BDS Marketing Automotive Services
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Transcript of BDS Marketing Automotive Services
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Automotive Marketing Automotive Marketing Professional ServicesProfessional Services
BDS Marketing10 Holland
Irvine, CA 92618 phone: 949-472-6700
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
BDS connects car companies, dealers and customers to products and technology that make a difference!
Purchasing a new car is far more complex today than it's ever been. Given that, manufacturers, dealers and suppliers must evolve their go-to-market strategies in order to address changing consumer expectations. Those who do will have a significant edge over the competition.
bds mktg is uniquely positioned to deliver marketing solutions that drive results at the last three feet of retail. The outcomes: enhanced sales, market growth and a better consumer experience.
drive change.drive change.
04/12/23 10:36 AM 3
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Circle of Services
AutomotiveMarketing
ProfessionalServices
Internet Lead ManagementInternet Lead ManagementBusiness Process OutsourcingBusiness Process Outsourcing
BDS UniversityBDS UniversityHuman Resource DevelopmentHuman Resource Development
Unsold & Sold Follow-upUnsold & Sold Follow-upBusiness Process OutsourcingBusiness Process Outsourcing
Retail MerchandisingRetail Merchandising& Floor planning Setups& Floor planning Setups
Performance MetricsPerformance MetricsCollection & AnalyticsCollection & Analytics
National Program DevelopmentNational Program DevelopmentDealer Network Roll-outDealer Network Roll-out
Direct Assisted SellingDirect Assisted Selling In-Dealership In-Dealership People & ProcessPeople & Process
Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Direct Assisted Selling Services from BDS Marketing Automotive Division
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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Direct Assisted Sellingproduces measurable lift,while training dealership personnel
• Services designed to get your dealer network “up and running” on new systems and processes from start to finish. Includes onsite retail process development and implementation, as well as all associated Training and Consulting Services.
• In-Dealership programs feature direct selling of vehicles and accessories to dealer prospects as part of our Learn-To-Earn approach in training automotive retail sales people.
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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
• BDS Field Implementation Teams• Remote Services – BDS Assistance Center• On-Site Services – BDS Marketing Professionals• BDS University – Certified Classroom Trainers
and Automotive Retail Consultants
Direct Assisted Selling
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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Direct Assisted Selling Services
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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
• The Implementation Process – Dealership Site Survey
• Performed by highly trained retail marketing professionals
• Performed prior to shipment of Point Of Sale (POS) materials
• Dealer Action Plan prepared during site survey
• Allows dealers time to perform preparation requirements
• Review time table and key milestones by dates and requirements
Direct Assisted Selling Services
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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
What Does This Mean For Car Companies and Dealers?
BDS Provides:• Successful Ramp-Up – retail marketing field resources ensure
successful installation and launch of retailing initiatives
• Minimal Disruption – dealer personnel gain valuable hands-on experience and minimize their downtime by learning while doing
• Manufacturer Compliance – BDS field staff understand how to assure compliance with new or upgraded selling systems
• On-Going Support and Training – through award-winning support teams and Certified Field Trainers
• Accountability – one call does it all… we will be there for you
Direct Assisted Selling Services
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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Targeted Market Segments
OEM Programs& EndorsementsOEM Programs
& Endorsements
OEM Suppliersof AccessoriesOEM Suppliersof Accessories
Enterprise LevelDealer Groups
Enterprise LevelDealer Groups
Individual Dealers & Regional Groups
Individual Dealers & Regional Groups
• Car Companies and adjacent market manufacturers have a need for in-dealership deployment of assisted selling programs
• Certified and OEM branded marketing programs result in multi-level enrollment of dealers and open up potential co-funding
• Inability to place feet in the street at dealer network level curtails accessory manufacturers from getting traction at dealership retail level
• Enterprises such as UAG, AutoNation, etc. are consistently looking for project assistance with national roll-outs and process implementation
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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Business Development
Automotive Division
• Use established contacts and networking to create awareness of BDS and collect survey results on where greatest needs are positioned within each channel
• Develop Retail Process Outsourcing capabilities within BDS organizational structure, then build to spec with first OEM or Enterprise by leveraging unique HR development capabilities
• Target West Coast OEM’s based on need, then leverage contacts to get proof of concept funding
• Build multiple funding models that provide revenue participation from both OEM and dealership levels based on enrollment and performance… Use BDS field for enrollments
Identify Greatest Opportunities
Identify Greatest Opportunities
Develop OEM EndorsementsDevelop OEM Endorsements
Proof of Conceptby Brand & Channel
Proof of Conceptby Brand & Channel
Drive Multi-ChannelRevenue Streams
Drive Multi-ChannelRevenue Streams
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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Portfolio of Services• Business Development Center, CSI Team,
Internet Sales, etc. Recruiting, Hiring and Staffing
• Retail Marketing Best Practices Consultingdelivered at OEM, dealer and classroom venues
• PerformanceTARGETTM Retailing Assessment prepared by BDS Marketing Professionals onsite at dealerships
• ProfitSOURCETM: Retail marketing and CRM profit center implementation of Call Centers, BDC’s and Internet Sales
• Direct Assisted Selling (DAS) for immediate action from showroom sales, CSI and profit results
• Business Process Outsourcing that utilizes highly trained BDC staff to fill in the gaps while dealers develop in-house
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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
bds mktg engages retailers and consumers with our clients' brands at retail. We become the voice of the brand by building mindshare with sales representatives and tapping into consumer emotions to deliver a relevant brand experience and generate sales.
Channel Planning
• Customized Retailer Coverage Models • Benchmarking & Analysis • Channel Marketing Calendar•
Retail Sales Education
• Platform Development • Brand Advocates • Education Tools & Incentives • Informal & Formal Training • Online & Certification • Special Events & Road Shows• Merchandising
• Retail Coordinating • Visual Merchandising • Collateral Deployment Demo-Readiness • Shelf Compliance, Audits
Assisted Sales & Acquisition
Sales Process Development Sales Force Augmentation Demo Days & Retailtainment Sales Tools & Incentives
Market Intelligence
Competitive Investigation Consumer Insights Sales Associate Perceptions Employee Assessment
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Confidential | For the exclusive use of BDS Marketing and BDS Marketing® | Do not copy or reproduce
Committed to excellence. At bds, it's a way of life. We start with a clean slate and a simple goal: make sure our client's have superior execution on the retail floor. Our process smacks of six-sigma, yet remains uniquely bds by inspiring creativity within discipline. We've long spoken of closed-loop management processes. Today, that's not enough. It must add up to results.
We deliver proven results via a bold innovative approach combining the best of retail marketing practices, our client's brand and consumer insights. Our operating model flexes to address seasonality, customer, promotional and retailer needs and offers an increased span of control. Request case studies that show how we drive awareness, capture mindshare, generate sell-through and contribute to retail best practices!