Channel Idents

The BBC use tempo in the Helicopter Ident at the start of the programme because, they want the ident to fill in with the narration over the top. When the Ident starts it shows us a close up of the helipad and then it gives us an aerial shot of the helicopter flying into land .The close up to the birds eye shot is in a quick move but then when it gets to the helicopter landing it slows down and forms the bbc red circle to show us that they are all around the world company. The narration the come in and tells us what is going to be coming onto the channel next. It is a typical Ident you would expect to see on the BBC.The BBC one Ident that shows the helicopter landing hasnt got a very high density of detail to it. We can tell though from the ident that some sort of action programme will be coming on next. The design of this ident comes into play to because this ident wasnt designed to be carrying a lot of information to it, it was just there to show the viewers of BBC one that action will be coming up next. The only real information this ident gives us is the narration telling us what kind of programmes are going to be coming on next.The BBC use content placement very effectively in this Ident because, they have set up a helipad has the background to show us where it is set. The BBC have used the props and costumes in this ident as well to really tell us what is happening in this particular ident, through the content placement we can clearly see that they are coming into land and the Ident is telling the BBC will be airing a action programme after. With this kind of content placement you won't see the news following it.This BBC Ident does interact with the viewers in a way because, they narration is interacting with the viewers and the narration is addressing the viewers to tell them what to expect on the channel. The interaction with the viewers is formal because the narrators voice is almost conversational so it feels like he could actually be in the same room as you. This ident is effective in some way at interacting with the viewers.This Ident does show how Information v Entertainment can work because, the information is coming from the narration and in some way the ident itself showing all the helicopter coming into land on a circle in the middle of the screen which tells us what programme we can expect to see on next. The entertainment side is watching the helicopter coming into land. People who like vehicles like that will find enjoyment in that.The BBC have thought about the Space and time for this ident well because they space of the players in the middle of the screen works well. The timings are really well done because the moment the words bbc come up and the time the helicopter comes into land is perfect if it wasnt in time then it will look really unprofessional.