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BCG Versus McKinseyPresentation Transcript
Competitive Strategy Punya Trivedi PGDM Executive – 2012-13 K.J.SIMSR,
Mumbai
Agenda • • • • • • • • • • • Layers & Players Segmentation Family Tree Global
Consulting Industry How are other players doing things differently then the
comparison companies Global footprint, Sectors supported, Clients Approach
to the market What makes them unique SWOT McKinsey was Blamed Game
Changer
Layers & Players
Segmentation Source: Insead Consulting Club Book 2011
Family Tree Source: Insead Consulting Club Book 2011
Market Size
How players are differentiating? • Specialization – Information technology
consulting, human resource consulting, virtual management consulting •
Local/National/International • Premium Product/Service – McK charges as
high as 25% premium over BCG • Fixed & Variable Pay “There is more
contingency and variable pay now”
Global Footprint BCG McKinsey •78 offices in 43 countries •Africa has 2
offices •No presence in Russia •US, Europe & Middle East •A pioneer in Asian
Consulting with more than 50% business coming from this region. •102 offices
in more than 50 countries •Africa has 5 offices •No presence in Russia •US,
Europe & Middle East
by McKinsey on Marke...
Social: An essential component of p... 11679 views
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BCG Versus McKinseyby punya on Aug 23, 2013
2,222views
Here I have tried to make a comparison of BCG & McKinsey compiled from various sources... Last updated on 13th
November, added a new list of clients from Wikipedia ...
More…
No comments yet Notes on Slide 1
1 Like
Aamir Masood, Data Journalism Intern at Al Jazeera English
Mc Kinsey & Company (2005
Edition)[1]
4621 views
Like
Leadership Development Profile
2041 views
Like
Consumer Decision Journeys
12916 views
Like
The mckinsey mind understanding
and implementing the problem-
solving tools and m…
3038 views
Like
Penny Burtt S lide - megatrends
720 views
Like
Big Data and Advanced Analytics -
16 Use Cases
32610 views
Like
Social media: The 5 stages to
acceptance - BDI 12/10/13 Social
Media Marketing f…
122 views
Like
Mr. Sven Smit, Director,
McKinsey&Company - What will it
take to double Serbia��…
284 views
Like
McKinsey Pharma Supply Chain
2013
1237 views
Like
McKinsey - Myanmar’s moment:
Unique opportunities, major
challenges - June 201…
607 views
Like
Customer journey transformation:
The idea, the impact, and how to
start
Related More
1/3/14 BCG Versus McKinsey
www.slideshare.net/punya/bcg-versus-mckinsey# 4/6
Practice Areas (Functional) BCG McKinsey
Industries Served BCG McKinsey
Clients Served BCG McKinsey -BSNL (2009) -Wal*mart (Consumerist August
22, 2013) -Pemex (CNBC 16th August, 2013) -Bank of Baroda - Serbia hires
McK as a consultant to its finance minister (Reuters 13th August, 2013) -
Infosys (Mint 19th August, 2013) -Bank of Cyprus (Financial mirror 19th
August, 2013) -World Bank – (Devex-15-Aug-2013) •“Our clients include many
of the world’s most ambitious organizations. Many of them rank among the
world’s 500 largest companies, but we also advise midsized businesses,
nonprofit organizations, and government agencies.” •“Our clients include the
majority of the 100 largest industrial corporations in the world.” Source: Based
on various press releases
Clients Served BCG McKinsey -Google -IBM -Aetna -Pfizer -American Airlines
-Ford Motor Company -Tata Group -Harvard School of Public Health -Russian
Ministry of Energy -Government of Canada -United States Agency for
International Development -AT&T -BBC -NBA -General Electric -Johnson &
Johnson -Siemens -Home Depot -Bank of England -Oxford University -
Mitsubishi -Royal Dutch Shell -City of Chicago -Governments of United
Kingdom, Mexico & Taiwan Source: Wikipedia
Approach Process • "We don't sell, they come to us“ – Most common answer
-----------------------------------------------------------------------------------• A very
deliberate process (e.g., here are X companies that are not currently clients,
but that are a priority for us to land - we will develop a plan to be introduced to
key stakeholders and pitch Y services) • A much more organic process
(introductions / referrals from past clients at the same or different companies,
or selling additional work extending from a current project) - anecdotally, this
is the most common way for projects to get sold • A client sends out a
Request For Proposal (firms then submit proposals based on the requirements
of the RFP, and the client holds a 'bake-off' for the firms vying for the project)
by a Bain Consultant Source: http://www.quora.com/What-are-sales-
processes-like-at-top-tier-management-consulting-firms-likeMcKinsey-BCG-
Bain-etc
What makes them unique BCG McKinsey -Comes out with a thought
provocative monthly Mag – BCG Perspectives -Contributed concepts like
Experience Curve, BCG Matrix -Reputation/culture: Very academic, innovative;
relatively more family oriented -In a nutshell BCG has far more flexibility on
functioning modes -Famous quarterly magazine “McKinsey Quarterly” with
high quality research -Spends highest on information collation and research -
Strongest alumni network of more than 26000 -Given credit for outsourcing
boom in India -Reputation/culture: Gold standard, elite -If you look for
"military" process then go for McKinsey -There is definitely a McKinsey way
to do things Compiled from various sources
BCG SWOT Source: Capitaline
McKinsey SWOT Source: Capitaline
McKinsey was Blamed • Advocating side pockets and off balance sheet
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Social: An essential component of
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Are stores out of fashion?
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McKinsey internet
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Internet Impact on Global GDP -
Worldwide Statistics
6307 views
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McKinsey Internet Matters Report
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McKinsey Global Institute -
Resource Revolution: Tracking
global Commodity marke…
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The social economy 2012 McKinsey
304 views
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McKinsey Big Data 2011
1010 views
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Customer Experience - Creating
Value from Day 1
17508 views
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NASSCOM GIC Conclave 2012:
Unlocking the full potential of GICs
- Shailesh Kekre…
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Cloudpreneurs - McKinsey Reveals
Fast Growth of Cloud Adoption
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The social enterprise
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1/3/14 BCG Versus McKinsey
www.slideshare.net/punya/bcg-versus-mckinsey# 5/6
accounting to Enron, it became known as “the firm that built Enron” (Guardian,
BusinessWeek) • General Electric lost over $1 billion after following
McKinsey’s advice in 2007 — just before the financial crisis hit. (The Ledger) •
Advising AT&T (Bell Labs invented cellphones) that there wasn’t much
future to mobile phones (WaPo) • Swissair went into bankruptcy after
implementing a McKinsey strategy (BusinessWeek) • British railway company
Railtrack was advised to “reduce spending on infrastructure” — leading to a
number of fatal accidents, and a subsequent collapse of Railtrack. (Property
Week, the Independent)
Game Changer “Consultants today cannot just deliver a slideshow and pocket
fat fees. Even the elite three now make most of their revenue from
implementing ideas, from finding ways to improve clients’ internal processes
and from other tasks not traditionally considered “Strategy consulting” The
Economist
Thank you! Source: ET Apr 2, 2013
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