IPTV & OTT lessons from Europe for Latam operators - ABTA 2014 Ben Schwarz
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Online Traffic to Salesin 2011
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In 2011, for the first time in 23 years, Pepsi did not have ads in the Super Bowl telecast; deciding instead
to invest heavily in Social Media Marketing
http://www.time.com/time/business/article/0,8599,1958400,00.html
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AgendaWho: Introduction
What: Social Media Marketing
Why: Statistics
How: Solution
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IntroductionWe provide brands with social media solutions, such as personalized/customized marketing campaigns for each target segment and gain the hidden information, in order to transform traffic to business
B Creative is an international full-service social media agency, headquartered in Switzerland, with satellite office in Los Angeles. Our team stands by creative vision combined with 10+ years of experience.
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But What’s Social Media?
Social Media is the Word of Mouth of the 21st Century
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Word of MouthMost efficient marketing toolin the history
Acquaintance with referral
Trustworthy
... and remember:
Social Media is the Word of Mouth of the 21st Century
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Word of Mouth
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Social MediaA conversation between individuals and brands
Social Media is all over the world. And it is changing everything!
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More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People on Facebook install 20 million applications every day
The 200 million people that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
Statistics
http://www.facebook.com/press/info.php?statistics
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95M tweets are written per day
Statistics
https://twitter.com/about
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More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years
More than 50% of videos on YouTube have been rated or include comments from the community
Statistics
http://www.youtube.com/t/press_statistics
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100m+ professionals around the world as of March 2011 on LinkedIn
Statistics
http://press.linkedin.com/about/
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Why it matters87% trust a friend’s recommendation over a critic’s review
1 Word of Mouth conversation has an impact of 200 TV Ads
91% of consumer reviews are the #1 aid to buying decisions
http://social-media-university.info/where-are-my-prospects-sales-marketing%E2%80%99s-social-movement/
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SolutionsFeatures and Benefits
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TrackerAutomated Data Mining
Have all the information of users, who want to connect with you
Automatically collect accessible user information and demographics
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PlacerSocial Sites
Increase revenue by reaching your customers where they are
Website and Social Media fully integrated
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EngagerSocial Campaigns
http://www.insidefacebook.com/2011/02/07/featured-facebook-campaigns-jetblue-coffee-mate-zynga-kia-cbs-and-ubisoft/
Gain and keep thousands of targeted and potential customers in the long run
First create a promotion based on "likes" or interest - not just demographics. Then spread the word on social media
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TrackingPlacing
EngagingTraffic Transformed to Sales
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http://www.facebook.com/press/info.php?statistics
94 of AdAge's Top 100brands have social media
presence
Now it is your turn to do it
and do it better
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Peter SzantoFounder & CEO
Peter Szanto is a creative individual, photographer who founded B Enterprises, where he is the CEO of B Creative. He specialized in dealing with creative tasks in both private and business life. He can be found on the streets of Budapest, Los Angeles or Italy, where he shows the world something different, something more that is not everyday. Peter won and exhibited in several photo contests, led different BTL advertising and social media campaigns to help partners build a better, successful brand, and was the President of Student Government at his University, where he got his Masters cum laude.
!He describes himself as "I'm a product of Budapest (Hungary), Corvinus and USC alum, a traveler, passionate about showing beauty in life, I love to explore people, culture and new places.”