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IBS Hyderabad

Academic Year 2014-15

Course Handout

Course Name: Business Communication Semester: I

Faculty Name: Prof. Padmashree

Room No:205 Wing No: D

Mobile No: 984954924 !mail: "admashree9radhas#am$%gmail.&om

Course Objectie

'he mod(le besto#s on st(dents o""ort(nities to learn and "ra&ti&e b(siness #riting s)ills and "re"are

them for inter*ie#s+ gro(" dis&(ssions , ma)ing effe&ti*e "resentations. 'he mod(le is e-er&ise dri*en

, hands/on and &o*ers the follo#ing areas

!ffe&ti*e Presentation S)ills

'$"es of b(siness &orres"onden&e/Memos+ letters

1 and o*er etter

3(siness Pro"osals

3(siness Re"orts

ro(" Dis&(ssion , nter*ie#s

risis omm(ni&ation

!earnin" Outcome

'he mod(le #ill hel" st(dents to

6. #re$arefor ma)ing effe&ti*e "resentations

2. %emonstrate effe&ti*e #riting s)ills/etters+ memos+ re"orts+ b(siness "ro"osals+ 1+ &o*er

letter

. Conduct or $artici$ate in meetings and re&ord the Min(tes s$stemati&all$

4. Communicate effe&ti*el$ d(ring &rises

&ecommended 'e(t Boo): 3(siness omm(ni&ation 'oda$/o(rtland .3o*ee+ 7ohn 1.'hill and bha

hatteree/Pearson !d(&ation sia

Su""ested boo)s:6. 3M: ehman+ D(frene+Sinha/engage earning

2. 3(siness omm(ni&ation/Meena)shi Raman , Pra)ash Singh/-ford ;ni*ersit$ Press

. !ffe&ti*e 3(siness omm(ni&ation/or$ Shan)ar M()eree/-ford ;ni*ersit$ Press/

206

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Course Out*ine

S+,o Session

,o 'o$icArea Coereed Case

Case

%etai*sC.a$ter

&eadin"

6 6/ !ffe&ti*e Presentation S)ills

?in"(t Sessions@Dis&(ssion A+6A , 6B

2 4 3od$ ang(age Dis&(ssion A

5/B Prin&i"les of 3(siness #riting'.at/s t.e ay De"artment

ase6 +2 ,

4 8 , 91 and o*er letter

Dis&(ssion #ithSam"le 1s

B

5 60/6 !ffe&ti*e Presentation S)ills

(rrent or"orate nal$sis ?@ St(dent Presentations A

A 64Memos

Dis&(ssion Sam"le

Memos4 , A

B 65/68 3(siness etters/laims ,Res"onses+ Negati*e messages

rite ri".t

De"artment

ase4+5+A

8

69/26genda , MM

A3 inute t.e

minute inute

Role Pla$ , !-er&ise

De"artment

ase 2

9 22/25 Re"ort Writing ?in&l(ding SP

re"ort@

Dis&(ssion , nal$sis

of sam"le re"ort6+64 , 65

60 2A/29 !ffe&ti*e Presentation S)ills/!ditorials

St(dent PresentationsA

66 0/63(siness Pro"osals

Dis&(ssion , nal$sis

of sam"le "ro"osal6+64 , 65

62 2 Note Ma)ing+ 3logs+ Pod&asts+

'#eetsDis&(ssion 4 , B

6 risis omm(ni&ation Crisis A** '.e ay

De"artment

ase9

64!nglish ang(age Profi&ien&$ 'est

?!P' /6 and 2@ ?50 mar)s ea&h@

'ests administered in

the Cirst , ast #ee)

?Mar)s red(&ed to 60@

($ectations rom Students

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a. St(dents m(st re"ort to the res"e&ti*e sessions #ell before the anno(n&ed time. ate&omers #ill not be

"ermitted to oin the &lass after the s&hed(led time. f late+ the attendan&e for that session #ill be mar)ed as

absent.

b. Read the ase St(d$ material #ell "rior to the &lass dis&(ssion. >eshe is also e-"e&ted to read the &ha"ter

indi&ated in the &o(rse "lan as the fa&(lt$ dire&ts.

&. n the &lass dis&(ssion st(dent is e-"e&ted to "arti&i"ate a&ti*el$ and &ontrib(te to indi*id(al and gro("

learning. !*al(ation is based on a&ti*e "arti&i"ation.d. !*al(ation is a &ontin(o(s "ro&ess at 3S. !*er$ st(dent needs to be a#are of the timelines gi*en in the

se&tion belo#. bsen&e from these e*al(ations #ill mean non a#arding of mar)s in that "arti&(lar

&om"onent

e. Where*er a""li&able+ gro(" assignments reE(ire ea&h st(dent to &ontrib(te to the gro(" effort. 'his

enhan&es gro(" effe&ti*eness and leads to greater a""re&iation of #or)ing in gro("s.

f. Cormal dressing is s(ggested for all st(dents. Do not roam in the a&ademi& area attend &lasses in &ha""als

shorts informal t shirts

g. St(dents are e-"e&ted to sho# high regard and a""re&iation for in &lass dis&i"line and desist from (sing

mobile "hones. 'his dist(rbs the &lass ambien&e and (nne&essaril$ di*erts attention of other st(dents as

#ell as the fa&(lt$ member.h. !a&h fa&(lt$ has been gi*en a s&hed(led &ons(ltation ho(r. ;tili=e this time to meet the fa&(lt$ and &larif$

do(bts if an$+ see) e-"lanations and get mentored if needed.i. ttendan&e is &om"(lsor$ in all sessions. >o#e*er refer to g(idelines in $o(r a&ademi& handboo) for

e-&e"tions.

a*uation 'ime*ines

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timelines mentioned abo*e #ill not be gi*en another o""ort(nit$ e-&e"ting in rare &ir&(mstan&es

of e-treme illness or hos"itali=ation.

Brie $roi*e o t.e 6acu*ty ember

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