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BAY AREA ALLIANCE FOR YOUTH & FAMILIES

www.ccisd.net/alliance



A Note from the Coalition Manager

"Coming together is a beginning. Keeping together is progress. Working together is success. "

~ Henry Ford

It’s hard to believe that I’ve been privileged to serve the Alliance for a year and a half now! Time has truly flown

by, but it is exciting to see where we have worked hard together to make an impact on our community. Thanks to

each of you who has played a role in changing the Houston Bay Area for the better. Thank you for your

commitment to the Alliance and the youth of our community.

This Annual Report has been such a labor of love. The evaluation process is so meaningful when it shows the

hours of work put in by so many who care for the mission of the Alliance and want to see its continued success. It

is my hope that you will be encouraged by the progress we are seeing and will continue to play an active role in the

work we are doing.

If you are new to the Alliance, we have great things in store for the coming year! I’m so excited about the

transition of leadership. We have been well-served by a wonderful team of longtime dedicated volunteers for

whom I’m extremely thankful. As some of them leave our Executive Board, they leave the reigns in very capable

hands of committed community servants who have a great vision for the Alliance’s future. We have great things

yet to come!

Sincerely,

Amanda McLauchlin – Coalition Manager

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Who is the Bay Area Alliance?

The coalition is made up of youth and adults speaking and acting to bring out a healthier community by:

- Organizing a community effort that includes businesses, law enforcement, schools, youth serving agencies,

parents, the faith community, healthcare agencies, civic organizations, cities, the media, other drug and

alcohol prevention groups, and youth to address underage drinking and drug use;

- Increasing community awareness of substance abuse concerns and the resources that are available to address

these concerns;

- Decreasing access to alcohol in the home, school, and community environments; and

- Changing community norms by encouraging and supporting parents who provide a no-use message for their

youth.

What Vision does the Bay Area Alliance have for this community?

What are the goals of the Bay Area Alliance?

The mission of the Bay Area Alliance is “to unite and

mobilize a community compelled to create an

alcohol and drug-free future for our youth.”

Strengthen collaboration among the Bay Area

community to support efforts to prevent and

reduce substance abuse Reduce substance abuse among youth and, over time,

among adults by addressing the factors that increase

the risk of substance abuse

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What area does the Alliance Serve?

The area of focus for the Bay Area Alliance includes the Clear Creek Independent School District (CCISD)

attendance zone, encompassing 103 square miles in the Clear Lake area south of Houston. The area is suburban

and includes parts of two counties, Galveston and Harris and eleven municipalities (Kemah, Seabrook,

Friendswood, El Lago, Southeast Houston, Webster, Clear Lake Shores, Taylor Lake Village, Nassau Bay,

Southeast Pasadena, and League City) surrounding NASA/Johnson Space Center. Zip codes in the target

communities include: 77059, 77062, 77573, 77586, 77598, 77546, 77565, 77089, and 77058.

Clear Creek ISD is the 29th largest school district in Texas (out of 1,031 districts) and educates more than

39,000 students. Intermediate school campuses served include Clear Lake Intermediate, Seabrook Intermediate,

Westbrook Intermediate, Space Center Intermediate, Brookside Intermediate, Victory Lakes Intermediate,

Creekside Intermediate, Clear Creek Intermediate, Bayside Intermediate and League City Intermediate. High

school campuses include Clear Lake High School, Clear Creek High School, Clear Brook High School, Clear Falls

High School and Clear Springs High School. In addition, three non-traditional campuses (Clear Path, the

Alternative Education Placement or AEP; Clear View, a Grade 9-12 Charter campus; and Clear Horizons, an early

college campus) are also served by the Alliance.

The cultural distribution for the school district is 53.7% white, 25.1% Hispanic, 9.6% Asian, 8.2% African

American, and 2.9% that are two or more races. In addition, 25.4% of the students served by CCISD are

economically disadvantaged and 25.8% are considered to be at-risk.

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What trends does the Alliance see?

According to the Texas Prevention Impact Index (TPII) which was administered to Middle and High School students in CCISD in the Fall of 2011 and Spring of 2012 -

CCISD TEXAS PREVENTION IMPACT INDEX

2004-2012 DRUG USE YEARLY COMPARISON

15.4 15.9

10

.1

24

.5

22

.2

7.5

19

.8

19

9.6

25

.5

18

.9

2.8

11

2.7

3.7

7.4

22

.2

16

.1

3.3

10

.9

2.5

3.6

6.6

8.9

20

.9

16

3.1

10

.3

2.5

3.5

6.7

6.3

16

.2

11

.4

2.2

8.5

1.6

2.8

4.9

6

9.5

0

5

10

15

20

25

30

Cigarettes Alcohol Binge Drinking Inhalants Marijuana Steroids Club Drugs Prescription

Drugs

Pe

rce

nta

ge

2004 2005 2006 2007 2008 2009 2010 2012 5



What other trends is the Alliance seeing according to

the Texas Prevention Impact Index? (Compiled by Dr. Robert J. Landry and Research and Educational Services)

71.8 % of students surveyed stated that youth in the community obtained alcohol through house parties,

friends or their friend’s homes, other adults, or from parents with or without permission.

72.8 % of students surveyed cited that their parents disapproved of them using alcohol.

87.8% of students surveyed cited that their parents disapproved of them using marijuana.

87.9% of students surveyed cited that their parents disapproved of them using cigarettes.

93.3% of students surveyed perceive cigarettes as harmful as compared to 86.7% for alcohol and

79.8% for marijuana.

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Who are some of the Alliance Partners?

Clear Creek Independent School District

City of Webster

Drug Enforcement Administration

UTMB Specialty Care Center at Victory Lakes

United Way of Greater Houston

Communities in Schools – Bay Area

Southeast Texas Poison Center

Friendswood Police Department

Texas Pharmacy Board

Texas Attorney General’s Office

Bay Area Council on Drugs and Alcohol

Devereux Texas Treatment Network

State Representative John E. Davis, District 129

Texas Alcoholic Beverage Commission (TABC)

Harris County Sherriff’s Department

Galveston County Sheriff’s Department

Christus St. John Hospital

Intra Care Behavioral Health

Hometown Bank of Friendswood

Harris County Precinct 8 – Constable’s Office

JSC Federal Credit Union

Gulf Coast Educators Federal Credit Union

Community Management Solutions, Inc.

Clear View Education Center

Hope Lutheran Church, Friendswood

Bay Harbour United Methodist Church, League City

Research and Educational Services (REdS)

Dee Scott Insurance Agency

Clear Lake Regional Hospital

Bright Futures Consulting

Thrivent Financial for Lutherans

Walgreen’s Pharmacy

Wyle

Buck’s Pizza – Clear Lake

New Dimensions Day Hospital

Memorial Hermann (PARC)

EA Smith Family YMCA

ITT Technical Institute

United Behavioral Health

Papa John’s Pizza – League City

Region6 – Prevention Resource Center

Chick-Fil-A

Joe Pugh Insurance Agency

City of Nassau Bay

Null-Lairson, P.C.

Jeter Memorial Funeral Home

Friendswood Community Church Houston Police Department

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Members of the Bay Area Alliance Senior Advisory Council

Representative John E. Davis – State Representative, District 129

Daniel Cardinal DiNardo – Archbishop, Archdiocese of Galveston-Houston

Kathy Dooley – Community Management Solutions

Adrian Garcia – Sheriff, Harris County

Trish Hanks – Superintendent, Friendswood ISD

Sandra Mossman, Ed.D. – Former Superintendent, Clear Creek ISD

Freddie Poor – Sheriff, Galveston County

Phil Sandlin – Constable, Harris County Precinct 8

Greg Smith, PhD. – Superintendent, Clear Creek ISD

Julie Stevens, LCDC, CPS – Texas State Liaison, Center for Substance Abuse Prevention

Peter Wuenschel, PhD. – Executive Director, Communities in Schools

Members of the Executive Committee 2011 – 2012

President – John Warnement, City of Webster

Vice President – Chris Reeder, Parent & Community Member

Secretary – Ann Hammond, Parent & Community Member

Treasurer – Leslie Wong, Parent & Community Member

CRAZY Mama Committee Chair – Chris Reeder, Parent & Community Member

Program Development Committee Chair – Janice Scott, Clear Creek ISD

Faith Based Committee – Sara Bateman, Bay Harbour United Methodist Church

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Initiative 1 – Prescription Drug Advisory Committee (PDAC) (Addressing Social Access)

The Prescription Drug Advisory Committee has been active since February 2010. Its membership is

comprised of representatives from Friendswood Police Department, Southeast Texas Poison Center, Texas

Pharmacy Board, Texas Attorney General’s Office, Drug Enforcement Administration, Walgreens, Wyle, and

other community members. These key stakeholders are working to address the issues associated with Prescription

Drug Abuse in the Bay Area Community. Since September of 2010, over 520 community members have

participated in four Medication Take Back events hosted by this group at UTMB Specialty Care Center at Victory

Lakes. Through these events, this committee has helped to dispose of over 1800 lbs of unwanted, unused, or

expired medications. PDAC anticipates these Medication Take Back events to occur twice a year – in the Fall and

Spring.

In addition, the Prescription Drug Committee is dedicated to providing important information to the

community about this serious problem facing our youth. In March of 2012, they hosted a conference at the

Friendswood Community Church in Friendswood to provide an overview of the prescription drug problem as well

as an update on the benefits of Medication Take Backs for law enforcement, counselors, and other community

members. Speakers included Jon D. Thompson, Southeast Texas Poison Center; Officer John Kowal, Houston

Police Department; Shannon Martin, Drug Enforcement Administration; Jane Maxwell, Ph.D.,University of Texas

School of Social Work; and Hal Crossley, D.D.S., PH.D..

The evaluations for both of these strategies were overwhelmingly positive. The data continues to show the

majority of participants in the Take Backs are first-time participants. This shows a continued need for this strategy.

In addition, on a Likert scale, the participant evaluations from the March conference were between a 5 and a 6 (6

being the highest) for all categories which showed a successful outcome for the conference. The committee will

look at new speakers for another educational piece for next year.

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Initiative 2 – CRAZY Mamas – Not in My Backyard (Addressing Social Access and Parental Disapproval)

CRAZY Mamas is a parent-driven social norms campaign which has been part of the Alliance since 2008.

CRAZY stands for Creating Resilient Aware Zealous Youth. This year, the CRAZY Mamas brought back a

concept, “Not in My Backyard,” adding some new action plans with hopes to bring it to life.

The Bay Area Alliance utilized Drug Free Communities Grant monies to purchase yard signs that read:

“Not in My Backyard” – A Drug and Alcohol Free Youth Zone – with the CRAZY Mamas logo. CRAZY Mamas

hosted a “Kick-off Party” in the Fall at the E.A. Smith YMCA to begin the distribution of these signs and the

CRAZY Mama message. They also offered pledge cards for parents to pledge not to host alcohol parties and to

closely monitor any medications in their homes.

The Program Development Committee evaluated both Outcomes and Outputs of this Initiative. CRAZY

Mamas will undergo another revision in 2012-2013 with the hopes of reaching parents of Elementary and

Intermediate students with an evidenced based strategy such as Not in My Backyard.

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Initiative 3 – Transitions (Addressing Perceived Risk and Peer Disapproval)

The Faith-Based Committee of the Bay Area Alliance is committed to helping students within CCISD

make wise choices with regards to their futures. With this mission in mind, they embarked on a brand new

initiative on January 14, 2012 called Transitions hosted by Bay Harbour United Methodist Church. The Mission

Statement for this initiative is: One community committed to helping youth transition to adulthood through

making wise choices. The Purpose Statement that was developed by the committee was to provide resources and

support to our youth in order to assist them in making wise choices.

This conference was offered to all high school students and parents in CCISD and advertised through

existing district initiatives such as Clear to College, Financial Aid Night, and campus principals. As part of a

highly successful school district, we believe that our students are academically prepared for their futures. The

Transitions Conference addressed other skills that will provide an edge for success.

Community partnerships were the key to the success of this first-annual event. Key stakeholders presented

on topics such as nutrition, fiscal responsibility, safety, fitness, self-defense, and time-management. There was

even a special break-out session designed specifically to help parents navigate the transition.

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Initiative # 4 – CRAZY Krewe (Addressing 30 Day Use and Parental Disapproval)

Building from the basic principles of CRAZY Mamas, CRAZY Krewe was created in 2010 to provide an

avenue to communicate important family prevention messages to the community while also lending itself to

fundraising and increased visibility of the community effort. February 11, 2012 was the second annual CRAZY

Krewe event at Clear View Education Center. It consisted of a 7K Run and 2K Family Walk, a Bazaar with local

vendors, an anti-drug themed carnival with a central prize station, concessions including free hot dogs made

possible through generous donations, and family friendly entertainment provided for all participants. This strategy

certainly grew in its second year from the number of participants to the total funds raised by the event. The third

year of this strategy will see some changes as a result of the evaluation, but will hopefully see continued growth.

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What about Evaluation?

The Alliance has a Program Development Committee that works through an evaluation matrix alongside our

independent evaluator to look at both quantitative as well as qualitative outcomes of each strategy. This committee

meets at least four times per year to review results of each initiative including surveys, general outputs, committee

summaries, and other data provided by volunteers, staff, and the evaluator.

Utilizing the matrix, the Program Development Committee then asks certain questions regarding sustainability

including cost, increase in partnerships, benefit to community, success in mission, and ease of replication. They

also make suggestions for increased success or recommendations to revise and rethink if the program was not

successful.

Evaluation is the key to the Strategic Prevention Framework and is a piece the Alliance is committed to. This year,

the Program Development Committee has been instrumental in the success of the Alliance’s growth and helping

identify both strengths and weaknesses.

For a copy of the Program Development Committee’s Final Review for 2011-12, please contact the Alliance office.

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Volunteers are the KEY to Alliance Success

The past year has been an important one for volunteers of the Alliance. With such a large staff leadership

transition, volunteers played a key role in helping the Alliance to continue to impact the community through the

change.

From June 2011 – May 2012

Over 1,640 volunteer hours

Providing a value of over $35,232

As the Alliance moves forward, volunteers will play a critical role in the implementation of the 4 Core Initiatives

as well as the long–term sustainability of the coalition. Board leadership firmly believes that there is a role for

everyone to play within the Alliance – no matter what time they may have to contribute!

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How is the Alliance getting the message out?

Beginning in July of 2010, the Bay Area Alliance joined forces with The [email protected] to help get

important messages to parents! This is done through Public Service Announcements, building relationships with

Houston area media partners, and offering information in the form of interviews and connections to media outlets.

Since June 2011, 6 newspaper articles

Since June 2011, 2 news reports on local tv stations

Since June 2011, 2 radio interviews

From June 2011 through March 2012, 2316 PSAs ran on Houston television media

outlets

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mailto:[email protected]



Interested in being a part of what the Alliance is doing in the community?

Contact us!

Bay Area Alliance for Youth & Families

281-284-0370


E-mail Coalition Manager, Amanda McLauchlin – [email protected]

Physical and Mailing Address:

2145 W. Nasa Blvd

Webster, TX 77598

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http://www.ccisd.net/alliance

mailto:[email protected]

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