BCG 2015 Modificat
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Transcript of BCG 2015 Modificat
7/23/2019 BCG 2015 Modificat
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BCG 2015
Diana Ioana tefănescuȘ
Claudia Sava
Andreea Nicoleta Radu
Cristina Alexandra tefanȘ
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CONTENTS
VALUE CREATION FOR THE REST OF US
MAERSK GROUP: Creatin a !re"i#" $%n&%"erate
PULTEGROUP: Tran'(%r"in t)e B#'ine'' M%*e&
VALUE CREATION AN+ TRANSFORMATION
APPEN+I,
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"C%ntainer ')i!!in an* re&ate* a$ti-itie'.
I' t)e &are't /#'ine'' area (%r AP M%&&er Maer'3 !r%-i*in
a&"%'t )a&( %( t)e r%#!4' re-en#e in 200 It $%"!ri'e' 6%r&*6i*e
$%ntainer 'er-i$e'3 &%i'ti$' an* (%r6ar*in '%&#ti%n' an* ter"ina&
a$ti-itie' #n*er t)e /ran* na"e': Maer' Line3 Sa("arine3 an* +a"$%
Maersk Group
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Fr%" 2010 t)r%#) 2017 $%-ere* /8 t)i' 8ear9' Va&#e Creat%r' re!%rt3
Maer' *e&i-ere* an a-erae an#a& TSR %( 1 !er$ent
T)at "a8 'ee" "%*e't 6)en $%"!are* t% t)e 6%r&*9' t%! -a&#e
$reat%r'3 /#t (%r t)e $%"!an89' 'e$t%r an* !eer r%#! it re!re'ent'
re"ara/&8 'tr%n !er(%r"an$e
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T%*a83 Maer' i' a (ar "%re e((i$ient an* !%6er(#& -a&#e $reat%r t)an it6a' (i-e 8ear' a%3 *e'!ite t)e $)a&&ene' (a$in it' $%re in*#'trie' A $&ear
'in %( t)i' $)ane: in 20173 t)e $%"/inati%n %( an i"!r%-e* /#'ine''
$&i"ate3 %!erati%na& i"!r%-e"ent3 an* !r%$ee*' (r%" *i-e'tit#re' a&&%6e*
t)e $%"!an8 t% r%6 it' net !r%(it /8 ; !er$ent<t% =52 /i&&i%n<*e'!ite
t)e (a$t t)at net re-en#e re"aine* (&at $%"!are* 6it) t)e !re-i%#' 8ear
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ulteGroup P#&teGr%#! i' a "#&ti>/ran* )%"e/#i&*in $%"!an8 $a!a/&e
%( 'er-in )%"e%6ner' *#rin a&& !)a'e' %( &i(e t)r%#)
t)ree *i'tin$t /ran*' 6)i$) in$&#*e:1 Cente?
2 P#&te H%"e'
+e&& @e//
A$$%r*in t% BCG re!%rt3 P#&teGr%#! *e&i-ere* an ann#a&
TSR %( 1 !er$ent3 6)i$) "a*e t)e $%"!an8 &%%e* &ie a'tr%n -a&#e $reat%r
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In 20103 P#&teGr%#! $a&&e* %n BCG t% )e&! t)e $%"!an8
#n*er'tan* 6)8 it )a* #n!er(%r"e* it' !eer' *#rin t)e )%#'in$%&&a!'e A *etai&e* ana&8'i' %( t)e $%"!an89' -a&#e $reati%n
!er(%r"an$e %-er t)e 20 8ear !eri%* (r%" 10 t% 2010 ')%6e* t)at
t)e $%"!an8 )a* $%n'i'ten&8 #n*er!er(%r"e* it' !eer' in /%t) %%*
ti"e' an* /a*
BCG9' ana&8'i' ')%6e* t)at t)ere 6ere %!!%rt#nitie' t% enerate
'ini(i$ant&8 reater !r%(ita/i&it8 an* ret#rn' /8 %!ti"iin t)e )%"e
/#i&*in !r%$e'' BCG tea" *e(ine* a t)ree !art 'trate8 t)at 6%#&*
a&&%6 P#&te t% *eri-e reater e((i$ien$ie'3 !r%(it'3 an* ret#rn' T)e'e
'trateie' in$&#*e*:
1 Man#(a$t#rin e?$e&&en$e
2 A$ti-e P%rt%(%&i% "anae"ent
C#'t%"er inti"a$8
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At t)e en* %( 20103 P#&te ann%#n$e* t)at t)e $%"!an8 /ean
i"!&e"entin ne6 'trateie' an* a ne6 %!eratin "%*e& in 2011
Fr%" t)e en* %( 2010 t% t)e en* %( 20173 P#&te t%% it' %!eratin
"arin' (r%" 'i?t) !&a$e t% 'e$%n* !&a$e3 an* it' ROIC (r%" 'e-ent) t%'e$%n* T)e $%"!an8 TSR a&'% 6a' r%6in3 an* in 2012 P#&te9' 't%$
6a' t)e 'e$%n* )i)e't !er(%r"er in SDP 500
N%63 in %#r *a8'3 P#&te )a' i"!r%-e* it' a/i&it8 t% $reate -a&#e3 an* t)e
)%#'in "aret a!!ear' t% /e 'trent)enin3 an* n%6 t)e $%"!an8 i't)inin a/%#t r%6t) aain.
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IS TRANS!ORMATION NECESSAR"#
B%t) %( t)e $%"!anie' #'e* a (%$#' %n -a&#e $reati%n t%
#"!>'tart a (ar>rea$)in %raniati%na& an* /#'ine''
tran'(%r"ati%n an* ea$) (a$e* a 'e-ere $ri'i' t)at !#t t)e
'#r-i-a& %( t)e $%"!an8 at 'tae E-en '#$$e''(#& $%"!anie' 6i&& '%"eti"e' nee* t% re')a!e
t)eir -a&#e>$reati%n 'trate8
O-er ti"e3 a' /#'ine''e' $)ane an* t)eir $%"!etiti-e
en-ir%"ent' ')i(t3 *i((erent /#'ine'' e$%n%"i$' an* in-e't%r
e?!e$tati%n' e"ere3 $a#'in a tran'iti%n (r%" %ne -a&#e
!attern t% an%t)er
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SI$ STES TO%ARD TSR
TRANS!ORMATION
1 SET OUR AMBITION
Startin 6it) an a"/iti%#'
%a& %( t)i' '%rt $an /e #'e(#& t%
et an %raniati%n t% tae a
$riti$a& &%% at it' !a't
!er(%r"an$e an* (#t#re !&an'
T)e -a&#e %( an a"/iti%#' taret
i' t)at it i""e*iate&8 et'"anaer' t)inin3 H%6 are
6e %in t% a$)ie-e t)at %a&
2 CHOOSE THE
RIGHT METRICS
T)e ne?t 'te! i' t% $)%%'e
t)e ri)t "etri$'3 6)i$) 6i&&
te&& 8%# 6)et)er %r n%t 8%#
are a$)ie-in 8%#r a"/iti%n
T)e'e "etri$' are i"!%rtant
n%t %n&8 (%r tra$in a
$%"!an89' !a't !er(%r"an$e /#t a&'% (%r i*enti(8in (#t#re
initiati-e' t)at 6i&& (#n* t)e
$%"!an89' tran'(%r"ati%n
%#rne8
3 +EFINE THE
PORTFOLIOSTRATEG
A tran'(%r"ati-e
-a&#e>$reati%n 'trate8
a&'% *e!en*' %n a
$&ear !%rt(%&i% 'trate8
an* a$ti-e !%rt(%&i%
"anae"ent
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4. ALIGN THEFINANCIAL
STRATEGY
Most transformationeorts at lare!omanies fo!#s on$#siness strate%&oerations& an'
te!(nolo%. It)se*#all% imortant fora !oman%)s +nan!ialstrate% to $e aline',it( t(e !oman%)slon-term o$e!ti/es.
0. TARGET THERIGHT
IN1EST2RS
A s#!!essf#l
/al#e-!reation
strate% alsonee's to ree!tt(e riorities an'
ee!tations of a
!oman%)s mostimortantin/estors.
5. REF2C6SMANAGEMENT
7R2CESSESA !oman%)s /al#e-!reationstrate% is onl% as stronas its /al#e-manaement!aa$ilit%& ,(i!('ri/es a !oman%)s ro!essesan' orani8ational !#lt#re. T(e+nal ste in a TSR-'ri/entransformation is to fo!#s 9e%manaement
ro!esses:s#!( as taretsettin& lannin&reso#r!e allo!ation& an'in!enti/e !omensation:on
TSR an' to !reate stron lin9sto/al#e !reation at t(e le/el oft(e in'i/i'#al$#siness #nit.
BY FOLLOWING THESE 6 STEPS, ANY COMPANY CAN USE FOCUS ON VALUE
CREATION DRIVE A BROAD-BASED BUSINESS TRANSFORMATION. THE
RESULT: BETTER FINANCIAL PERFORMANCE, ABOVE-AVERAGE TSR RELATIVE
TO THE COMPANY’S PEER GROUP, AND IMPROVED POSITIONING FOR
SUCCESS IN THE FUTURE, REGARDLESS OF ECONOMIC CONDITIONS OR
MARKET ENVIRONMENT.