Be a Digital Industrial Brand Ambassador!Matching Talent with OpportunityJanuary 2017

Who am I?

Agenda

• To start…• Why does it matter?• Protect yourself and the GE brand • What to say and share

• LinkedIn – schedule a 30 minute meeting with yourself• Create/edit your profile• Build your network• Other uses

• Share content as an Ambassador… 5-10 minutes a week• How to contact me after

Action Plan…

1. Be sure your profile is updated – schedule 30 minutes with yourself right now!

2. Connect with your network3. Review other uses of LinkedIn4. Review other places where GE is online5. Sign up for the weekly updates and brand tips

– allow 10 minutes a week to update your brand

May 2, 2023 5

Why does it matter?

Be a Digital Industrial Brand Ambassador!

What is LinkedIn?

Free online network for professional networking

- 200 countries

- 170 industries

Why does It matter…

• A survey of 3,400 GE Careers global visitors found that GE is viewed as global, industry leader, successful and innovative, but not honest, caring, approachable*

• Social media can help us change that perception

Social Media is changing business…

What's in it for me?

Personal BrandBuild networkStay connectedIndustry newsGroups forumsDevelop knowledge

Realized Social Media Benefits

Better candidate qualityBetter ROIShorter time-to-hireWider, more diverse pool of talentStronger employer brandStronger college impactHigher response rateMore impactful messaging

May 2, 2023 10

Be Safe - protect yourself and the GE brand…

“Don’t say anything you wouldn’t say to your Mum or your boss!”How to be a Digital Industrial Brand Ambassador!

Be Safe• Visit http://integrity.ge.com search

“Acceptable Use of GE Information Resources”• Clear these are your personal views… • It is okay to say you are a GE Employee…

“As an employee of GE…”• You are not a spokes person for GE….• DO NOT post anything non-public/GE Confidential or

Restricted/GE Proprietary information• Countries/Businesses have own guidelines; check with

local guidelines; contact us with questions• Have secure passwords – competitors and hackers try to

use our employees sometimes

Build your personal brand…

How to edit your LinkedIn profile

May 2, 2023 15How to be a Digital Industrial Brand Ambassador!

May 2, 2023Presentation Title 16

6 things that differ from your resume

1. Photo - LinkedIn Profile is connecting real people2. LinkedIn Profiles are unlimited in length3. LinkedIn is social media… a two-way conversation4. Resume is a flat, text document, without interaction,

additional links or resources. LinkedIn allows you to ‘demonstrate’.

5. Resume is a ‘push’ piece where LinkedIn is a ‘pull’6. A resume becomes ‘finished’ whereas a LinkedIn profile

should evolve

May 2, 2023Presentation Title 17

Questions your profile could answer:

•What is your passion? What’s important to you? How does GE’s culture and values address them? Why do you work for GE?

•What keeps a person coming back?

•What does your job enable you to do when you’re not working?

May 2, 2023Presentation Title 18

10 Tips to Building A Strong Profile

1. Don’t cut and paste your resume.

2. Borrow from the best marketers.

3. Distinguish yourself from the crowd.

4. Put your elevator pitch to work.

5. Write a personal tagline.

6. Point out your skills.7. Explain your experience.8. Improve your Google

PageRank.9. Build your connections.10.Ask and answer

questions.

Profile Picture

✖✔

1. It looks like you 2. Only you in picture3. Your face is at least

60% of the frame4. Approachable, warm

expression5. Professional attire6. Clean background

Your professional headline

1. What do you do?

2. Where do you do it?

3. Who do you help?

4. How do you help?

Your summary • A brief bio explaining who you are and your intentions. • First-person• Conveys aspirations• Includes key words• Highlights strengths• Demonstrates ROI• Link to full resume• What is your purpose?

Quick tip… to help with yourGoogle PageRank…Put your name: then list skills,e.g. Victoria Redman: employer branding, EVP, influencer marketing, content marketing, virtual reality

22

Summary Example

Promote yourself

Promote GE

23

How To Promote GESuggested GE summary content:GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry. www.ge.com

100% Profile Completeness

Description of Current Position

At Least 5 Skills

Profile Photo

Current Position2 Previous PositionsEducation

Summary

At Least 50 Connections

Select GE

Help people find you

Customized Website

Create an engaging profile

You can upload websites, videos, links that are relevant to your role or people looking at your profile

Confidential. Not to be copied, distributed, or reproduced without prior approval.

Tell your story… Tell the ‘why’

• Employment Brand is the consumer brand• People to people• Emotional Connection• LinkedIn (blog post)•MyGEStory.com – External

Why do you do your job? Not the ‘what’ or the ‘how’ but the ‘why’!

Grow your network

May 2, 2023 28How to be a Digital Industrial Brand Ambassador!

Grow your network• Like, share and comment• Add connections (there are four levels

of connections; ask for an Introduction if you need to)

• Answer InMail• Share relevant information and

updates• Join groups and company pages

How to be a Digital Industrial Brand Ambassador!

Share great content

May 2, 2023 31

Share updates with your network

Share Updates!

Remove link in your update

GE has so much great content you can share• http://www.ge.com/

• http://www.ge.com/careers

• http://www.gereports.com/

• http://www.ge.com/news/ge-newsroo

m

• http://careers.geblogs.com/

• http://www.MyGEStory.com

05/02/2023 34

Sign up for weekly content you can share…Did you know that 94% of candidates are likely to apply if a company actively manages its brand? In order to build the GE brand , we need to regularly showcase various news and stories. As best practice, I am asking for your support and add GE approved content to your LinkedIn news feed each week, this will not only build brand awareness but also enhance your credibility among your connections. In turn this will increase “likes” and “shares” and therefore allow you to reach connection that you otherwise wouldn’t, increasing your connection requests.

How:Each week we will share links you can simply drop into your newsfeed and share as you wish throughout the week. Content will include videos, stories, news, images and anything else that will tell the story of GE. Simply cut and paste the link only (the title will pull through automatically) into your news feed, instructions attached.

GE Software: Predix: Opening Doors for Developershttps://www.youtube.com/watch?v=ququS2eVzGA

GE Power & Water: GE's 7HA gas turbine goes to the test stand! https://www.youtube.com/watch?v=tROxix0J5BE

Videos:GE Lighting: Fast Track - LightGrid Outdoor Wireless Lighting Control | GE Lighting https://www.youtube.com/watch?v=SLd0SIFqP4Q  Fast Track: Lumination™ RX Series LED Downlighthttps://www.youtube.com/watch?v=REMc8FSmObg

 

Ways of Social AmpingEmail / Eddie / Elevate – it doesn’t matter what tool

• Email vs. Elevate vs. eddie!!!!• Eddie is an internal new broadcast tool• You choose your favorite to externally amp

Think about when is the best time to post

Make sharing easier with IFTTT.comLearn how and watch me

What should I say if I’m contacted by someone looking for a job at GE? You can respond with something like: Thank you for your interest in working at GE. Please visit www.ge.com/careers to explore our current opportunities. Thank you.

If you know the person well and think they would be a good fit at GE, you can refer them through the Who Do You Know employee referral program http://whodoyouknow.ge.com/  If you think they could be a good candidate for a role you’re recruiting, pass their name and link to their LinkedIn profile to your Talent Acquisition partner.

Learn

May 2, 2023 39How to be a Digital Industrial Brand Ambassador!

Follow Influencers…get alerts when they post new content

Customise LinkedIn Pulse for youwww.linkedin.com/pulse/discover

Follow other companies, and GE

Groups

•Closed forums•Relevant to your industry, function and interests•Connect to similar people•Ask for advice• Exchange knowledge (remember what you cant share!)

43

What else do candidates see out there?

What do candidates see out there?- Website - ge.com/careers- Social Media

- GE Careers Blog- LinkedIn Careers Group- Twitter- Facebook- Google+- Instagram- Others

- Review Sites (82% of candidates view these before making a decision on employment)

- Indeed- Glassdoor (1/4 million look

at GE MONTHLY)- YOUR LinkedIn Profile

Glassdoor - What can I do about it?Transparent/3rd party website for job seekers to find out about a company from the employees through reviews

- 6 million reviews and growing fast- CEO ratings- Salary reports- Interview reviews and questions- Photos

What can I do?1. Be aware candidates are looking at this

2. Look at your GE Business page

3. Feel free to leave a review

4. Send updates needed to pages to recruiting marketing team

5. Send out email to educate your team

Action Plan…

1. Be sure your profile is updated – schedule 30 minutes with yourself right now!

2. Connect with your network3. Review other uses of LinkedIn4. Review other places where GE is online5. Sign up for the weekly updates and brand tips

– allow 10 minutes a week to update your brand

May 2, 2023Presentation Title 48

1. Feel free to connect with me on LinkedIn and ask any questions you

might have – have me look over your profile!

Shaunda.Zilich@ge.com

2. Check out theDIBA Resources Site

3. Monthly Tips and Tricks Session!

Resources

May 2, 2023 49How to be a Digital Industrial Brand Ambassador!

Confidential. Not to be copied, distributed, or reproduced without prior approval.

Internal Structure of Employment Brand Team/Council – Updated Oct 2016Who do I go to as my SME in Recruitment Marketing support?

HealthcareJeff K Matt K

Katie S

Global Employment Brand Leader

Shaunda Zilich

Energy Connections

Laurie Malecki Oil & Gas

Jennifer Murphy

Power / REJill

Harrington

Corp /Gl Ops

Enabling Nancy Anton

Global ResearchDanielle Benedict

Aviation FT Posting

Interim Casey Buchanan

GE AlstomSuzanne Defache

GE Businesses

CapitalLing Pyng

DigitalComing Soon!

Transportation

No Resource

EuropeKatie Dalton

GGOVictoria Redman

Key - Full Time RM- Part Time RM- No resource

CanadaKristin Krause

Hungary

Fruzsina Joo

ChinaRicta Lai

LatAm / Mexico

Briceyda Torres

France / Benelux

Mehdi HakimIndiaAmit

Bhandari

Poland / Czech

Magdalena Zieniewicz.

GE Regions

RussiaMelkhazny Bekhoeva

Italy & IberiaCamilla Bacelle

APACNatalie Scott

USJulie Smock

MENATBindhu Pradeep

UniversityLeslie Coyne /

Colleen McCormick

UK / IrelandNicole Parish

SSATemitope Folarin

DACHNicole

Buechner

Current/LightFT Posting /

R. Drosa

All Business/RegionCorp/Local

Comms/Mkt

Experience Level

ExecutiveAndrew Tamagni

Mid-LevelNo Resource

Digital Industrial Brand Ambassador 2017 Training

Do you want to be part of a community that will help build your professional network, promote your personal brand and develope your industry knowledge?LinkedIn is not just for finding jobs, its proven to be effective in networking, with a member base of approximately 330 million active users. Its an invaluable tool to communicate and reach out to people just like you to build your professional network.As an employee of GE the way you present yourself online matters. Think about what your LinkedIn profile says about you and what you do for GE. When you share great content, it reflects well on you. You’re building your reputation as someone who’s knowledgeable in your field, increasing your credibility and visibility and in turn this will increase your chances of growing your network.Join our next training sessions:

Go to Brilliant You at the link below and click on ’Get Started’ to view all the available times and dates for 2017 in GE Learning.https://www.gebrilliantyou.com/be-digital-industrial-brand-ambassador

 

Check out theDIBA Resources Site

Appendix

Branding Tip #1

05/02/2023 55

Sign up for weekly content you can share…Did you know that 94% of candidates are likely to apply if a company actively manages its brand? In order to build the GE brand , we need to regularly showcase various news and stories. As best practice, I am asking for your support and add GE approved content to your LinkedIn news feed each week, this will not only build brand awareness but also enhance your credibility among your connections. In turn this will increase “likes” and “shares” and therefore allow you to reach connection that you otherwise wouldn’t, increasing your connection requests.

How:Each week we will share links you can simply drop into your newsfeed and share as you wish throughout the week. Content will include videos, stories, news, images and anything else that will tell the story of GE. Simply cut and paste the link only (the title will pull through automatically) into your news feed, instructions attached.

GE Software: Predix: Opening Doors for Developershttps://www.youtube.com/watch?v=ququS2eVzGA

GE Power & Water: GE's 7HA gas turbine goes to the test stand! https://www.youtube.com/watch?v=tROxix0J5BE

Videos:GE Lighting: Fast Track - LightGrid Outdoor Wireless Lighting Control | GE Lighting https://www.youtube.com/watch?v=SLd0SIFqP4Q  Fast Track: Lumination™ RX Series LED Downlighthttps://www.youtube.com/watch?v=REMc8FSmObg

 

Sign up for Recruitment Marketing Weekly updates…1. Go to Identity Manager and select “Join a Distribution List”

as circled below

2. Then in the drop downs select:− GE Corporate − By DL Name and then type − Corp Build the GE Brand

3. The distribution list will then appear, select Join and you will continue to receive weekly content to share on Social Media.

Branding Tip #2

Step 1. Your first challenge is to pick a theme:− What I found most challenging at work today…− My best moment today at GE… − The highlight from my day at GE…− How I'm simplifying things at GE…− What I love about working at GE…− The best career advice I received… − What I learnt today at GE…− Good morning from…− Good night from…− This is where I work…− This is my impact…

Want to get involved with GE Careers on Instagram? Find us www.instagram.com/gecareers or search for “gecareers” in the app

Any question contact:katie.dalton@ge.com for EUvictoria.redman@ge.com for

GGOshaunda.zilich@ge.com for USA

Step 2.Then Email us your picture here and consent form (below). Be sure to title your picture with the hashtag/theme it fit, your name and location, (City & Country)

Happy Snapping!

Consent to Use Recording of Voice, Image or Likeness  I give my permission for GE, as defined below, to use the recording (by videotape, audiotape, photograph or otherwise) of my voice, image or likeness that I have submitted to GE. I understand and agree that any recording shall remain the sole property of GE and may be used for commercial purposes including public display (e.g., on social media sites) and for GE’s other legitimate business purposes (including without limitation training, regulatory or legal requirements, quality assurance, and record keeping). Further information concerning GE’s handling of personal information, including details concerning storage and international transfer, are specified in the GE privacy policy available at http://www.ge.com/privacy (which will be provided upon request).  This consent may not be revoked once signed except where required by law.  For these purposes, GE includes General Electric Company and its current and former direct and indirect parents, affiliates, subsidiaries, divisions, and related business entities.  Signature: ________________________________________ Date: _________________________ Print Name: __________________________________________ For Employees:  SSO#: ____________________  For Visitors:  Business Name: ________________________________________________________________      

Branding Tip #3

May 2, 2023Presentation Title 64

Email Signatures

Our global email signature format provides customers and other constituents with the essential contact information required to conduct business with us. It is designed to be simple, clear and succinct while enhancing the digital experience of our brand by creating a more consistent, uncluttered experience for the recipient.

• Do:

• Always put your email signature and body copy in Arial

• Follow your business’s go-to-market brand architecture strategy when constructing your email signature

• Only include information that is necessary for the recipient

• Don’t:

• Add marketing messages to your email signature

• Use logos, other text or graphics in your email signature

• Add or overload your email signature with information that is not needed (e.g. do not include a physical address to established contacts or when it is not relevant to the conversation)

May 2, 2023Presentation Title 65

Email Signature Format

• This should be used with known contacts in regular email and for mobile-based email applications. Information is limited to your name, title, Customer Solution or Product Family (if needed), Industry brand and primary contact phone number(s).

May 2, 2023Presentation Title 66