Be Original In Social Media

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Be Original! Avoiding Old-School Marketing in Social Media Presented by @bournesocial

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Social media marketing relies on tapping into human behavior, first and foremost. While the technologies are new, the behaviors are old. This presentation demonstrates how modern social media marketing is actually applying traditional marketing tactics. And, ultimately, it serves to inspire social media marketers to be original by grounding their marketing in human behavior.

Transcript of Be Original In Social Media

Page 1: Be Original In Social Media

Be Original!

Avoiding Old-School Marketing in Social Media

Presented by @bournesocial

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Social Media is Based on Social Behavior

In the groundswell, relationships are everything. The way people connect with each other – the community that is created – determines how the power shifts.

Concentrate on the relationships, not the technologies

- Groundswell, Li, Bernoff

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Everything is social

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NEW!

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OR OLD?

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RememberWhether you…

Avatar yourselfParticipate in a user-gen contestShowcase a crowdAugment realityBlogMicro-blogPlay a gameCrowd-sourceMosaicVirtual giftTell a storyDonateNavigate, orChat with strangers

It’s all been done before, and you need only look to human behavior to tap the next social trend


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