Be Social Media-Centric
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Transcript of Be Social Media-Centric
CMRS Digital Solutions Limited reserves all rights on all the information contained in this document
July, 2016
…Start With 5Cs
How well does your company embrace social media?
Is your company social media centric at all levels?
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Social Media – An Integral Part of your Business
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The 5Cs Approach
To start with, please define your:
Objectives• For Branding? Marketing? Customer
Relationship Management(CRM)? Talent Recruitment?
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1st C Community
Target Audience• Different platforms reach different audience
Real-time photo sharing app that
is skewed towards youth
SNAPCHAT PINTEREST
Social site for shopping inspiration
with a mostly female user base
Photo sharing site that targets
younger audience
Micro blogging site that acts as a
news source
Social Sharing Site that is
popular among all ages
Business oriented social networking site
2nd CConsumer Insights
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Social Listening• Monitor discussion boards and forums that mention
your brand
• Understand consumer behavior, public perception & competitors’ reputation
Branded Channels Analysis• A deeper analysis on the interactions with your posts
• Mapping the sentiment with the customers’ comments about your brand
Social insight tools can empower brands to understand brand awareness, perceptions and competitive intelligence.
3rd CContent
1. Categorized content:• “always-on” and “activation”
(See the image next slide)
2. Through-the-line activities:• Offline events, print ads or press conferences
To ensure all content align with objectives, we always prepare a continual content strategy and a monthly content calendar for our clients.
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Engaging content is KEY in social media. The following strategies solve the problem of lacking updates/engagement on products or services.
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Always on Activation
Casual
Content
General
Tips
Festive
Content
Branded
Content
Sharing
Event
Campaign
Tactical
Promotions
KOL Sharing
/ Live Chat
Design a content mix to achieve your objectives
Brand
4th CCommunications
Social media is a platform for companies to interact with customers continuously.
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What do companies use to better the communication with customers?Communication tools are created to improve the connection between customers and companies.
How does communication tools help specifically?Communication tools bring about new functionalities and real-time interactive business opportunities.
The 1st HK brand to use Periscope to live broadcast ‘Where’s Wally’ campaign.
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4th C - CommunicationsCase Study – Harbour City
YouTube x Harbour City Live Streaming for ‘Happily Ever After’ Christmas lighting ceremony.
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4th C - CommunicationsCase Study – Standard Chartered Bank (HK)
At the Standard Chartered Asia Miles MasterCard press conference,
KOLs’ Facebook Live videos gained 300k+ views and went viral, successfully utilizing the live-stream feature.
Weather Forecast
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4th C - CommunicationsCase Study – Messenger Bot
By incorporating Artificial Intelligence into Facebook Messenger, brands can explore business opportunities with various services developed to users.
NewsShopFlight Ticket Booking
5th CCommerce
While social e-commerce platforms are definitely increasing, the integration of payment features are also increasing due to impulse purchases.
With the commencement of the Payment Systems and Stored Value Facilities Ordinance in Nov 2015, several mobile payment solutions have already launched.
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