Be More Competitive 2010
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Transcript of Be More Competitive 2010
be more competitive
who we are
• full service relationshipmarketing agency with experienceand expertise in implementingintegrated Direct Marketingcampaigns• established in 2004• 65 people in our group’scompanies• thousands of projectsimplemented• member of BVMW Deutschlandand ARMAD
• we solve marketing projects’tasks with a focus on obtainingresults• we constantly invent or usenew direct communicationchannels and techniques• we understand our clients’needs and we offer them bothexperience and a strong businessrepresented by the 5 companies ofour group• we always have fresh ideas,originality and creativity
why choose us?
industries area
mass market targeted marketB
2B
B2
CFMCG
finance/banking
industrial
auto
pharma
real estate
Electric/electronic
leisure/entertainment
software/IT
outsourcing
services areacall center
mass market targeted marketconventional
unconventional
B2C promotions
field marketing
trade promoloialtyCRM
onlinemarketing
directmail
ugc
ppc
blogs
sms/mms
databases
push salespromotions
• Promotions: Post (CP OP),SMS (unique code), FixedTelephony (unique code,vocal, from keyboard), GSM(unique code, vocal, fromkeyboard), Web-Internet(form), Field (door to door,point of sale, event, dropmail, B2B programs insidecompanies or in thedealers/partners network,etc.)
sales leadgeneration
• targeting, databases rental orbuilding• variable data personalization,multiple personalized printing• feedback mechanism: recipientswill fill-in a responsive coupon andsend by post or by fax, via internetor call to a dedicated phonenumber
data-centermanagement
• data consolidation, data mining,data entry, database building,database updating, databaseenlargement, database profilingB2B DATABASES – COMPANIESDATABASEB2B DATABASES – PROFESSIONALSDATABASEB2C DATABASES – INDIVIDUALSDATABASE
call-contactcenter
INBOUND: promotion / products / info-line, RSVP • FAQ, helpdesk, technicalsupport • order line • customer service,client assistance, solving of complaintsOUTBOUND: telemarketing •questionnaires, market studies • dataactualization • meetings setup, eventconfirmation • client reactivation, loyalty,management and development of therelationship with present and potentialclientsBACK OFFICE: partners / dealersmanagement communication, marketingand event campaigns • interactivecommunication center: e-mail - web - sms -fax - post - field
mobilemarketingsms, mms,bluetooth
• viral campaigns, marketingcampaigns• sales / information / launching /pull & push• activation campaigns• clients database cards forChristmas/Easter/Birthday• direct communicationcampaigns, special alerts/reminders
webmarketing
• web design, campaign concept• online marketing strategy• campaign database management,technical maintenance• e-mail marketing campaigns,segmentation by: gender, city, age,occupation, income• web registering with confirmationvia sms or e-mail, descriptive e-mail,E-commerce e-mail, alerts and cards• PPC advertising (pay per click)• UGC websites (user generatedcontent)
long termloyaltyprograms
• retention mechanics,development of the relationshipwith actual and potential clients,client data collection forms andprocedures• points accumulationmanagement, incentives,discounts, vouchers, cards,member–get–member, prizes,benefits• client database management
fieldmarketing
• drop mail, door drop, door todoor, door hangers, sampling• sample/incentive offers, filling in /collecting personal data coupons• ” mystery client ” – programswithin clients’/ dealers’networks,filling in of forms, offering prizes,reporting• material distribution at fairs,exhibitions, events• distribution of materials: streets,crossroads, vehicles, comercialcenters
thank you ! More Results Marketing82 Baicului Street, Administrative Building5 floor, district 2, 021784 BucharestOffice: +4 021.272.32.03Fax: +4 021.272.32.04GSM: +4 0724 127 [email protected]