Reshaping theGlobal Vision of

Business Analysis

Stephen Ashworth,President and CEO

September 2015

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Understanding Who We Are

Independent, non-profit professional association serving the business analysis community

We are and will continue to:• be a recognized global thought leader • be dedicated to elevating the discipline of business

analysis • provide access to relevant tools, resources, events and

connections

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Our Driver

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Building a Team of Global Support

New Portfolios

Product Management & Development

Chapters & Member Services

Corporate & Business

Development

Information Technology

Brand and Communication

Human Resources

Finance

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Global Board of Directors

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A Growing Community of BA Professionals

• 29,000+ Members

• Chartered Chapters: 116

• Over 240 Corporate Members

• CCBA® Recipients: 775

• CBAP® Recipients: 5500+

• 285 EEPs

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Some of the 240+ Corporate Members Include:

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Some of the 240+ Corporate Members Include:

Foundation forReshaping the Future

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Strategic Plan

• Examination of IIBA current and future state helped lead us to a new strategic plan

• Launched in Nov 2014

• IIBA’s new direction willbring extensive valueand support

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Delivering Positive Impact

Focus on capturing global opportunity to grow IIBA and the value it provides and support the evolution of the role, practice and

discipline

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Delivering Positive Impact

2015 – Delivering on a number of key priorities• Launched new 3-year Strategic Plan and Operating Plan

• Restructured global staff to increase focus on Members and Chapters

• Global launch of BABOK® Guide v3

• Engaging new partners and launched four new MOUs

• Building the foundation for new Corporate engagement

• Undertaking global tour to further engage community

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The Future is Bright!

• It is an exciting time to be a BAand part of IIBA

• Strong commitment to supportMembers, local Chapters andPartners, while driving the globalstrategy

• IIBA must apply the principles of the BA profession

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Delivering on our Purpose

• BAs make an impact and providepositive contributions

• But it is more than defining requirements

• BAs help define success and strategy and arenecessary partners to achieve organizational success

• IIBA has a responsibility to ensure that the role, contributionand acceptance is understood and embraced

• BAs must become and be seen as ESSENTIAL

The Essential Guide toBusiness Analysis: BABOK ® Guide v3

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A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide) v3

• The only global consensus-based standard for the practice of business analysis

• Essential resource as it defines the skills and knowledge required by business analysis professionals

• BABOK® Guide v3 reflects the collective knowledge of the global business analysis community

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Why the New BABOK ® Guide v3 is the Essential Standard for Business Analysis

• Encompasses the full scope ofthe Business Analysis Discipline

• Core concepts & unified terminology

• Perspectives connect BABOK ®

to BA practices

• Revised knowledgearea structure

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BABOK ® Guide v3 Stats

• “A breakthrough”… “very pleased”… “a significant improvement.” (Amazon reviews)

• Embraced by the community

• Total downloads – 22,000+

• 3.5 million LinkedIn impressions

• Over 400K hits to BABOK® Guide v3 landing page

• 60K+ Twitter accounts reached

• Moving forward with translations to further support the community

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Providing the latest information, tools and resources related to the five perspectives

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The Current Standard – IIBA Certification

Certification Products:

• CBAP® - 5500+

• CCBA® - 775

Recognition Products:

• Academic Certificate

• Academic Diploma

Certification Process – individual must:

• Meet Eligibility Requirementso Work Experience hours

o Professional Development hours

o References

o Code of conduct

• Submit Online Application and Be Approved

• Pass Exam • Recertify (every 3 years)

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Path Forward on Certification

1. Leveled certification program

• Recognizes key milestones along BA career path

2. Specific competencies required per level

• Reflects what BAs need and validated by the market

• Distinguishes levels from each other

• Provides clear direction to BA on which level to pursue

• Enables courses/programs specific to each level

• Assists in exam development at each level

• More details will be announced November 2015

Increasing GlobalEngagement & Support

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Local Connections. Global reach.

• Global Tour focuses on supporting local opportunities and creating opportunities to expand global reach

• Significant opportunities are emerging

• It is time to take a significant step forward

• Implementation of flexible, sustainable model

• Build networking, volunteering and mentoring opportunities

• Corporate connectivity

• Support to grow the business analysis discipline

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New Opportunities for Engagement

• Significant opportunities to provide leadership and support to the corporate community

• Raise the brand, profile and value IIBA brings to the business community and corporations through the development and implementation of value-add programs

• Establish sustainable framework for new/enhanced corporate and business development

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Corporate Engagement

Government Outreach

Professional Associations

Academic Engagement

Management Associations

Research Organizations

Engaging Beyond our Community

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Strategic Alliances To Further Support BA Community

• New collaborative agreements (MOUs) announced in August • BCS The Chartered Institute for IT

• BRM Institute

• IREB®

• Sparx Systems Pty Ltd.

• Connecting beyond our own community

• Will offer increased value, support and connections

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2015/2016: Bringing Greater Value & Support

Enhanced certification

program

Partner with leading

research organizations

EBACC

New Global Reach & Chapters

Strategic partnerships

with professional

associations & corporations

New tools, resources and

education opportunities

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Partnering for Success

• Partnership to create a positive impact on global business community

• Create greater awareness of the discipline and value of the BA role

• Support and enhancestandards and best practices

• Goal to build on the positive impact of BA and provide thecommunity with increased connections, support and value

• Exciting future as we connect, collaborate and unite

Thank you.