Be Smart Online: A Social Media Primer for Successful Teens

presented by Lorana Price, CEO Holy Cow Branding

© 2012 Holy Cow Branding. All rights reserved.

@LoranaPrice @HolyCowBranding

In/LoranaPrice

#HolyCowSpeaks

“A brand is everything and perceptions are 90

percent of a brand.” Paul Kedrosky, CNBC Television

as appears in Me 2.0 by Dan Schawbel

a PERSONAL brand is based on

PERCEPTION & EXPERIENCE

and leads to YOUR REPUTATION

© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation

Social Media Myths

© 2012 Holy Cow Branding. All rights reserved.

“Social media is a fad.”

“Only young people use social media.”

“If I use social media, I’ll have to tell them silly personal things.”

“NO one really cares about what I’m doing.”

“EVERY one really cares about what I’m doing.”

what do OTHERS think when you see your name?

what would YOU LIKE them

to think?

Fact The Internet has fundamentally changed the way people find, discover, share, shop & connect.

© 2012 Holy Cow Branding. All rights reserved.

Fact Social media is not a fad. It’s a revolution that’s here to stay.

© 2012 Holy Cow Branding. All rights reserved.

Fact People are creeping on your sites.

© 2012 Holy Cow Branding. All rights reserved.

social media ground rules Think before you “speak”

•  Would your mother approve? •  Would you say it to their face? •  Is this a strategic move? •  Who might see this?

tips for twitter •  Customize the background •  Follow people with common interests •  Share relevant information •  Be strategic •  Think before you tweet

tips for linkedin •  Make sure your profile as complete as

possible •  Claim your personal URL •  Be professional •  Research potential places to intern or to

set up informational interviews

tips for facebook •  Decide what should be public vs. private •  Be selective about the groups you join •  Claim your personal URL •  Remember that college admissions

personnel are looking at your page •  Don’t connect with strangers

© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation

BEING ONLINE IS NOT PRIVATE

© Holy Cow Branding, Inc. All rights reserved. Title of the Presentation

BE CLASSY

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KINDNESS COUNTS

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DON’T POST YOUR LOCATION

PEOPLE ARE WATCHING YOU

Special thanks to HubSpot for the research used in

this presentation.

© 2012 Holy Cow Branding. All rights reserved.

Connect With Me @LoranaPrice

@HolyCowBranding In/LoranaPrice

#HolyCowSpeaks

www.holycowbranding.com

Thank You!