Blogging

Alex King

What is a blog?

• Content in reverse-chronological order

• Informal (traditionally)

Should I have a blog?

• Own your message and brand

• Communicate directly with your customers/users

• Push new messages to the top

What will make my blog successful?

• Be human

• Be interesting

• Be honest

• Be real

Why will people visit?

•Make your content compelling

• Two-way conversation(most of the time)

What features should my blog have?

• Relevant, compelling content

• Photos and video (screencasts)

• Social media integration

• Comments?

Corporate vs. Personal Blogs

•What is the right fit for your business?

• Do you have the right personalities to elevate personal blogs?

Discussion

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