Be He@lthy Be Mobile:Twenty-first century

tobacco control

Be He@lthy, Be Mobile: A global handbook

SMS content

Technology

PromotionMonitoring

and evaluation

Program management

2

Country programs

3

Country Status

India National launch of mTobaccoCessation in January 2016 across all 29 states. Service available in English and Hindi. Over 2 million registrations

Costa Rica First country in the world to set up an mTobaccoCessation platform (2013). Sharing experience in the region (e.g. Panama)

Tunisia National program launch December 2016

Philippines Launch of mobile health in 2-3 cities by the end of 2016

Case Study: India

• National mTobaccoCessation service launched in Jan 2016

• Available in all 29 states in Hindi and English• Unique feature: registration by missed call (not just

SMS)• Live dashboard for monitoring uptake and usage• 160,000+ registered in the first week and over 2

million by December 2016• Sustainable: government-owned using existing

mobile infrastructure (mSeva)

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Not just tobacco

mTobaccoCessation

mDiabetes

mHypertension

mCervicalCancer

mCOPD

mTB-Tobacco

Agnostic platform

1 3 4

mTobaccoCessation

Other disease areas and services added

(e.g. mTraining, mSurveillance)

mTobaccoCessation, mTB-Tobacco,

mDiabetes…

Entire national health system capacity to

add mobile elements to any programme

2

mDiabetesmCervicalCancer

mDiabetesmCervicalCancer

mDiabetesmTraining

A step towards holistic health

Strengthen the implementation of the World

Health Organization Framework Convention on

Tobacco Control in all countries

Reduce by one third premature mortality from

non-communicable diseases through

prevention and to promote well-being

Achieve universal health coverage

Upholds SDG 3 commitment to “Promote health and

wellbeing for all at all ages”

THANKS!For additional information

robinsons@who.int