BDI 9/16/09 B2B Social Communications Case Studies Conference - Deloitte
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Transcript of BDI 9/16/09 B2B Social Communications Case Studies Conference - Deloitte
Using Social MediaAttracting talent, engaging our people
Copyright © 2009 Deloitte Development LLC. All rights reserved.1 Using Social Media
The recruiting pipeline
146,962Applications
81,255 Candidates
8,000 Initial Screen Conducted
3,983 Interview –Round 1 Conducted
2,872 Interview Process
Complete
2,221 Offers Extended
1,674 Accepts
Name Generation
Internet
Job Boards
Internal SourcingEmployee Referrals
External SourcingAlumni Databases
Social networking
Copyright © 2009 Deloitte Development LLC. All rights reserved.2 Using Social Media
The ever-changing landscape
Web 2.0
RemixAggregators
User Centered
Wikis
Blogs
Joy of Use
Participation
Widgets
Usability Social Software
Recommendation
Pagerank
Simplicity
ConvergenceIM
CollaborationSharing
Podcasting
Videocasting
Design
RSS
OpenAPIs
Affiliation
XHTML
TrustMobility
The Long Tail
Remixability
Economy
SEO
Web Standards
Accessibility
DataDriven
Standardization
Communication
ModularitySyndication
Microformats
Information SharingInteroperability
Social networking
Microblogs
ConnectionsMobility
Copyright © 2009 Deloitte Development LLC. All rights reserved.3 Using Social Media
Companies must first learn to walk on two legs
Follow the examples of employees – they're already on their feet
The evolution of corporate social media
Drawing by A. Busetto
Copyright © 2009 Deloitte Development LLC. All rights reserved.4 Using Social Media
Five key channels
Social Media builds our employer brand
Copyright © 2009 Deloitte Development LLC. All rights reserved.5 Using Social Media
Copyright © 2009 Deloitte Development LLC. All rights reserved.6 Using Social Media
There’s no such thing as a traditional career at Deloitte…
Copyright © 2009 Deloitte Development LLC. All rights reserved.7 Using Social Media
Copyright © 2009 Deloitte Development LLC. All rights reserved.8 Using Social Media
Copyright © 2009 Deloitte Development LLC. All rights reserved.9 Using Social Media
Copyright © 2009 Deloitte Development LLC. All rights reserved.10 Using Social Media
Copyright © 2009 Deloitte Development LLC. All rights reserved.11 Using Social Media
Wait, there's more…
Copyright © 2009 Deloitte Development LLC. All rights reserved.12 Using Social Media
Wait, there's more…
Copyright © 2009 Deloitte Development LLC. All rights reserved.13 Using Social Media
Meaningful destinations
Copyright © 2009 Deloitte Development LLC. All rights reserved.14 Using Social Media
Where the rubber meets the road
Copyright © 2009 Deloitte Development LLC. All rights reserved.15 Using Social Media
Invitation – not In Your Face
• Personal connections with the wired – go where they are– Don't pander – they recognize it
– Don't assume you're only talking to "millenials"
– Part of the overall marketing plan – a tool, not an end to itself, or to make employer look "cool"
• Used in conjunction with advertising – traditional and not so much
– Communicate EVP in everything
– Streamline communication with candidates, but structured
– Everything designed to drive to Careers Site
Social Media's role in recruiting
Social media's role in engagement
Social media's role in engagement
Copyright © 2009 Deloitte Development LLC. All rights reserved.18 Using Social Media
D-Street
Copyright © 2009 Deloitte Development LLC. All rights reserved.19 Using Social Media
D-Wiki
Copyright © 2009 Deloitte Development LLC. All rights reserved.20 Using Social Media
Deloitte on Yammer (Unofficial)
Copyright © 2009 Deloitte Development LLC. All rights reserved.21 Using Social Media
Proposed Facebook - “Work With Me” widget
Copyright © 2009 Deloitte Development LLC. All rights reserved.22 Using Social Media
The Deloitte Film Festival
Copyright © 2009 Deloitte Development LLC. All rights reserved.23 Using Social Media
It's a risky virtual world
• Overcoming risk aversion
• Limits to transparency and openness
• "Did you see the new hire's FaceBook page?"
Barriers and issues
Copyright © 2009 Deloitte Development LLC. All rights reserved.24 Using Social Media
Conclusions
Remember, we're grown-ups
• Professionals, not "fans"
• Social media behavior
• Stay focused even as the choices proliferate
Copyright © 2009 Deloitte Development LLC. All rights reserved.25 Using Social Media
The next, next thing?
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
Copyright © 2009 Deloitte Development LLC. All rights reserved.Member of Deloitte Touche Tohmatsu