BBY-Alerts! semifinal round
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Transcript of BBY-Alerts! semifinal round
Greater Than Innovation
BBYInnovation Grapevine – Round
6
BBY – Alerts !!a key ingredient for exceptional customer care
Presented By :
Akshank Shah
What’s the idea ?
- To further enhance technical capability
and provide benefits to their loyal customers
- Provide the seamless shopping experience
- Setting a new trend
- Luring new customers
Copyright © 2012 Accenture All rights reserved. 4
Ava
il S
chem
e
Rec
eive
ale
rts
Bud
get p
ocke
t
Joyo
us A
LL !!
Outbound Implementation :1
. In-Store subscription counter. Flash-link for online subscription. Offering reward points
. Redirect links
. Walk-in
Free-shippingGift-wrappingSend e-card
. Timely alert
. Relevant suggestions
2 3 4
. Kind gentleman
. Easy task‘gifting and redemption’
Copyright © 2012 Accenture All rights reserved. 5
Inbound Implementation :
Register
Subscribe RMS
Reward Feeds
Date Watch Jobs
Process reminders on weekly
basis - meets
Criteria
Email Service Provider
Alerts (Mails)
Batch job executes nightly and weekly
Alerts (Mails, Personalized
Newsletters)
User logs in to bestbuy.com
User logs in to m.bestbuy.com
SMS Alerts Mobile Service Provider
Create an account for new user
BBY Alerts !!
App Alerts
Copyright © 2012 Accenture All rights reserved. 6
Feature Related Content :BestBuy – Find the Perfect Gift( helps you find gift for every occasion)
Option- to schedule delivery- personal message- price range
- Make entries directly onto the calendar - Can review upcoming events- Feature currently being implemented over FB
Copyright © 2012 Accenture All rights reserved. 7
“Smartmodes will make shopping more fun and enjoyable”“More data means more decisions about the best way to interact with consumers.”
“Accenture found that point-of-need engagement can
not only increase revenues, but also improve
loyalty, foot traffic .”
Why – TAG
now ? “To keep their attention long enough to
influence their purchases.”
To truly engage and convert the “now
consumer” — a highly mobile.
Capturing, Engaging and Serving the Now ConsumerSu
rvey
s
“ Setting market trend.Empowering consumer’s ‘purchase flexibility’”
Copyright © 2012 Accenture All rights reserved. 8
• In India, same operation is being implemented by that exclusively provides their clients like Pantaloons, Lifestyle, Croma, FutureBazaar, etc. a chance to explore the same marketing experience for their customers.
• Since their launch in 2011, they have seen a steep rise in their customer registrations & this retail loyalties to this gifting program.
• Experiencing 20-25 registrations and between 5 to 6 gifts daily.
• Badhai.in has become the 1st Social Gifting service in India.
Statistics Study
Copyright © 2012 Accenture All rights reserved. 9
ImplementationInbound
• Leverage existing systems and capabilities – Integration( TIBCO ), EC Database jobs– Email functionality, Feeds– Reusing Accenture mobile retail assets ( myWallet )
• Implementation timelines: 2 – 3 months
Outbound
• Testing using few dummy customers– URL setup, Smoke-testing, end-to-end testing– Email deliveries, mobile SMS alerts, in-App alerts– Merge the functionality in higher environments
• Implementation timelines: 1 – 2 months
Copyright © 2012 Accenture All rights reserved. 10