BC 01 Strategic Thinking (I)

7/23/2019 BC 01 Strategic Thinking (I)

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STRATEGIC THINKING I)

Prof.Dr.Dr.Dr.H.C. Constantin Bratianu

Facul ty of B usiness Adm inis t rat ion

Academy of Econom ic Studies

Bu charest, Romania


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My bus iness is

th ink ing

T.A. Edis on


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KNOWLEDGE PARADOX

We are living in a world which is infinitein time,space and complexity

We need to understand this world for survival, and

for a better life

However, our mind is finitefrom biological andpsychological point of views

How can we know and understand an infiniteworldwith a finitemind ?


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THINKING MODEL

We are using thinking modelswhich are cognitiveapproximations of complex real phenomena

Thinking models are developed throughout our

educationin family, school, church and society

The more powerful these thinking models are, thebetter cognitive approximationswe can get

The more powerful these thinking models are, thebetter decisionswe can make


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KNOWLEDGE

Rational

Emotional

Spiritual

INTELLIGENCES

Rational

Emotional

Spiritual

HUMAN CAPITAL

Rational

Emotional

Spiritual

Structure


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SK

RK EK

Spiritual

Knowledge Field

Rational

Knowledge

Field

Emotional

Knowledge Field

Multifield Knowledge Model


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Rational Knowledge

It is the result of therational thinkingand of the

consciousness process

It is conceived in the

Cartesian perspective

It can be explicit and tacit,

where tacit knowledge is

the result of the

internalization process

Peter Drucker


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Cogi to, ergo sum !

R. Descart es


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THE DYAD OF

EXPLICIT-TACIT KNOWLEDGE

Structure

Explicit

Knowledge

Tacit Knowledge

RationalMind

Non-Rational

Mind

Knowledge

Transfer Process

Direct

Experience


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Explicit knowledg

Tacit

knowledge

Emotions

Values

Beliefs

Insights

Images


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Emotional Knowledge

Emotional knowledge is a

result of processing

information coming from our

sensory system.

Emotional knowledge

generates emotionsand

feelings.

Emotional knowledge is

primarily unconscious.


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AntonioDamasio

Neuroscientist

Descartes error

Looking fo r Spinoza

The feel ings of w hat

happensSel f comes to m ind

Emotional Knowledge


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EMOTIONAL KNOWLEDGE

Emotions are very powerful knowledge generators.

Think of the masterpieces of Michelangelo, Da Vinci,

Picasso, Mozart, Beethoven and others.

Think of the great artists playing in theatres and

movies.

Think of unexpected events able to generates

emotions.

Think of the great leaders able to motivate especiallythrough emotions many people.


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THE DYAD OF

RATIONAL-EMOTIONAL KNOWLEDGE

Strudcture

Rational

Knowledge

Emotional

Knowledge

RationalMind

Non-RationalMind

Knowledge

Transfer Process

Direct

Experience


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Spiritual Knowledge

Values= Deeply held ideas ofmembers about what is right orwrong, fair or unfair anythingthat has personal worth ormeaning

We are living in a given culture,which is defined by a set offundamental values

We learn these values througheducationin family, school,

church and society

Values constitute the referencesystem of our decisions

Danah Zohar


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To release the spir i t on e must accentuate the wo rk w ith

meditat ions o f the heart and the soul.

(M. Musasch iThe Book o f f ive r ings )

Kamakura


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CULTURAL VALUES IN USA

Private property

Competition and individualism

Performance

Time is the vital resource of any enterprise

The American dream and the need of selffulfilment


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CULTURAL VALUES IN JAPAN

Japanese cultural values are quite opposite of theAmerican cultural values

There is a strong emphasis on team work,

cooperation, modesty and group referentialsystem

There is a strong respect of seniority, academicrank and hierarchy

There is a strong respect of traditions andunwritten behaviour rules


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Coca-Cola Company

Values: Leadership: The courage to shape a better future.

Passion: Comm it ted in heart and m ind.

Integrity: Be real. Accountability: If it is to be, its up to me.

Collaboration: Leverage co l lect ive genius.

Innovation: Seek, imagine, create, deligh t.

Quality: What we do, we do wel l.


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Cognitive knowledge

Emotional knowledge

Spiritual knowledge

The triple

Helix of

Knowledge


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Rational

knowledge

Emotional

knowledgeSpiritual

knowledge

Knowledge Dynamics


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Vision &

Mission

Spiritual knowledge

Organizationalculture

Emotional

knowledge

Decision making

Rational

knowledge


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INTELLIGENCES

Linguistic intelligence

Logical-Mathematical Intelligence

Naturalist intelligence

Spatial intelligence

Musical intelligence Bodily-Kinesthetic intelligence

Interpersonal intelligence

Intrapersonal intelligence

Spiritual intelligence


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COMMUNICATION

In US culture, communication is based on key

words and clear expression of ideas

Communication id based on economic principles

and less on literature principles and musical

melody

Precision is based more on the content of the

message than on its grammar rules

The language is direct and rational. There is no

room for emotions and fuzzy interpretations


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PATTERNS OF THINKING

It works !

Do it yourself !

Modular thinking, and less integral thinking

Trust nothing of what you listen to, and only half of

what you see.


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COMMUNICATION

Communication is based on what it is NOT said Communication should be like a cover of the personal

feelings and beliefs

Messages should be fuzzy by their nature, giving full

liberty for interpretation Silence is more precious than the spoken words

Never put questions about personal feelings andthoughts, and never request a clear answer

Sharing experience is more important than defining itin clear and direct way

Tacit knowledge is more important than explicitknowledge


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CULTURAL EXPERIENCE

Cultural experience is fundamental in creating andusing tacit knowledge

Experience relates directly to variety and not to time

spent in a given activity

Experience is the best teacher for understandingcultural values of different peoples

Experience develops intuition and anticipation, and

thus it is best for developing vision

Experience contributes greatly in developinginterpersonal and intrapersonal intelligences

Experience in another country helps you in a better

understanding of your own cultural and social values

BC 01 Strategic Thinking (I)

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