7/27/2019 BCR_Issues in Broadcasting Management_BRMJ311

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1. Name of Course: Issues in Broadcast Management

2. Course Code: BRMJ311

3. Name(s) of academic staff:

4. Rationale for the inclusion of the course / module in the programme:1. To explore those very special issues associated with management of mediaproperties in the context of confounding change in the broadcasting industry

2. To expose students to the professional business practice.

5. Semester and Year offered:

6. Total StudentLearning Time(SLT)

Face to Face Total Guided and IndependentLearning

L = LectureT = Tutorial

P = PracticalO = Others

L T P O Lecture = 42 hoursOthers

= 78hoursTotal = 120 hours

42 - - 78

7 Details of Total Guided and Independent Learning:

Learning Activities SLT ( inhours)

1 Lectures (70)

a Lecture Hours (Attending Lectures) (14 * 3 hrs) 42

b Pre and Post preparation (14 weeks * 2 hrs) 28

2. Assessments (50)

a Assignment 1 & 2 29

b Test (1 hour + 4 hours preparation) 5

c Final Examination (2 hours + 14 hours preparation) 16Total 120

Subject Credit ( 120 / 40 = 3 ) 3

7. Credit Value: 3

8. Prerequisite (if any): -

9. Learning outcomes:At the end of the course, students should be able to:

1. Summarize main elements of management and leadership skills in the broadcastingindustry. (C2)

2. Demonstrate an awareness of the interaction between management decisions,programming, and audience (P3)

3. Read articles/materials regarding management issues in broadcasting. (A2)4. Practice management skills of scheduling, planning and controlling resources and

people in broadcasting projects/assignments. (S)

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10. Transferable Skills:Skills and how they are developed and assessed, Project and practical experience andInternship

Type of Skill Skills development Method of assessment

Entrepreneurship skills Group discussion,lecture, face-to-faceconsultation.

Assignment

Management skills Lecture, self-directedlearning, groupdiscussion

Assignment

Professionalism, values,attitudes and ethics

Lecture, self-directedlearning

Assignment, test andexam

11. Teaching-learning and assessment strategy:Assignment, test and exam

12. Synopsis:This course is a study of business problems, strategies and practices of the broadcast

industry.13. Mode of Delivery:Lecture, problem-based learning, lecture, self-directed learning, group discussion, face-to-face consultation.

14. Assessment Methods and Types:Test (10%)Case study.. (30%)Individual assignment (20%)Final exam. (40%)Total: 100%

15 Mapping of the course / module to the Programme aims:

Course Aims (CA) Programme Aims(PA)

CA1. To explore those very special issues associated withmanagement of media properties in the context ofconfounding change in the broadcasting industry

CA2. To expose students to the professional businesspractice.

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15. Mapping of the course / module to the Programme Learning Outcomes:Course Objective (CO) Programme

Outcomes (PO)

1 2 3 4 5 6 7 8

CO1. Summarize main elements of managementand leadership skills in the broadcasting industry.(C2)

CO2.. Demonstrate an awareness of the interaction betweenmanagement decisions, programming, and audience (P3)

CO3. Read articles/materials regardingmanagement issues in broadcasting. (A2)

CO4. Practice management skills of scheduling, planning andcontrolling resources and people in broadcastingprojects/assignments. (S)

16. Content Outline of the course / module and the SLTper topic

L S(S

elf-learning)

O(Pr

eparation)

A(Assessment)

1 Introduction

Course overview and expectation

Overview of broadcasting society in Malaysia

Management in the broadcasting industry

3 2

2 Media organization

Defining an organization

Economic, social and political impact on broadcastmedia industry

3 2

3 Leadership in broadcasting industry

Leadership and management

Motivation

3 2

4 Managing HR

Different levels of workers

Legal issues with personnel

3 2

5. Financial management

Strategic planning and budgeting

Financial growth

3 2

6 Media consumers

Audiences and programming

Research and content

3 2

7 Managing the Production Process

Digital and traditional production

Media asset management, digital asset

3 2

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management and content management

8. Strategies for Content marketing

Marketing management

Defining the market

3 2

9. Packaging, Repackaging and Marketing Content

Content product

Pricing strategy

3 2

10. Content distribution Content management

Digital rights management

3 2

11 Changing media value chain

Disruptive innovations

Digital value change

3 2

12 Business models Content models Distribution models Marketing models

3 2

13. Legal and regulatory matters

Legal issues in Malaysia International media regulations

3 2

14 Ethical issues in broadcast management Ethics in marketing Controversies over content

3 2

Assignment 1 & 2 29

Test 4 1

Final Examination 14 2Sub-Total 42 28 47 3Total 120

Credit

18. Main references supporting the course:

1. Albarran, A. B. (2013). Management of electronic and digital media (5th ed). Boston,MA: Wadsworth/Cengage Learning.

2. Van, T. J. M., & Poe-Howfield, L. (2010). Managing electronic media: Making,marketing, and moving digital content. Burlington, MA: Focal Press/Elsevier.

Additional references supporting the course1. Kinicki, A., & Williams, B. K. (2013). Management: A practical introduction (6th ed).

New York, NY : McGraw-Hill/Irwin

2. Aziz, R. A., Muhammad, M., & Abu-Jarad, I. (2012, May). Managementcommunication styles: Conceptualization and scale development. In InnovationManagement and Technology Research (ICIMTR), 2012 International Conference on(pp. 28-32). IEEE.

3. Warner, C. (2012). Media Management Review. Hoboken: Taylor and Francis.

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4. Deuze, M. (2011). Managing media work. Los Angeles (Calif.) [etc.: SAGE.

5. Ismail, A., Abdullah, A., Munna, D. N., Wahid, N., Shariff, M., & Noor, M. (2010).Kesan amalan komunikasi dalam sistem ganjaran dan keadilan prosedur terhadapprestasi kerja. International Journal of Management Studies (IJMS), 17(1), 203-223.

19. Other additional information: -1.