Programming People Not Exercises

PRESENTED BY CHAD BENSON, DIRECTOR OF EDUCATION

IG: @prepair2perform FB @Activatted71/ Email: arctraining71@gmail.com

BE-haviors of Success

BE-haviors of Success

https://youtu.be/bPTRtZFBNnMJim Carrey

Ed-u-me-cateTribe

BE Science

Change believe that thoughts can directly cause things to happen

#magicalthinkingJean Piaget, (1930). The child’s conception of physical causality. New York: Harcourt Brace

If you build it they will come: https://youtu.be/HMcQKz3H0yY

BE Science Impulsive

Un

con

scio

us

BE Science

BE – Behaviorial Economics

More specifically, emotions, social norms, built-in cognitive biases, and our immediate environment influence our behaviour in powerful ways.

BE Science

Many policies, services and products are designed w the assumption that humans are rational and forward-looking… capable of analyzing information

BE Science

In reality, humans are emotional, cognitively lazy, and more often than not, “irrational” in their decision-making.

BE Science

Our irrational behaviours are not random – they are systematic and predictable. We all make the same types of mistakes repeatedly #hardwired

BE Science

Because these tendencies are predictable, we can redesign the choice environment to encourage or ‘nudge’ specific behaviour.

BE-haviors of Success –Engaged Customer Service

Technical Non-

technical Customer

Service

“The best training program in the world is useless if it’s not being followed”

'Studies have shown that 75% of long-term success depends on soft skills and 25% depends on technical/hard skills. For effective performance in the workplace, companies need their employees to have not only field knowledge, technical and analytical skills, but also the skills to deal with the external world of clients, customers,…

Behaviors Matter

.

Szedlak et al. S&C. April 2019

Hard Skills1. Performs assessments

2. Individualizes the training experience & programming

1. Goal specific training programs

2. Goal setting

• Professional development & learning (i.e. toolbox)

• Coaching / effective program instruction & cuing

• Movement error detection & correction

• Coaching positions

• Personal movement proficiency

Soft Skills• Effective communication & active listening• Check-ins (i.e. Really looking forward to our training session)• Session Follow-ups (how are you feeling after our 1st session?,

to create an even better session, what 2 things could I change?

• Meeting clients outside the gym for a coffee / social events• Hello’s & goodbyes• Public recognition of achievement• Unique & unexpected gifting • Personalized cards sent to their mail or front desk• Learn motivators & drivers (likes)• Saboteurs, dislikes & empathetic support• Determining sabotages (try this question: in 6 months from

now, what will prevent us from celebrating together)

BE-haviors of Success – Rapport

Rapport: likeability & common interest

• Smile & use their name

• Stalk them on social before your 1st session

• Read or review their intake file before your training session

• Body language

• Stay engage & use appropriate touch training

• Follow-up text or email including something positive and personal

Benson, May-June 2019, CanFitPro Magazine

BE-haviors of Success – Trust (Benson, May-June 2019)

Trust: best summarized with the following 2 statements

1. No one cares how much you know until you show them how much you care.

2. It’s not about you & your program – it’s their journey that you’re supporting

• Early success & wins. Meet them where they are at vs the ideal

• Concern for their health & well being (i.e. safe programming)

Style

Goal

Motivation About Goal

BE-haviors of Success – The Training Program

The Program:• A few of the most effective (i.e. easily implemented) ways to individualize

programming & therefore motivation include:• Profiling your client’s social style. A great tool for this called True Colors. This will

help you learn about the client’s communication style and motivators. • Determining their fitness likes and dislikes. Ask participants if they prefer:

• resistance training vs cardio• low reps & more weight or less weight & more reps• progressive training methods (MoveNat™, CrossFit or Zumba) vs traditional

(selectorized weight machines & cardio equipment)

Benson, May-June 2019

BE-haviors of Success – The Training ProgramThe Program:

• Determine key motivators & trigger words. People commonly repeat key emotional words when speaking about fitness and or their current goals.

• The training session & program. There a lot of ways to do this, some technical, some non-technical.• Set goals & program in alignment with the points above, particularly in the

beginning• Encourage that their client’s to a.) take initiative, b.) autonomously self-regulate, c.)

actively participate in the program decision making via programming choices.• Effective Programming

• Performing assessments & reassessments• Error Detection and Corrections• Building a program specific to the goals & client preferences

Benson, May-June 2019

BE Your Core Values (4 P’s)

Premiumis How we Roll

A premium experience will reflect & impact the quality of service & performance.

01

PeopleFirst

You’re in the people industry and it’s imperative that People come First.

02

PerformanceDrives Us

Our goal is to produce desired outcomes. That means high performance standards for all (culture)

03

Purposefor Everything

Always know your why

04

BE-haviors of Success - Core Values

People 1st: your participant and client base is an amazing opp. to connect & create your tribe. Acknowledge struggle & give encouragement.

Pro Tip:

1. Use their name within 5 sec of seeing them

2. Acknowledge anything personal you are privy to

3. After class, take group photos (& tag)

4. Engage in their social media (non creepy ☺)

Purpose for Everything: think beyond programming exercises, the room & that day.

• What are your little things?

• Do you have other classes you teach?

• Are you also a trainer?

• Do you have a philanthropic pursuit or an upcoming event?

• Pro Tip: organize small group training on the days you’re not offering this class format

BE-haviors of Success - Core Values

Performance Drives Us: help the participants focus on improvement.

• Set SMART goals for the day.

• Both process & outcome goals.

• Challenge sets are both qualitative and quantitative.

• Pro Tip: have a whiteboard with nicknames & last participation scores written on it.

BE-haviors of Success - Core Values

Premium: regardless of the pay / effort level & financials, the participant, personal pride & reputation must be your driver. How are you creating a premium experience?

• Fill empty water bottles

• Frequently show proper technique

• Send follow-up texts or acknowledgements, reminders & affirmations

• group coffees

• Bring a unique talent

• Pro Tip: purchase bulk water, electrolyte samples from a sponsored supplier & additional towels on hand for those who need it.

BE-haviors of Success - Core Values

BE-haviors of Success – Kindness

Kindness: • Old School, what’s in it for me (transactional) • New school, how can I help you (collaborative)• If you are engaged, you will see these opp. on

the daily.• The easiest path to kindness is Empathy &

Alignment to your Core Values & Passions

Leaders who set out to give are more productive than leaders who seek to get (Seth Godin, Tribes)

BE-haviors of Success - Authentic

Authenticity:1. No one will more successful at being you than you ☺2. Old School: copy another brand or copy a role model

1. Exhausting & your commitment to the process will be minimal.

2. Leads to negative emotions and feedback3. New School:

1. Deeply aligned with who you truly are2. Personal happiness & positive reflection

4. Live a life suited to you ( https://youtu.be/bPTRtZFBNnM )

5. This will help you become Unique

Be yourself because every one else is already taken (Oscar Wilde)

BE-haviors of Success - UniqueUnique: I love country music, celtic music, beaches, SAQ & playing sports & Hey Y’alls / whiskey

• So few do it & therefore never stand out of a crowd

• 2002 Canucks (Escalade or Station Wagon)

• Part of the rapport building is letting people into your weird patterns. It helps remove intimidation

• Every quirk, flaw, trait, history, passion or difference is a powerful success tool & in alignment with who you are

• Identify what makes you unique ________ ________ _______ (2 min)

• Then decide which ones will support you on your journey towards success

• Which ones do you most identify with, bring energy & excitement on the daily / weekly

BE-haviors of Success - Consistency

Consistency:• People need to know who you are• Consistency builds trust• On social channels, in the real world,

at conferences, the way you show up to the world matters

• Be consistently authentic

BE-haviors of Success - Pro

Professionalism:• Old School: stay at home mom, CEO,

nutritionist. flight attendant, always (on brand)

• New School: Mullet (business in the front – party in the back).

• Put you 1st• Be on time• Remove distractions

Goal Setting• Specific• Measurable• Attainable• Realistic• Timely

In what time frame do you expect to achieve your goals?

Goal Setting (Motivational Interviewing)• Why is this goal most important to you? • If you don’t make these changes how would that affect your

life? • When you do successfully reach your goal(s), what benefits are

likely to occur? • On a scale of 1-10, how important is it for you to make those

changes right now? • If < than 5, what would it take to make it 2 higher • On a scale of 1-10, how confident are you that you’ll make

these changes? • Are you ready and willing to change at this time?

Goal SettingWhat Actions will you take today?________________________________

What will sabotage you from achieving your goals?________________

How do you plan to manage these issues?________________

Resources

Benson, C (2019). Engagement = Result. CanFitPro, May-June. 43-46.

Godin, S (2018). Tribes: We Need You to Lead Us.

Ramsey, G (2019). Personal Brand Secrets for 2019. eBook, Audible.

Szedlak, C. et al. (2019). Exploring the Influence and Practical Development of Coaches Psychologiocal Behaviors in Strength and Conditioning. S & C Jn, 41(2). 8-17.

Turner et al. (2019). Building a High Performance Model for Sport….S & C Jn, 41 (2). 100-107.