BATA
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Transcript of BATA
Company Profile
Founded in 1894 In ZliN,Czech Republic
Founder Thomas G. Bata
Headquarters in Lausanne Switzerland
Area covered worldwide
Products Footwear, Clothing and Fashion accessory
“Our success is built on our legacy of values and beliefs "Thomas G. Bata,
Chairman and Grandson of Founder"
BATA Core Value
Constant Innovation In Design And Product Development
Superior Customer Service
Excellence In Operational And Commercial Execution
Entrepreneurial spirit and passion to win
Team work in International environment
Trust and respect for the employees
“Courage – Half way to success” -Thomas G. Bata
BATA Brands
Bata Comfit (Comfort Shoes)
Ambassador (Classic Men Shoes)
North Star (Urban Shoes)
Weinbrenner (Premium Outdoor Shoes)
Marie Claire (Women Shoes)
SunDrops (Women Shoes)
Bubblegummers (Children Shoes)
Baby Bubbles (Children Shoes)
Safari (Desert Shoes)
Power (Athletic Shoes)
Patapata (Flip Flops)
Toughees (School Shoes)
Verlon (School Shoes)
Teener (School Shoes)
Bata Industrials (Work & Safety
Footwear)
“Let’s not put up with small targets. Whatever you want, you can”– Thomas Bata
Diversified Business Strategy
Bata build Towns And Factories (1915)
The Energy Industry (1917)
Agriculture (1917)
Forest Farming (1918)
Newspaper Publishing (1918)
Brick Manufacturing (1918)
Wood Processing (1919)
The Rubber Industry (1923)
The Construction Industry (1924)
Railway And Air Transport (1924)
Book Publishing (1926)
The Film Industry (1927)
Food Processing (1927)
Chemical Production (1928)
Tyre Manufacturing (1930)
Insurance (1930)
Textile Production (1931)
Motor Transport (1930)
Sea Transport (1932)
Coal Mining (1932)
Airplane Manufacturing (1934)
Synthetic Fibre Production
(1935),
River Transport (1938)
BATA India Limited
One of the biggest footwear manufacture company
Enter in India 1931
Operations
BATA- India’s favorite Footwear brand
“Don’t chase after money. The one’s who chase after money will never catch it. Serve! If you serve to the best of your abilities, you will never be able to escape
from money.” – Thomas Bata
Facts About BATA India
Sells approximately 50 million pair of footwear every year
Serves more than 1,50000 customers every day
Sells more than 1250 retail outlets
Bata shoe Stores located in over 500 cities across India Operating 5 manufacturing Factory
“Danger? The biggest number of people die in bed after they stop moving. If you stop, you’re dead. If you slow-down, you’re half-dead. The world was, is and will always be a dangerous place. Life is movement, motionlessness is death.”
–Thomas Bata
Store Types
City Store
“Customer’s order is sacred” - Thomas G. Bata
Store Types
Large Format Store
” It is the moral duty of each employee to keep on learning” – Thomas Bata
Store Types
Family Store
Open communication belongs to conditions of success. Open, simple communication evokes good instincts in people. If you act openly with the aim to serve people, your
success is irreversible –Thomas Bata
Store Types
Factory Store
Our customer – our master - Thomas Bata
Retail Division
Hush Puppies
Retail networks of 31 exclusive concept store
28 Shop-in-shop stores
Fastest growing footwear
Our customer – our master - Thomas Bata
Retail Division
Footin
Casual footwear for men & women
Affordable Fashion
Our customer – our master - Thomas Bata
BATA Awards
Our customer – our master - Thomas Bata
Reference
Our customer – our master - Thomas Bata
http://mcrcontherecord.blogspot.in/2008/09/batas-new-retail-strategy-q-with-deepak.html http://www.batabd.com/about-us/retail.htmlhttp://batastory.net/en/hlavni/http://blog.batakenya.com/bata-culture/http://www.topbusinessfans.com/en/clanek/clanky/citaty-tomas-bata-jedinecny-podnikatel.htmlhttp://www.batabd.com/about-us.htmlhttp://www.bata.com/bata-shoes-heritage.php
http://profit.ndtv.com/news/corporates/article-bata-to-invest-rs-100-crore-in-retail-323015
Thank you
Our customer – our master - Thomas Bata