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25 - 28 June 2019

A gathering of leaders in entrepreneurship in higher education

INTRODUCTION

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Exhibitions and Curatorial Team

EDHELekgotla2019 & Arts 01 Entrepreneurial language(s)

Context 02

Framework (Policies, Organisations, Finance) & Experiences (empathy)

Rethinking & ‘revisioning’ 03 Artistic practice as entrepreneurship in universities

Cascading 04

BE INSPIRED

#entrevolution2019

25 - 28 June 2019

A gathering of leaders in entrepreneurship in higher education

#EDHELekgotla2019 & Arts

Curating #EDHELekgotla2019• DUT as Co-host: DVC:RIE, Prof Sibu Moyo; Dr Poppet Pillay (EDHE CoP); Nons Khanyile • USAf request to DUT Faculty of Arts and Design (FoAD)• FoAD Team: Sikho Msomi, Coral Bijoux & Luyanda Zindela (3 months)• Branding (student designers)• Exhibitions

– Call to universities, partners, networks – Some responses: time constraints, limited funding to transport & insure works;

university recess period… – Emma Smith Scholarship Award (99 years)

• Track: Entrepreneurship through the arts (integration and mainstreaming)

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Context

entrepreneurship & everyday life

• Some observations – from personal experience, navigating life, lived experiences and lessons leading an Arts Faculty

• Family of entrepreneurs • Social Entrepreneurship Learning Journey to Sweden (2007, Pioneers of

Change)• Activism & entrepreneurship • Learning and unlearning (belief systems and language) • “entrepreneurship is about the everyday, daily life; the civic practices of living,

rather than an extraordinary accomplishment” - Hjorth and Bjerke (2006: 100)

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BE INSPIRED

#entrevolution2019

25 - 28 June 2019

A gathering of leaders in entrepreneurship in higher education

rethinking & revisioning

Mzansi Golden Economy

• Arts, culture and heritage sector is of both tangible and immeasurable intangible value. • Government, together with civil society, has a responsibility to conserve and protect our

culture and heritage for current and future generations.• There is no one place where the contribution of cultural and creative industries was being

quanitifed.• No baseline data and no plan to measure change in economic performance and inform

policy and resource allocation decisions• Different reports commissioned across sectors tell a golden story: cultural and creative

industries contributing significantly to the GDP of the country (tens of billions from audio visual, music etc.)

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rethinking & revisioning

A new language & vision

• Music industry, craft enterprises, jewellery and minerals beneficiation, clothing, textiles, footwear & leather competitiveness…

• “The new vision of arts and culture goes beyond social cohesion and nourishing the soul of the nation. We believe that arts, culture and heritage play a pivotal role in the economic empowerment and skills development of a people” – Minister of Arts and Culture, 2011

• The Arts are not the nice-to-have side-show; we are unapologetically claiming our space as artists and creatives

#entrevolution2019

BE INSPIRED

#entrevolution2019

25 - 28 June 2019

A gathering of leaders in entrepreneurship in higher education

rethinking & revisioning

An emerging paradigm

• We will only achieve the kind of traction we are looking for when truly appreciate artistic practice

• Artist (whole and integral part of)

• How we go about our work, our products, influences, ideas, materials, tools, skills etc.

• Recognition (we see you)

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entrevolution

Entrepreneurship and the Arts

• To do so, we must broaden our understanding of entrepreneurship

• “In order to maintain the freedom so central to the arts, we must broaden the contemporary view of entrepreneurship, to become something involving the whole of society and not merely the economy. A broadening enables artists to talk about their practice in an entrepreneurial context. At the same time, we open the way for the production of various types of knowledge and begin to recognize artistic aspects as important.” - Novia University of Applied Science, & TaideART

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cascading

Universities Education as a critical facilitator for entrepreneurial activity• Curriculum

– What do we have to learn to unlearn to foster entrepreneurial thinking and entrepreneurship? • Research

– Value creative outputs• Systems

– Finance and procurement– Paying for goods and services (and on time)

• Society – Mainstreaming and integrating the arts

Please do join us for Track 6: Entrepreneurship through the Arts

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References

• DAC. 2011. Mzansi Golden Economy: Contribution of the Arts, Culture and Heritage Sector

• Hjorth, D & Bjerke, B. 2006. Public Entrepreneurship: Moving from Social/Consumer to Public/Citizen. In D. Hjorth & C. Steyaert (eds.) Entrepreneurship as Social Change: A Third Movements in Entrepreneurship Book. Cheltenham, UK & Northampton, MA, USA: Edward Eglar, 79-102. DOI: http://dx.doi.org/10.4337/9781847204424

• https://www.artandentrepreneurship.com/

THANK YOU

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rsmith@dut.ac.za