ASSIGNMENT

DRIVE WINTER DRIVE 2014

PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)

SEMESTER IV

SUBJECT CODE &

NAME

BBA401- E-COMMERCE

BK ID B1712

CREDIT 4

MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks

1 a. Amazon is the world's online marketplace for all the books, enabling trade on

a local, national and international basis. With a diverse and passionate community

of individuals and small businesses, Amazon offers an online platform where

millions of items are traded each day. Mention and explain the various

opportunities offered by ecommerce for businesses.

b. What are the advantages and disadvantages of eCommerce?

a. listing the opportunities and explaining 3

10

b. listing the main advantages 3

listing the disadvantages 4

2 a. The TCP/IP reference model is the network model used in the current Internet

architecture. This model is derived from the OSI model and they are relatively same

in nature. Explain the different characteristics of Gateways in the TCP/IP

reference model with a neat diagram

b. Write short note on Hyper Text Markup Language (HTML) with example

a. Diagram 3 10

Characteristics 3

b. explanation on HTML 3

Example 1

3 Hanson websites are built to work for your business and are built on the concept of

intelligent website. An intelligent website is more than just a brochure on the web.

It allows you to edit the website yourself through a Content Management System

(CMS). What is the need for an intelligent website?

listing the steps 4

10 Explanation 6

4. When a data is sent across the network it is

encrypted and arranged in a way that even if

there is a diversion in the flow of data should

not leak the data. At the reception it is

decrypted and actual data is obtained.

Explain the different methods of encryption

technique.

listing 1

10

explanation each of them 5

Diagram for each of them 4

5. Explain the different categories of electronic

payment system in detail

listing the types and sub types- 3

10

Explanation 7

6. We know that there are various internet

services which help us to make the use of

network efficiently. Being a regular user of

the various services without probably

knowing the technical aspects explain those

services in details with an example.

Listing the various services 2

10 Explanation 6

Examples 2