B&B Ireland
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Karen O’Connor – Digital Marketing Manager
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Transcript of B&B Ireland
Karen O’Connor – Digital Marketing Manager
B&B Ireland have been promoting B&Bs domestically and internationally for the last 45 years. We have 800 premier B&Bs
on our website www.bandbireland.com. We also promote and sell the B&B product to over 100 Travel and Tour Operators worldwide.
www.bandbireland.com
Dreaming – People love to dream about their next holiday
Dreaming – People love to dream about their next holiday
Planning: Individuals check a number of sites before the make their final decision
Ensure you are visible on the search engines, organic, paid, maps
Planning: Individuals check a number of sites before they make their final decision
Partner with a number of other websites in order to drive traffic to yours.
Planning: Individuals check a number of sites before they make their final decision
Blog about it: when users are doing their research they will be looking for information that will inspire them.
Booking: keep it simple, target and re-target
Experiencing and sharing…
Encourage those to share while they experience and review when they are done.
Monitor and track all your campaigns
Thank you.
