Bc Projeect of Shrey Final

8/2/2019 Bc Projeect of Shrey Final

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DEVI AHILYA UNIVERSITY INDORE(M.P.)

SCHOOL OF COMMERCE(S.O.C.)

A PROJECT REPORT ON

SIGNIFICANCE OF PUBLIC RELATIONS

SUBMITTED TO:

DOLLY MAM

SUBMITTED BY:

PRANEET PAYODHISHREY JAIN


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CONTENTS

1. INTRODUCTION

2. DEFINATION OF PUBLIC RELATIONS( P.R.)

3. TYPES OF PUBLIC RELATIONS4. OBJECTIVES OF PUBLIC RELATIONS

5. IMAGE BUILDING

6.PRECAUTIONS

7.CONCLUSIONS


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INTRODUCTION

In the market of today's era each n everycompany and organization want to reach to thecommon people directly to sale or to popularizetheir product among people.

For this they check the taste of the public, theyinteract with them and try to make goodwill oftheir company by making relationship withpublic.

So public relation is turning out to be a bigweapon for different organization now a days forsailing their products or for building there image.


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DEFINITION OF PUBLICRELATIONS(P.R.)

Public Relations is an organizations effort toestablish and maintain its image with public.

It means carrying out activities andcommunication for the purpose of promotinggoodwill with the community, the employees,the customers, and so on.

P.R. has two elements: action and expression;it begins with good acts and is expressed withgood communication


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Public Relations can also be defined as:

The deliberate, panned and sustained effort toestablish and maintain mutual understanding

between an organization and its public. The establishment of two way communication to

resolve conflicts of interest by seeking commonground if mutual interest based on truth, knowledge

and full information.


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TYPES OF PUBLIC RELATIONS:

Meaning of public relations is not justrestricted in making relation with public.Public relation is also established within the

company between a superior and asubordinate or between two managers.

So broadly there are two types of public

relations : Internal Public Relations andExternal Public Relations.


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INTERNAL PUBLIC RELATIONS

P.R. established between the employees of anorganization and the managers or between themanagers or employees is termed as internal publicrelation.

Internal P.R. helps in increasing working efficiency,skills and maintaining good relations with employees.

It helps in knowing the ideas of what employeesexpect from the organization.

Suggestion schemes are also now a days very popularin the companies and it give opportunity foremployees to be a part of management of company.


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EXTERNAL PUBLIC RELATIONS


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Objectives of Public Relations

Establishing and maintaining two waycommunication

Prevention of conflicts and mutualunderstanding

Harmonizing Private and Public Interest

Promoting good will with respective public


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Promoting ideas Promoting products and services

Promoting mutual respect and social

responsibilities Improving industrial relationship

Maximizing interest and profitability

Promoting and understanding


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IMAGE BUILDING

Image of a company is slowly n meticulously build upover years and it can be destroyed within minutes andhours.

One aspect of image building is the building of

relationship with media. Public Relationships is a strategic effort of image

building. It is not just achieved by advertisements in newspaper

or on TV. It is achieved through gradual build up of creditability Indirect media is also help full in image building


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IMPACT OF P.R. IN SUCCESS OFDIFFERENT ORGANIZATIONS

Building up of good public relationship internallyinside any organization or externally with public helpsany organization to achieve great success.

Weather it may be any government organization or aprivate sector companies

Now we will discuss one organization of each type.

In private sector we will discuss the growth of DainikBhaskar group and in government organization we willstudy the case of the government plan of

School Chale Hum


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IMPACT OF P.R. IN THE SUCCESS OF

DAINIK BHASKAR GROUP

When the Dainik Bhaskar group launched therenews paper in the market of M.P. there werealready 2-3 papers who were well settled.

Offers and schemes bring them close to commonpeople.

Surveys helped in creating public relationshipsand knowing the taste of different readers of

different age groups These market researches helped them in

launching other supplements like city bhaskar,DB star etc. with the newspapers


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IMPACT OF P.R. IN SUCCESS OF

Govt.PLAN OF SCHOOL CHALE HUM

Large n large people were connected because ofgood connection of government with people.

Plan was well advertised. It created great social awareness. Due to good campaigning by govt. many people

took advantage of it .

There are many such policies of Indian govt.which are very beneficial for poor people but dueto poor advertising schemes and improper P.R.they can not reach to the people.


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CONCLUSION

P.R. is the most impressive way of making anorganization work in every manner whether itmay be internally or externally.

Good P.R. with public can make an organizationwell established.

Good relation with the superiors of a subordinate helps him in his promotion.

P.R. helps in image building of a company. It also helps as a good weapon in Global

Communication.

Bc Projeect of Shrey Final

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