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MEDIA IQby Maria Pazlopez

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MEDIA IQ

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How to Play Media IQ

You will need a paper and a pencil to write down your responses. See how many of these media questions you can answer correctly. There are 15 questions in all. Click when you are ready to advance to the next slide.

Click for next slideYou will find that most of the information in this game we have talked about in class. Some other questions will ask you to apply your knowledge and some are just interesting trivia.Lets get started and play Media IQ.

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1. What is the best term for a short advertisement on radio or television?

a. jingleb. commercialc. bandwagond. media

Write down your answer .Then click for next slide.1. What is the best term for a short advertisement on radio or television?

a. jingleb. commercialc. bandwagond. media


2. Which persuasive technique is being used in a commercial for a diet program that promises big, rapid weight loss in just a few days?

a. plain folks approachb. name callingc. unsupported generalitiesd. testimonial


2. Which persuasive technique is being used in a commercial for a diet program that promises big, rapid weight loss in just a few days?

a. plain folks approachb. name callingc. unsupported generalitiesd. testimonial


3. What is the best term that refers to different methods of sending a lot of information to a large group of people?

a. mass mediab. radioc. televisiond. marketing


3. What is the best term that refers to different methods of sending a lot of information to a large group of people?

a. mass mediab. radioc. televisiond. marketing


4. TRIVIAAccording to the Nielsen Ratings, how many hours per week does an average American watch TV?

a. 12 hoursb. 16 hoursc. 28 hoursd. 36 hours


4. TRIVIAAccording to the Nielsen Ratings, how many hours per week does an average American watch TV?

a. 12 hoursb. 16 hoursc. 28 hoursd. 36 hours


5. What is the best term that refers to a short catchy phrase used in advertising to promote a product?

a. marketingb. target audiencec. commerciald. slogan


5. What is the best term that refers to a short catchy phrase used in advertising to promote a product?

a. marketingb. target audiencec. commerciald. slogan


6. In this 2006 Pepsi commercial, 3 persuasive techniques are being used. Watch the commercial and identify 2 of the 3 persuasive techniques.

Click here for the commercial. Be sure to click CLOSE inYouTube to return to this game.


6. In this 2006 Pepsi commercial, 3 persuasive techniques are being used. Watch the commercial and identify 2 of the 3 persuasive techniques.

1. testimonial2. loaded words and pictures3. name calling


7. Complete the following sentence with the correct term:Advertising techniques that try to influence a person to purchase a product or service are called ______________________.


7. Complete the following sentence with the correct term:Advertising techniques that try to influence a person to purchase a product or service are called persuasion techniques orpersuasive techniques.


8. In this 2010 Axe commercial, 4 persuasive techniques are being used. Watch the commercial and identify 2 of the 4 persuasive techniques.

Click here for the commercial.Be sure to click CLOSE inYouTube to return to this game.


8. In this 2010 Axe commercial, 3 persuasive techniques are being used. Watch the commercial and identify 2 of the 4 persuasive techniques.

1. Romance2. Image3. Loaded words and pictures4. Unsupported generalities


9. TRIVIAStarting on January 2, 1971, what product was banned from advertising on television and radio?


9. TRIVIAStarting on January 2, 1971, what product was banned from advertising on television and radio?

Cigarettes (smoking)


10. In this 2010 Snickers commercial, 4 persuasive techniques are being used. Watch the commercial and identify 2 of the 4 persuasive techniques.



10. In this 2010 Snickers commercial, 4 persuasive techniques are being used. Watch the commercial and identify 2 of the 4 persuasive techniques.

1. Fun2. Plain Folks Approach3. Loaded Words and Pictures4. Testimonial


11. Complete the following sentence with the correct term:Lengthy advertisements on television that use testimonials and lots of detailed information about a product are called ______________________.


11. Complete the following sentence with the correct term:Lengthy advertisements on television that use testimonials and lots of detailed information about a product are called infomercials.


12. Which persuasive technique would show that using a product will make you look better?

a. romanceb. imagec. fund. testimonial


12. Which persuasive technique would show that using a product will make you look better?

a. romanceb. imagec. fund. testimonial


13. Which persuasive technique is being used in a commercial for an amusement park that shows a child smiling and laughing on the rides?

a. romanceb. imagec. bandwagond. fun


13. Which persuasive technique is being used in a commercial for an amusement park that shows a child smiling and laughing on the rides?

a. romanceb. imagec. bandwagond. fun


14. TRIVIAIn what year did the first cell phone commercial air on television?

a. 1989b. 1986c. 1983d. 1980


14. TRIVIAIn what year did the first cell phone commercial air on television?a. 1989

Click here to see what cellphones were like in 1989.Be sure to click CLOSE inYouTube to return to this game.


15. Can you identify the product in this commercial? What helped you to recognize the product?



15. Can you identify the product in this commercial? What helped you to recognize the product?

The product is NIKE.The slogan Just Do It andthe Nike trademark helpedyouto recognize the product.The name Nike was nevermentioned in the ad.

Click for next slideCongratulations!You have completedMEDIA IQ.

Your score:15 correct EXPERT10-14 correct- ADVANCED5-9 correct INTERMEDIATE0-4 correct- BEGINNER


ReferencesAxe twist Commercial. (2010). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=_grNoowseQE

Centel Commercial. (1989). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=ptbJZ9HBw2k

Jackie Chan Pepsi Commercial. (2006). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=vHM3_3BMGFc

Movie Adventure2 Sound. Retrieved August 5, 2010 from Clip Art.

Nike Commercial. (2007). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=Pp5dZZBKTXQ

Click for next slideReferences (continued)Snickers Commercial. (2010). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=X1Sv_z9jm8A

Teens watching TV image. Retrieved August 5, 2010 from http://abcnews.go.com/Health/Healthday/story?id=6790085&page=1

Television and Health. Retrieved August 6, 2010 from http://www.csun.edu/science/health/docs/tv&health.html

TV image. Retrieved August 5, 2010 from http://mediamemo.allthingsd.com/files/2010/05/google-tv-ads.png

Click for next slideDirections for Using Media IQ Game in Communications Class

Media and Persuasion is a topic we cover in late spring in 6th grade Communications. Media and Persuasion is an integrated unit that challenges 6th grade students to understand the influence of the media and to identify and use persuasion techniques. The Media IQ game would be used prior to creating their final product for the unit. The purpose of the game is for students to review key terms and to practice and apply learned concepts in novel situations, such as analyzing unfamiliar advertisements.

Media IQ is meant to be played individually so that students can self-assess their learning. Answers are provided after each question.Click for next slide and the Answer KeyAnswer Key for Media IQ1. b2. c3. a4. c5. d6. testimonial, loaded words and pictures, name calling7. persuasion techniques or persuasive techniques8. romance, image, loaded words and pictures, unsupported generalities

9. cigarettes, smoking10. fun, plain folks approach, loaded words and pictures, testimonial11. infomercials12. b13. d14. a15. Nike, Nike slogan Just do it, Nike trademark

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