“Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

21
TWITTER MOST USED TO GET NEWS UPDATES : SURVEY REPORT

description

Over the past few years, more and more young Indians have succumbed to the charm of tweets. Be it politicians like Kejriwal/Rahul or celebrities like Priyanka Chopra/Chetan Bhagat twitter is fast pervading within the Indian Borders. So what are the trends and how can brands leverage this? Simplify 360 conducted a survey and came up with very intriguing results about the way Twitter is used by an Indian Youth. Have a look if you are an Indian youth tweeting your life out, read it even if you are not one.

Transcript of “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

Page 1: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

TWITTER MOST USED TO GET NEWS UPDATES : SURVEY REPORT

Page 2: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

METHODOLOGY

With increasing participation of Youth of India in the development and commerce of the nation, it has become vital to understand the sentiment of Youth and their preferences.

A survey was conducted by Simplify 360 , with respondents all over Indian subcontinent pouring in their responses about the way they use twitter.

This survey was aimed at unraveling how Youth are using Twitter as a means of communication and participation in social/commerce events.

The sample size was 170

Once the responses was churned out, it was processed and inferred by Simplify 360’s experts, an info graphic was also created to give a better visual reflection

Page 3: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

20% female; 80% male

RESPONDENTS DEMOGRAPHICS

male

female

1%

13%

45%

37%

4%

Less than 18 18-22 22-25 25-30 Above 30

Most respondents above the age of 30,

followed by 25 to 30.

Page 4: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

KEY FINDINGS If we have to sum up the entire study, then probably the key takeaways for brand would be :-

• Go the mobile way, twitter has always been the “when in rush, just tweet “ thing and nothing complements it more than mobility of mobile/smartphones. So, If launching a campaign see its feasibility with respect to phones. Mind it, half of twitter junta access twitter through phones.

• DM is the least used service on twitter, like abysmally less. Something can be definitely done to improve twitter’s chat/message interface/service.

• Politics, humor and sports can woo us Indians like anything. Create content around it and then jazz it up by aligning with your brand’s objective. You will find an audience for sure.

• Indian youth are pretty lazy when it comes to tweeting their own content. Its mostly the viral/trending stuff which keeps spreading like a viral fever.

Page 5: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

Majority of Indian youth prefer the time

slot 9-12 pm. The reason behind the same

may be availability of free time after

day’s work.

THE “PRIME TIME”

5%

14%

13%

11%

19%

27%

11%

Active at Time

6 - 9 AM

9 - 12 AM

12 - 3 PM

3 - 6 PM

6 - 9 PM

9 - 12 PM

Post-midnight

Page 6: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

Indian youth prefer following their

friends and colleagues most on twitter

followed by politicians, sports

personalities and showbiz celebrities.

TWITTER HANDLES FOLLOWED

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Common Types of Twitter Handles Followed

Page 7: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

Tweet and re-tweet is the most favored

activity type of Indian youth.

They rarely use the DM service and

probably this is some area where twitter

could do better in terms of

feature/interface

WHAT THEY DO MOSTLY ON TWITTER ?

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

Tweeting(text only)

Retweetingtweets

made byothers

Savingtweets asFavourites

Replying toothers'tweets

Sharingcontent(videos,

photos orlinks)

DirectMessaging

(DM)

Onlyreadingtweets

Other

User Activities

Page 8: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

MOST USED MEDIUM FOR TWITTER

Mobile phone 50% Desktop/Laptop

48%

Tablets 2%

MEDIUM USED

Every one in two Indian Youth use mobile

phone as a medium to access twiter.

Rest of them use desktop/laptop. Tablets

are not preferred much when it comes to

accessing twitter.

Page 9: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

WHY DO THEY USE TWITTER ?

Most of the Indian youth access twitter to

get news updates on the go.

It is also preferred as a socializing and

networking hub.

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

Conversational

Promotional

Personality updates

Voicing your opinion

News updates

Socializing/Networking

Hobbies

Academic interests

Product\Service reviews and complaints

Other

Twitter Usage

Page 10: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

WHAT THE AREAS OF INTEREST ?

Politics, Sports and Humor emerge as top

three areas of interest for Indian twitter

youth users.

The views can be slightly biased due to

the buzz created around Indian elections

and IPL season going on.

17%

18%

16% 11%

15%

7%

1%

10%

1% 4%

Areas of Interest

Sports

Politics

Humor

Film\TV shows

Technology

Music

Religion & Spirituality

Travel

Fashion

Other

Page 11: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

HOW WOULD YOU RATE TWITTER ?

Most of the twitter users gave 3 or 4

stars to twitter which showed they

consider twitter as good/satisfactory but

still there is room for improvement.

0%

5%

10%

15%

20%

25%

30%

35%

40%

1 2 3 4 5

Twitter Rating

Page 12: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

I WISH TWITTER HAD …

34%

50%

16%

IMPROVEMENT AREAS

More characters allowed

Nothing, its perfect

Other

Around one third users wished twitter

allowed more than 140 characters.

Half of them wished for status quo not

to be changed.

Page 13: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

TWEET FREQUENCY

10% 13%

8%

5%

64%

Tweet Frequency Once a day

2-5 times per day

5-10 times per day

Number of twitter users tweeting on a

daily basis was found to be very

meager which shows that mostly people

re-tweet tweets already

posted/trending.

Page 14: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

TWEET CONTENT

Mostly the content that circulates is a re-

tweet of tweet by a celebrity/brand

that is trending.

Next to it is the personal daily updates

of users.

0%

5%

10%

15%

20%

25%

30%

35%

Retweets of tweets bya celebrity or a brand

Personal daily updates Replies to friends Inspirational quotes Other

Tweet Content

Page 15: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

WHY ON TWITTER ?

Indian youth mostly prefer twitter

because of its brevity and ease of

networking.

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Peer pressure Networking Concise content Other

Why on Twitter?

Page 16: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

REPORT PREPARED BY

Naureen Fatima

Naureen has joined Simplify 360 as a summer intern. She is currently pursuing her Post Graduation degree from IIM Raipur.

Page 17: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

Simplify360 – The Leader of Social Business Intelligence

Most admired brand for Social Media Research on Slideshare

Top 10 Product Technology Company by TechSparks 2010

Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8

Page 18: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

Social Business

Intelligence

www.simplify360.com

Simplify360 is the leading social business intelligence firm.

Offerings include:

• Social Marketing Suite for agencies

• Social Contact Centre for BPOs

• Social Command Centre for Enterprises

We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media

Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.

Page 19: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter

Leaders use Simplify360

Clients

Partners Worldwide

Brazil and LatAM Saudi Arabia

USA

Worldwide

Singapore & India

Page 21: “Be Precise, Be catchy”- The Ultimate mantra of Indian Youth using Twitter