B.Com. II - Sem-IIIFundamentals of Entrepreneurship

Paper - IUnit I : Entrepreneur - Concept - Classification -Functions- Qualities of SuccessfulEntrepreneur - Concept of Intrapreneur and Net preneur - Challenges beforeentrepreneurs in modern Era. (15 Periods)Unit II : Entrepreneurship - Concept - importance -Theories of Entrepreneurship - Joseph Schumpeter's Innovation Theory, McClelland'sTheory of need achievement, Hagen's Theory of status withdrawal - Entrepreneurshipin service Industry. - Factors stimulating Entrepreneurship - obstacles inEntrepreneurial growth. (15 Periods)Unit III : Entrepreneurship development - Concept - Objectives – process- problems andmeasures of EDP in India - Institutional support for Entrepreneurship development -EDI, NIESBUD, NISIET, SIDO, SIDBI, TCO (Technical consultancy organisation )DIC.(15 Periods)Unit IV : Micro, Small and medium Enterprises (MSME) - Definition - importance - MSMEPolicy in India after 1991.- problems & remedies of MSME. - Franchising - concept,Characteristics & importance.

Semester - IVFundamentals of Entrepreneurship

Paper - IIYear of Implementation - From June 2014

Objectives :1) To acquaint students with the concept of rural and women entrepreneurship.2) To impart conceptual knowledge of project management.3) To encourage the students through successful stories of Entrepreneurs.Unit - I : Women Entrepreneurship - definition, characteristics - causes of limited growthinIndia - remedies for women Entrepreneurship development in India. - Role of SelfHelp Groups ( SHGs ) in women Entrepreneurship development. Story of Shri MahilaGruhuddyog (Lijjat papad)(15 Periods)Unit - II : Rural Entrepreneurship - Concept - Problems of rural entrepreneurship inagricultural sector and village industry - strategies for rural entrepreneurshipdevelopment - Industrial Estate and Special Economic zones (SEZ) - Concepts,importance, present position.(15 Periods)Unit - III : Project Management - Concept of project, Classification of project - stages ofproject management - Reasons for failure of project - Project for Dairy, Retail stores,Hotel, Hospital and Beauty Parlor.(15 Periods)Unit - IV : Stories of successful Entrepreneurs - JRD Tata, Steve Jobbs, walt Disney,DhirubaiAmbani, Kurean Wargias, Vitthal Kamat. Their entrepreneurial sketch and qualities.

Why? What? How?

Focus :

Contents :

Method :

Intrapreneurs

• Acting like an entrepreneur are employees within a larger

organization.

• Combination of “intra” and “entrepreneur”.

• Highly self motivated

• Proactive

• Action-oriented

• Comfortable in working within boundaries of organization.

• Ability to think outside the box.

• Take initiative and full of ideas.

Intrapreneurs vs.

Entrepreneurs

1. Entrepreneurs provide the spark. Intrapreneurs keep the flame going.

2. Entrepreneurs are found anywhere their vision takes them.

Intrapreneurs work within the confines of an organization.

3. Entrepreneurs may find it difficult to get resources. Intrapreneurs

have their resources readily available to them.

4. Entrepreneurs may lose everything when they fail. Intrapreneurs still

have a paycheck to look forward to (at least now) if they fail.

5. Entrepreneurs may face many hurdles, and are sometimes ridiculed

and riddled with setbacks. Intrapreneurs may sometimes have to deal

with conflict within the organization.

6. Entrepreneurs know the business on a macro scale. Intrapreneurs

are highly skilled and specialized

Intrapreneurs

The term coined by Gifford Pinchot,

Management Consultant in 1980s.

Examples- Skunk Works Group

3M

HP

Intel

Google

Essential Traits of

Intrapreneurs

Money is not their measurement

They are green-housers

They are not afraid of failure

They behave authentically and with

integrity

A new breed of Entrepreneur

Doing business with the help of internet

For Succeeding as a Netpreneur

* What is required?

1. Speed

2. Adaptability

3. Experimentation

4. Multi disciplinary

5. Collaboration

6. Distribution driven

7. Niche focussed

Examples:

Amazon.com, homeshop18, simply married.com, ebay etc

Netpreneurs

Coping with increasing customer expectations

Facing stiff competition

Thinking out of box

Establishing global presence

Doing environment friendly business

Maintaining social health

Doing Business with values

Combining HR and technology

Winning local support

Meeting future skill gap

Adapting with changing environment

Challenges before

Entrepreneurs

Some Successful Indian

Entrepreneurs

Name Founded

Jamsetji Tata Tata Group

Walchand Hirachand Walchand Group

Dhirubhai Ambani Reliance Industries

Narayan Murthy Infosys

Prannoy Roy NDTV

Some Successful Indian Entrepreneurs

Brijmohan Munjal

Hero Group

Anand Mahindra

Mahindra and Mahindra

Lakshmanrao Kirloskar

Kirloskar Group

Bansal Brothers

Flipkart

Kiran Mazumdar

Biocon

THANK YOU