Be Human! Breathing Life Into Your Social Media
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Brandon Echter@bechter
The Science Friday Initiative@SciFri
Be Human! Breathing Life Into Your Social Media
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#Join our#Conversation about
#Dogs!
NEW CONTENT:http://
www.reallylongurl…
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Generic
Why don’t these tweetssound human?
BoringDisconnected
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To make your organization sound human, you must make your organization into a human.
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Social Media PersonaThe anthropomorphized version of your organization.
If your org was a human, what human would they be?
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The persona is not, and should not, be a specific, high-profile person from your organization.
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The person “Science Friday” is…
…the really excited person at a dinner party who wants to tell you about this cool thing they learned.
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The person “Science Friday” is…
…the really excited person at a dinner party who wants to tell you about this cool thing they learned.
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The person “Science Friday” is…
…the really excited person at a dinner party who wants to tell you about this cool thing they learned.
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The person “Science Friday” is…
…the really excited person at a dinner party who wants to tell you about this cool thing they learned.
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The person “Science Friday” is…
…the really excited person at a dinner party who wants to tell you about this cool thing they learned.
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Coming Up Soon!• How to create a social
media persona• A worksheet and tips
for coming up with your own
• How using a persona helped SciFri – and can help you
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Mid-Presentation Questions?
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What is your social media goal?
Who do you want to reach?
What’s a short phrase that could describe them?
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to spread enthusiasm and excitement for
science.
‘s goal is…
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people who are not afraid to geek out.
wants to reach…
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Use that as a baseline.…but let’s get more specific.
scifri.me/personaworksheet
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What are some adjectives that describe your
organization?
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Using those adjectives, what are some of the hobbies (that are unrelated to your mission) that this person would have?
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What are their demographics? Are they male, female, or is it not important? How old are they?
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Where is the most likely place you would run into this person? Where would they most likely
be on a Wednesday night, after work?
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Is there a quote you can imagine them saying?
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How would you describe this person to a friend at a party?
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My friend ___________ is…
…the _____________ at the _____________ who wants _______________.
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DON’T JUST USE YOUR MISSION!
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WORK SHEET:
scifri.me/personaworksheet
Tweet me what you come up with! @bechter
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Key Takeaways• People prefer an imperfect human voice• Create a persona for your organization on social
media to sound more like a human• Use your social media persona to boost
engagement• A persona frees your staff up to share their
interests, expand your umbrella, and become advocates for your organization
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Questions?
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Brandon Echter@bechter
The Science Friday Initiative@SciFri
Be Human! Breathing Life Into Your Social Media