BCG & GE MatrixSYBMS

Group Members

NAMES

Kajol Dave

Aditi Desai

Nidhi Desai

Bhoomi Dhakan

Neha Dhebe

Chirag Dodiya

Shrujal Doshi

BCG Matrix - Foundation

• Developed by Bruce Henderson of

BCG Group in 1970s

• Mainly used for Multi-product

companies

• Consist of 4 cells

• Most renowned business portfolio

analysis tool

BCG Matrix – Quadrants of the Matrix

Stars All time high

demand

Cash CowsRevenue Generation

Question MarksNew in the market

DogsNo Demand/

Outdated

BCG Matrix – McDonalds

Founded by: Richard and Maurice McDonald

Year: May 15, 1940

Industry: Fast food Restaurant

Operating in 119 countries and serving 68 Million Customers Daily.

BCG Matrix – McDonalds in the Matrix

QUESTION MARK

Masala GrillRatings: 3/5Cost: 45 RS

STAR

McAloo TikkiRatings: 4.5/5Cost: 26RS

DOGS

Mc Spicy ChickenRatings: 3/5Cost:75 RS

CASH COWS

Mc FlurryRatings: 3/5Cost:67 RS

HIGH

WE

AK

LOW

MARKET SHARE

MEDIUM

ME

DIU

MS

TR

ON

G

GE Matrix

GE Matrix - Foundation

•Developed by Mckinsey in 1970

•Also Popular as “Directional Policy Matrix”

•Consists of 9 cell matrix

•Same as BCG Matrix – Just Better

Zones of GE Matrix

GE Matrix - Google

Founded by: Larry Page & Sergey Brin

Founded in: Sept 4, 1998; Menlo Park, California

Industry: Internet Services

Operating Worldwide

GE Matrix – Google in the Matrix

Green Zone – Search engine- Primary Google Product

- 70% of Market Share- Similar Items: AdWords, Apps & YouTube.

Ratings: 5/5

GE Matrix – Google in the Matrix

Yellow Zone – Chromecast- New Product in the Market

- Innovative product sold at affordable price Cost: $35 in USA

Ratings: 4/5 According to Wall Street Journal and Current Users

GE Matrix – Google in the Matrix

Red Zone – Google Books- Highly Competitive Market

- Competing against Amazon, which was primary developed for book store.

- Similar items: Google TV & Groups

Ratings: 3/5

Comparison – BCG vs. GE

BCG Matrix GE Matrix

4 cells 9 cells

Relative Market Share and Industry growth rate

Business Strength and Industry Attractiveness

Single measure to assess growth and market share

Multiple measures to assess business strength and industry attractiveness

Types of classification i.e. High and Low

Classification i.e. high/medium/low and strong/average/weak

Has many limitations Same as BCG – Just Better

Conclusion