Twitter: @himeilee

Case Study: Video Content for Social Media Rankings Mei Lee Twitter: @himeilee BDI Search and Social Leadership Forum Presentation NYU | January 30, 2013

Twitter: @himeilee

What Is Video Content Marketing

“Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.” ~ Wikipedia

Social Media Platforms:

Search Engines:

Content Sharing Tools:

Syndication Partners:

Twitter: @himeilee

How Videos Feed Into Social Media YouTube Videos •  800 million monthly UVs

•  4 billion hours of video consumption per month

•  500 years of video watched daily on Facebook •  700+ videos shared on Twitter each minute

Twitter: @himeilee

How Videos Feed Into Social Media Twitter Videos •  Twitter does not host video files

•  Direct post of video URL on Twitter.com

•  Telly.com (“Twitter for video”) organize videos into collections regardless of source

Twitter: @himeilee

How Videos Feed Into Social Media

Pinterest Videos •  Online pinboard to organize and share your favorite videos (endlessly)

•  Like, Tweet, Embed, Repin, Comment

Twitter: @himeilee

Case Study: Gangnam Style If you still don’t get why video is the NEW “big deal” in marketing…

LET ME SHOW

YOU

Twitter: @himeilee

First Video In Internet History To Be Viewed More Than A Billion Times

Videos often drive the highest social engagement out of all media types

Twitter: @himeilee

A Search For “Gangnam Style”

"   YouTube: 492,000 video results

"   Google: 395,000,000 search results

"   Bing: 4,460,000 search results

" Facebook: endless public posts and pages

"   Twitter: endless scrolls of tweets

" Pinterest: endless scrolls of pins

Twitter: @himeilee

Twitter: @himeilee

Video Optimization Basics

"   Video Asset Tagging "   File name "   Title "   Tags "   URL "   Link text

"   Video Transcript

"   Video Feeds To Search Engines

"   Video Syndication To Social Media Platforms "   Distribution to video-sharing sites as well as social media sites "   Link building with other videos in blog posts and relevant web pages (embed)

"   Video Advertising "   Drive call-to-actions (like, share, subscribe, comment)

Twitter: @himeilee

Key Takeaways

"   Video is the King in content as we continue shifting from a static Web to a dynamic digital ecosystem

"   Video gives you instant feedback to optimize your strategy

"   Video drives traffic to site and increases social media rankings through a higher level of user engagement

Don’t get left behind without a video presence across key search engines and social media platforms!