BBC Music 2014 Media Information

MAGAZINE

MEDIA PACK 2014

MEDIA 2014

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MAGAZINE

Highlights over the last 12 months 3 Extended our No. 1 position

3 Continued to grow the BBC Music podcast

3 Hosted the 2014 BBC Music Magazine Awards and filmed them for our website

3 Reviewed 1,080 discs in print

3 Carried 65 pages of live music editorial

3 Drove over 4,500 sales of discs through our BBC Music Direct ordering service

3 Grew average monthly unique online visits by 43%

3 Grew iPad readership to over 1,000 per month


MAGAZINE

BBC Music Magazine is the most comprehensive guide to all aspects of classical music, whether live, broadcast or recorded.

Recorded 3 Each issue carries a complete work of classical music on a cover-mounted CD

3 Every year, over 1,000 discs are reviewed in our review sections

3 over 31,000 reviews available to search online

Live 3 BBC Music Magazine carried over 300% more live-music related editorial than Gramophone

3 Each issue carries at least 4 pages of concert previews per issue

3 We produce a 30 page festivals guide in the April issue

Title Performance Editorial

Festivals Total

BBC Music 4 pages per issue 17/18 pages 82-83 pages per annum

Gramophone 0.5 pages per issue 12 pages 18.5 pages per annum

Broadcast 3 Dedicated section for all classical music broadcast on television and radio.


MAGAZINE

Our CirculationBBC Music Magazine is the world’s biggest-selling classical music magazine.

Title Total Circulation

Total Subscription

Total UK Overseas

BBC Music 40,827 28,737 22,638 18,189

Gramophone 25,280 18,947 13,122 12,158

3 BBC Music Magazine has a 61% higher circulation than Gramophone.

3 BBC Music Magazine has a 66% higher subscription base than Gramophone.

3 BBC Music Magazine has a 60% higher UK circulation than Gramophone.

3 BBC Music Magazine has a 67% higher overseas circulation than Gramophone.

Source: Audit Bureau of Circulation Jan–Dec 2011

Independently Audited and Accountable 3 BBC Music Magazine is the most independently audited and accountable classical music brand.

3 BBC Music Magazine is the only title to be audited by the ABC and included in both the National Readership Survey and Target Group Index Survey.

3 These surveys are the industry standards for readership measurement and the measurement of consumer attitudes, motivations, media habits and purchase behaviour.

Independently Audited and Accountable• BBC Music Magazine is the most independently audited and accountable classical music brand.

• BBC Music Magazine is the only title to be audited by the ABC and included in both the National Readership Survey and Target Group Index Survey.

• These surveys are the industry standards for readership measurement and the measurement of consumer attitudes, motivations, media habits and purchase behaviour.


MAGAZINE

The ReaderAttractive Audience:

Age Profile:

Wide reaching Audience:

232,000R E A D E R S 58%

are the main shoppers

25%are

AB 59%ARE THE C H I E F INCOME EARNER

31.44% are educated to DEGREE LEVELor higher (index 149)

12% have a post-graduatequalification (index 207)

51 17.47

23.58

6238 29 21 18

Gender Employment Family

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are Primary readers of BBC Music

58%

average reading time of the publication

25minutes

An Engaged Audience:

almost always read the

publication

32%

1000

9% 11% 13.10%12%21%33%15-24 45-5425-34 35-44 55-64 65+Age (years)

% Percent

28% 9% 18% 4% 20%


MAGAZINE

The ReaderPassionate about classical music:

147 percent more likely than the average person to agree that music is an IMPORTANT PART OF THEIR LIFE (index 247) 71 percent more likely to like listening to NEW MUSIC (index 171)

Readers attend a combined total of 229,000 opera performances every year

Readers attend a combined total of 687,000 classical music concerts/recitals every year

Cultured:

The average reader of BBC Music:

Readers are 913 percent more likely to be interested in INTERNATIONAL EVENTS (index 113) than the average person

Readers are 57 percent more likely to be interested in OTHER CULTURES (index 157) than the average person

3 sees 3 plays every year

3 attends 3 classical music concerts every year

3 attends the ballet once a year

3 attends 2 Jazz concerts

3 attends 3 other cultural events every year

3 attend the opera once a year

3 visits art galleries 4 times every year

3 attends 4 cultural talks or lectures every year

Source: TGI July 2010 – June 2011. Based on ABC1 adults


MAGAZINE

They are active:

49 times more likely than the average person to have bought a CD album in the last 12 months 13% are interested in buying products they’ve seen advertised (index 374)78% have bought CDs in the last 12 months (index 149)38% have bought music downloads in the last 12 months (index 181)57% have bought music DVDs in the last 12 months (index 107)

The ReaderThey are high spending:

3 In total, readers have bought 573,000 CD Albums

3 Readers are 103 percent more likely than the average person to spend £200+ on CD's

3 In total they spent £3,744,000 on CDs in the last 12 months

3 In total they spent £1,523,000 on music downloads in the last 12 months

3 In total, readers have downloaded 306,000 albums

3 In total they have bought 429,000 single track downloads

3 In total, they spent £827,000 on Blu-ray Discs in the last 12 months

3 In total they spent £2,305,000 on music DVDs in the last 12 months

3 In total, they have bought 825,000 music DVDsSource: TGI July 2010 – June 2011. Based on ABC1 adults

18%

29%

32%

27%

of readers pay more attention to advertising than any other content in the magazine

agree that advertising helps them choose what to buy

agree that advertising helps them make the best purchases

are tempted to buy products they've seen advertised

They are responsive:


MAGAZINE

Our North American EditionWe print every North American edition in the States. This helps us to do four important things: to customise the magazine as much as we like; to ensure our American and Canadian readers get their magazine much closer to the UK on-sale date; and to reduce our carbon footprint. It also makes distribution easier and means we can target specific areas in the US more easily.

The North American Edition replaces our UK events with the must see US classical performances that month. If you’d like to see some examples of US features, we’d be delighted to email PDFs.

3 BBC Music Magazine is the biggest-selling classical music magazine in North America with a circulation of 13,087 per issue. It is bought by more classical music enthusiasts than both Listen and Gramaphone.

3 Every issue has a limited number of exclusive advertising pages that only appear in our North American edition. They’re the best way to reach a purely North American audience.


MAGAZINE

BBC Music Magazine Awards 2014The BBC Music Magazine Awards continue to grow. Now established as the most effective classical-music recording awards in the UK, with recording sales outstripping our nearest magazine competitor, they will this year again be held at Kings Place, London.

The BBC Music Magazine Awards are unique in that the winners are chosen by the public. 21 nominations are chosen by a specially selected jury of critics from the 250 five-star recordings and DVDs of 2013. The final choice rests with the public vote – and these are the only classical awards with so much public voting. 2013 was a truly superb year for new releases and we are immensely proud to support the classical record industry.


MAGAZINE

3 In the last year we grew unique visitors on our website by 43%

3 Average monthly Uniques: 68,000

3 Average page impressions: 177,000

3 e-newsletter subscribers: 30,000

3 Facebook Likes: 8,780

3 Twitter: 34,700

3 112 features posted

3 Download of the week downloaded by 2,000 people every week

3 BBC Music Podcast downloaded 3,000 times on average

www.classical-music.com

Source: Google Analytics 2012/2013


MAGAZINE

Online Opportunities

E-Newsletter

3 30,000 Subscribers

3 Weekly frequency

3 Fascinating features

3 The latest news

3 BBC Music Choices

Online Options

3 Newsletter £1800

3 Banner £45 per thousand page impressions (£900 for 20,000 page impressions)

3 MPU £35 per thousand page impressions

3 (£700 for 20,000 page impressions)

3 Podcast sponsorship £1500

728 × 90

300 × 250

Leaderboard banner

Mid-Page Unit (MPU)


MAGAZINE

2014 Festivals GuideThe BBC Music 2014 Festivals Guide appeared in our April issue. It contained over 30 pages dedicated to music festivals, including a comprehensive advertising section covering festivals in the UK, US, Europe and Worldwide. It offers unrivalled access to an audience of music enthusiasts with a passion for live performance and music festivals.

Our print guide is replicated in our ipad edition and both are accompanied by a bespoke online festivals guide on www.classical-music.com that enables you to reach all our online users as well as print readers.


MAGAZINE

Usher Hall www.usherhall.co.uk +44 (0)131 228 1155

alexander Dmitriev conducts the St Petersburg Symphony Orchestra in a concert of russian music on 7 october, while on 22 october, violinist Sarah Chang performs with the Dresden Philharmonic. on 7 December Academy of Ancient Music presents a programme of vivaldi, and at the end of January catch the Bergen Philharmonic Orchestra performing grieg. Don’t miss the Czech Philharmonic’s performance of music by Dvoπák in april.

2012/13 hiGhliGhts

T he Usher Hall is an Edwardian concert hall set in the heart of Edinburgh. A key venue for visiting

national and international orchestras, it is a main venue for the Edinburgh International Festival. Hosting around 200 events each year, the venue embraces the widest range of music

including award ceremonies and recording sessions. Accommodating 2,200 (2,900 standing), the venue will celebrate its centenary in 2014. The world’s greatest artists have graced its stage – including Scottish violinist Nicola Benedetti, conductor Iván Fischer and pianist Garrick Ohlsson.

St John’s Smith Square www.sjss.org.uk +44 (0)20 7222 1061

St John’s Smith Square, in the heart of Westminster, is one of London’s finest concert halls with superb acoustics, Baroque

architecture and a varied programme featuring choirs, chamber orchestras and period instrument groups. Highlights of the autumn 2012 season include a performance of Schubert’s Unfinished Symphony and Beethoven’s epic Fifth Symphony from the London Chamber Orchestra conducted by Christopher Warren-Green. On 7 November, the Dante Quartet brings a taste of Lebanon to this corner of London with an imaginative programme of chamber music from the country. As an Advent treat, don’t miss flautist Sir James Galway performing Bach with the Orchestra of St John’s on 4 December.

This year sees the launch of the Smith Square Autumn Festival, (10-14 October), and Christmas show – Jack Frost’s Christmas Adventure. The 27th annual Christmas Festival, which includes Polyphony’s annual performance of Handel’s Messiah on 23 December conducted by Stephen Layton, goes on sale from 1 October. Book early to avoid disappointment at www.sjss.org.uk or by calling +44 (0)20 7222 1061.

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scottish pride: edinburgh’s Usher hall

classical beauty: the elegant interior of st John’s

Great British VeNUes | aDVertiseMeNt FeatUre

Education Guide:

Our guide to the best music education establishments.

Other Opportunities 3 Inserts – bound and loose

3 Sponsorship

3 Competitions

3 Reader offers

3 Subscription offers

3 Competitions Guide

3 Recording Guide

3 Science of Sound Guide

3 Contract/Customer publishing

3 Classified advertising

3 Online surveys

3 Site dominations for key releases/events

3 Microsites

3 Podcasts and vodcasts

3 iPad and mobile device advertising

3 Pre-rolls

3 Bookazines

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Education Special Education Special

Education Special

ROYAL COLLEGE OF MUSIC, LONDON

020 7591 4300www.rcm.ac.uk

EXTRAORDINARILYTALENTED

PEOPLE

BBC Music ad October 2012:Layout 1 10/08/2012 15:38 Page 1

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BA (Hons) MusicLeeds College of Music offers an exciting and distinctive degree with specialisms in Jazz, Classical, Popular Music and Production. Combined and two-year accelerated pathways are also available.

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Choirs, ensembles, concerts, recitals and world-class visiting performers provide a wide repertoire for all musicians – to perform, listen and learn.

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You are warmly invited to contact the Registrar, Iona HutchinsonTel: 01992 706353 or email: [email protected], Hertford, Hertfordshire SG13 7NU

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Registered Charity Number 310013

Available from all good music shops and online from www.schott-music.co.ukFor more information: T: 020 7534 0740 | E: [email protected] Music Ltd, 48 Great Marlborough Street, London W1F 7BB

The complete method for beginners or those returning to the piano

Method BookED 13352 | £ 12.99

Repertoire CollectionED 13355 | £ 7.99

Duet CollectionED 13439 | £ 9.99

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PRogRessing on...Method 2

Well-known classical

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Music history

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Accompaniments for all pieces

Practice & technique tips

A look inside Method Book 1:

Artistic director John Woolrich

+44 (0)1803 [email protected]/summer-school

DartingtonInternational Summer School27 July - 31 August 2013

Space, Dartington Hall, Totnes, Devon, TQ9 6EN

Residential music courses for all ages and abilities.

Sing, play, listen, unwind.

Hone your skills, try something new, make friends and create memories.

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Glyndebourne www.glyndebourne.com +44 (0)1273 815 000

Established in 1934, Glyndebourne prides itself on providing exceptional opera for everyone.

Its theatre is heralded as a masterpiece of modernism for its acoustics and sightlines, and in 2012 the Festival was powered for the first time by renewable energy, inaugurating Glyndebourne as an environmental innovator. The Festival (May-August), Tour (October-December), music label, cinema screenings and live operas on www.glyndebourne.com provide the chance to experience the best of Glyndebourne wherever you are.

Cadogan Hall

Set in a fantastic location in the heart of Chelsea, Cadogan Hall has become one of London’s leading concert venues. The

Hall’s 900 seats, state of the art sound and light and luxurious surroundings makes it the first choice for some of the UK’s top orchestras, including the hall’s resident orchestra, the Royal Philharmonic, as well as a favourite London destination for international touring orchestras.

Cadogan Hall has been the chosen venue for the world-famous BBC Proms Chamber Music Series for the past six years – which this year saw appearances from artists such as mezzo-soprano Alice Coote, chamber choir Tenebrae and pianist Pierre-Laurent Aimard – and hosts a variety of contemporary music events and a vibrant selection of world music. The hall produces a full brochure of events three times a year and copies are available from the venue’s box office in Sloane Terrace (+44 (0)20 7730 4500) or can be downloaded from the website www.cadoganhall.com.

www.cadoganhall.com +44 (0)20 7730 4500

www.stgeorgesbristol.co.uk +44 (0)845 40 24 001

It is home to Northern Sinfonia, orchestra of The Sage Gateshead, and the Folkworks programme, which provides opportunities to listen to and participate in traditional music and dance. The extensive learning and participation work, including ‘Join in and Sing’ workshops, study days and ukulele classes, enables everyone of every age or ability to become involved in music making.

The Sage Gateshead www.thesagegateshead.org +44 (0)191 443 4661

T he Sage Gateshead is an international home for music and musical discovery, as both a live music venue and a centre

for music education. The building, designed by Foster and Partners, is located on a landmark

waterfront site on the banks of the Tyne and includes two concert halls, a rehearsal space and a music education centre. The local, national and international concert programme runs all year round and incorporates all kinds of music.

St George’s Bristol

V ariously described as ‘an ideal hall’ by Alfred Brendel and ‘a glorious, intimate hall’ by Björk, St George’s

Bristol is one of Britain’s finest concert halls and recording studios, boasting a superb natural acoustic, unique atmosphere, a loyal

and enthusiastic audience, and the world’s best classical music artists.

Housed in a beautiful former Georgian church within its own gardens in the heart of Bristol, its full and vibrant programme, with over 200 events each year, makes it an incredibly popular

and important venue for all kinds of music, from classical to jazz, opera to folk, world music to spoken word and family concerts.

Highlights of the forthcoming programme include an all-Bach concert from violinist Viktoria Mullova on 22 October and Beethoven String Quartets from the Elias Quartet on 7 December, not to mention the Bristol Baroque Festival presented in association with BBC Radio 3 from 25-29 March 2013.

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northern light: the sage is a beacon of culture

chelsea arts: hear chamber music at Cadogan

sing in a round: Glyndebourne’s packed opera house

holy place: head to st George’s for its famous acoustic

2013 hiGhliGhtsConductor vladimir Jurowski marks his final season as music director with a new production of richard Strauss’s Ariadne auf Naxos starring soprano Soile isokoski and baritone Thomas allen. The season also features rameau’s Hippolyte et Aricie, conducted by william Christie and Donizetti’s Don Pasquale starring soprano Danielle de niese. The productions to be revived include 2012’s Mozart’s Le Nozze di Figaro with a new cast, verdi’s Falstaff conducted by Sir Mark elder and the 2010 Billy Budd by Britten conducted by Sir andrew Davis with tenor Mark padmore as vere.


From the North East to the South West: we introduce

six of the best places to hear classical music in the UK


MAGAZINE

The Future 3 Retain our No. 1 position

3 Widen the gap between BBC Music Magazine and its competitors

Newsstand:

3 Consolidate current newsstand position

3 Nurture key relationships

3 Expand distribution through relevant retail outlets

3 Explore new strategic partnerships

3 Promote on the newsstand at key times

Subscriptions:

3 Consolidate and grow base

3 Increased subscription marketing spend – £200,000

3 Targeted US mailer

3 Online activity will reach in excess of 560,000

Online:

3 Drive online presence, authority and visitor numbers

3 Continue to expand digital edition onto new tablets and smart phones


MAGAZINE

Rates and Data 3 DPS £7,930

3 Page £4,060

3 Half vertical £2,230

3 Half horizontal £2,230

3 Quarter page £1,220

Guaranteed Positions

3 Outside Back Cover plus 20%

3 Inside Front Cover plus 15%

3 Inside Back Cover plus 10%

3 Right hand page plus 10%

3 Front Half plus 10%

Advertisement sizes

DPSBleed: 438 × 283 mmTrim: 432 × 277 mm Type: 410 × 251 mm

PAGEBleed: 222 × 283 mmTrim: 216 × 277 mm Type: 196 × 251 mm

HALF HORIZONTALBleed: 222 × 141 mmTrim: 216 × 135 mm Type: 196 × 123 mm

QUARTERType: 96 × 123 mm

HALF VERTICALBleed: 112 × 283 mmTrim: 106 × 277 mm Type: 96 × 251 mm

EIGHTHType: 96 × 60 mm

CLASSIFIED1 column: 43 mm2 column: 90 mm3 column: 137 mm4 column: 184 mm


MAGAZINE

ContactsIndividual Position Email/Telephone

Oliver Condy Editor [email protected] +44 117 314 8388

Jeremy Pound Deputy Editor [email protected] +44 117 314 8306

Rebecca Franks Reviews Editor [email protected] +44 117 314 8303

Andrew Davies Publisher [email protected] +44 117 314 8316

Caroline Herbert Head of Advertising [email protected] +44 117 333 8060

Tom Drew Group Head [email protected] +44 117 933 8043

Rebecca Yirrell Senior Account Manager

[email protected] +44 117 933 8007

Kevin Taylor Advertising Manager [email protected] +44 117 933 8007

Richard Sawyer Brand Sales Executive

[email protected] +44 117 314 8841

Isabel Higuero Classified Sales Executive

[email protected]+44 0117 314 8754


BBC Music 2014 Media Information

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