With their on-premise Magento platform, US Patriot Tactical suffered weekly site outages. Their site also slowed to a crawl when traffic spiked, and their poorly converting mobile channel was crippling potential earnings.

Now Bigcommerce’s hosted SaaS solution provides US Patriot Tactical with 99.99% uptime and best-in-industry site speed while eliminating on-site maintenance. Their responsive themes help US Patriot Tactical sell more, regardless of whether shoppers are on mobile phones, tablets or desktops.

Business goal: Boost sales and mobile conversion

Bigcommerce benefit: Outstanding user experienceand performance

US Patriot Tactical — By Soldiers, For SoldiersA move from Magento helps increase sales and 4x mobile conversion

"Since moving to Bigcommerce, our site is now faster, the user experience is

better and we have achieved a higher search rank — showing up as the

number one result in organic listings on Google."

— Paul Yoo, President & COO

THE BIGCOMMERCE DIFFERENCE

47%Increase in

online sales

17% 100%Increase in

conversion rate

280%Increase in mobile

conversion rate

Uptime during the

2014 holiday season

/ CASE STUDY

For more information bigcommerce.com/enterprise

Since their founding, US Patriot Tactical focused on building career-long relationships with their military customers. Paul Yoo, President & COO, recognized that providing an unparalleled website experience cultivates trust, so it pained him when his site went down. “When we were on Magento, our site was down about once a week over the course of three years. When customers see a 404 error, they lose trust and we lose the business.” He also noticed site speed dramatically decreased when traffic or shopping activity spiked — not the ideal experience to win long-term customers.

Challenges

Moving from self-hosting to a SaaS model has proven to be the perfect solution to meet US Patriot Tactical’s platform stability needs, providing them with outstanding uptime and unparalleled speed. Bigcommerce’s content delivery network has server nodes all over the world, meaning US Patriot Tactical shoppers now enjoy lightning-fast load times. Moving to Bigcommerce also eliminated the need for in-house technical maintenance, significantly reducing overhead. “We get a huge resource with the [Bigcommerce] support team and an excellent platform to start from without having to pay for it all upfront,” said Yoo.

One of the first benefits US Patriot Tactical took advantage of on Bigcommerce was the out-of-the-box mobile themes. The responsive design allows their mobile shoppers to easily browse, add to cart and check out — instead of waiting to get back to a computer to buy.

Solutions

Despite a downturn in their industry, US Patriot Tactical saw a 47% increase in revenue, 29% in transactions, and 17% in products ordered since moving to Bigcommerce in 2013. They’ve eliminated significant technology maintenance overhead, and saw a 17% increase in conversion rate due to 30% faster site speed.

Mobile improvements also paid dividends. “On Magento, our mobile conversion rate was around 0.5%. Since moving to Bigcommerce, it’s at 1.9%. This has been a huge improvement for us.”

Today, US Patriot Tactical are leaders in their industry and impressively rank #637 on the prestigious Internet Retailer Second 500 list.

Results

With 55% of site traffic generated by mobile devices, Yoo also wanted to

offer customers a better mobile experience and make on-device shopping

easier. Mobile conversion rates were underwhelming, and Yoo saw the

mobile channel as a huge opportunity to improve his bottom line.

For more information bigcommerce.com/enterprise