DiskusiDiskusi Panel Panel ““TIK & Internet TIK & Internet untukuntukPemberdayaanPemberdayaan UKM IndonesiaUKM Indonesia

GedungGedung SMESCO Promotion CenterSMESCO Promotion CenterJakarta, 25 November 2008Jakarta, 25 November 2008

Be Ready for UKM 2.0!(Enterprise 2.0)

IntroductionOKLet’s Start with….

• R&D Division TELKOM 1993 – 1999• HR Policy Development, HR Directorate

TELKOM 2001-2002• Information Technology Policy Development,

HR & Supporting Business Directorate TELKOM 2002-2004

• Fixed Wireless Network Division TELKOM 2004-2005

• Consumer Business Directorate TELKOM 2005-2006

• Next Generation Network Project, Network & Services Directorate TELKOM 2006

• TELKOM Jakarta Selatan, Regional Division II 2007 – 2008

• TELKOM Jakarta Barat, Regional Division II 2008 - Now

• utomo@telkom.co.id• http://www.telkom.co.id• http://moonlightkisses.myflexiland.com

Pramasaleh H. Utomo, Ir., MT.• Medan, 3 November 1967• Married, 2 Children• Bachelor degree from Institut Sains

& Teknologi Nasional Jakarta, 1992• Master degree from Institut

Teknologi Bandung, Bandung, 2001

Find me @...

Put into the context

The Outline• Introduction

– Speaker’s profile– Put into the context: ICT for SMEs

• The world is changing– The Upcoming Conceptual Age– Participatory Network: Everything2.0 era– Web2.0

• So does our work place– Introducing Enterprise2.0– Meet Charlie Mr. Enterprise2.0

• Shall we Change?– President2.0?– A peek @ Google’s work place– The Battle of Generations

• Let’s team up– TELKOM Initiatives

The World isChanging…

The Upcoming Era of Conceptual Age

Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005

18th century 19th century 20th century 21st century

AGRICULTURE AGE(farmers)

INDUSTRIAL AGE(factory workers)

INFORMATION AGE(knowledge workers)

CONCEPTUAL AGE(creators & empathizers)

ATG (affluence, technology, globalization)

to

from

“The Next decade will be the Value Era- the refining & institutionalizing of the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”.

Gordon Petrash, PWC- Intellectual Asset Management Practice

The Six Aptitudes for Conceptual Age

Not Just…

FunctionArgumentFocusLogicSeriousnessAccumulation

But Also…

DesignStorySymphonyEmpathyPlayMeaning

Digital Lifestyle & WorkstyleMany Experiences from Many Screens

Watch TV onTrain, ProgramDVR for Tonight

Find Child’s GPSLocation on TV

Download theLatest Tunes

Schedule a Meeting

ConferenceFace-to-Face

Make Wait TimeProductive

Work from Home

Watch Showson Demand,Answer VideoCall on TV

Conduct TelepresenceMeeting

Participatory Network: 2.0 Era

wikipedia open source

openinnovation

The Gift Economy

Exposure Culture

Vibrant & Diverse Sub-Culture

life fashion music

digitaldiary

socialnetworking

videosharing

Being digital is the Way Out? • Wikipedia• iPod Podcasting• mobile phone• ebook reader• Social Network

• facebook• Innocentive

• Google • Blog• RSS

So Does Our Work Place….& Our Business ModeObviously….

Things does change….

Introducing…Enterprise2.0

By Definition

“Social Media Networking behind a firewall”

Social Media…

Thanks to Web2.0

…is a Conversation supported by online tools

Web2.0 for Enterprise

meet Charlie

what is Enterprise2.0 ?

Enterprise2.0 Tools

So..it’sfor real…?

Shall we Change ……Sure, but How? ….

Let’s See How Others Doing……….

MeetBarack Obama

a.k.a.

President 2.0

He’s a Democrate,

ambitious and he sucessfuly become a 44th

President of the USA!

Therefore he spendsMillions of Dollars on

campaigning

But the most powerful and successful source he use in hisbattle with Hilary Clinton & John McCain to gain voters and donators is

WEB 2.0

http://my.barackobama.com/page/content/hqblog/

Lets start with his blog. From there it’s possible to

navigate to all his other WEB 2.0 applications…

• 1,7 Mio Facebook friends• 510 Thou MySpace friends• US$ 659,7 Mio donation via internet

Let’s Check a ‘future’ work place….

We’ve learnt so far ….

Work place’s changePresident’s changeEnterprise’s changeThe world’s change

What about …YOU?

Are You Ready ……You have to!!

Are You Ready?

Different states of mind?

Let’s get networked

Let’s team up!

Broadband Ready 2009

• “Internet murah” for all• Free trial service• HotSpot initiatives

The decreasing Internet Tariff

2.02.0

3.83.8

-

1.0

2.0

3.0

4.0

5.0

Jun '04 Des '05 Mar '06 Nov '06 Apr '07

Tariff Broadband Speedy - Limited

Tariff (Juta)

Tariff Broadband Speedy - Unlimited

600

400 400300

0

150

300

450

600

750

Jun '04 Des '05 Mar '06 Nov '06 Apr '07

“Speed up to 1 Mbs”Introducing “time based tariff” and “speedy prepaid”

Rp./MBJuta

20082008

www.telkomspeedy.comwww.telkomspeedy.com

Thank Youutomo@telkom.co.id

ph.utomo@gmail.comph_utomo@yahoo.com

Thanks to all folks @http://www.Slideshare.nethttp://www.wikpedia.orghttp://www.plasaIndigo.comhttp://flickr.comhttp://www.youtube.comhttp://namakuiful.com