsquo of net work ing success

bull The race to hand out business cards in not a race wor th winning Net work ing is about

bui ld ing mutual ly benef ic ia l re lat ionships

bull Paying dues does not buy you a net work Becoming a member of a net work ing organi-

zat ion is just the beginning of the wonder ful t reasure hunt ahead

bull You are not just se l l ing your produc ts or ser v ices you are se l l ing YOU so be the best

you can be Look sharp th ink sharp and be the k ind of person you would want to do

business with

bull To benefit f rom your network ing t ime and effor ts be of benef it to those with whom you

are net work ing Reciprocit y is a cr i t ica l component of successful net work ing

bull Net work ing is not s imply showing up I t i s about ac t ively involv ing yoursel f in the l ives

and cares of others I f you plan on s imply showing up stay home

bull Net work ing is a t reasure hunt I f you were walk ing on a beach you wouldnrsquot p ick up

ever y shel l Find just the r ight f i t Look for t reasures and your net work ing exper iences

wi l l become r ich and rewarding

bull Be upfront and honest Net work with integr i t y Leave myster y and manipulat ion at the

door Say what you mean and mean what you say I ntegr i t y is the foundat ion of a l l suc-

cessful re lat ionships

Remember developing trust ing re lat ionships takes t ime mdashusual ly s ix to e ight encounters

to star t and then a l i fet ime to maintain Be pat ient but most of a l l be consistent

How impor tant is net work ing for profess ional women I t can be the di f ference bet ween

success and fa i lure To f ind a local Hear t L ink Net work chapter meet ing in your area or to

lead a chapter v is i t w w wthehear t l ink net work com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

13

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 8: Be The Boss December 2012

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

9

Every Tuesday2pm Central

wwwFacebookcomTuesdaysat2

Join now wersquoll send you a reminder on Tuesday Morning

Your hostshellipShelly Rice wwwShellyRicecom ampPatty Farmer wwwPattyFarmercom

A large par t of net work ing is having a recognizable brand Prepar ing for such a conven-

t ion involves more than having enough business cards and brochures to hand out with

your company rsquos logo which ser ves as your company rsquos face I n the M ayJune issue of Be

the Boss Magazine we discussed having a mult i func t ional brand ident i t y ( logo) regard-

ing landscape and por tra i t layouts Now we are focusing on the necessar y f i le formats

to request when having a logo created S ome people mistakenly bel ieve that a JPG (a lso

k nown as JPEG) image is suf f ic ient for their businessrsquo needs For the entrepreneur i t

may be in the company rsquos best interest to have i t del ivered in several other f i le formats

P lanning for the mult iple uses of the logo wi l l save t ime and money

The brand ident i t y wi l l most l ikely be used for more than a 3 5rdquo x 2rdquo business card As a

vendor at net work ing events i t may be ideal to display a large company banner to attrac t

consumers Given the vast d i f ference of the logo dimensions needed for each use i t

would be logical to have the or iginal computer ar t work avai lable in vec tor format Vec tor

f i les are usual ly created with Adobe I l lustrator sof t ware saved in PDF or EPS format

When saved proper ly vec tor f i les are eas i ly edited and scalable whi le preser ving image

qual i t y

Chocolate and Shopping Show net workers and encounters at the Chamber of Commerce

Schmooza Palooza may search for your business on the web v ia computer or cel l phone

Be sure there is a logo vers ion that may be used in var ious instances for monitorscreen

v iewing Two f i le t ypes used on web pages are PNG and JPG The char t below detai ls a

few common f i le t ypes and how each are most of ten used

YOUR COMPANY LOGOONE FILE FOMAT IS NOT ENOUGH

Have a graphic design quest ion Send an emai l to Dayna bossdayofdesigningcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

10 DAYNA OFFUT T

FacebookcomReferralMachine

Between Facebook Linkedin Google+ Twitter and the in person networking groupsevents that you participate in chances are you are connected with hundreds if not thousands of people but how well do you really know them

Most of us spend a lot of time energy and money networking but how much time to you devote to truly getting to know your connections Do you know details about their businesses Do you know what their needs are Do you know who their ideal referral is Have you visited their websites Have you had any one-on-one time with them If you call them will they even know who you are

The more you know about your connections the better source of information and referrals you can be to them The more you help others the more they will want to help you Ask yourself do you really know who you know If not take a little time and learn about your connections This is the key to building a strong solid network that you can count on

FacebookcomReferralMachine

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11

Women smal l business professionals understand that they must gain exposure Marketing can

make or break a business S o how impor tant i s business net work ing I t i s one of the most

impor tant market ing investments that a profess ional woman can make

I t is exactly for this reason Dawn L Bi l l ings CEO amp Founder of The Hear t Link Networkreg created

a new way for women to power ful ly and inexpensively sat is fy both their network ing and mar-

ket ing needs Dawn and her team Laura Wel ls Pres ident Sherr y Roden market ing and socia l

media exper t and Yan Hughes creative director have dedicated themselves to unit ing women

in communit ies around the wor ld onl ine and off

Th e H e a r t L i n k N e t wo r k reg i s a d y n a m i c h i g h to u c h m a r k e t i n g a n d n e t wo r k i n g to o l s p e c i f i -

ca l ly des igned for women Dawnrsquos background in psychology personal i t y and neurophysiol -

ogy enabled her to create a net work ing model that women can re late deeply too and enables

women to bond share and encourage one another toward success Dawn even developed a

way to incorporate professional women who have tradit ionally been excluded from network ing

exper iences l ike nurses teachers mothers cancer sur vivors and many others Dawn bel ieves

that net work ing for profess ional women should include ALL profess ional women

I n 2008 Oprah Magazine and The White House Projec t se lec ted Dawn as one of 80 emerging

women leaders in the nat ion The Cobb Count y Y WCA also selec ted Dawn as one of 15 Women

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

12 How IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

of Achievement Dawn said The Hear t L ink Networkreg was born out of her long standing love

for women and a rea l izat ion that women needed an oppor tunit y to showcase who they

were and what they were pass ionate about in an environment that was int imate informal

and inspir ing to encourage them to share not only their produc ts and ser v ices with one

another but more impor tant ly their hear ts

Because of the HEAR T at the center of th is organizat ion The Hear t L ink Net workreg is one of

the fastest growing net work ing organizat ions in the nat ion opening over 220 locat ions

in the US Canada Austra l ia and the UK where women can share care create last ing re la-

t ionships and grow their businesses

So what are some of the most valuable net work ing pr inciples to remember Dawn shares

a few that she bel ieves are at the lsquohear t rsquo of net work ing success

bull The race to hand out business cards in not a race wor th winning Net work ing is about

bui ld ing mutual ly benef ic ia l re lat ionships

bull Paying dues does not buy you a net work Becoming a member of a net work ing organi-

zat ion is just the beginning of the wonder ful t reasure hunt ahead

bull You are not just se l l ing your produc ts or ser v ices you are se l l ing YOU so be the best

you can be Look sharp th ink sharp and be the k ind of person you would want to do

business with

bull To benefit f rom your network ing t ime and effor ts be of benef it to those with whom you

are net work ing Reciprocit y is a cr i t ica l component of successful net work ing

bull Net work ing is not s imply showing up I t i s about ac t ively involv ing yoursel f in the l ives

and cares of others I f you plan on s imply showing up stay home

bull Net work ing is a t reasure hunt I f you were walk ing on a beach you wouldnrsquot p ick up

ever y shel l Find just the r ight f i t Look for t reasures and your net work ing exper iences

wi l l become r ich and rewarding

bull Be upfront and honest Net work with integr i t y Leave myster y and manipulat ion at the

door Say what you mean and mean what you say I ntegr i t y is the foundat ion of a l l suc-

cessful re lat ionships

Remember developing trust ing re lat ionships takes t ime mdashusual ly s ix to e ight encounters

to star t and then a l i fet ime to maintain Be pat ient but most of a l l be consistent

How impor tant is net work ing for profess ional women I t can be the di f ference bet ween

success and fa i lure To f ind a local Hear t L ink Net work chapter meet ing in your area or to

lead a chapter v is i t w w wthehear t l ink net work com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

13

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 9: Be The Boss December 2012

A large par t of net work ing is having a recognizable brand Prepar ing for such a conven-

t ion involves more than having enough business cards and brochures to hand out with

your company rsquos logo which ser ves as your company rsquos face I n the M ayJune issue of Be

the Boss Magazine we discussed having a mult i func t ional brand ident i t y ( logo) regard-

ing landscape and por tra i t layouts Now we are focusing on the necessar y f i le formats

to request when having a logo created S ome people mistakenly bel ieve that a JPG (a lso

k nown as JPEG) image is suf f ic ient for their businessrsquo needs For the entrepreneur i t

may be in the company rsquos best interest to have i t del ivered in several other f i le formats

P lanning for the mult iple uses of the logo wi l l save t ime and money

The brand ident i t y wi l l most l ikely be used for more than a 3 5rdquo x 2rdquo business card As a

vendor at net work ing events i t may be ideal to display a large company banner to attrac t

consumers Given the vast d i f ference of the logo dimensions needed for each use i t

would be logical to have the or iginal computer ar t work avai lable in vec tor format Vec tor

f i les are usual ly created with Adobe I l lustrator sof t ware saved in PDF or EPS format

When saved proper ly vec tor f i les are eas i ly edited and scalable whi le preser ving image

qual i t y

Chocolate and Shopping Show net workers and encounters at the Chamber of Commerce

Schmooza Palooza may search for your business on the web v ia computer or cel l phone

Be sure there is a logo vers ion that may be used in var ious instances for monitorscreen

v iewing Two f i le t ypes used on web pages are PNG and JPG The char t below detai ls a

few common f i le t ypes and how each are most of ten used

YOUR COMPANY LOGOONE FILE FOMAT IS NOT ENOUGH

Have a graphic design quest ion Send an emai l to Dayna bossdayofdesigningcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

10 DAYNA OFFUT T

FacebookcomReferralMachine

Between Facebook Linkedin Google+ Twitter and the in person networking groupsevents that you participate in chances are you are connected with hundreds if not thousands of people but how well do you really know them

Most of us spend a lot of time energy and money networking but how much time to you devote to truly getting to know your connections Do you know details about their businesses Do you know what their needs are Do you know who their ideal referral is Have you visited their websites Have you had any one-on-one time with them If you call them will they even know who you are

The more you know about your connections the better source of information and referrals you can be to them The more you help others the more they will want to help you Ask yourself do you really know who you know If not take a little time and learn about your connections This is the key to building a strong solid network that you can count on

FacebookcomReferralMachine

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

11

Women smal l business professionals understand that they must gain exposure Marketing can

make or break a business S o how impor tant i s business net work ing I t i s one of the most

impor tant market ing investments that a profess ional woman can make

I t is exactly for this reason Dawn L Bi l l ings CEO amp Founder of The Hear t Link Networkreg created

a new way for women to power ful ly and inexpensively sat is fy both their network ing and mar-

ket ing needs Dawn and her team Laura Wel ls Pres ident Sherr y Roden market ing and socia l

media exper t and Yan Hughes creative director have dedicated themselves to unit ing women

in communit ies around the wor ld onl ine and off

Th e H e a r t L i n k N e t wo r k reg i s a d y n a m i c h i g h to u c h m a r k e t i n g a n d n e t wo r k i n g to o l s p e c i f i -

ca l ly des igned for women Dawnrsquos background in psychology personal i t y and neurophysiol -

ogy enabled her to create a net work ing model that women can re late deeply too and enables

women to bond share and encourage one another toward success Dawn even developed a

way to incorporate professional women who have tradit ionally been excluded from network ing

exper iences l ike nurses teachers mothers cancer sur vivors and many others Dawn bel ieves

that net work ing for profess ional women should include ALL profess ional women

I n 2008 Oprah Magazine and The White House Projec t se lec ted Dawn as one of 80 emerging

women leaders in the nat ion The Cobb Count y Y WCA also selec ted Dawn as one of 15 Women

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

12 How IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

of Achievement Dawn said The Hear t L ink Networkreg was born out of her long standing love

for women and a rea l izat ion that women needed an oppor tunit y to showcase who they

were and what they were pass ionate about in an environment that was int imate informal

and inspir ing to encourage them to share not only their produc ts and ser v ices with one

another but more impor tant ly their hear ts

Because of the HEAR T at the center of th is organizat ion The Hear t L ink Net workreg is one of

the fastest growing net work ing organizat ions in the nat ion opening over 220 locat ions

in the US Canada Austra l ia and the UK where women can share care create last ing re la-

t ionships and grow their businesses

So what are some of the most valuable net work ing pr inciples to remember Dawn shares

a few that she bel ieves are at the lsquohear t rsquo of net work ing success

bull The race to hand out business cards in not a race wor th winning Net work ing is about

bui ld ing mutual ly benef ic ia l re lat ionships

bull Paying dues does not buy you a net work Becoming a member of a net work ing organi-

zat ion is just the beginning of the wonder ful t reasure hunt ahead

bull You are not just se l l ing your produc ts or ser v ices you are se l l ing YOU so be the best

you can be Look sharp th ink sharp and be the k ind of person you would want to do

business with

bull To benefit f rom your network ing t ime and effor ts be of benef it to those with whom you

are net work ing Reciprocit y is a cr i t ica l component of successful net work ing

bull Net work ing is not s imply showing up I t i s about ac t ively involv ing yoursel f in the l ives

and cares of others I f you plan on s imply showing up stay home

bull Net work ing is a t reasure hunt I f you were walk ing on a beach you wouldnrsquot p ick up

ever y shel l Find just the r ight f i t Look for t reasures and your net work ing exper iences

wi l l become r ich and rewarding

bull Be upfront and honest Net work with integr i t y Leave myster y and manipulat ion at the

door Say what you mean and mean what you say I ntegr i t y is the foundat ion of a l l suc-

cessful re lat ionships

Remember developing trust ing re lat ionships takes t ime mdashusual ly s ix to e ight encounters

to star t and then a l i fet ime to maintain Be pat ient but most of a l l be consistent

How impor tant is net work ing for profess ional women I t can be the di f ference bet ween

success and fa i lure To f ind a local Hear t L ink Net work chapter meet ing in your area or to

lead a chapter v is i t w w wthehear t l ink net work com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

13

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 10: Be The Boss December 2012

FacebookcomReferralMachine

Between Facebook Linkedin Google+ Twitter and the in person networking groupsevents that you participate in chances are you are connected with hundreds if not thousands of people but how well do you really know them

Most of us spend a lot of time energy and money networking but how much time to you devote to truly getting to know your connections Do you know details about their businesses Do you know what their needs are Do you know who their ideal referral is Have you visited their websites Have you had any one-on-one time with them If you call them will they even know who you are

The more you know about your connections the better source of information and referrals you can be to them The more you help others the more they will want to help you Ask yourself do you really know who you know If not take a little time and learn about your connections This is the key to building a strong solid network that you can count on

FacebookcomReferralMachine

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

11

Women smal l business professionals understand that they must gain exposure Marketing can

make or break a business S o how impor tant i s business net work ing I t i s one of the most

impor tant market ing investments that a profess ional woman can make

I t is exactly for this reason Dawn L Bi l l ings CEO amp Founder of The Hear t Link Networkreg created

a new way for women to power ful ly and inexpensively sat is fy both their network ing and mar-

ket ing needs Dawn and her team Laura Wel ls Pres ident Sherr y Roden market ing and socia l

media exper t and Yan Hughes creative director have dedicated themselves to unit ing women

in communit ies around the wor ld onl ine and off

Th e H e a r t L i n k N e t wo r k reg i s a d y n a m i c h i g h to u c h m a r k e t i n g a n d n e t wo r k i n g to o l s p e c i f i -

ca l ly des igned for women Dawnrsquos background in psychology personal i t y and neurophysiol -

ogy enabled her to create a net work ing model that women can re late deeply too and enables

women to bond share and encourage one another toward success Dawn even developed a

way to incorporate professional women who have tradit ionally been excluded from network ing

exper iences l ike nurses teachers mothers cancer sur vivors and many others Dawn bel ieves

that net work ing for profess ional women should include ALL profess ional women

I n 2008 Oprah Magazine and The White House Projec t se lec ted Dawn as one of 80 emerging

women leaders in the nat ion The Cobb Count y Y WCA also selec ted Dawn as one of 15 Women

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

12 How IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

of Achievement Dawn said The Hear t L ink Networkreg was born out of her long standing love

for women and a rea l izat ion that women needed an oppor tunit y to showcase who they

were and what they were pass ionate about in an environment that was int imate informal

and inspir ing to encourage them to share not only their produc ts and ser v ices with one

another but more impor tant ly their hear ts

Because of the HEAR T at the center of th is organizat ion The Hear t L ink Net workreg is one of

the fastest growing net work ing organizat ions in the nat ion opening over 220 locat ions

in the US Canada Austra l ia and the UK where women can share care create last ing re la-

t ionships and grow their businesses

So what are some of the most valuable net work ing pr inciples to remember Dawn shares

a few that she bel ieves are at the lsquohear t rsquo of net work ing success

bull The race to hand out business cards in not a race wor th winning Net work ing is about

bui ld ing mutual ly benef ic ia l re lat ionships

bull Paying dues does not buy you a net work Becoming a member of a net work ing organi-

zat ion is just the beginning of the wonder ful t reasure hunt ahead

bull You are not just se l l ing your produc ts or ser v ices you are se l l ing YOU so be the best

you can be Look sharp th ink sharp and be the k ind of person you would want to do

business with

bull To benefit f rom your network ing t ime and effor ts be of benef it to those with whom you

are net work ing Reciprocit y is a cr i t ica l component of successful net work ing

bull Net work ing is not s imply showing up I t i s about ac t ively involv ing yoursel f in the l ives

and cares of others I f you plan on s imply showing up stay home

bull Net work ing is a t reasure hunt I f you were walk ing on a beach you wouldnrsquot p ick up

ever y shel l Find just the r ight f i t Look for t reasures and your net work ing exper iences

wi l l become r ich and rewarding

bull Be upfront and honest Net work with integr i t y Leave myster y and manipulat ion at the

door Say what you mean and mean what you say I ntegr i t y is the foundat ion of a l l suc-

cessful re lat ionships

Remember developing trust ing re lat ionships takes t ime mdashusual ly s ix to e ight encounters

to star t and then a l i fet ime to maintain Be pat ient but most of a l l be consistent

How impor tant is net work ing for profess ional women I t can be the di f ference bet ween

success and fa i lure To f ind a local Hear t L ink Net work chapter meet ing in your area or to

lead a chapter v is i t w w wthehear t l ink net work com

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15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

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22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

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25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 11: Be The Boss December 2012

Women smal l business professionals understand that they must gain exposure Marketing can

make or break a business S o how impor tant i s business net work ing I t i s one of the most

impor tant market ing investments that a profess ional woman can make

I t is exactly for this reason Dawn L Bi l l ings CEO amp Founder of The Hear t Link Networkreg created

a new way for women to power ful ly and inexpensively sat is fy both their network ing and mar-

ket ing needs Dawn and her team Laura Wel ls Pres ident Sherr y Roden market ing and socia l

media exper t and Yan Hughes creative director have dedicated themselves to unit ing women

in communit ies around the wor ld onl ine and off

Th e H e a r t L i n k N e t wo r k reg i s a d y n a m i c h i g h to u c h m a r k e t i n g a n d n e t wo r k i n g to o l s p e c i f i -

ca l ly des igned for women Dawnrsquos background in psychology personal i t y and neurophysiol -

ogy enabled her to create a net work ing model that women can re late deeply too and enables

women to bond share and encourage one another toward success Dawn even developed a

way to incorporate professional women who have tradit ionally been excluded from network ing

exper iences l ike nurses teachers mothers cancer sur vivors and many others Dawn bel ieves

that net work ing for profess ional women should include ALL profess ional women

I n 2008 Oprah Magazine and The White House Projec t se lec ted Dawn as one of 80 emerging

women leaders in the nat ion The Cobb Count y Y WCA also selec ted Dawn as one of 15 Women

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

12 How IMPOR TANT IS NE T WORKING FOR PROFESSIONAL WOMEN

of Achievement Dawn said The Hear t L ink Networkreg was born out of her long standing love

for women and a rea l izat ion that women needed an oppor tunit y to showcase who they

were and what they were pass ionate about in an environment that was int imate informal

and inspir ing to encourage them to share not only their produc ts and ser v ices with one

another but more impor tant ly their hear ts

Because of the HEAR T at the center of th is organizat ion The Hear t L ink Net workreg is one of

the fastest growing net work ing organizat ions in the nat ion opening over 220 locat ions

in the US Canada Austra l ia and the UK where women can share care create last ing re la-

t ionships and grow their businesses

So what are some of the most valuable net work ing pr inciples to remember Dawn shares

a few that she bel ieves are at the lsquohear t rsquo of net work ing success

bull The race to hand out business cards in not a race wor th winning Net work ing is about

bui ld ing mutual ly benef ic ia l re lat ionships

bull Paying dues does not buy you a net work Becoming a member of a net work ing organi-

zat ion is just the beginning of the wonder ful t reasure hunt ahead

bull You are not just se l l ing your produc ts or ser v ices you are se l l ing YOU so be the best

you can be Look sharp th ink sharp and be the k ind of person you would want to do

business with

bull To benefit f rom your network ing t ime and effor ts be of benef it to those with whom you

are net work ing Reciprocit y is a cr i t ica l component of successful net work ing

bull Net work ing is not s imply showing up I t i s about ac t ively involv ing yoursel f in the l ives

and cares of others I f you plan on s imply showing up stay home

bull Net work ing is a t reasure hunt I f you were walk ing on a beach you wouldnrsquot p ick up

ever y shel l Find just the r ight f i t Look for t reasures and your net work ing exper iences

wi l l become r ich and rewarding

bull Be upfront and honest Net work with integr i t y Leave myster y and manipulat ion at the

door Say what you mean and mean what you say I ntegr i t y is the foundat ion of a l l suc-

cessful re lat ionships

Remember developing trust ing re lat ionships takes t ime mdashusual ly s ix to e ight encounters

to star t and then a l i fet ime to maintain Be pat ient but most of a l l be consistent

How impor tant is net work ing for profess ional women I t can be the di f ference bet ween

success and fa i lure To f ind a local Hear t L ink Net work chapter meet ing in your area or to

lead a chapter v is i t w w wthehear t l ink net work com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

13

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

14

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 12: Be The Boss December 2012

of Achievement Dawn said The Hear t L ink Networkreg was born out of her long standing love

for women and a rea l izat ion that women needed an oppor tunit y to showcase who they

were and what they were pass ionate about in an environment that was int imate informal

and inspir ing to encourage them to share not only their produc ts and ser v ices with one

another but more impor tant ly their hear ts

Because of the HEAR T at the center of th is organizat ion The Hear t L ink Net workreg is one of

the fastest growing net work ing organizat ions in the nat ion opening over 220 locat ions

in the US Canada Austra l ia and the UK where women can share care create last ing re la-

t ionships and grow their businesses

So what are some of the most valuable net work ing pr inciples to remember Dawn shares

a few that she bel ieves are at the lsquohear t rsquo of net work ing success

bull The race to hand out business cards in not a race wor th winning Net work ing is about

bui ld ing mutual ly benef ic ia l re lat ionships

bull Paying dues does not buy you a net work Becoming a member of a net work ing organi-

zat ion is just the beginning of the wonder ful t reasure hunt ahead

bull You are not just se l l ing your produc ts or ser v ices you are se l l ing YOU so be the best

you can be Look sharp th ink sharp and be the k ind of person you would want to do

business with

bull To benefit f rom your network ing t ime and effor ts be of benef it to those with whom you

are net work ing Reciprocit y is a cr i t ica l component of successful net work ing

bull Net work ing is not s imply showing up I t i s about ac t ively involv ing yoursel f in the l ives

and cares of others I f you plan on s imply showing up stay home

bull Net work ing is a t reasure hunt I f you were walk ing on a beach you wouldnrsquot p ick up

ever y shel l Find just the r ight f i t Look for t reasures and your net work ing exper iences

wi l l become r ich and rewarding

bull Be upfront and honest Net work with integr i t y Leave myster y and manipulat ion at the

door Say what you mean and mean what you say I ntegr i t y is the foundat ion of a l l suc-

cessful re lat ionships

Remember developing trust ing re lat ionships takes t ime mdashusual ly s ix to e ight encounters

to star t and then a l i fet ime to maintain Be pat ient but most of a l l be consistent

How impor tant is net work ing for profess ional women I t can be the di f ference bet ween

success and fa i lure To f ind a local Hear t L ink Net work chapter meet ing in your area or to

lead a chapter v is i t w w wthehear t l ink net work com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

13

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

14

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

21

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 13: Be The Boss December 2012

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

14

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

21

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 14: Be The Boss December 2012

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

15

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

21

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 15: Be The Boss December 2012

Open your calendar and look at al l the things yoursquove got on your schedule Is i t beyond full Do you really have t ime to waste just hoping that lady who said she knew someone who needed health insurance wil l pass along your informa-tion And even then wil l that someone cal l you

The majority of people yoursquore going to meet while networking wil l be just this type of networker Their heart is in the right place but therersquos a lot more that goes into creating the referral machine yoursquore looking for and it rsquos upto you to take control of the entire process

Who else wants to create long

term business connec t ions

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

16

JAY NAPIER

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

21

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 16: Be The Boss December 2012

The core of every bus iness re la t ionship s tar ts wi th creat ing connect ions These connections are the similarit ies you have with other business profes-sionals Several years ago I ran a national campaign in a magazine and got a cal l from a well known speaker and coach in my industry His immediate connection to me was my 65 Mercedes 230 SL So image yoursquore going along enjoying your l i fe and a guy you respect cal ls you out of the blue based on your love for cars

Your abil i ty to connect with someone is based on you being ready to create that connection I f you ask me where I rsquom originally from I rsquom going to say Cincinnati Ohio At this point your mind should be looking for something to talk with me about from Cincinnati Some examples are I went to Xaviar University I l ived in Columbus Ohio Cincinnati Chili or the Cincinnati Reds are just a few

There are many key areas you can make a connect ion Family Kids Pets Career Sports Charit ies and Hobbies are al l keys to creating the connection yoursquore looking to create When you and I have similar interests i t makes i t easier for us to develop long term relationships

I always l ike to begin with the end in mind In this case your objective is to create long term business relationships that are mutually beneficial As yoursquore looking for people to connect with know that everyone will not have the same outlook that yoursquol l be looking for One thing yoursquol l f ind is that most people have a me mentality They are looking out for themselves I t rsquos all about them and how you can help f ind them more cl ients What yoursquore looking for are the people who are looking to help you

At this point i t rsquos a great opportunity to have a meeting with your selected referral partner to f ind out what theyrsquore looking for You want them to know that yoursquore on their side and if you can refer a few friends to them at that time i t make i t even better I t rsquos your job to get the referring started Remember i t rsquos not referring business to them and expecting them to do the same i t rsquos referring and expecting nothing in return When yoursquove made a great selec-t ion the reciprocal effect wil l kick in and yoursquove got yourself a great new business relationship

https wwwfacebookcomjaynapier

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

21

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 17: Be The Boss December 2012

I n today rsquos age of technology there is an over load of information which has brought about an

interest ing turn of events As we get blasted by ads on the internet T V mobi le the t rends

seems to be moving back to the impor tance of bui lding trust ing relat ionships Whether you

are in t radit ional business or Direc t SalesNet work M arket ing i t i s def in i te ly NE T-WORK ing

that i s the bread and butter these days

People do business with people they know and trust or someone who has been a sol id referral

Even the t radit ional businesses are tak ing on af f i l iate market ing for referr ing your f r iends

and receiv ing addit ional d iscounts This i s WORK dur ing these competit ive t imes and I rec-

ommend that you stand up walk out of your of f ice and meet some new people There are

amazing business net work ing groups popping up a l l the t ime

I t i s most impor tant that you get out and l i s ten to what other people are saying How does

yo u r p ro d u c t o r s e r v i c e m e e t t h e i r n e e d s U s e t h e a c ro ny m F O R M Fa m i l y O c c u p a t i o n

Relat ionshipsRecreat ion Money Take the t ime to get to k now them

You can check out s i te such as Meetupcom There are business groups but you can also jo in

a recreat ional group you enjoy and just meet people Take the ver y successful Chocolate

Blues Net work ing Events I t i s a per fec t environment to get to k now people and br ing your

business cards

Bui ld ing these re lat ionships take t ime and need to be nur tured I have never been in the

same room as Shel ly R ice or M argie Baxley but I have successful ly net worked with them

and feel they are f r iends and a ver y impor tant par t of my business

M ake i t fun and enjoy what you do ever y day When i t s tops being fun MAKE A CHANGE

Please feel f ree to connec t with me I look for ward to Network ing with you in the near future

Mar la Stoch

MAKE A CHANGE

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

18 MARLA STOCH

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

21

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

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B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 18: Be The Boss December 2012

9728324494

M ikeI nsureYouToocom

w w wI nsureYouToocom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

19

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

21

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 19: Be The Boss December 2012

Wi t h t h e re ce n t e co n o m i c s h i f t m o r e p e o p l e t h a n e ve r a re m a k i n g t h e d e c i -s ion (or having i t made for t h e m ) t o l e a v e c o r p o r a t e A m e r i c a a n d s t a r t t h e i r v e r y o w n e n t r e p r e n e u r i a l adventure With th is sh i f t n e t w o r k i n g h a s b e c o m e a h o t t o p i c a n d e v e r y o n e seems to be going to mixers and net work ing events

To make sure your message i s h e a rd a n d p e o p l e w a n t t o g e t t o k n o w y o u y o u m u s t h a v e a f l a w l e s s e l e -vator speech When craf t-ing a new elevator speech a l w a y s k e e p t h e s e t i p s i n mind bull Memorize your e levator

s p e e c h ndash D o N O T u s e notes E VER R emember i f you donrsquot care enough a b o u t yo u r b u s i n e s s to m e m o r i z e i m p o r t a n t ideas no one e lse wi l l

bull Be br ief and concisebull H ave d i f fe re nt e l e vato r

s p e e c h e s f o r d i f f e r e n t

occas ionsbull Smile breathe and speak c lear ly at an appropr iate

speedbull M ake ef fec t ive eye contac tbull Dress appropr iatelybull Use a catchy s loganbull I nvolve the people presentbull K now your produc t ins ide and out and be prepared

to answer quest ionsbull Ac t with conf idence (even i f you are shak ing ins ide)bull Prac t ice with fami ly and f r iends and take feedback bull I nc lude a giveaway For example schedule a quote

today and receive 15 off )bull No profanit y or of fensive language or remarksbull Keep i t age and event appropr iatebull Use 8th grade words - donrsquot t r y to lsquosmar tenrsquo yoursel fbull Be respec tful of othersbull I nclude a ver y speci f ic quest ion For example lsquo today

I hope to connec t with the of f ice manager for a real estate of f ice with at least 5 agentsrsquo

bull I nc lude a cal l to ac t ion For example lsquop lease cal l me by Fr iday to take advantage of this sa le pr icersquo

bull Donrsquot be dr y and predic tablebull I f poss ible use fac ts and stat ist icsbull NE VER ta lk or whisper when someone else is giv ing

their e levator speechbull Do not chew gumbull No pol i t ica l re l igious s landerous or inf lammator y

comments NONE E VERbull Thank the fac i l i tator or the person that invited youbull S t a n d u p - e v e n i f e v e r y o n e e l s e r e m a i n s s e a t e d

dur ing their e levator speech

YOU CANrsquo T NET WORKWITHOUT A ROCK SOLID ELEVATOR SPEECH

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

20 MICHELLE KE T TERMAN

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

21

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

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43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

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44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

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45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

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46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

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48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 20: Be The Boss December 2012

MARK WERNER

Some Networking Dorsquos and Donrsquots

So yoursquove recently started a business joined a sales team or signed up with a MLM company Good for you Now how to promote that business Managers and up-lines will tell you to net-work network and network Networking is great and over the years Irsquove picked up some great tips as well as seen some other not so great things Irsquod like to share with you

First off the Donrsquots

1) Be on your cell phone the whole time Ok honestly I know texting and checking Facebook on your smart phone is addicting Itrsquos also rude Turn it off when you walk in Or leave it in your car if you can not be trusted

2) Disrespect the time limit given for your infomercial As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987hellipno one does I promise

3) Donrsquot pester a prospect to death A ldquonordquo isnrsquot a ldquonordquo forever it might just be a no for right now But keep on messing with them for that ldquo7 points of contactrdquo rule that some manag-ers like to insist upon and I can promise you it will be a no forever or they will just avoid you entirely

Now for the Dorsquos

1) Do be interested in who you are talking to That means coming up with interesting ques-tions instead of just smiling and nodding when they tell you their name and company Try ldquoWho would you need to meet in this room that could really help take your business to the next level and whyrdquo

2) Move around Make it a point to talk to as many people as possible Sit at new tables when

the meeting begins Donrsquot know anyone Get to the event early Stand at the entrance People will have to talk to you that way

3) Have good business cards Ok before I get a big ldquoduhrdquo hear me out I used to sell these things when I worked at a print company and it amazes me how many are so lame Get a good logodesigner Make sure the stock is thick And this is important 1 side can be glossy the other needs to be matte so you can write on it After all you will have left your cell phone in your car Texty McTexterson and you will want to write down some quick notes about your prospects and vice versa

Happy Networking

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

21

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 21: Be The Boss December 2012

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

22

The Heart Link NetworkwwwFacebookcomTheHeartLinkNetwork

Premier Womenrsquos NetworkwwwFacebokcomPremierWomensNetwork

Ladies Evening OutwwwFacebookcomLadiesEveningOut

Women Who Mean BusinesswwwFacebookcomwwmbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 22: Be The Boss December 2012

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

23

Shoe SisterswwwFacebookcomShoeSisters

Journey of PossibilitieswwwFacebookcomJourneyOfPossibilities

The SophisticateswwwFacebookcomtheSophisticatesTampaBay

eWomenNetworkwwwFacebookcomeWomenNetwork

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 23: Be The Boss December 2012

Recently I got into a discussion with a friend about podcasts A few years ago podcasts were all the

rage and everyone was jumping on board There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updatingToday most of that has run its course and weeded out the ones who are less serious Podcasts today can be very entertaining but also very educational Irsquod like to take a minute to share with you some podcast tips on how to improve your business Podcasts can be a very good way of keeping up with new business tools technology and ideas dur-ing the day on your commute or while you are exercising

Just about any MP3 player smart phone tablet or computer will play a podcast I have an iPod I use just because my Bionic battery struggles enough getting through the day I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device You can search and find one that meets your needs easily

Some of my favorite podcasts that I would recommend are from a vari-ety of sources I listen to a lot of tech heavy podcasts Leo Laporte is considered by many to be the definitive source for tech podcasts He has built an entire brand around this This Week in Tech pod-cast He now has that one as well as This Week in Google (which also talks a lot about cloud technologies) These are two of my favorites Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally doneThe Wall Street Journal also has an excellent catalogue of pod-casts My favorites from them are Wall Street Journal This Morning Wall Street Journal on Small Business and Wall Street Journalrsquos Your Money Matters

The Harvard Business Review also has the HBR Idea Cast with the tagline ldquoBringing you the analysis and advice of the leading minds in managementrdquo The HBR is one of the biggest names in small business and entre-preneurship and I highly recommend this weekly podcast It covers everything from work-life balance to motivation

TWEETUPS

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

24 ROBER T NE W

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

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54

Page 24: Be The Boss December 2012

TWEETUPS

One more that I recommend is The Smallbiz Brain This podcast is hosted by David Wolf and includes experts and leaders in the world of small business This podcast is

also a weekly podcast

There are many ways of finding new podcasts and I hope if you arenrsquot familiar with podcasting you will give a few of these a listen Who knows you might hear a solution to problem or a get an idea for a great start-up If you find any not mentioned here let me know Irsquom always search-ing for new podcasts to check out

httpwwwbobnewcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

25

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 25: Be The Boss December 2012

Southern Vendors for Events

East Coast Vendors for Events

Western Vendors for Events

M idwest Vendors for Events

Texas Vendors for Events

Chicago Vendors for Events

Flor ida Vendors for Events

Georgia Vendors for Events

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

26

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 26: Be The Boss December 2012

N e t wo r k i n g i s g e n e ra l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m at i o n b e t we e n p e o p l e o r gro u p s

that share a common interest I s th is how you def ine net work ing Do you consider net work ing

events to be casual meet ings or oppor tunit ies that should be approached with a plan in mind

For most people ldquowinging i t rdquo i s not a good idea I f you want to bui ld real last ing re lat ionships

you need to get in the r ight mind set before attending a net work ing event Before you go here

are a few things you should consider

1 What is the network ing event going to be about Some events are held to promote a cer tain

business or speaker but some are held str ic t ly for interac t ion bet ween l ike -minded profess ion-

als Wi l l the event theme benef i t your business or introduce you to other businesses l ike yours

2 What is your e levator speech When you meet people at the event you must be prepared

with a business card f lyer or brochure about your business You have only a few moments to help

each contac t determine i f you are a good f i t for them or for their business

3 Does the event suppor t your values and goals Anything and ever ything you put your t ime

and energy into should uphold the values and goals of your business

4 What open ended quest ion wi l l you ask Get your contac ts ta lk ing to break the ice Set

up an appointment to meet for coffee within the nex t week or t wo to help each other ful ly under-

stand your businesses which wi l l lead to better referra ls for both of you

B e i n g p re p a re d w i l l h e l p yo u fe e l m o re co m fo r t a b l e i n n e t wo r k i n g s i t u a t i o n s A g o o d r u l e o f

thumb is to obtain at least t wo sol id connec t ions at each event This does not necessar i ly mean

t wo new c l ients- connec t with people to whom you can make referra ls and with people who can

refer others to your business Af ter attending a few events you may begin to see fami l iar faces

I t rsquos impor tant to focus on a di f ferent aspec t of your business at each event to continual ly educate

others about your goals and your ideal c l ients

Once a connec t ion is made be sure to fo l low up with each contac t You can reach out to your

contac ts by f r iending them or l ik ing their business pages on Facebook connec t ing with them on

L inkedI n ask ing them to jo in your newsletter d istr ibut ion l i s t sending them an emai l or mai l ing

them ldquogreat to meet yourdquo cards Be sure to let your contac ts k now that i f they have any ques -

t ions in your area of exper t ise that you would love to be a resource for them This wi l l keep you

in the f ront of their minds when they need ass istance or come across a referra l for your business

Wanda Johnson is a Vi r tual Ass istant who helps entrepreneurs and smal l businesses with their

to - do l i s ts that are a lways s tar ing them in the face so they can concentrate on thei r bus iness

goals Contac t Wanda at (319) 804-9489 corr idorcommunit ygmai l com or through her website

at w w wat yourser vicecorr idorcommunit ycom

WANDA JOHNSON

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

27

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 27: Be The Boss December 2012

THOUGHTS before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders I thought ldquoHow easy to attract so many beautiful creatures Create a space where they all feel comfortable and safe fill with great stuff they can all enjoy then sit back and watch them show uprdquo This is what Chocolate Blues and Business Networking Festivals are all about Creating networking events that bring a diverse group of decision makers busi-ness owners and community leaders together ndash peo-ple who solve problems work hard and enjoy a good time ndash to build productive new connections and new relationships on common ground

ldquoAll successful people men and women are big dream-ers They imagine what their future could be ideal in every respect and then they work every day toward their distant vision that goal or purposerdquo -Brian Tracy

Dreamers seek dreamers Leaders seek leaders This is the way of the world Networking occurs natu-rally to people in all walks of life Wersquore hardwired to meet up with and work with others Itrsquos because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen Donrsquot think so Try this Search online for lsquoNetworkingrsquo and yoursquoll find over 965000000 listings Thatrsquos pretty convincing not to mention incredible

ldquoThe bigger your rolodex the bigger your businessrdquo -Anonymous

Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay Itrsquos a beginning Next level networking is generating relationships from those connections and is better Yoursquore getting the idea Top level network-ing involves moving conversations and relationships forward on a regular basis with people in position to make decisions and make things happen and is the

best Being a good networker is a lot like being a good gardener You choose what you want to grow (type of connections) prepare the garden space (meetings and events) plant your seeds (ideas and possibilities) then tend to your garden as the plants grow to maturity and bear fruit (referrals introduc-tion and opportunities) for you in abundance

ldquoIf you want to go somewhere it is best to find someone who has already been thererdquo -Robert Kiyosaki

Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals If yoursquore unable to figure how to achieve your vision out on your own itrsquos a good idea to just admit it find those who are where you want to be take some coaching and follow in their footsteps Basic networking is a means to meet the people who can possibly help you reach your dreams Creating a community event that provides possibilities for your target audience is the means to meet the peo-ple who will definitely help you achieve your goals

ldquoNo one lives long enough to learn everything they need to learn starting from scratch To be successful we absolutely positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goalsrdquo -Brian Tracy

Imagine choosing to drive from New York to California without a map or GPS Itrsquos possible yoursquoll eventually get there but not without a lot of time used money spent and many mistakes made along the way Itrsquos also possible you may actually never get there Something occurs along the journey that stops you and wherever lsquotherersquo is you remain Networking provides you with allies supporters and mentors who have mutual benefit for your suc-cess Theyrsquoll help you create a business plan (road map) coach you (give directions) and provide an

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

28

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 28: Be The Boss December 2012

NetworkGardener

THOUGHTS before coffee

accountability structure (kick your butt) to keep you on track

ldquoPosition yourself as a center of influence the one who knows the movers and shakers People will respond to that and yoursquoll soon become what you projectrdquo -Bob Burg

The easiest way to find lsquoCenters of Influencersquo - those with broad reaching relationships - is to become one Join a cause Create a networking event or volunteer to help conduct networking events Volunteer for lsquoBIGrsquo events involving the types of people and businesses yoursquore interested in Volunteering for an event your future mentor is passionate about is brilliant Yoursquoll demon-strate a lsquowhatever it takesrsquo attitude to be of ser-vice and get time with them too Enroll others to help you help others and yoursquore on your way to becoming the leader you dream of being

Itrsquos not what you know but who you know that makes the difference-Anonymous

Networking Tip Professionals become known as masters by staying within one industry Successful networkers become known as net-working lsquomastersrsquo by involving themselves across many industries This is the way you become aware of opportunities that you can share with your many connections helping everyone including yourself lsquowinrsquo

ldquoThe successful networkers I know the ones receiving tons of referrals and feeling truly happy about themselves continually put the other personrsquos needs ahead of their ownrdquo -Bob Burg

For extra credit after choosing who you want to network with do some research find out about their business interests and passions then search out a couple of opportunities as referrals of people you can introduce them to You may ask ldquoBut why They are already so successful What good does this do for merdquo Are you being a good gardener Let me ask you do you like getting referrals Yes Being introduced to people Yes Spoken well of Yes Guess what EVERYBODY DOES By acknowledging and uplifting others and being a connector of people to possibili-ties yoursquoll raise yourself in the opinion of everyone as you raise them also

ldquoNetworking is an essential part of building wealthrdquo -Armstrong Williams

Being of service to others will generate referrals introductions and connections the like of which you can never do with conventional advertising Donrsquot get me wrong advertising plays an important part in business However the Return on Investment of intel-ligent networking is incalculable Wherever you go think ldquoHow can I help yourdquo rather than ldquoHow can you help merdquo and plant today for the results yoursquoll harvest tomorrow

ldquoThe way of the world is meeting people through other peoplerdquo -Robert Kerriga

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

29

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 29: Be The Boss December 2012

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

30

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 30: Be The Boss December 2012

Michelle Ketterman

11 Goof Proof Rules to Successful Social NetworkingSome days it seems like new Social Media Gurus Experts Specialists Mavens etc pop up every-

day It can be overwhelming trying to keep up with the seemingly endless social media advice

I have taken classes webinars and seminars and have found a system that really works for me

Remember that there are no one size fits all social media rules but hopefully a few of my tips will

help you create your own Goof Proof social media rules

1 Only play on social media sites that you have the time to participate regularly Itrsquos too easy

to get sucked into this weekrsquos newest fad and before you know it an entire day is gone

2 Be sincere always In my profession there many fake testimonials awards and identities

Guess what No matter how slick they are eventually their ruse is discovered and they are dis-

credited The risk just is not worth it ndash be yourself and enjoy productive and long term on-line

presence

3 Remember the meaning of the word lsquoFriendrsquo It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior

4 Be consistent with your on-line handle so people can find you easier on every social medial

platform

5 Have a profile picture of you Never use the generic profile clip art instead use a photo with

a friendly and welcoming expression

6 There is no such thing as a private page Seriously just get over that idea right now If you

put it on a social media site anyone and yes I mean ANYONE can gain access to your page fairly

quickly

7 If you are a business owner do not post religious political inflammatory posts This is abso-

lutely an iron clad rule that I never breakhellipsome people are not as rigid about this as I am (Once

again you are encouraged to create your own goof proof list)

8 Do not post about alcohol or excessive partying Many times I have seen business owners

post several times every week about how drunk they are Seriously unless you needed a new

bartender would you hire a professional who bragged about habitual intoxication Probably not

9 Stop talking about your clients or customers ndash I have seen pages where a business owner com-

plains about their clients If you arenrsquot sure why this is potentially professional suicide see item 6

10 Protect your network and hide your friends list

11 Never send a friend request to someone just because they are connected to a connection ndash that

is not networking or an introductionhellipitrsquos tasteless spamming

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

31

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 31: Be The Boss December 2012

NET WORKING IN TODAYS WORLD

By Definition NETWORKING is noun 1 the exchange of information or services among indi-viduals groups or institutions specifically the cultivation of productive relationships for employment or business 2 The establishment or use of a computer network (Source Merriam-Webster Dictionary)

What do you use networking for Do you network so you can find clients Do you network so you can find friends Do you leverage your existing contacts to meet new people Do you like meeting new people We all have our own personal reason for how and where we network

There are so many ways to network both In-Person and On-line Letrsquos explore some networking options available to usIn-Person networking can be accomplished via a variety of avenues such as Local City Chambers Small Business Chambers BNI Groups BRN Groups Neighborhood Associations Home Builders Associations the BBB Business Clubs Groups and Organization Some are fee based and others are free Explore all options in your area and decide what groups work best for you and your business needs

On-line Networking has a greater number of choices including Social Media options like Linkedin Facebook Twitter Pintrest and a host of other choices All of these are free and some have can fee based upgrade options

Now that you have places to connect whatrsquos next First look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities Be sure to accept each for who they are by embracing people around you who are honest and welcoming also learn to accept people who are more reserved and to themselves There is an opportunity to learn and grow from each otherNext determine if you are looking to build a Local or Global Network or both For some your most valuable connections will be your local sphere of influence and for others your global con-nections may be the ones that take your business to a whole new level

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

32 L ISA CAIN

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 32: Be The Boss December 2012

When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation When you meet look for ways you can offer them value or a benefit and think along the line of ldquoWhat can you giverdquo Be genuine in your interest of the individual and their business and most often they will return the favor In many cases itrsquos not your connection that will be yoursquore future clients itrsquos your connections connections While building a local network in addition to one-on-one look for ways to bring multiple people together and view yourself as the builder in your community by bringing people togetherBuilding a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

you will get from it Letrsquos take Linkedin and Facebook as an example they have totally changed how we connect with people Your biggest connection could be a ex-classmate that you havenrsquot seen in years but finds you through a ldquoLIKErdquo on your High School page on Facebook has a need that you can fill gives you a call and is now one of your best cli-ents Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity Be as genuine in your online approach as you are with your local connections

Lastly once yoursquove made the connections had the one-on-one or on-line meeting be sure and follow-up with a simple

Thank You for their time referral etc be a source of information for your connections and keep in touch as you never know where yoursquoll find your next best connection

By Lisa CainNational DirectorChocolate amp Shopping Showwwwfacebookcomlisacain716

What do you use net work ing for Do you net work so you can f ind c l ients Do you net work so you can f ind f r iends

Do you leverage your exist ing contac ts to meet new people

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

33

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 33: Be The Boss December 2012

LEGALSHIELD

Hello My name is Craig Thomas I had always looked for an opportunity to make money and work from home

I had tried some of everything just to make some extra money phone services weight loss helping people get their unclaimed tax money if It could help me make extra money I tried it But I couldnrsquot find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal ServicesInc) LegalShield provides access to law firms for less than $20 a month We also have the best identity theft plan on the market we help protect and grow small businesses with our small business plan and we also offer our legal plan to companies as an employee benefit When I was exposed to the LegalShield membership I was not in need of an attorney at the time but I understood the need to have access to one or in this case access to a law firm In my mind I thought it was better to have this member-ship and not need it than to need it and not have it Well the next month I needed it and Irsquove used it quite a bit ever since Irsquove used my membership to get my sons drivers license reinstated to get a roofing company that reneged on repairs from the damage they caused to come back out to repair it my wife and I have had our wills done and just last year my wife had to call the law firm to ask about Healthcare power of attorney for her father The membership is life saving and its saving 14 million families in the US and Canada

We are currently going through a re-branding because last year a New York investment firm MidOcean Partners invested over $650 million in our company because they saw what they called ldquoNetwork marketingrsquos best kept secretrdquo One of their goals is to take us from 14 million LegalShield memberships to within the next 5 years 7 million member-ships Sounds like opportunity to me

When the gentleman came to my home and presented the LegalShield membership to me I knew it made sense but he told me there was also an opportunity behind it He showed me the compensation plan and I was extremely excited I had finally found

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

34 CRAIG THOMAS

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 34: Be The Boss December 2012

the opportunity that I was looking for To be able help people with their everyday legal problems and getting paid to do it My second week in LegalShield I made an extra $400 Not big money but to any average American today an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive Our business is set up so that you donrsquot have to recruit to make money we have lots of associates that make 6-figure incomes just selling our mem-bership as an employee benefit to companies but I chose to recruit to leverage my time J Paul Getty once said he would rather have 1 of 100 people efforts than to have 100 of his own My wife and I started recruiting and we have associates on our team across the country My goal is to retire my wife or to at least give her the option to work if she wants me personally I never want to work for anyone AGAIN I know that LegalShield is the vehicle that will help me to accomplish my goals LegalShield over the past decade has paid over $1 Billion to its associates 1000+ are earning over $50000 a year and many are earning between $100000 and $1million+ per year

LegalShield has a unique service and a unique opportunity Where else can you get legal services from the best Law firms in every state for less than $20 a month Nowhere but LegalShield You canrsquot go get our services from a retail store or even on ebay You can only get it from LegalShield associates incredible If you are looking for an opportunity where you can really change your family tree and create generational wealth LegalShield could be what you are looking for

(219) 413-6204wwwfacebookcomlegalshieldhammondwwwlegalshieldcomhubcraigdthomas

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

35

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 35: Be The Boss December 2012

Shelly Rice 4173532610

Tit le Ser ia l Entrepreneur

Company Shel ly Rice and Associates Be The Boss Magazine Chocolate Blues and Business Networking Fest ivals Chocolate Shopping Shows Nat ional Networking News Li fe Changing Conference Women Who Mean Business

CityState Playa del Rey CA

About My business Every project every event and every business that I create al l boi ls down to the same thinghellipI help smal l businesses grow

My Special ty Smal l business growth strategies

My ideal Referral Partners Industr ies Are Movers shakers and business connectors

Best Networking Tip LISTEN

Favor i te Quote Think and do ndash Emil MackeyDupont Engineer

Websi te ht tp shel lyr icecom

Facebook Fan Page ht tp FacebookcomReferralMachine

Emai l Shel lyShel lyRicecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

36

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 36: Be The Boss December 2012

Margie Baxley 803-673-1487

Tit le Vir tual Margie and Senior Partner at L inton-Cole Associates

Company Vir tual Margie L inton Cole Associates Be the Boss Magazine

CityState Columbia SC

About My business Iam a Vir tual Assistant and Websi te and Magazine Designer I design Be The Boss Magazine

My Special ty Websi te and Magazine Design

My ideal Referral Partners Industr ies Are Anyone want ing to promote their business through a magazine or anyone in need of a new websi te or websi te makover

Best Networking Tip JOIN Tuesdays at Two

Websi te ht tp v i r tualmargiecom

Facebook Fan Page ht tps wwwfacebookcomvir tualmargie

Emai l margiebaxleyvir tualmargiecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

37

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 37: Be The Boss December 2012

Joanne Quinn-Smith 412-444-5197

Tit le Creat ive Energy Off icer aka TechnoGranny

Company Dreamweaver Market ing Associates

CityState Pi t tsburgh Pennsylvania

About My business Host of pod casts Techno Granny Showtrade Posi t ively Pi t tsburghLivetrade MondayMorningMarketeertrade over 1800 interviews Winner of the US Smal l Business Administrat ion Nat ional Journal ist of the Year Award has developed Web 20 Gueri l la Branding Trainingtrade to teach smal l busi -nesses onl ine plat forms Publ isher of Pi t tsburghrsquos First Internet Radio and TV Network Posi t ivelyPi t tsburghLiveMagazinecom a mult i media resource about Pi t tsburgh

My Special ty Web 20 Branding

My ideal Referral Partners Industr ies Are Professional Organizat ions Web Services Cross Market ing wi th SEO Experts New Media Personal i t ies and Promoters

Best Networking Tip Your search resul ts are your onl ine business card and resume make sure they rock by concentrat ing on your Web 20 Branding

Favor i te Quote ldquoDef in i t ion of madness is to do the same thing and expect di f ferent resul tsrdquo Albert Einstein

Websi te ht tp pplmagcom

Facebook Fan Page ht tps wwwfacebookcomMondayMorningMarketeer

Emai l infopplmagcom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

38

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 38: Be The Boss December 2012

Regina Hoover 615-812-9158

Tit le Chocolate Blues amp Business Networking Fest ivals Area Director TN amp KY Promoter ViSalus ndash Body by Vi

Company Chocolate Blues amp Business Networking Fest ivals amp ViSalus ndash Body By Vi

Ci tyState Nashvi l le Tennessee

About My business Chocolate Blues amp Business ndash We br ing business decis ion makers together in a fun amp product ive environment for the purpose of develop-ing referral partnerships and strategic al l iances

ViSalus ndash Body By Vi ndash Helping people f ind f inancial f reedom whi le gett ing in the best shape of their l ives

My Special ty Being a connector ndash I am a master at being the br idge that con-nects you to the person you need to meet that takes your business to the next level

Best Networking Tip Your 1 goal in business networking should always be to help others FIRST I f yoursquore there for any other reason yoursquore doing i t wrong

Favor i te Quote You must be the change you wish to see in the wor ld - Mahatma Gandhi

Websi te ht tp b izfest ival com

Facebook Fan Page ht tps wwwfacebookcomMsReginaHoover

Emai l msreginahoovergmai l com or reginabizfest ival com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

39

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 39: Be The Boss December 2012

Tonie Boaman 9728043442

Tit le Resource Queen

Company Dash Notary LLC

CityState The Colony Texas

About My business Dash Notary provides prompt accurate and courteous at tent ion to those request ing our services We are ldquomobi lerdquo which means we travel to your locat ion We accept most forms of credi t cards r ight f rom our phones Bonded $10000 E amp O Insurance $100000 We can also help you locate a educated notary publ ic in other states

My Special ty 24 Hour Travel ing Notary Publ ic

My ideal Referral Partners Industr ies Are hospices at torneys hospi ta ls t i t le companies insurance schools hotels ndash we are publ ic service or iented

Best Networking Tip Be open to al l adventures or opportuni t ies that present themselves Never of fer your business card f i rst

Favor i te Quote ldquoWhy are you try ing so hard to f i t in when you were born to stand outrdquo

Websi te wwwDashNotarycom

Facebook Fan Page ht tp wwwfacebookcomdashnotary

Emai l infodashnotarycom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

40

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 40: Be The Boss December 2012

James E Boggus 800-803-1546 x 7177

Tit le Corporate Vacat ion Benef i t Consul tant

Company Genesis Li fe Travel

Ci tyState Plano Texas

About My business Our unique vacat ion benef i t is avai lable to indiv iduals and associat ions to create a work l i fe balance resul t ing in an unparal le led return on investment for l i t t le to no cost We partner wi th businesses to assist in achiev-ing objectives l ike reducing healthcare cost and increased productivi ty by taking real vacat ions Imagine the memorieshellip

My Special ty I fo l low the Zig Zig lar approach to business that states ldquo i f you help enough people get what they want you wi l l automat ical ly have everything that you wantrdquo

My ideal ReferralPartnersIndustries Are Group Benefit Consultants HR experts Health and Wellness professionals Employee Benefi t experts Voluntary Benefi t Experts Insurance Agents Heal thcare special ist

Best Networking Tip Go beyond your industry

Favor i te Quote ldquoThose who say i t cannot be done should get out of the way of those who are doing i t rdquo

Websi te Dtmembershipcom

Facebook Fan Page ht tps wwwfacebookcomvacat ionandtravel theworld

Emai l boggus24gmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

41

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 41: Be The Boss December 2012

Robert New 859-302-0024

Tit le Senior Partner

Company Linton-Cole Associates

CityState Berea KY

About My business L inton-Cole provides onl ine consul t ing services includ-ing web si te development and host ing onl ine market ing and advert is ing and social media management

My Special ty Social media management for smal l business non-prof i ts and pol i t ical campaigns

My ideal Referral Partners Industr ies Are Smal l business real estate pol i t i -cal campaigns

Best Networking Tip I t rsquos cal led SOCIAL media for a reason i t rsquos about relat ionships

Favor i te Quote Buzz doesnrsquo t just happen

Websi te ht tp wwwLintoncolecom

Facebook Fan Page ht tps wwwfacebookcomLintonCole

Emai l l intoncolegmai l com

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

42

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 42: Be The Boss December 2012

Alicia White 800-313-5911 x304

Tit le CEO

Company Back of the Room Product ions

Ci tyState Dal lasTX

About My business Your stage presence is impeccable But is your back of the room presence just as stel lar Speakers l i fe and business coaches corporate t ra iners and authors let us design your products so you can generate revenue at the back of the room and professional ly promote your brand every t ime you speak

My Special ty Graphic Design and Pr int

My ideal Referra l Partners Industr ies Are Independent Publ ishers Speaking bureaus Speaking agencies Publ ic ists

Best Networking Tip When speaking to your audience be sure to add value People love l is tening to stor ies but i f i t doesnrsquo t benef i t them then you are an entertainer Be sure your speech provides at least one valuable lesson that your l is tener can use for personal growth or business success Also make people smi le or laugh Who can forget someone that makes them feel good

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwbackoftheroomproduct ionscom

Facebook Fan Page ht tp wwwfacebookcomSpeakersBriefcase

Emai l Al ic iabackoftheroomproduct ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

43

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 43: Be The Boss December 2012

Michel le Ketterman 972-834-8592

Tit le The Inventory Expert

Company The Inventory Expert

Ci tyState North America

About My business A professional Home Inventory is when a home or busi -ness owner hires a Home Inventory Professional (HIP) to compi le comprehen-sive reports of i tems on their property Third-party HIP reports are exponential ly more rel iable and respected than sel f -compi led reports when complet ing insur-ance claims stolen property reports loan appl icat ions and so on

My Special ty Helping new business owners f ind c lar i ty and success through proven pract ices and techniqueshellipno f luf f or BS ndash just what works

My ideal Referral PartnersIndustr ies Are Experienced execut ives in the insur -ance real estate f inancial p lanning or estate planning arena or anyone whose focus has been working closely wi th homeowners

Best Network ing Tip Network ing does not begin and end wi th your e levator speech

Favor i te Quote You canrsquo t get weal thy when you feel poor

Websi te ht tp wwwProveItsYourscom

Facebook Fan Page ht tp FacebookcomTheInventoryExperts

Emai l michel leProveItsYourscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

44

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 44: Be The Boss December 2012

Nancy Becher 269-221-2220

Tit le Founder and Chief Connector

Company Business Success Unl imited

CityState Three Rivers MI

About My business The purpose and mission of BSU is to provide effect ive busi-ness growth strategies to smal l and medium sized businesses through shared of f ices networking educat ional forums and peer support Done through ef fec-t ive af fordable and convenient onl ine webinars podcasts desk spaces admin serv ices and hands-on personal in teract ion our members receive the la test support

My Specialty Connecting people and helping them grow their businesses through commonsense workable ideas and techniques

My ideal Referral Partners Industr ies Are Mom and Pop businesses entrepre-neurs who get that i t is bet ter to work on their own businesses in the presence of other businesses

Best Networking Tip Donrsquo t be afraid to create relat ionships wi th others

Favori te Quote Al l our dreams can come true i f we have the courage to pursue them Walt Disney

Websi te ht tp wwwsuccess4bizbiz

Facebook Fan Page ht tp wwwfacebookcombsuconnector

Emai l nancysuccess4bizbiz

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

45

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 45: Be The Boss December 2012

Patty Farmer 9726038209

Tit le FounderCEO

Company Biz Link Global

Ci tyState Dal las Texas

About My business Patty Farmer referred to as ldquoThe Networking CEOrdquo is a Branding Market ing amp Social Media Strategist as wel l as a Speaker Author Radio Show Host and the founder of a global networking and educat ional onl ine community cal led Biz Link Global

My Special ty I partner wi th speakers authors t ra iners and coaches to help grow their l is ts their c l ient base and their bot tom l ine through ef fect ive net-working social media and market ing strategies

My ideal Referral Partners Industr ies Are Speakers Authors Coaches Trainers amp Event Planners

Best Networking Tip ldquo I t is a l l about relat ionshipshellip I am not in the B2B or B2C business I choose to be in the P2P (People to People) business At the end of the day people do business with peoplerdquo - Patty Farmer

Favor i te Quote ldquoLet your dreams be bigger than your fears amp your act ions speak louder than your wordsrdquo ~ Wi l l Smith

Websi te ht tp BizLinkGlobal com

Facebook Fan Page ht tp FacebookcomBizLinkGlobal

Emai l pat typattyfarmercom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

46

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 46: Be The Boss December 2012

Carol Smith 650-275-3817

Tit le CEO

Company Revenue Attract ion

Ci tyState Si l icon Val ley (Los Al tos Hi l ls) Cal i fornia

About My business Carol Smith has created 4+ mult i mi l l ion dol lar companies as a struggl ing entrepreneur and single mother of a young chi ld Today Carol shares her proven step by step process for creat ing the l i fe you love and gett ing paid what yoursquore worth through her Emerald mentorship program and speak-ing engagements

My Special ty Growing businesses from local nat ional to global $2M-$80M

My ideal Referra l Par tners Industr ies Are F inance market ing branding and operat ions consul tants who see the opporuni ty to scale nat ional or g lobal and want to help their c l ient succeed Leveraging the internet market ing brand-ing operat ions process al ignment and logist ics Why can I help Created and ran HPrsquos branding market ing and product ecommerce channel an internat ional product importat ion and distr ibut ion business and a global vendor negot iat ions t ransportat ion logist ics organizat ion

Best Networking Tip Create a quant i f iable goal to provide high qual i ty busi -ness referrals to your network My goal is 1 per day Everyday What rsquos yours

Favor i te Quote ldquoWhether you th ink you can or you th ink you canrsquo t - -yoursquo re r ight rdquo ― Henry Ford Website

Facebook Fan Page wwwRevenueAttract ioncom

Emai l Carolrevenueattract ioncom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

47

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 47: Be The Boss December 2012

Marsha Talley 469-444-0580

Tit le CEO and Founder

Company Si lhouettersquos Cafeacute LLC

CityState Ar l ington TX

About My business Si lhouettersquos Cafeacute is the home of organic products f rom coffee essent ia l o i ls to weight management products We have searched and found i tems that are 100 cert i f ied organic and therapeut ic grade and are sui table for the Halal and Kosher communit ies I f you have been looking for heal th ier a l ternat ives look no further

My Special ty Heal thy and organic al ternat ives

My ideal Referral Partners Industr ies Are Ideal for anybody especial ly those who suffer f rom migraines those in need of stress reduct ions and those looking for a weight management plan

Best Networking Tip Do business with people you l ike and trust

Favor i te Quote I t rsquos your s i lhouette Decide to shape i t

Websi te ht tp wwwSi lhouettesHealthCafecom

Facebook Fan Page ht tp wwwfacebookcomSi lhouettesHealthCafe

Emai l marshaSilhouettesHealthCafecom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

48

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 48: Be The Boss December 2012

Anthony Jones 972-591-3840

Tit le Business Development Consul tant

Company ABC Solut ions

Ci tyState Dal lasTX

About My business I work wi th start ups and smal l cash f lowing businesses to grow revenues through increasing sales reducing expenses and int roducing new opportuni t ies Our Business Bui lder program involves no upfront money or direct out of pocket cost i f business is qual i f ied (200K yr revenues and 2 yrs in business)

My Special ty Business development consul t ing

My ideal Referral Partners Industr ies Are Commercial loan of f icers business brokers accountantsbookkeepers other consul tants loan brokers

Best Networking Tip Think of how you can be of service f i rst

Favor i te Quote ldquoThe thousand mi le journey starts wi th the f i rst steprdquo

Websi te ht tp wwwab-consul t ingsolut ionscom

Facebook Fan Page wwwfacebookcomabconsul t ingsolut ions

Emai l a jonesab-consul t ingsolut ionscom

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

49

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 49: Be The Boss December 2012

Carol SmithConnect with Carol

650-275-3817

Danielle Mohr Cards and Mohr

Connect with Danielle

Sabine BarnettLiving Well with Healing Essentioal Oils

Connect with Sabine

Michelle KettermanThe Inventory Expert

Connect with Michelle

Melissa AllenDominoe Barter

Connect with Melissa

Laurie SullivanPlexus Simply Pink

Connect with Laurie

Margie BaxleyVirtual Margie

Connect with Margie

PREFERREDBusiness Directory

The Preferred Business Directory is no

ordinary directory This is not just a list of businesses

This directory is designed to help you to grow your professional network instantly Everyone in our directory is a business owner who is a true lsquobusiness connectorrsquo dedicated to helping others succeed while they grow their own businesses

Each listing features a live link that will take you directly to the personrsquos Facebook fan page or to their website When you join their fan pages be sure to leave a note and introduce yourself

Building a strong network is vital to business today Be sure toconnect with each person in our directory and start the process of building new friendships alliances and referral partners

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

50

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 50: Be The Boss December 2012

Marla StochXocai

Connect with Marla

Bob New Linton-Cole

Connect with Bob

Patty FarmerBiz Link Global

Connect with Patty

Shelly RiceThe Referral MachineConnect with Shelly

Katie WeggSocial Outbreak

Connect with Katie

Dayna OffuttDay of Designing

Connect with Dayna

Julia HullCalifornia Real Estate Mart

Connect with Julia

Catherine MorganPoint A to Point B Transitions Inc

Connect with Catherine

Mark Werner Miracles Through Water

Connect with Mark

Kristi WillisRodan and Fields Dermatologists

Connect with Kristi

Alice SchmittKara Vita

Connect with Alice

Michael BattagliaInsureYouToo

Connect with Michael

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

51

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 51: Be The Boss December 2012

Linda FitzgeraldAffiliated Women International

Connect with Linda

Debbie MurlinItWorks

Connect with Debbie

Bonnie KarpayCEO Space Houston

Connect with Bonnie

K Andre AnktonInnovarus

ldquoConnect with K Andre

Darby RaeMerciful Law

Connect with Darby

James BoggusGenesis Life Travel

Connect with James

Dana MazurekSoZo Life

Connect with Dana

Purse Party IncConnect with Purse Party

888-367-0416

Angie RyaniZigg

Connect with Angie

Dale LittleBusiness StrategistConnect with Dale

Nancy BeecherBusiness Success Unlimited

Connect with Nancy

Errol AllenErrol Allen ConsultingConnect with Allen

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

52

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 52: Be The Boss December 2012

Joe ChandlerConnect with Joe

Jennifer VarnderhoffLrsquoBEL

Connect with Jennifer

Dawniel Patterson-WinninghamConnect with Dawniel

Sandy LawrencePerceptive MarketingConnect with Sandy

Ronette WoodOrgana Gold

Connect with Ronette

Robert ChristiansenChocolate Blues Director

Connect with Robert

Carole GarrettOrgana Gold

Connect with Carole

Peggy LeNoueRodan + Fields

Connect with Peggy

Dr Carol WatsonJuice Plus

Connect with Carol

Toni HarrisTonia Harris SpeaksConnect with Toni

Susan EndrissOrgano Gold

Connect with Susan

Sharon RowleyDove Chocolate Discoveries

Connect with Sharon

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

53

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54

Page 53: Be The Boss December 2012

B E T H E B O S S M A G A Z I N E | D E C E M B E R 2 0 1 2

54