Bachelor of Business Administration(BBA)

SCHOOL OF MANAGEMENT

LearningObjectives

MIDDLE EAST RESEARCH ACADEMY

FOR CONSULTANCY AND LEARNING CENTRE

The Bachelor of Business Administration with Honours (BBA) offered by the School of Management, is a

business programme designed to provide students with the knowledge, skills and competencies

required to excel as managers and executives in the challenging world of business administration and

management.

?Prepare students for getting a comprehensive foundation in fundamental management skills and techniques.

?Producing up-to-date, assertive and effective executives for business and other organizations .

?Provide students with content thereby building competencies that will support their development as effective managers.

?Promote overall understanding and ability to apply skills on complex problem-solving, decision- making and in the application

of modern strategic management methods.

MIRACLE FZE, Shajah Campus, REGUS Modern Business Centre, PO Box: 67623, Sharjah, United Arab Emirates.Tel: +971 - 6 - 5985469 | Mob: +971 - 50 - 9252255 | Fax: +971 - 6 - 5985101 | E-mail: info@miraclegulf.com | Web: www.miraclegulf.com

Learning Outcomes

?To produce graduates who possess practical knowledge and

associated critical thinking skills desired in today's competitive business world.

?To provide a strong platform in the study of business through a

core curriculum of management, information systems, marketing, law, finance, accounting, economics, and business strategy.

?To give graduates the opportunity to pursue interesting

specializations in areas of their choice i.e. Marketing & E-Commerce, Accounting & Finance and Business Information Systems.

?To produce graduates with the latest knowledge in business

analysis, entrepreneurial / small business, international business management, information technology management, and marketing.

?Pass in Diploma or

?Pass in Matriculation / XII / +2 / Higher Secondary

Entry Requirements

Semester - I Courses Semester - II Courses

1 Principles of Management 1 Principles of Marketing

2 Business Communications 2 Business Statistics

3 Office Application Softwares 3 Mircoeconomics

4 Introduction to Financial Accounting

4 Introduction to Finance

Semester - III Courses Semester - IV Courses

1 Professional Communications 1 Operations Management

2 Macroeconomics 2 Business Law

3 Organisational Behaviour 3 Management Information Systems

4 Elective -1 4 Elective -2

Semester - V Courses Semester - VI Courses

1 International Business Elective -4

2 Business Research Methods Elective - 5

3 Strategic Management Main Project

4 Elective -3

COURSE STRUCTURE

• 3 Years

Sl No Description Frequency Amount

1 Registration Fees One-Time AED 1,000

2 Course Fees Per Year AED 8,000

TOTAL FOR THREE YEARS AED 25,000

PROGRAMME DURATION

FEES DETAILS

Miracle Provides Training and Consultation session for MBA.

?40 Hours Training and Consultation per Semester.

?Main Project Guidance as per your specialization.A) MARKETING & e - COMMERCE

1. Marketing Management

2. Integrated Marketing Communications

3. Customer Relationship Management

4. Internet Marketing

5. Advertising & Direct Marketing

6. Consumer Behaviour

7. International Marketing

8. Introduction to e - commerce

9. Intermediate to e - commerce

10. e - Advertising

TRAINING & CONSULTATION

info@miraclegulf .com ■ www.miraclegulf .com +971 - 6 - 5985469■

BBA Specialisation(Choose any one Specialisation only)

B) ACCOUNTING & FINANCE

1. Islamic Financial Systems

2. Cost Accounting

3. Corporate Finance

4. Investment Analysis

5. Financial Accounting & Reporting

6. Management Accounting

7. Auditing

8. Principles of Taxation

9. Financial Markets & Institutions

10. International Finance

C) BUSINESS INFORMATION SYSTEMS

1. Fundamental Concept of ICT

2. Ethics and Law in ICT

3. Information System analysis & design

4. The Internet and World Wide Web

5. Data Warehousing

6. Decision Support Systems

7. Accounting Information Systems

8. IS Audit & Control

9. IS Strategic Planning

10. IS Project Management

MIRACLE is a Middle East based education service oriented training

and consultancy. MIRACLE started its operations through education

oriented services to students and professionals in Middle East. Soon, it

will be realized the market potential of the education service industry in

terms of growing demand in education for students and research

scholars in UAE and GCC. It comprises academicians, Educational

Consultants, professors, college teachers who have wide experience

of teaching students, assessing them, authoring books and setting

standards in business schools and universities across the world. Not

only they form MIRACLE core team but also will be actively involved in

mentoring and guiding students and research scholars in UAE and

GCC.

ABOUT MIRACLE FZE