in collaboration with

Baycorp Advantage Does ItFaster, Better, Stronger

Baycorp Advantage team partner with Capgemini to

implement their growth strategy

Andrew J WantCEO, Baycorp Advantage

“

The Situation Baycorp Advantage needed to expandand grow its business in order torealise a vision “to become the worldsmost relied upon information andanalytics partner.”

Baycorp Advantage sought a businessand technology partner to help itrapidly become a customer-centricorganisation through the applicationof innovation and collaboration.

The SolutionBaycorp Advantage selectedCapgemini as its prime business andtechnology partner. They jointlydeveloped a business transformationblueprint that was instrumental infending off a hostile takeover beforeembarking on the implementation ofmajor Go-To-Market strategy andtechnology transformation initiatives.

Together they established theAcceleration Zone—a uniqueenvironment

with specialised facilitation support tomanage 26 projects in onecontinuously collaborative space toenable rapid delivery.

The ResultBaycorp Advantage and Capgeminiwere able to deliver collaboratively the Go-To-Market and technologytransformation initiatives with anumber of benefits:

• Superior quality• Reduced timeframes• Less costs incurred• Transferred new ways of working• Business-wide buy-in.

All supported by the AccelerationZone concept—a true enabler ofcollaboration.

The Acceleration Zonewas a very efficient way ofworking during the project

elaboration phase and the wholeplace had a feeling of real energy

and purpose.”

How Baycorp Advantage andCapgemini Worked TogetherBaycorp Advantage is Australasia’sleading provider of businessintelligence services and solutions.Through the integration of data sets,analytics and technologies, BaycorpAdvantage provides solutions thatenhance and integrate with theprocesses Baycorp’s clients use toidentify, select and optimise the valueof relationships with their customers.

Baycorp Advantage fundamentally hadto change its ways of working, drivenby customer demands to meet needsand market pressure to grow andexpand the business at a faster pace.

Capgemini’s unique blend of theAccelerated Solution Environment(ASE) with consulting services put itin prime position to meet BaycorpAdvantage’s criteria of sustainedbehavioural change and rapid,effective delivery.

Together, they tackled strategic andtechnology focus areas of customersegmentation, product and channelrationalization, customer and productprofitability, solutions innovation,change management, andconsolidation of the bureau’stechnology platform.

Baycorp Advantage and Capgemini setup an Acceleration Zone (AZ), an ASEsolution, housed on Baycorp’spremises. There, the joint teams couldcollaboratively design the technologytransformation and Go-To-Marketinitiatives under an integratedgovernance team and leverage theworld-class facilitation capabilities ofCapgemini.

The AZ allowed the joint teams tohave a concentration of the rightpeople, resources, and knowledge inone space, acting as a focal point forchange. This resulted in dramaticallyreduced time and effort to completethe elaboration phases of the 26overlapping projects whilst producinggreater quality.

Program management in the AZimproves project visibility, collectiveissue resolution and communication. Insuch an environment, each streambenefits from the shared experience andlessons learned of the others, collectively

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the way we do it

©2006 Capgemini. No part of this document may be modified, deleted or expanded by anyprocess or means without prior written permission from Capgemini.

The scope of work inBaycorp Business Change

Blueprint was to deliver theseprojects in an 18 month to 2 year

time frame. By moving theseprojects into the Acceleration Zone

we have been able to completethe vast bulk of project

elaboration work, and complete anumber of research and planning

projects entirely, in a three-monthtime frame. That is a huge

advantage to Baycorpand a big achievement.

Erica Hughes GM Bureau Information Services

Baycorp Advantage

“

”

About Capgemini and the Collaborative Business Experience

Capgemini, one of the world’s foremost

providers of Consulting, Technology and Outsourcing services, has a uniqueway of working with its clients, called the Collaborative Business Experience.

Backed by over three decades of industryand service experience, the CollaborativeBusiness Experience is designed to help our clients achieve better, faster,more sustainable results through seamless access to our network of world-leading technology partners and

collaboration-focused methods and tools.Through commitment to mutual successand the achievement of tangible value, we help businesses implement growthstrategies, leverage technology, and thrivethrough the power of collaboration.

Capgemini employs approximately 61,000 people worldwide and reported 2005 global revenues of 6.954 billioneuros.

More information about our services, offices and research is available atwww.capgemini.com

Capgemini AustraliaFinancial ServicesConsulting ServicesTransformation ConsultingAcceleration Zone

In collaboration with

Approved byAndrew J WantCEO, Baycorp Advantage Limited

Ron GardollVice President, Capgemini Australia

reducing many of the risks associatedwith traditionally run programs.

The AZ created a highly visible symbolfor change within the organisation. Itenabled Capgemini to transfer skillsand effective ways of working withgreater reach and in a short time,assisting Baycorp Advantage inachieving a desired fundamental shiftin behaviour.

What’s next? Capgemini is now working withBaycorp Advantage to conduct a reviewof the program’s effectiveness. As theproject outputs from the AZ areintegrated into Baycorp Advantage’snorms of operation, there is a need toensure the projected benefits arerealised, on time and at budgeted costs.

Capgemini will continue to deliver thecapabilities, processes and technologies inthe business transformational blueprintand help achieve the transformationalchange with Baycorp Advantage.