Bay to Ocean Writers Conference 2014 - Building a Writing Community
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Building a Writing Community Mindie Burgoyne | Bay to Ocean Writers Conference 2014
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Presentation on how to building a writing community using social media, and also how to leverage that community connection when marketing your work.
Transcript of Bay to Ocean Writers Conference 2014 - Building a Writing Community
Building a Writing Community
Mindie Burgoyne | Bay to Ocean Writers Conference 2014
Why Build a Community?
Why Build a Community?
Ranked # 611,089 on Amazon.com
7 Reviews – all 5 *
169 Books in the series
Highest Rated of all Haunted Series
Why Build a Community?
1,420,447 1,326,554 953,620718,0552,428,044
Why Build a Community?
Ranked # 611,0897 Reviews – 5 *
Ranked # 618,0656 Reviews – 5* 3* 1*
The G.A.F. Principle
• Know Your Core Customer• Give Them MORE Than What They Expect• MAKE IT EASY
How Do I Start?
Know Core Customers
Find the Hole
?=$
Goal Get people talking
Where are the Conversations?
• Groups• Blog Posts• Newsfeeds
• Forums• News
Use a platform where people talk back
• 3 Billion videos viewed daily
• 70% YT traffic is outside US
• 800 million Users monthly
• 2nd largest search engine
• Keep under 3 minutes
• Use the Description Fields
• Create a Channel
• Tie to a link – a product or back to your website.
You Tube Tips
• Demographic – 18 to 54 years
• 17 million users link to other platforms
• More videos uploaded in a month than 3 US Networks in 60 years
• 48 hours of video are uploaded every minute = 8 linear years of content daily
FACEBOOK The Granddaddy of all Social Media
• Robust Platform• Ease of Use• Portable• FREE• 1 Billion Users
Friends
PhotosVideo
GroupsNotes
Pages
Timeline
TickerApps
Network
INFO
Status
Comment
Facebook Pages
• A Page Serves the fans
• Meant to engage not preach
• Community involvement
• Niche focused
• Dependent on Engagement
• Boost Posts *****
• Think Like a PublisherLet’s take a Look!
11 Success Tips for Facebook Pages
• Post interesting content – What the fans want to read.• Post Content likely to be shared or commented on.• 1 Picture – with Headline and content is best for engaging• Don’t be afraid of controversy• Be personal, be interested, be grateful• Create a Facebook Page Ad for your Website• Highlight others – share others content• Use the Scheduler• Boost some posts• Have a contest• Answer comments
FACEBOOK MISTAKES
• Pushing Marketing Copy• Uninteresting Content• Not engaging – one way poster• Too many or too few posts• Dozens of pictures at once• Selfies please…. • Politics, Religion, Controversy
WEBSITE
Blog ---> Newspaper
Throw-away Content
Website is static
What’s the Conversation Today?
Every Conversation is a tentacle to draw into the main site
Blogging is Constant
BLOGS
Blogs – the Ultimate Conversation
TIME SAVERS
• Use Smart Phone as much as possible• Let everyone in your company use social media• Use a consolidator like Buffer or Social Oomph• Pick two platforms and stick with them. Use others little.• Move away from email.• Use Analytics – Statcounter, Google Analytics• Learn to use an image editor - Pixlr, PicMonkey• Spend 15 minutes in the morning – 15 minutes in the
evening.• The weekends are typically not big traffic times.
How doyouharnessthe power?
Engage
Fill The Hole
Contact Me!Mindie Burgoyne
5775 Charles Cannon RoadMarion Station, MD 21838
WEBSITESwww.travelhag.com
www.WritingtheVision.comwww.thinplacestour.com
www.ChesapeakeGhostWalks.com
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