BBA COURSE CURRICULUM

Year-I

Semester I

Subject Wise Assessment

S.NO. SUBJECT CODE SUBJECTS ASSESSMENT

IA EA TOTAL MARKS

1 BBA - 111 PRINCIPLES OF MANAGEMENT 40 60 100

2 BBA - 121 FINANCIAL ACCOUNTING 40 60 100

3 BBA - 131 BUSINESS ENVIRONMENT 40 60 100

4 BBA - 141 BUSINESS COMMUNICATION 40 60 100

5 BBA - 151 BUSINESS MATHEMATICS 40 60 100

6 BBA - 161 MICRO ECONOMICS 40 60 100

*IA – Internal Assessment & EA – External Assessment

BBA – 111 PRINCIPLES OF MANAGEMENT Course Objective: The purpose of this course is to expose the student to the basic concepts of management in

order to aid the student in understanding how an organization functions.

Course Contents:

UNIT I: Nature of Management

Meaning, Definition, Its nature, Purpose, Importance & Functions

Management as Art, Science & Profession

Management as Social System Concepts of Management-Administration-Organization

UNIT II: Evolution of Management Thought

Contribution of F.W.Taylor, Henri Fayol, Elton Mayo, and Chester Barhard & Peter Drucker to the

management thought

Various approaches to management (i.e. Schools of management thought), Indian management thought

UNIT III: Functions of Management

Planning - Meaning - Need & Importance, Types, Levels – Advantages & Limitations.

Forecasting - Need & Techniques, Decision making - Types - Process of rational decision making &

techniques of decision making, Organizing

Elements of organizing & processes: Types of organizations, Delegation of authority: Need, Difficulties in

delegation – Decentralization

Staffing: Meaning & Importance, Direction - Nature – Principles, Communication: Types & Importance, Motivation - Importance – theories, Leadership - Meaning - styles, qualities & functions of leaders

UNIT IV: Functions of Management:

Controlling: Need, Nature, Importance, Process & Techniques,

Coordination: Need – Importance

Suggested Readings: 1. Essentials of Management: T.N. Chhabra, Sun India Publications

2. Essentials of Management : Ashwathapa, Himalaya Publications

3. Principles of Management- L.M.Prasad, Sultan Chand & Sons 4. Principles of Management: P C Tripathi & P.N.Reddy, Tata McGrawHill

BBA – 121 FINANCIAL ACCOUNTING

Course Objective: To provide a comprehensive treatment of accounting principles, technique and practices. To

get the students acquainted with fundamental concepts and processes of accounting.

Course Contents:

UNIT I: Meaning and Scope of Accounting

Need, development, and definition of accounting

Bookkeeping and accounting; Persons interested in accounting

Disclosures; Branches of accounting; Objectives of accounting

UNIT II: Accounting Principles

International Accounting Standards (only outlines)

Accounting principles, Accounting Standards in India.

UNIT III: Accounting transactions

Accounting Cycle, Journal: Rules of debit and credit

Compound journal entry, Opening entry

Relationships between Journal and Ledger

Rules regarding posting entries

Trial balance, Sub divisions of journal

UNIT IV: Capital and Revenue

Classification of income

Classification of expenditure

Classification of receipts

Accounting concepts of income

Accounting concepts and income measurement

Trading account

Profit and loss account

Balance Sheet and Adjustment entries

Rectification of errors; Classification of errors; Location of errors

UNIT V: Depreciation Provisions and Reserves

Concept of depreciation; Causes of depreciation

Depreciation, depletion, Amortization, and dilapidation

Depreciation accounting

Methods of recording depreciation

Methods for providing depreciation

Depreciation of different assets

Depreciation of replacement cost

Depreciation accounting as per accounting standard

Depreciation accounting; Provisions and reserves

UNIT VI: Final Accounts

Final Accounts of a Sole-Trader (without adjustment and with adjustment)

Preparation of Trading account

Profit and loss account and Balance sheet with adjustment entries

Suggested Readings: 1. Financial Accounting - Ranjana Sharma, Galgotia Publishing House

2. Introduction to Accounting, S N Maheshwari, Vikas Publications.

3. Accounting for Management : S.K. Bhattacharya & John Dearden, Vani Educational Books

4. Financial Accounting, P.C. Tulsian, Pearson

BBA – 131 BUSINESS ENVIRONMENT

Course Objective: The basic objective of the course is to develop understanding and provide knowledge about business environment to the management students.

Course Contents:

UNIT I: Introduction

Nature of Business Environment

Environmental factors affecting business and their interaction

Consumerism and other environmentalist movements

Socio-cultural factors affecting business decision

UNIT II: Economical Environment of Business

Circular flow of economics activities (two-sector/three sector) national income in India

Salient features of the Indian economy

Inflation and its impact on business

Emerging trends and structure of Indian economy

Decision application of economic statistics

UNIT III: Political Environment of Business

Political environment

Economic role of government planning in India and its implications for business decision

UNIT IV: Business and Governmental Policies

Government policies and their implications for the business decision

Policies towards sick UNITs, BIFR

UNIT V: Legal Environment of Business

Main provision of company Act, 1956

Competition Act, FEMA, and Consumer Protection Act

Regulation of stock exchange and the role and functions of SEBI

Current developments and analysis of business

EXIM Policy and SEZ

Suggested Readings:

1. Business Environment - A.C. Fernando, Pearson Education India

2. Business Environment – Francis Cherunilam, Himalaya Publications 3. Business Environment - Saleem Shaikh , Pearson Education India

4. Business Environment - C B Gupta, Sultan Chand and Sons

5. Business Environment - Justin Paul, Publisher, The McGraw Hill Companies

BBA – 141 BUSINESS COMMUNICATION

Course Objective: To understand the concept, process and importance of communication. To gain knowledge of

media of communication.

Course Contents:

UNIT I: Introduction

Nature, Process and Importance of Communication

Types of Communication (verbal & Non Verbal)

Different forms of Communication

Barriers to Communication: Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural

Barriers, Physical Barriers, Organizational Barriers

7 C’s of Communication

UNIT II: Business Correspondence

Letter Writing, presentation, Inviting quotations, Sending quotations

Placing orders, Inviting tenders, Sales letters

Claim & adjustment letters and social correspondence

Memorandum, Inter-office Memo, Notices, Agenda, Minutes, Job application letter, Preparing the resume

UNIT III: Report Writing

Identify the types of reports, Define the basic format of a report

Identify the steps of report writing

Write a report meeting the format requirements

Determine the process of writing a report

Importance of including visuals such as tables

Diagrams and charts in writing report

Apply citation rules (APA style documentation) in reports

UNIT IV: Business language and presentation

Importance of Business language

Vocabulary Words often confused, Words often misspell

Common errors in English

Oral Presentation Importance, Characteristics

Presentation Plan, Power point presentation, Visual aids

UNIT V: Technology and Business Communication

Role, effects and advantages of technology in Business Communication like email, Text messaging

Instant messaging and modern techniques like video conferencing, Social networking. Strategic importance of

e- communication

Suggested Readings:

1. Business communication - T.N. Chhabra, Sun India Publications

2. Business communication : K. K. Sinha, Galgotia Publishing Company

3. Business communication : Rai, S.M. & Urmila

4. General English : Pal, Rajendra & Korlahalli, J.S.Sultan Chand & Sons

BBA – 151 BUSINESS MATHEMATICS

Course Objective: The course aims to develop basic skills for quantitative application in business situations. To understand applications of matrices in business.

Course Contents:

UNIT I: Real Number system

Set theory, Logical statements and truth tables

Real number system

Linear and quadratic

UNIT II: Equations

Equations, Permutations and Combinations

UNIT III: Theorem and Differential Calculus

Binomial theorem, Arithmetic and Geometric progressions

Functions, Limitations and Continuity

Differential calculus (including maxima and minima excluding trigonometric functions)

UNIT IV: Matrices & Determinants

Definition of a matrix, Types of matrices

Properties of determinants; Ad joint of a matrix

Concept of present value and amount of a sum

Types of annuities; present value and amount of an annuity, including the case of continuous compounding

Value of simple loans and debentures

Problems related to sinking funds

Simultaneous equations by Cramer’s rule, Matrix Inversion method

Guass, Elimination method. Matrices and Determinants

UNIT V: Linear programming: formulation of LPP

Graphical method of solution

Problems related to two variables including the case of mixed constraints

Cases having no solution

Multiple solutions, Unbounded solutions and redundant constraints

Simplex method: Solution of problems up to three variables

Including cases of mixed constraints; Duality

Transportation problem.

Suggested Readings: 1. Business Mathematics – Pundir & Pundir, Pragati Prakashan 2. Higher Engineering Mathematics- B.S.Grewal, Khanna Publications

3. Engineering Mathematics- Ravish R. Singh, Mc Graw Hill

4. Business Mathematics – V. Sundarshan, S.Chand.

BBA – 161 MICRO ECONOMICS

Course Objective: To expose students to basic micro economic concepts. To apply economic analysis in the formulation of business policies.

Course Contents:

UNIT I: Microeconomics

Meaning nature and scope. Basic concepts of economics

Static and dynamic approaches

Equilibrium, Utility, Opportunity cost

Marginal and incremental principles

Micro economics and business

UNIT II: Theory of demand

Nature of demand for a product

Individual demand, Market demand, and Determinants of demand

Elasticity of demand and its determinants

Demand as multivariate function

UNIT III: Theory of Consumer Behavior

Utility analysis, indifference curve analysis

Applications of indifference curves

UNIT IV: Theory of production and costs

The concept of production function

Production with one and two variable inputs

Optimal input combination

Theory of cost in short run and long run

Revenue function

UNIT V: Theory of firm and market organization

Breakeven analysis

Pricing under perfect competition

Pricing under monopoly

Price discrimination

Pricing under monopolistic competition

Selling cost

Pricing under oligopoly

Kinked demand curve and price leadership

Suggested Readings:

1. Principle Of Economics – H L Ahuja, S.Chand

2. Principle Of Economics : D.N.Dwivedi- Vikas Publication

3. Micro Economics - T.R Jain V.K.Ohri, V.K.Global Publications

BBA COURSE CURRICULUM

Semester II

Subject Wise Assessment

S.NO. SUBJECT CODE SUBJECTS ASSESSMENT

IA EA TOTAL MARKS

1 BBA – 112 COST ACCOUNTING 40 60 100

2 BBA – 122 MARKETING MANAGEMENT 40 60 100

3 BBA – 132 BUSINESS ETHICS & CORPORATE

GOVERENCE 40 60 100

4 BBA – 142 ORGANIZATIONAL BEHAVIOUR 40 60 100

5 BBA – 152 PRODUCTION PLANNING & CONTROL 40 60 100

6 BBA - 162 MACRO ECONOMICS 40 60 100

*IA – Internal Assessment & EA – External Assessment

BBA – 112 COST ACCOUNTING

Course Objective: To have a basic understanding of various types of costs and their relevance in decision

making.

Course Contents:

UNIT I: Introduction

Concept of cost, costing, Cost Accounting & Cost Accountancy

Limitations of Financial Accounting

Origin and objectives of cost Accounting

Advantages and Limitations of Cost Accounting

Difference between Financial and Cost Accounting

Cost UNIT & Cost Centre

UNIT II: Elements of cost

Material, Labour and other Expenses

Classification of cost & Types of Costs

Analysis of cost

Preparation of Cost Sheet, Estimate

Tender and quotation

UNIT III: Methods of Costing

Job Costing: Meaning, Features, Advantages and limitation

Contract Costing: Basic Concepts

Process Costing: Meaning, Features, Normal and Abnormal Loss/ Gains

Operating Costing: Meaning, Features & Objectives Techniques of Costing

UNIT IV: Budget and Budgetary Control

Definition, Meaning and objectives of Budgetary control

Advantages and disadvantages of Budgetary Control

Types of Budget

UNIT V: Marginal Costing

Meaning and Various Concepts: Fixed Cost, Variable Cost

Contribution, P/V Ratio, Break Event Point, Margin of Safety

UNIT VI: Standard Costing

Definition and Meaning of Various Concepts

Advantages and Limitations of Standard Costing

Variance Analysis – Material and labour Variances only

Suggested Readings:

1. Cost Accounting - S.P Jain &. K.L Narang, Kalyani Publications

2. Principal and Practices of Cost Accounting - Asish Bhattacharya, PHI Learning Pvt. Ltd.

3. Cost Accounting - Jawahar lal, Tata McGraw – Hill.

BBA – 122 MARKETING MANAGEMENT

Course Objective: The objective of this course is to provide basic knowledge of concepts, principles, tools and

techniques of marketing.

Course Contents:

UNIT I: Marketing

Nature & Scope of Marketing

Concepts: Production, Product, Selling

Marketing and Societal Marketing

Marketing Environment

UNIT II: Consumer buying behavior

Consumer Decision Making Process (five step model)

Factors affecting Consumer Buying Behavior

UNIT III: Market segmentation

Need, Concept, Nature, basis & strategies

Mass Marketing vs. Segmentation

UNIT IV: Marketing mix

4 Ps of Products & 7 Ps of Services

Components and Factors affecting Marketing Decisions

UNIT V: Product Decisions and Pricing decisions

Product definition, New Product Development process

Product Life Cycle

Positioning, Branding

Packaging & Labeling decisions

Pricing Decisions: Importance, Objectives & Strategies

UNIT VI: Product promotion

Promotion Mix

Factors affecting Promotional Decisions

UNIT VII: Distribution

Channel decisions, types & factors

Physical Distribution System & its Components

Suggested Readings : 1. Marketing Management- Philip Kotler, Pearson

2. Marketing Management: L.M.Prasad, Sultan Chand & Sons

3. Marketing Management - T.N Chabra, Dhanpat Rai & Co (P) Ltd

BBA -132 BUSINESS ETHICS & CORPORATE GOVERENCE

Course Objective: The objective of this paper is to make the students aware about the importance of ethics in the business, practices of good governance to encourage moral imagination.

Course Contents:

Unit I: Business Ethics

Nature, scope and purpose of ethics

Importance of Ethics & Moral standards

Ethics & Moral Decision Making

Ethical Principles in Business

UNIT II: Ethics and Business System

Markets, Environment, Trade

Consumer Production

Marketing, Finance and HR

UNITIII: Indian Ethos

Need, Purpose & Relevance

Indian Ethos: Need, Purpose & Relevance of Indian Ethos

Salient Feature (Brain Stilling, Total Quality Mind, Intuition, Intellectual Rational Brain V/s Holistic-

Spiritual Brain)

Holistic Approach for Managers in Decision Making

Professional Ethos and Code of Professional Ethics .

UNIT IV: Corporate Governance and Code of Corporate Practices

Social Responsibility of Corporate, Corporate Social Reporting

Corporate Governance and the Role of Board of Directors (BOD)

Corporate Governance System Worldwide

Corporate Disclosure and Investor Protection in India

UNIT V: Gandhian Approach

Gandhian Approach in Management

Trusteeship Gandhian approach in Management & Trusteeship

Gandhiji’s doctrine of Satya & Ahinsa

Concept, Importance & Relevance of Trusteeship Principle in Modern Business

Suggested Readings: 1. S.S. Iyer - Managing for Value (New Age International Publishers, 2002)

2. Laura P Hartman Abha Chatterjee - Business Ethics (Tata McGraw Hill, 2007)

3. S.K. Bhatia - Business Ethics and Managerial Values (Deep & Deep Publications Pvt.Ltd, 2000) 4. Velasquez – Business Ethics – Concepts and Cases (Prentice Hall, 6th Ed.)

BBA – 142 ORGANIZATIONAL BEHAVIOUR

Course Objective: To enhance the understanding of the dynamics of interactions between individual and the

organization.

Course Contents:

UNIT I: Introduction to Organization Behaviour

The meaning of OB, Why study organizational behavior

Fundamentals of individual behavior

Determinants of Personality, Types of personality. Personal effectiveness

Attitudes: Meaning, Types, Components

Theory of attitude formation and attitude change

UNIT II: Foundation of Group Behaviour

Group: Meaning, Types, group dynamics, Group cohesiveness

Meaning of Interpersonal Behaviour & Interpersonal skills

Transactional Analysis

Johari Window, FIRO – B, MBTI

UNIT III: Motivation

Meaning & definition, Traditional theory of Motivation

Maslow’s, Herzberg’s, Mc Cleland,

Contemporary theories of Motivation

Self Determination Theory, Self Efficacy Theory,

Vroom’s Expectancy Theory, Equity Theory, Reinforcement Theory, OB MOD

Perception: Meaning, process, principles and errors of perception, managerial & behavioral applications of perception

.

UNIT IV: Leadership

What is leadership, Types of leaders and leadership styles

Traits and qualities of effective leader

Trait theory, LSM: Leadership Situational Model

Team Building, Tuckman Model of Team Development

UNIT V: Organizational Change

Meaning of organizational change

Approaches to managing organizational change

Creating a culture for change, Implementing the change

Kurt Lewin Model of change.

UNIT VI: Conflict in Organization

Different thoughts on conflicts, Constructive and destructive conflict

Conflict chaos and complexity theories

System approach to conflict Diagnosis. Managing, Using, Resolving conflict through negotiation

Suggested Readings: 1. Organizational Behaviour - L M Prasad, Sultan Chand & Sons

2. Organizational Behaviour - Udai Parekh, Oxford University Press

3. Organizational Behaviour – K .Aswathappa, Himalaya Publishing House 4. Organizational Behaviour – Fred Luthans, McGraw-Hill Education

BBA – 152 PRODUCTION PLANNING & CONTROL

Course Objective : To understand the role of Operations in overall Business Strategy of the firm.

Course Contents:

UNIT I: Production and operations management

Its functions and relationship with other functional areas

Facility location decision, Layout decision

Product and process layout & Capacity planning

UNIT II: Production planning and control

Planning, Scheduling, Routing etc

Assembly line balancing

UNIT III: Work Study

Method study and time study

Work simplification

Productivity linked incentives

UNIT IV: Inventory

Nature and importance of inventory, Functions and objectives

Requirements for effective inventory management

Inventory Cost, Inventory Classification system

ABC Analysis, EOQ Models, Economic Production Quantity Model

UNIT V: Supply Chain Management

Need of Supply Chain Management, Benefits, elements of SCM

Logistics EDI, Requirements for SCM, Steps & Optimization

UNIT VI: Just In Time

JIT and lean operations

JIT in services.

Suggested Readings:

1. Production and Operations Management: K.Sridhara Bhat, Himalaya Publications.

2. Production Planning & Control - Badi And Badi, Vrindha Publication.

3. Production and Operations Management CHUNAWALA & PATEL ( (Himalaya Publication).

4. Modern Production/ Operation Management John Wiley, New York.

BBA – 162 MACRO ECONOMICS

Course Objective: Understand and analyze the macro environment affecting the business decision making.

Course Contents:

UNIT I: Introduction

Macroeconomic vs. Microeconomic Issues, Economic Systems

Alternative Branches of Macroeconomic Theory

Business Cycles, Prices Output & Employment

Structure of a Macro Model

Multipliers and Stabilization Policy and Schools of Thought

UNIT II: Measurement of Aggregate Economic Variables

National Income Accounting Methods

Output, Income & Expenditure Methods

Price Indices: CPI, WPI& GDP Deflator, and Unemployment Rate

UNIT III: Classical Model

Goods Market, Money Market and Relationship between Money Market and non-Money Assets Market,

Labour Market

Aggregate Demand and Supply Functions

Ineffectiveness of Monetary Policy, Voluntary Unemployment, and Quantity Theory of Money

UNIT IV: Keynesian Theory and investment Theory

Keynesian theory of income determination: Concept of employment,

Determinant of macroeconomics equilibrium with aggregate demand and aggregate supply analysis

Theory of investment: Management efficiency of capital and measures to promote investment

Internal rate determination: classical, Non-classical and Keynesian control

Inflation: Meaning, Types and theories, Stabilization policies monetary and fiscal policies

UNIT V: Open Economy

Flows of goods and capital

Saving and investment in a small and a large open economy, Exchange rates

Mundell: Fleming model with fixed and flexible prices in a small open economy with fixed and with flexible exchange rates

Interest-rate differentials case of a large economy

Suggested Readings:

1. Dwivedi, D. N., ((2005)) Macro Economics, McGraw Hill Education

2. Agarwal, ((2010)) Macroeconomics Theory and Policy, 1st edition, Pearson Education.

3. Micro Economics - T.R Jain V.K.Ohri, V.K.Global Publications

4. Principle Of Economics - R. S. Bhardwaj, Vrinda Publications.