B&B Tradeshow Guide Summer 2014

TradeshowGuide

Carnaval do Brasil

BrEad BUTTErAnd

airporT BErlin-TEmpElhof08—10 JUly 2014

including B&B area Guide

BREAD & BUTTER

08. - 10. July 2014

URBAN BASE No. A22

AZ_220x305mm.indd 1 26.06.14 16:29

www.mollybracken.com

in this issue

Welcomepage 03

The B&B Carnaval do Brasilpage 04

Olaf Heine page 12

Retail Focus by Liganovapage 18

Jungle — WADpage 24

Arthelpspage 28

Trending — HigHSnOBieTypage 30

BBB newspage 34

into the Pool — Vangardistpage 40

Seoul’s Soulpage 47

24 hours by Liganovapage 54

B&B Timetablepage 61

Summer 2014

welcome tobread & butter

Here you are! Welcome to Carnaval do Brasil!

Let the Rhythm of Brands & Business hit you!

Finally, the BREAD & BUTTER Summer is here — a delight amongst the seasons. Especially for the Carnaval do Brasil we brought

you some unmissable highlights: unique & international collections, an exceptional portfolio of all-time favorite brands as well as

inspiring newcomers and great events await you!

Before you enter the BREAD & BUTTER areas and proceed towards a strong business day, take a minute of your precious time

and have a closer look at what you may expect of the next three days. There will be much news to discover as well as a lot you

know & love and that you are looking forward to. Be it your good business buddies you always meet at B&B or the inspirational

vibe of all the like-minded fashion people around you … Oh yes, the Carnaval has started!

The B&B Tradeshow Guide holds all the information you need for now and for the latter. Starting with news & fun around the show and ending up with the latest trends and comprehensive overviews

for your trip through BBBerlin. The B&B Area Guide is right in the middle — a must-have to find your way through the show.

Enjoy the read, enjoy the ride. We are happy you are here!

TradeShow Guide Summer 2014—WeLCOme 3

a bbbig Welcome to argentina!

The world’s not only turning around Brazil these days; B&B presents a fine

selection of the neighbouring country in the Argentinian Showroom at URBAN

SUPERIOR. Make sure you don’t miss out on this comprehensive South American

show-off including jewelry, shoes, beachwear & garments exclusively

brought to you by URBAN SUPERIOR, booth 5.2.1

Newcomer: POSt-FaMSix up-and-coming brands from Lithuania. A modern fam-ily with a rich legacy and an eye on the future. Don’t miss out to pass by at URBAN SUPERIOR, booth H5.22

B&B news

b&b loves the written wordWe have re–vamped our Gates for the better; await nothing less but a carefully selected range of publications brought to you by our media partners Bücherbogen, pro qm and Berlin Inspires. Be it architecture, fashion, lifestyle, design or hip-ster city guides … It’s all there ready for you to be taken along. Highlight: Olaf Heine will be present at the Bücherbogen booth for an exclusive book signing. Wednesday from 4 – 5 p.m. at bbbooks in the Gates!

dÚNÉ ¬ minimumThe Danish rock band DÚNÉ launches an exclusive fashion line in cooperation with minimum. Not only are they show-casing the collection for the first time at BREAD & BUTTER … DÚNÉ is gonna rock the stage for the B&B Party on Tuesday night — so stay tuned! booth a33

bbb ¬ havaianasFree your feet, buy a pair of flippyfloppy havaianas and help a good cause: with the proceeds of the sales, Arthelps, B&B and havaianas promote educational projects in favelas — in cooperation with the association »Grupo de Amigos da Cri-ança« (GAC) — which is located on site! Read more about the non-profit organization on page 28-29! booth L07

art ¬ bbbBREAD & BUTTER, in collaboration with the gallery Camera Work Berlin, is proud to host a unique and exclusive exhibition of the German photographer Olaf Heine. He will be presenting a medley of pictures taken for his work »Brazil« (2014) as well as a fine selection of his earlier celebrity portraits, fashion and lifestyle works from the books »Leaving The Comfort Zone« (2008) and »I Love You But I’ve Chosen Rock« (2010). Tuesday – Thursday at the b&b Gates! read more about Heine’s work on page 12-17.

Fashionable SeoulSeoul’s 10 Soul & Pre 10 Soul promote upcoming fash-ion designers and help them raise global awareness and open doors for key showrooms in international cities. BREAD & BUTTER welcomes Seoul’s fashion influencers of tomorrow for the first time in Germany at L.O.C.K., booth H7.4! read more on page 47.

CARnAVAL DO BRASiL—TradeShow Guide Summer 2014 4

Inazuma Festival B&B is proud to host a secret jewel of Japanese shopping events; the Inazuma Festival! It has been held 12 times already in To-kyo and Osaka. Now they are ready for their debut in Europe and showcase their portfolio at B&B. All them fashionistas watch out: You’ll be able to buy high quality denims made in Japan and many more hand-made products! Enter the eclec-tic world of the »Inazuma« at L.O.C.K., booth H7.6.2!

Lunapark › Fa ViLLa restaurantThe great sunny B&B lunch! It’s THE meeting point for your business lunch or for fun in the sun paired with Public Viewing ... Exclusively flewn in for you this summer Fa Villa will serve you a true speciality: Rodizio — the original Brazilian meat skewer. Bom proveito!

urban base / Gates › Cake & CoFFee by FräuLein WiLdMade with love & cream! True to her motto are her cakes. Fräulein Wild seduces you with delicious sweetness. You will fall for her and might never come back …

urban base / Lunapark › CaFé do brasiLIn the very middle of it all. The central meeting point for breakfast or small snacks in between. Come in and hang out!

HanGar 6 › bistrot truFFLes & WineSince more than 30 years Serge owns a restaurant in Southern France, finally he has made it to Berlin and honours us with his presence and his bon-goût. His gourmet con-cept lives through its authenticity and as the name might already give away: there’s plenty of truffles and verrry gooood wine! Enchanté!

HanGar 7 › outL.o.C.k.Once you made it this far you might not want to go back so soon — stay & relax for a while: L.O.C.K. welcomes you in its comforting backyard — also known as the OUTL.O.C.K. There will be delicious burgers, homemade ice cream and then there is Rob Longstaff. A Soul & Blues singer songwriter who will just make you stay for yet another meal.

eVery HanGar › b&b CoFFeeAttention, coffee lovers! Each hangar is equipped with a coffee bar where our Berliner coffee specialists ›Tres Cabezas‹ offer their unique espresso blends from pure organic farming. Get ready for a delicious wake-up call!

SUMMER FOOD

bonaparteA true Berliner band with an eclectic wall of energy composed of romantic garage-punk guitars, mouldy analogue synthe-sizers, your grandma’s favourite drumbeat and a spread of secretive wordplay. Bonaparte emerged from the party-cap-ital’s underground club-culture in 2006 and developed into a wild rock’n’roll-trash-punk-troupe de force. On Wednesday night BREAD & BUTTER proudly presents Bonaparte live on stage at Luna Park!

Win your big bold breathtakingly beautiful bread & butter bag!

The creative team at Open Circle Lab within Ecco Leathers in the Netherlands invites B&B visitors to put pen-to-paper, stylus-to-tablet, mouse-to-mousepad, scissor-to-cardboard or fingerpaint-to-posterboard and visualize your ultimate leather bag design concept. Share your design on @ecco-leather Instagram with #bbbleather and take your chance to win your own bag! Come and make it in the ECCO Leather dream factory by L.O.C.K., booth 7.2.8

Fred Perry ¬ Nigel CabournFred Perry and Nigel Cabourn are akin in their love for ta-ble tennis, with Fred Perry first becoming World Champion of table tennis in 1929 before pursuing tennis and Nigel a self-confessed fan who plays 5x a week with an ex-England pro. No wonder their first ever collaboration is inspired by those styles, fabrics & trims worn by Fred Perry in the 1950’s. A British match point — live at B&B. booths H7.5 & H7.1.1

TradeShow Guide Summer 2014—CARnAVAL DO BRASiL 5

Welcome to Rio de BBBrasil!

Great you are here! The Luna Park shines and simmers Brazilian style. Beautiful samba dancers in flashy bikinis, mouth-watering drinks, tasty Brazilian BBQ and plenty of good tunes accompany the renowned long B&B days and nights this summer. In between working hours you just hang loose at the Copacabana BBBeach, getting the energy back into your bones!

Not only do we boast fun in the sun — an exciting portfolio of brands has found its way to the airy fields of Tempelhof. Another true highlight is the Vintage Circus: a unique presentation for vintage and second hand fashion where them fashionistas amongst you may shop until you drop! Additionally we organized a silkscreen for the very creative ones where you can go wild and design your own t-shirt print.

Festival do Carnaval do Brasil: Besides samba dancers and Brazilian tunes B&B presents the Danish band DúNé on Tuesday and the Berliner electronic rock band Bonaparte on Wednesday night. And for our football lovers? We built a gigantic screen for sure and broadcast the World Cup Semi-Finals on Tuesday & Wednesday night from 10 p.m. on. Invite your favourite people and let’s make this one a show to remember …

We wish you a wonderful B&B Summer!

TradeShow Guide Summer 2014 —CARnAVAL DO BRASiL 7

Come visit ›deus tempelhof of enthusiasm‹ at the Luna park. Get ready to walk in the world of deus, where they will be showing their motor bikes, shaping surfboards and displaying their newest movie. try out some of the bicycles and last but not least have a look at their spring summer 15 collection, while enjoying a refreshing drink.

bench introduces it’s icon product, the hoody, for ss15 with a carefully selected range of premium and functional fabrics that is driven by a demand for multipurpose functional clothing suited to the needs of a 24 hour life. bench, in the meanwhile, is renowned as a brand that offers multi-functional, comfortable, wearable and timeless pieces. We are happy to greet them at the Luna park!

Deus ex machina

Bench.

there is no better brand match than these cult-flip flops, directly from the brazilian Copacabana beach, and the b&b theme »Carnaval do brasil«. no wonder that they are gonna stage their multi-coloured »Make your own havaianas beach store«, brazilian style, at the b&b Luna park. so drop by and make your feet look feliz!

arthelps is a non-profit organization aiming to help the youth from socially disadvantaged backgrounds discover their artistic potential and live it out. Made from 100% certified organic cotton and manufactured in europe, the collection carries the story of the children and youth of the favela and its welcoming hosts out into the world. Morro do papagaio — soon in your wardrobe!

»La Vida es Chula« has been desigual’s slogan since the beginning. this is the brand’s battle cry — enthusiastic, stimulating! a philosophy of life that reflects a way of dressing: fun, fresh, original and always instilled with a happy, playful and creative attitude. Hence, desigual is gonna bring just that to the b&b Luna park!

deep rooted as activists in the elements of Hip Hop, skate and music culture, opM’s attitude is not stereotyped and they think out of the box into the box! Come and fish your favorite t-shirt — if you can … opM has built a beastly claw crane that’ll bring you back sweet child-hood memories. you have three shots, make them count and call one of these stylish shirts your own!

this season Mavi invites you to experience the Maviterranean sum-mer spirit and create your unique and personalized diy accessory with their bloggers and artists. Come and find Mavi’s #denimkitchen bus at Luna park and show some #mavisummer-love. With a bit of luck you are the one to win a 500 euro shopping voucher!

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havaianas

Arthelps

Desigual

OPm T-Contest

mavi75 years of love and passion for fabrics, colours and patterns. besides their Happy 75 edition, Codello invites inspiring street artists and one it-edition of a car to the b&b Luna park. showcasing creativity paired with the special b-day vibe, the scene in Luna park is definitely worth visiting. best feature: get creative yourself, spray some colour and give this piece of art your personal touch!

G-star highlights their raW for the oceans collection. Co-designed by pharrell Williams and in partner-ship with bionic yarn, parley for the oceans and the Vortex project, the collection is innovated from recycled ocean plastic. b&b is proud to show-case this new generation of denim at the Luna park.

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Happy Codello-Day!

RAW for the Oceans

Fa VILLa Food

CARnAVAL DO BRASiL—TradeShow Guide Summer 2014 8

exclusively launched in Germany at bread & butter, the newest Mazda invention is a concept car, a racy city hopper for the fashionable car owner. Mazda’s team invited a young & talented artist that will interpret the design in a breath-taking perfor-mance. a very worthwhile experience for the up-to-date b&b visitor!

10 11 12Brand new Hazumib&b is excited to present you a true berliner delight of vintage fashion: the Vintage Circus sells the hottest garments and glamorous vintage fabrics of over 60 vintage and second hand boutiques. it’s their fourth edition and for sure an unmissable experience for every true fashionista. Let’s join the circus!

Vintage Circusour French lovers are back on track with their stylish airstream, lovely crew and their friends from Holalá in spain; a vintage store that’ll beam you back in time. the time when Flower power was real and fashion full of peace and hippy … sounds good to you? don’t forget to swing by for their traditional get-together, with great music & even greater drinks, starting 5 p.m. on b&b Wednesday!

WAD

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Public Viewing & Stage

bbb World Cup Village

Copacabana bbbeach

bbb Summer Food

TradeShow Guide Summer 2014—CARnAVAL DO BRASiL 9

saudade do brasil

Interview Katharina HegemannPictures Olaf Heine/Galerie Camera Work

Olaf Heine

OLAF Heine—TradeShow Guide Summer 2014 12

Capoeira Vidigal, rio de Janeiro, 2012

TradeShow Guide Summer 2014—OLAF Heine 13

It’s a love affair. One that resonates beyond the Brazilian bor-ders and has finally landed in Berlin, ready to be shared on BREAD & BUTTER grounds. The Berlin based photographer Olaf Heine captured this year’s football country in a way that makes you gaze in slow motion. Since 2010, the renowned portrait and fashion photographer has captured the soul of Brazil. Presenting the land of colourful Carnival and Copa-cabana in black-and-white is not as paradoxical as it might seem at first. The Brazilian word »Saudade« means longing or »the love that remains« when someone or something is lost, but also stands for the vibes of Bossa Nova and the gen-eral Brazilian attitude towards life. Heine’s photographs are as deeply melancholic as they are sensual. The moment he visited and photographed star architect Oscar Niemeyer in 2012, Heine knew he would follow the Brazilian’s footsteps. His strong sense of shapes and textures echoes Niemeyer’s words: »The whole universe is made of curves.« These curves are Heine’s focus and they are present in architecture, human bodies and interfuse the Brazilian lifestyle ….

Girl descending a ramp brasilia, 2012

a land full of desire captured

off the beaten

paths …


taynara [Close up] rio de Janeiro, 2013


Olaf Heine on his personal Brazil experience

»Music is in the air, their style of football is smoother and the architecture comes in curves.

It’s the desire and the extreme contrast in this country that fascinated me in the first place.

But then, there’s much more than this …«

Skate bowl arpoador rio de Janeiro, 2013


© brazil by Olaf Heine Girl Descending a Ramp, Brasília, 2012, published by teNeues, www.teneues.com. Photo © 2014 Olaf Heine. All rights reserved.

The photographer came as a silent observer — what he brought back to us sheds a distinc-tive light on the all-embracing beauty of this country of vast contrasts. »Brazil is chaos that works.« Heine states when you ask him about Brazilian culture and lifestyle. »Every-one connects with everything haphazardly which, as a foreigner, might give you the idea of complete madness. But for the Brazilians themselves, everything is in its order! As a brit-tle North-German the ease and emotions that resonate from the people is as astonishing as it is inspiring.« From the intensity of its passions to the lightness of its shapes, Heine portrays a fascinating country in all its diversity and beauty. BREAD & BUTTER, in collaboration with the gallery Camera Work Berlin, is proud to host a unique and exclu-sive exhibition of Heine’s work. Not only is he showcasing a medley of pictures taken for his work »Brazil« [2014]. A fine selection of his earlier celebrity portraits, fashion and lifestyle works from the books »Leaving The Comfort Zone« [2008] and »I Love You But I’ve Chosen Rock« [2010] complete the compilation in the B&B Gates.

exclusive at b&bGet your own copy and don’t miss out on the unique chance to have your book signed by the artist! olaf Heine will be present at the bücherbogen booth, in the bbbooks section in the Gates on Wednesday 09th July 2014 from 4 – 5 p.m.

Get your book signed by the artist!

Casa dos Canoas rio de Janeiro, 2011


from left to rightfirst row

Chris aubrey European Retail Director | Retail Management

Samsung Electronics

ulrike Möslinger International Marketing Coordination Director

Department store Galeries Lafayette, Paris

ralph edele Country Manager

Aesop beauty and skincare brand

second row

dr. Marc Schumacher Chief Retail Officer

Member of the Board Tom Tailor Holding AG

alain Moreaux Country Sales Manager Northern Europe

e-commerce company Vente Privée

Christina Kässhöfer Head of Brand Management

lingerie brand Triumph

Prime time! We’ve exclusively brought together an interesting line-up of experts from different industries to provide their insights and observations on retail today, including multi-channel strategies, innovative retail projects, the future of shopping and on meeting the consumer’s demand. Let’s talk!

by Karin Leiberg | editor-in-Chief Corporate & brand Publishing LIGaNOVa. the brandretail Company

ReTAiL FOCuS—TradeShow Guide Summer 2014 18

What’s the biggest challenge facing today’s retail market?

ralph The same one it was 10 years ago and the same one it still will be in 20 years: retailers have to understand their customer and be able to meet all their relevant needs. In doing so it’s important to define target groups! It’s also important to be able to recognise the challenges faced by the different types of shopping: with online shopping the main focus is on availability, whilst for in-store purchas-es it is the service and convenience that comes first.

ulrike The greatest challenge is that posed by the inter-net, specifically the competition that pure online shop-ping portals represent for bricks & mortar retailers.

Marc The resource allocation of the current market was, and still is, strongly governed by bricks & mortar retail. In my opinion, the speed with which the current market share is moving towards online represents the biggest challenge, since the response must be strategic, opera-tional and communicative in equal measure.

Chris The ever increasing numbers of sales done online continue to change the dynamic of retail as a whole and challenges the basis on which most retail businesses have been built until now. People are shopping in very different ways from how they were ten years ago, mainly because of the ease of access to information such as pricing on the in-ternet and the fact that shopping via the net is becoming a much better experience overall with services like Prime from Amazon. While physical retail remains dominant, it must evolve in order to survive because the numbers that form the business plan don’t always stack up due to these changes.

alain Gaining more traffic by offering the right product, at the right time, in the right way.

Christina The productivity per square meter and loss of foot flow present new challenges for the retail trade. Net sales are shifting to e-commerce, while the physi-cal store is becoming more of a place for research — the final purchase is made digitally but ultimately for a better price. Shop rents are becoming ever more expensive; re-tail spaces come at a high cost but with a low profitability margin.

Which trend in retail is especially important at the moment?

ralph A clear trend: the reorientation away from price and back to service. We attach great importance to get-ting to know our customers well. No bombardment via Facebook or advertising [Aesop doesn’t have a Facebook page and doesn’t run any advertising], but rather to in-

form, advise and provide added value [the Aesop news-letter doesn’t contain any product information, only tips on new locations, events and cultural news].

ulrike The theatricalisation of the sales floor through the use of unique decoration and storytelling is becom-ing increasingly important. Customers want to shop om-nichannel [to simultaneously use all shopping channels: from catalogue shopping to over-the-counter through to online trading] and retailers must be able to ensure this. In addition, the ›blogger trend‹ is getting bigger: Bloggers are regarded as trendsetters and, since they inspire their readers, are increasingly becoming sellers through the promotion of certain products.

Chris I believe one of the key trends is a shift towards what I would call ›lifestyle retail‹, which is best represent-ed by retailers like Globetrotter in Germany and Rei in the US. These are retailers that offer everything that the consumer needs with regards to a particular lifestyle un-der one roof. For example, at Globetrotter, you can book an outdoor adventure holiday, get the vaccinations you need to be able to go there, buy all the equipment for the holiday and get advice and training how to use it — not to

touchscreen Store Front Kate Spade Saturday New York

TradeShow Guide Summer 2014—ReTAiL FOCuS 19

mention being able to test how the equipment performs in the outdoors through dedicated testing stations. I believe we will see more of these types of retailers in the future.

Marc The retail trade has been institutionally under-stood for decades and is thus far too limited. Retail must be functionally understood, in other words, retail must understand every industry and every business model to be the competence of the organisation and implement it competitively. This is the overlying megatrend.

alain Connecting all channels reasonably — in terms of shopping that means creating a real event by telling the whole story of your brand.

Christina Definitely product range innovation and a return to core values such as customer service orienta-tion. Bricks & Clicks concepts are also very popular. Mul-tichannel has been a main focus for more than 10 years now, but few provide the seamless shoulder to shoulder and stringent shopping experience for consumers at all relevant touch points. Playing successfully in the Retail Channel where companies have complete transparency of Key Performance indicators, analysis of core product groups and best & slow sellers, is essential in being a good Trade Partner for Wholesale Clients, managing the Space efficiently.

the current most innovative retail projects are …

Chris There are some interesting innovations being de-veloped in retail at present mainly around the topic of in-teractive in-store experiences such as the ones that you can now find in the Burberry store and the adidas Virtu-al Footwear Wall. However, beyond the cool innovative stuff, I believe a lot of the innovation is happening behind the scenes and while appearing to not be quite as sexy as the showcase stuff in flagship stores, it probably has far wider reaching implications. For example, 90 minute same day delivery offered by companies such as Shutl.com in the UK have huge implications for online retailers and physical retailers alike. Advances being made in data capture and analysis mean that businesses are under-standing their shoppers better than ever before. While the front of house innovations that get people through the door will be increasingly important in ensuring the future relevance of retail, I believe the behind the scenes operational [in particular IT driven] solutions are what will make the real difference in tomorrow’s retail world.

Marc I’m not a fan of study cases that barely have any mar-ket relevance or can’t be implemented by anyone else. For me, the 3 most important strategic areas of innovation relevant to every industry are: 1) Segmentation, where smaller, specific target groups are addressed individual-ly. This is pushed massively by online shops in particular.

2) As a result of this development, classic bricks & mortar strategies will have to be revised. In other words, many formats will require significantly smaller spaces. 3) Shop fittings with a lifespan of 10 years will become a thing of the past. It must be possible to create worlds that can be changed quickly and evolve.

ralph Do we necessarily always need an innovation? With technical gadgetry it’s easy to lose sight of the most important issues, such as seeing the customer as a per-son. Impressive multi-channel approaches are great, but the implementation so far hasn’t really been convincingly successful for anyone. The presence of digital devices in the store is good, like tablets, which can be used to [re]or-der items or create detailed customer profiles, such as pur-chasing behaviour, address, newsletter registration, etc.

alain One definite innovation is contactless payment via radio-frequency identification. There is typically no signa-ture or PIN entry required for purchases under US $25 in the US. Other innovative retail projects are location-based services, such as navigation, store & ›friends‹ tracking and customised IT infrastructures for multi-channel.

ulrike I like the Dover Street Market in New York because of its curated product presentation: trends and products are becoming like ›exhibits‹, with more attention being paid to the presentation and quality of the products in the store rather than quantity [the opposite then applies to online shops]. In addition, the shopping channels are merging so closely that a transparency is being created: the omnichannel customer can be detected everywhere, thanks to a link-up of data bases.

Christina The Kate Spade Saturday Window shop is a beautiful example of successful consumer convenience. The American label combined shopping-enabled touch-screens with classic brick & mortar stores. In New York, several shops were rented, garments were presented in their windows and a large touch panel with camera was in-tegrated that not only displayed more information about the products, but also functioned as a sales interface and analysed customer behaviour. I also really like the idea of the ›Bikini House‹: In the Berlin Concept Mall, permanent stores are mixed with temporary concept spaces and pop- ups. Product range innovation is the main focus here.

in your opinion, what is the key to an attractive business concept?

Marc The key remains product performance. This can be created either through product development [indus-try] or by selection and complementation [BrandRetail concepts]. The communicative message must be derived from the product and not the other way around. Success-ful selling concepts merge brand and retail!


burberry Global Flagship | London

alain An attractive retail concept should definitely contain a selected target group oriented offer, a quali-tative product presentation, 360° customer service and — alongside integrated marketing actions, coher-ence in all retails channels. Put the customer at the cen-tre of all your processes, be emotional and offer an out-standing customer service. If you’re telling your brand story, use all the senses to make the customer listen and watch — always have a surprise up your sleeve!

ulrike To present the products as clearly and as unobtru-sively as possible to the customer and above all else, to fa-cilitate the purchasing process. Once again, this includes theatricalisation and storytelling.

ralph Target group, location and customer-orientated service! This includes a friendly welcome, as well as per-sonal and individualised advice — product demonstra-tions aimed directly at the customer along with little touches that go way beyond the product itself. Honesty in conjunction with smart up-selling — although sales staff should offer active support and not appear intrusive or overwhelming.

Chris It is vitally important that a retail business knows who its consumers are, what they like and what they don’t like. It should know what it’s USP is and how this is deliv-ered to its shoppers. Once it knows that, it should ensure that the entire business is set up to deliver that in a very focused way. The retail concept must properly reflect the product, the location and the type of shopper so that it has absolute clarity of proposition. At the minute, everyone is talking about ›experience‹ as being one of the key differ-entiators for retail, but experience can mean many dif-

ferent things to different people and different businesses. For example, for some, experience might mean the best service in the world, but if that was the most important aspect for everyone, concepts that have moved the bulk of the work to the consumer such as Vapiano in Germany would not be successful.

Christina Branded retail, storytelling á la Manufactum or Mutterland from Hamburg, a clear product statement, focus on product range and customer service. Other good examples include, for example, Andreas Murkudis and Opening Ceremony. Exactly what the brand represents is transparent in the store. The brand acts as an opinion leader and visionary. The visions and values must be con-veyed.

do you still go shopping? What excites you?

Marc Personally, I shop almost exclusively in physical stores. In order to understand the Zeitgeist and stay up-to-date, I almost only shop abroad. Therefore, every shopping trip usually ends up being a bit of a trend scout-ing expedition. I find small independent formats that in-vest primarily in image to always be extremely inspiring. Many of these formats will never dominate the market, but are nonetheless important sources of innovation for developing the market as a whole.

Chris Yes of course! Partly because it’s my job and of course because I still enjoy shopping. However, I have to admit that I find myself buying more and more online these days …

aesop Store Madison avenue | New York


ralph I love to go shopping but almost exclusively in physical shops. I am not an online shopper, only in the few exceptions when I know what I want [usually books, DVDs and music], or when it has to be fast. Shop concepts that have inspired me lately: generally all Apple stores, the large Breuninger stores and the Feinkost Böhm del-icatessen store in Stuttgart. The reasons are simple: all the concepts include expert advice, the atmosphere is pleasant and the quality [particularly important for food] is of a very high standard.

ulrike I love surfing the internet; I read specific pages and blogs to get inspired and then head out to the store with very precise ideas, try on and buy. Instore impulse buys are becoming less common. Lately, stores that have excit-ed me are those that tell me a story and those with which I can identify to some extent. One in particular is Urban Outfitters and their ›college‹ concept, another is the idea of the Anthropologie stores, which upon entering gives you the feeling of being in a bohemian apartment. I also like Uniqlo’s concept, though this time not because of the story, but because of their simplicity.

alain Personally, I like the concept of Globetrotter stores because of the fantastic shopping experience. I also like the new Breuninger store in Düsseldorf because of the very well-accomplished mixture of shopping and relax-ing zones. Plus, I see a very positive development for air-port shopping nowadays, some people go to the airport just to go shopping!

Christina I almost exclusively use Apps or the internet to buy everything from furniture to fashion on my mo-bile. I only visit physical stores spontaneously, in new In-dependent areas or during trips. When online browsing

I often discover new shop pages, as well as new, smaller brands — it offers me more diversity. With concepts such as Farfetch.com, where premium shops are bundled onto one page, online shopping simply offers a more positive experience.

Which stores are the industry currently talking about?

Chris At the minute, the industry loves to talk about re-tail stores with a wow factor and some sort of new innova-tion. Ten years ago, this was Apple with their glass stair-cases, innovative use of space and the genius bar. Today, it’s Burberry with their huge media wall, RFID enabled mirrors, tablet toting staff and live streamed catwalk shows. Additionally, we have Audi with Audi City, Ne-spresso with their very impressive flagship stores and boutiques and adidas with their virtual footwear wall. Equally, I think we need to recognise retailers like John Lewis, who are doing great things with their retail opera-tion, turning it into a true omnichannel proposition, even if it doesn’t have the obvious wow factors that the other retailers I mentioned have. There will of course be new talked about brands and retailers in the future and I be-lieve the most successful examples will be the ones that combine the hidden behind the scenes work with the in-novative wow factors.

Marc In Germany, Breuninger in Düsseldorf is certainly a milestone for static retail concepts. It is not only artisti-cally pioneering, but also conveys the content with a very clear approach. Without a clear approach, a concept to-day has no chance of reaching the profile it needs in order to be successful in a competitive market such as Germany.

ralph & Other Stories and our new Aesop store in Berlin. Breuninger in Düsseldorf.

ulrike About the shortly opened Uniqlo store in Paris — located in the historic former Usine de la Société des Cendres at 39 rue des Francs Bourgeois. Behind a clas-sic facade an impressive red brick chimney is growing up through the store’s many windows.

alain About the new types of concept stores like 14 oz. in Berlin or the new Bikini Mall.

LIGANOVA. The BrandRetail Company stands for sales- effective, cutting-edge brand communi- cation, showcasing brands and products using authentic and emotional storytelling. Karin Leiberg has worked as trend & Market analyst in the uS, afterwards reported for fashion & trade publications. as editor-in-Chief at LIGaNOVa, she is currently res-ponsible for content creation & concepts for clients as well as LIGaNOVa’S own media, such as the newly launched »the Industry Insider« format or »berlin Inspires«.

LIGaNOVa.the brandretail

Company

14 oz. Haus Cumberland | berlin

TradeShow Guide Summer 2014—ReTAiL FOCuS 23

WAUTHIER ›success‹ padded jacket JOe SaN | jacket worn underneath & trousers aMI | shirt PICK POCKetBENJAMIN ›rockmen‹ padded jacket JOe SaN | jacket worn underneath & trousers HOMeCOre | shirt PICK POCKet

24 WAD › JungLe—TradeShow Guide Summer 2014

jungle

Shot by bertrand Le PluardStyling edem dossou

Hair Junko Komada | Make Up takayuki NukuiStyle Assistant Iris Gonzales

Casting Casting OfficeThanks rosa & Martine | Big Thanks & plants truffaut

Amazon Girls angie, ashley & Louise

WAD

25TradeShow Guide Summer 2014—WAD › JungLe

26 WAD › JungLe—TradeShow Guide Summer 2014

BENJAMIN ›rockmen‹ (left) padded jacket JOe SaN | jacket worn underneath & trousers HOMeCOre | shirt PICK POCKetWAUTHIER ›success‹ (right) sweater MaNuFaCture reGaIN | shirt worn underneath IKKS

27TradeShow Guide Summer 2014—WAD › JungLe

MORRO DO PAPAGAIO

Arthelps

In the B&B Luna Park this season we have a very special exhibitor; ›Arthelps‹. This non-profit organization aims to help the youth from socially disadvantaged backgrounds discover their artistic potential and live it out.

In February 2014 the ›Arthelps‹ team travelled to the Morro do Papagaio favela in Belo Horizonte, Brazil, to engage a two-week creative project with the children and teens from these slums. The major goal was to design a t-shirt collection together with the youth. Motives that arose included the namesake of the favela, the parrot, and unsurpris-ingly: football. Especially with all the excitement of the World Cup being held in Brazil, this theme is everywhere.

After the two weeks literally hundreds of designs were made and then digitized. The team had an abundant supply of material, more than it had hoped for. The project was already a success for a different reason though; the workshop is about much more than just designing t-shirts. The aim of the creative work is that young people discover unknown aspects in themselves and thereby broaden their horizon. When designing, there are rules, but these are only there to be broken. The team consciously encourages new thoughts and tries out new concepts and ideas. Amazing results, surprises and mo- ments of happiness are guaranteed.

Text Lee StuartPhotography Julia Werner

ARTHeLPS—TradeShow Guide Summer 2014 28

In the end, a total of 12 t-shirts forming the »Morro do Papa-gaio« collection derived from the creative output. Made from 100% certified organic cotton and manufactured in Europe, it carries the story of the children and youth of the favela »Morro do Papagaio« and its welcoming hosts out into the world.

With the proceeds of the sales, ›Arthelps‹ promotes education-al projects in the favela — in cooperation with the Association GAC, which is located on site.

artHeLps is a non-profit organization. projects are funded solely by donations. you therefore have the opportunity to help fund a very specific purpose with your donation.

bank: bW | bankaccount: 282 236 5iban: de81 6005 0101 0002 8223 65biC/sWiFt Code: soLadest

TradeShow Guide Summer 2014—ARTHeLPS 29

trending

written by douglas brundage

performance anxiety

The artist Tom Sachs, in a recent Man of the World magazine interview, referenced the Shaker religious

movement as a core inspiration for him. Its founder, Mother Ann Lee’s »dedication and

discipline of production« made a lasting effect on the prolific provocateur.

astrid andersentopman Collection

HigHSnOBieTy—TradeShow Guide Summer 2014 30

and co-op some of traditional athletic apparel companies’ market share by launching sub-labels focused around sport. UNIQLO surprised many by scooping up a 5-year contract from tennis star Novak Djokovic in 2012. It has since launched a full line of sportswear under his moniker. Womenswear mogul Tory Burch has also expressed inter-est in breaking into the high net-worth worlds of yoga, golf and tennis — announcing that her label will expand into activewear in March of 2014. »I find a lot of women wear what they wear to go to the gym all day long,« she told Women’s Wear Daily in an interview.

H&M, presumably eager to carve out a niche that hasn’t yet been dominated by competitor Zara, launched a sports-wear line at the end of 2013. The Swedish brand’s apparel was designed in-part by a slew of its home country’s 2014 Winter Olympic athletes. After H&M’s announcement, bloomberg businessweek noted that the margins on workout gear are attractively high, with »the materi-als that work well for wicking sweat … [being] relatively cheap. Such stuff as polyester, spandex, and nylon comes from factories, not from plants or animals. A lot of work-out clothes these days don’t even incorporate cotton, let alone cashmere.«

UK mega-retailer Topshop has since launched Topman Sports and tapped Danish designer Astrid Andersen for an A$AP Ferg-modeled capsule collection of her signa-ture upscale take on sportswear. Online-only retail trail-blazer and technical sportswear brand ISAORA has also entered the fray with its first attempt at an explicitly gym-oriented collection called #TrainBetter.

Indeed, with so much new competition, attempting to own a slice of the sportswear market has now become a necessity rather than a strategic choice for many la-bels seeking to expand into a truly »lifestyle-oriented« product offering. Whether luxurious design cues, an aus-tere aesthetic, an emphasis on technical fabrics and inno-vation or old-fashioned athlete endorsements will help any of the aforementioned labels outshine the competition is yet to be known.

As always, the devil is in the details.

By mixing the spiritual with the material, Shakers be-lieve that good, continuous, mindful craftsmanship can be roughly equivalent to prayer. Yet when it came time for Sachs to partner with a brand for his 2012 Park Avenue Armory SPACE PROGRAM: MARS exhibition, he chose performance icon NIKE in lieu of brands known for work-manship of a more traditional, European nature.

Sachs’ limited-edition apparel program is just one iso-lated example of how technical garments have recently usurped the formal as a facet of modern luxury. From high-end fashion houses to mass-market trend-chasers, it seems that every force in the industry has been clam-oring to get a slice of the sportswear market as of late. Some analysts have sought to explain the trend by refer-encing the extension of work hours in major cities, leading to a ›day-to-night‹ look being less important than a ›gym-to-work‹ one. Others cite the healthy living phenomenon that has showed no sign of slowing down — making green juice and SoulCycle branded apparel the chicest accesso-ries around for both men and women in major cities.

Business of Fashion deemed it the »post-workout look.« Designer Alexander Wang became famous for referring to his signature combination of luxe activewear and tech-nical performance pieces as »off-duty model.« Whatever the impetus was, high-net worth consumers have been de-vouring the upscale sportswear aesthetic for the last few fashion cycles. Established old-world labels like Chanel have non-ironically produced — and sold — everything from performance-focused ski and snowboarding acces-sories to $9,000 surfboards and $1,500 tennis racquet sets. Hermes once manufactured an ultra-premium, $13,000 basketball. Gucci makes a $890 biking helmet … and a $14,000 bicycle.

As with all trends, there has been a trickle down effect, with mid-market and fast fashion brands attempting to graft equity off of the upscale performance aesthetic

Get your free copy at the

b&b Magazine Lounge

bianchi by Gucci

TradeShow Guide Summer 2014—HigHSnOBieTy 31

WOMEN’S SUMMER

True Summer Feelings

A fine-tuned mixture of classy, stylish, quirky, confident & strong. Here comes the preview to the women collections that await you on B&B grounds!

0301

02

BBB neWS—TradeShow Guide Summer 2014 34

01 — MODSTRöM a brand that ›breathes the now‹, celeb-rates 10 years of creating fashion that is impulsive, fun. ›Its distinct high-street fashion is feminine with a raw edge and is designed for young women.‹ Booth H5.13.2

02 — THE LACOSTE creation has become a lifestyle brand which combines elegance and comfort for ladies & gentleman of the new age. Booth A20

03 — KERBER’S well tailored collections have a timeless quality and are marked by carefully selected mate-rials that are easy to handle and flattering to wear. Booth H5.25.8

04 | 05 — the belgian retro-futuristic accessories brand KOMONO has always had a thirst for blurring the lines between the classic and the new, between design and fashion, between minimalism and color, between accessories and lifestyle. For their F/W 2014 collection they have taken their journey further, choosing the road less traveled to discover new patterns, new shapes and textures to be inspi-red by. Booth A62.3

06 — mbyM’s signature style is raw femininity mixed with Scandinavian coolness. In their stylish and un-compromising yet original and affordable designs, the mbyM girl is always one step ahead. Booth H5.14

07 — Water, mirroring the sun. It reflects our sum-mertime feeling. the emotions that come and go with the pure warm light on our skin. ENJOY B&B SUMMER!

04

05

07

06

TradeShow Guide Summer 2014—BBB neWS 35

MEN’S SUMMERTrue Blue

It’s not all about denim — but almost. A preview on hot, indigo coloured B&B collections. Let’s call them the must-haves for the upcoming seasons.

03

02

01


01 — tony Pa[tella] and Pete Sear[son] started TELLASON in 2009 back when the North american economy was suffering its lowest point in our generation. their hearts were set on making something that reflected their per-sonal sensibilities: durability, classic, non-regrettable, and a peppering of sarcasm and punk rock ethos. Booth FD15

02 — FACING WEST is a small textile craft company that produces handmade quilts, hand-embroidered garments and other textile pieces. drawing on heritage crafts from all over the world Facing West tries to capture the human touch and the beautiful imperfections that can result only from the human hand. Booth H7.26

03 — RISING SUN is a finer menswear brand hailing from the eagle rock neighborhood of Los angeles, Ca. their garments are made to age as well as the wearer, with an aesthetic and feel that exudes timelessness. Booth H7.20

04 — BLUE BLUE JAPAN put the essence of Japanese traditi-onal art and craft skills through their own filter. the collection includes some casual items such as t-shirts and jeans, important elements of BLUE BLUE JAPAN’S original dressy casual style. Booth H7.2

05 — THREE ANIMALS is made for nostalgic minds. eastern minimalism and understated nuances pair with the characteristic French flair. Booth FD04

06 — 3SIxTEEN returns with an expanded range of denim, cut & sewn of custom woven Japanese selvedge fabrics. the denim collection is complemented by premium basics, timeless accessories and well tailored seasonal pieces, all produced in the uSa. Booth FD16

07 — BRUUN & STENGADE celebrate 10 years of success. after a decade of never compromising on quality and always striving after being exceptional, they have now reached an international breakthrough. Booth H6.15.2

04

05

06

07


URBAN SUMMER

never enough

Never enough colours, never enough craziness and never enough creativity! Meet the preview of the brand-new street styles. All at once at B&B.

03

01

02


01 — THE LACOSTE FOOTWEAR S/S15 collection takes Lacoste’s sporting origins into the city. Sailing inspired styles are adapted for a contemporary lifestyle, while clean lines and crafted silhou-ettes bring Lacoste’s tennis and golfing history to life. the collection is split into three themes: urban sail & sea, Clean lines and Crafted Silhouettes. Booth A20

02 — For S/S15 SMILEY launches its latest offering from premium streetwear collection which is an apparel collection inspired by digital emoticons. Smiley is also exhibiting the latest tech-nical accessories from the happiest brand in the world that include sunglasses, headphones and skateboards. Booth A15.3

03 — Proudly celebrating over fifty years of british style culture: BEN SHERMAN. their button-up shirt is an icon, adopted by youth culture and style movements from the Mods of the 1960’s. Visit their collection inspired by the nostalgia of a ›Great british Summer‹ at Booth H6.17.2

04 — the three young guys who make up the danish rock band dÚNÉ have always been known for their great style. Now they’ve begun collaborating with the danish fashion brand MINIMUM and show the collection for the first time at b&b to the industry. Booth A33

05 — SWEET PANTS is a label dedicated to a single product: the sweat pant! this stylish French brand uses premium materials with a particular focus on details to make these absolute must have and exclusive experience garments. Booth A62.2

06 — the classic american tennis brand K-SWISS stands for on court performance and off court style. For S/S 2015 the coll-ection will be merchandised into several product themes, like ’80s / ’90s tennis, pastel tennis and a vintage racquet pack, all characterised by all american Heritage tennis. Booth A36

07 — CARHARTT WIP is the contemporary way of living the CARHARTT brand, reshaping the outstanding CARHARTT WORKWEAR legacy. always staying true to the Carhartt initial set of core values: quality, durability and comfort. Booth H7.14

04

05

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07


jeans shirt › Strellson shorts › iracema scharf

into the pool

Creative Director & Fashion Editor Mirza SprecakovicPhotography Julie brass

Hair & Make Up alexandra elenaModels rado V. | adriana Hodossyova

www.vangardist.com

B&B summer comes with a lot of bling, naked skin and sexy beachwear … what other city embodies this more than

Barcelona? No wonder that the team of our hot & new media partner ›The Vangardist‹ hit the hilly residential

area of the Catalan metropolis to shoot a tribute to body-obsessions. The outcome: so much hotness that it

needs to cool off by the pool. In the mood? See you at Copacabana BBBeach!

TradeShow Guide Summer 2014—VAngARDiST › inTO THe POOL 41

He shorts › iracema scharfShe coat › replay | body & shoes Stylist’s ownjewellery › vintage

this page bikini › iracema scharf | watch › diesel hat › FCuK | jewellery vintagenext page swimsuit › american apparel | body › ep_anoui by eva Poleschinski | sunnies › tod’s jewellery › vintage

SEOUL’S SOULA fashionable conspiracy of the Far east

»Pali! Pali!« resounds in Seoul’s streets. »Faster! Faster!« South Korea has been racing up the road to recovery since the end of the Korean War.

As fast as PSY’s ›Gangnam Style‹ anthem, mocking Seoul’s Ferrari-and-furs nouveaux riches, made it to the top of our music charts in 2013, the city has emerged as one of the most hip — and most underrated — cultural capitals in the world. Cruise-line-proportioned flagships, architecturally bombastic headquarters, museums celebrating traditional houses to handbags, haute and sizzling restaurants are all competing for the attention of its 10 million increasingly affluent residents. South Korea never just copies Western styles but puts its own topspin on music, fashion, food and technology. The sidewalks of Seoul are one big fashion show. Both men and women dress to impress and boutiques, starring designs by local designers, flourish to the max. Trendy stores are featuring potpourris of quirky Korean labels desirously snapped up by young urban hipsters. Seoul may not be in league with Paris or Milan, but considering that the city has its own fashion week and is turning out world-famous designers, perhaps it soon will be … For sure the Seoul Metropolitan Government [SMG] has already picked up on that prosperous trend and designated Korea’s fashion industry as one of the city’s eight emerging industries to give strong government support and assistance to. To promote blossoming local fashion design talents and build networks with advanced fashion capitals, SMG has launched an ambitious initiative, titled ›Seoul Global Fashion Project‹. An initiative aimed at providing customized support to Seoul based designers to help them compete on the global market. Every year, 10 designers whose brands have been established since more than 5 years are chosen by the local and international judging panel to receive financial support for participating in international tradeshows, 1:1 business consulting and other promotion opportunities from the city government.

their first stop in Germany: bread & butter berlin. Let us introduce you to seoul’s 10 soul & their pre 10 soul. For the real life experience please visit them at booth H7.4.

by Katharina Hegemann

TradeShow Guide Summer 2014—SeOuL’S SOuL 47

› NOHKe J

seoul’s 10 soulupcoming fashion designers

Seoul’s 10 Soul promotes upcoming fashion designers and helps them raise global awareness and open doors for

key showrooms in international cities. By showcasing in the world’s most important fashion capitals including Paris,

Milan and Shanghai, the designers have already gained great attention from press and buyers from around the world.

This season they have made it to Berlin and are eager to give a fulminant debut at BREAD & BUTTER.

‹ CreS. e dIM.

› d.GNaK

fleamadonna

SeOuL’S SOuL—TradeShow Guide Summer 2014 48

‹ the studio K

‹ LeIGH

Cy Choi

HeOHWaN simulation

steve j & yoni p

› NOHKe J

‹ GrOuNdWaVe

TradeShow Guide Summer 2014—SeOuL’S SOuL 49

› J apostrophe

deLL’eS

‹ ONe CHOI

arCHe

MuNSOO KWON

› eaStLOGue

› VINtaGe HOLLYWOOd

SeOuL’S PReSOuL—TradeShow Guide Summer 2014 50

‹ SurreaL but NICe

‹ LOWCLaSSIC

› J apostrophe

‹ aLL arOuNd SHIrt

pre 10 soulsyoung upcoming fashion designers

With the success of Seoul’s 10 Soul, SMG has launched Pre 10 Soul this year, yet another scheme to provide support to young

and promising designers. Pre 10 Soul is for relatively young, but talented designers whose brands are up-and-coming

and have been around for less than 5 years. It is a first-timer to showcase their designs at a show like BREAD & BUTTER.

We are honoured to welcome them at our show!

TradeShow Guide Summer 2014—SeOuL’S PReSOuL 51

early bird Coffee to Go7 a.m.

presented by ›berlin Inspires‹ the City Inspiration Guide by LIGaNOVa & LigaStudios.com

24HOURS

Work & Play

If you want to treat yourself to a short break from all the trade fair activity, you can relax and lose yourself in the vibrant life of the city with its special delicacies or fabulous shops and boutiques. This exciting day will give you a great taste of the Berlin highlights, but be careful: it might make you want to come back again and again! To be prepared, get the newest pocket city guide summer edition at the BBBook Area, G5!

Squeezed between Kreuzberg residen-tial blocks sits a century-old market hall that’s been revived to its former glory and purpose. Thanks to the Markthalle IX’s growing popularity, Cafe 9 is one of the increasing number of permanent fix-tures of this distinctive and bustling ar-chitectural gem. In keeping with the trend, expect stylishly sparse interiors and su-perior third-wave coffee (the legendary Five Elephant are a main supplier).

Café 9Eisenbahnstraße 42 | 10997 Berlin +49 30 577 094 661

Zeitgeist products by LIGaNOVa

Zeitgeist products by LIGaNOVa. Corporate Publishing »Berlin Inspires«: … is conceived with a seasonal focus and leads to the most beautiful places that Berlin has to offer.

»LigaStudios.com«: The online magazine reflects an inspirational journey and gives you an overall perspective on what is moving the world.

24 HOuRS—TradeShow Guide Summer 2014 54

Healthy & Hearty Lunch break

shop around

power breakfast1 p.m.

11 a.m.

9.30 a.m.

Home to a selection of high design busi-nesses and outlets, the Aufbauhaus at Moritzplatz has long been a Mecca for those in the know. Parker Bowles is a deli, bar and restaurant that opened in January 2014, catering mainly for the daytime crowds. Their changing weekly lunch menu is popular with locals work-ing nearby, and if you’re in the area, we suggest you make a beeline.

Parker bowlesPrinzenstraße 85D | 10969 Berlin

Conveniently located adjacent to Soho House, École Boutique stocks sought-after fashion, jewellery and accessories from both local and international designers.

École boutiqueTorstraße 3 | 10119 Berlin +49 30 223 612 06

There’s little in this homely café to invoke the dark desires of its name. Instead you will get some of the best baked goods and coffee around — an impressive feat con-sidering the competition in these parts.

Suicide SueDunckerstraße 2 | 10437 Berlin+49 30 648 347 45

TradeShow Guide Summer 2014—24 HOuRS 55

shhh! beauty break

into the Greens!

treats to cool down

6 p.m.3 p.m.

5 p.m.

Once home to the Royal Danish Embassy, Das Stue hotel is a lavish example of neo-classical architecture, thoughtfully ren-ovated by renowned interior designers. Draped in understated opulence. Perched on the edge of Tiergarten, the hotel fea-tures rooms and suites with views over exotic animals in the neighbouring zoo.

Susanne Kaufmann SpaDrakestrasse 1 | 10787 Berlin+49 30 311 72 20

Britz is a small district of Neukölln with a lot to boast about. Not only is it home to a castle and a UNESCO world heritage modernist housing estate, it’s also got this huge landscaped park with its own lake and waterside café. At the height of summer, this is the place to head if you’ve had it with fighting for towel space in the city’s better known — but no more beautiful — parks and lakes.

britzer GartenBuckower Damm 146 | 12349 Berlin +49 30 700 906 80

Keen to show just how seriously they take their business, the owners of Hokey Pokey have borrowed a term that’s synon-mous with quality and expertise. Their ›Eispatisserie‹ proves that ice cream re-ally can be an artform.

Hokey PokeyStargarder Straße 73 | 10437 Berlin +49 176 801 030 80

24 HOuRS—TradeShow Guide Summer 2014 56

Which theatre appeals to you simply because of its architecture?

To me the most impressive build-ings are the Volksbühne in Linien-

straße and the Berliner Ensemble at Bertolt-Brecht-Platz.

When you take your family out for a meal, which restaurant do

you choose? Florian is a classic choice. The

Charlottenburg restaurant is so wonderfully reliable, you just know

the food will always taste great. I like the regulars and the atmo-

sphere: chic but still very chilled.

back from a trip — what places do you most look forward to?

Definitely, Volkspark Friedrichs-hain. For a coffee in the park, Café

Schoenbrunn is great, and for the evening I recommend a film

in the beautiful open-air cinema. Another great location is Fruchtbar

Café. I have breakfast there almost every morning.

Where is the best spot for people-watching?

I’m a big fan of the Markthalle IX in Kreuzberg, especially during Street

Food Thursdays. Both the cultural and the culinary diversity reminds

me of the market vibe in Barcelona.

you designed the spanish-inspired interior of bar raval.

What’s your insider tip for great interior design in berlin?

Want to know a real secret? The best antiques can be found at Appretur Kaiserbrecht. This little shop in Prenzlauer Berg is home

to some completely unique hidden treasures.

Last drink of the day

tasty dinner time8 p.m.

10 p.m.

Sip smugly on a cocktail while watching the sunset from the terrace of Berlin’s new hippest hotel, with its panoramic city views from the 10th floor bar.

Monkey barBudapester Straße 40 | 10787 Berlin+49 30 120 221 210

Founded by the team behind Grill Roy-al, the Pauly Saal and Bar has main-tained the legacy of attracting celebrity guests, playing host to Angelina Jolie’s Berlinale after-party. The venue takes its name from the Pauly & Co. Murano chandeliers, drawing inspiration from the extravagant Weimar era. Lunch is a delightful affair and you can rarely go wrong with their set three-course menu. Dinner favours seafood, fish, and more obscure meat dishes such as Pommera-nian ox entrecôte and young goat liver.

Pauly SaalAuguststraße 11-13 | 10117 Berlin+49 30 330 060 70

by daniel brühl | actorInterview berlin Inspires

Picture Stefan Klüter

Berlin insights

TradeShow Guide Summer 2014—24 HOuRS 57

08.07 Fred perry ¬ niGeL CabournPop-Up Showroom

time 6 – 8 p.m.location Laurel Wreath Collection

Shop, Neue Schönhauser Str. 10, Berlin

Festa do CarnaVaL do brasiL Starring: DÚNÉ

time 7 p.m.location Luna Park

oLaF Heine exHibitionVernissage

time 7 – 8 p.m. location B&B Gatesinfo invite only!

pubLiC VieWinG World Cup Semi-Finals

time 9.45 p.m.location Luna Park

09.0714 oz. berLin, MitteLive-music, food & drinks in the backyard

time from 4 p.m. till latelocation Neue Schönhauser Str. 13,

Berlin

oLaF Heine book-signing

time 4 – 5 p.m.location BBBooks at Bücherbogen,

Booth G6

Wad Get-Together

time from 5 p.m.location Booth L01, B&B Luna Park

sportsWear Drinks

time 6 – 7 p.m.location Booth A9.2, Urban Base

Festa do CarnaVaL do brasiL Starring: Bonaparte

time 7 p.m.location Luna Park

pubLiC VieWinG World Cup Semi-Finals

time 9.45 p.m.location Luna Park



Berlin



Berlin

We got tunes for you! Here’s where the good mood

comes from …

tuesday

Jan Joswig 10 a.m. – 2.30 p.m.

Luna Park

alex Gallus (Suchasound)10 a.m. – 2.30 p.m.

Urban Superior

el Pez Soluble2.30 p.m. – 7 p.m.

L.O.C.K.

Wednesday

dreea2.30 p.m. – 7 p.m.

Luna Park

Leo Olofsson10 a.m. – 2.30 p.m.

Urban Superior

Jesse Garon10 a.m. – 2.30 p.m.

L.O.C.K.

tHursday

Jay Sensuelle2 p.m. – 6 p.m.

Luna Park

Inappropriate touch10 a.m. – 2.30 p.m.

Urban Superior

Malun10 a.m. – 2 p.m.

L.O.C.K.

b&b IS dJ-ING YOu

Out!

B&B TIMETABLEPlease take notes as we want you there!

TradeShow Guide Summer 2014—B&B TimeTABLe 61

MEDIA PARTNERSTrade & Lifestyle Press

TradeShow Guide Summer 2014—meDiA PARTneRS 63

pubLisHerBREAD & butter GmbH & Co. KGMünzstraße 1310178 Berlin, GermanyTel. +49 (0)30 400 44 0Fax +49 (0)30 400 44 [email protected]

pubLisHinG direCtorKarl-Heinz Müller

editor in CHieFKatharina Hegemann

CaMpaiGn ConCept & desiGnRobert Dizdarević

CreatiVe direCtionBettina Lommatzsch Mareike Windisch

iMaGe editinG & FinaL draWinGGregor Wollenweber Natalie Brychcy

produCtion ManaGerAntje Krüger

autHorsKarin Leiberg Douglas Brundage Lee Stuart

transLationJenny Boers

pHoto Creditsp 18 › Talk ShowChristina Kässhöfer by Immo Fuchs Fotografie

p 54 › 24hoursPortrait Daniel Brühl © by Stefan Klüter | Café 9 by Markthalle Neun |Suicide Sue by Michael Peterson | École Boutique by Tanyel Cetin | Parker Bowles by Rosa Merk | Britzer Garten by Archiv Grün Berlin GmbH | Eispatisserie Hokey Pokey by Oliver Kleinschmidt |

Main partners

supportiVe partners

Susanne Kaufmann Spa Credit by Location | Pauly Saal by Stefan Corte | Monkey Bar by Stephan Lamprecht | Suicide Sue by Steve Herud

pr & CoMMuniCationRoberta Damaschun Katharina Hegemann

adVertisinG saLesAlexander Kernlinger Christoph Berger

printinGCoVer › Thomas Nickert Druck Veredelung GmbH Elch Graphics, Digitale-und Printmedien GmbH & Co. KGinHaLt › Henke Pressedruck GmbH & Co. KG

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disCLaiMerThe B&B Tradeshow Guide is published by BREAD & butter GmbH & Co. KG, Münzstraße 13, 10178 Berlin, Germany. Contributions, in which the author or company is named, do not necessarily reflect the opinion of the publisher. Place of jurisdiction is Berlin, Germany.

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imPRinT—TradeShow Guide Summer 2014 64

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B&B Tradeshow Guide Summer 2014

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