BIG DATA BASED ANALYTICS FOR CAR OWNER PROFILE

ROBERT SCHUESSLERbright box VP EMEA

+43 664 1634 166 robert.schuessler@bright-box.de

DEALER MOBILITY ECOSYSTEM: DATA PROVIDERS

2

OEMPRIVATE CLOUD

BIG DATA SYSTEM

SOCIAL MEDIA

CUSTOMER

BRIGHT BOX REMOTO / OEM CONNECTED CAR

CUSTOMER DATA

MOBILE APP AND WEBSITE

CUSTOMER DATA

BIG DATA

DMS / CRM

DEALER’S INTERNAL IT SYSTEMS

DEALERSHIPSCUSTOMER PROFILES, MASTER DATA

APPLICATION & CONTENT MANAGEMENT

DEALER MOBILITYPRIVATE CLOUD: FEATURES

3

PUSH NOTIFICATIONFOR CUSTOMER

EXTENDEDDATA ANALYSIS

CUSTOMER PROFILEENRICHMENT

ENRICHED CUSTOMERPROFILE DATABASE

BIG DATA

PERSONAL OFFERS, RECOMMENDATIONS SYSTEM MACHINE

LEARNING

CUSTOMER DATA

CUSTOMER PROFILES, MASTER DATA

DEALER MOBILITY PORTFOLIO

4

CONTROL PANELMOBILE WEBSITE MOBILE APP

5

+100MOBILE APP DOWNLOADS

REFERENCE VISIT IS AVAILABLE

Now we have formed the first database of application users with detailed information about each of them. Now you can target the audience on a variety of features — age, gender, car brand — and announce key messages to them.

Our company always commits to be a leader in using of modern technology to make ourcustomer’s happier. Mobile application is a bridge which allows us to be with our customers and propose our help in moments they need it for.  

Thousands of customers already downloaded the app from the first days of publishing and requested for the services available there. It speaks that we guessed customer inquires and provided them really useful service.

Igor Chernyshev, CIOAVILON, Moscow NEW DOWNLOADS AND CAR

OWNER PROFILES PER DAYSince October 2012 we were looking for partner who could help us to develop the mobile app. We planned to implement it by ourselves but refused it due to huge project timeline and estimates. So we decided to use Dealer Mobility platform

Anna Grigorieva, Marketing Officer AVILON, Moscow

41000+

100+CUSTOMER REQUESTSPER MONTH THROUGH APP

AVILON REFERENCE FEEDBACK ABOUT DEALER MOBILITY

ROBERT SCHUESSLERbright box VP EMEA

+43 664 1634 166 robert.schuessler@bright-box.de