Bata company facts presentation

V. Kalyan KumarRoll no:- 41TPS A

Bata India Ltd.

Bata - India’s favorite footwear brand

• Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization, which has its presence in 70 countries.

• Its retail network of over 1250 stores located over 500 cities in India gives it a reach / coverage that no other footwear company can match.

• The Company also operates a large non retail distribution network through its urban wholesale division and caters to millions of customers through over 30,000 dealers.

Founder

Thomas Bata17/9/1914 - 31/8/2008

HERITAGE• Incorporated as Bata Shoe Company Private Limited in

1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932.

• In January 1934, the foundation stone for the first building of Bata’s operation - now called the Bata nagar.

• It was also the first manufacturing company in the Indian shoe industry to receive the ISO: 9001 certification.

• The Company went public in 1973 when it changed its name to Bata India Limited. Today, Bata India has established itself as India’s largest footwear retailer.

Board of Directors

• Mr. Uday Khanna Chairman and Independent Director

• Mr. Rajeev Gopalakrishnan Managing Director• Mr. Ranjit Mathur Director Finance• Mr. Jack G. N. Clemons Non Executive Director• Mr. Jorge Carbajal Non Executive Director• Mr. Atul Singh Independent Director• Mr. Akshay Chudasama Independent Director

Bata - Today

• Sells over 45 million pairs of footwear every year

• Serves over 120,000 customers every day• Sells through over 1250 retail stores over 500

cities• Operates 5 manufacturing units and a tannery• Employs more than 6800 people

Location of company

• Corporate OfficeBATA House

418/02, MG Road, Sector-17

Gurgaon

Email id : [email protected]

• Registered Address

6A, S.N. Banerjee Road , Kolkata West Bengal 700013Tel: 033-39829412 033-39829425

Store Locations

PRODUCT LINE

• Leather Footwear• Rubber / Canvas Footwear• Plastic Footwear• Bags • Belts• Wallets

BRANDS

Financial Performance

(in lakhs)

AWARDS

WWW.DOWNVIDS.NET-BATA commercial Integrated Marketing.mp4

Financial Status(Rs in Million) 2012 2011 2010

Sales & other income 19,017.06 16,959.91 12,923.42

Profit before Depreciation, Tax & prior period items

3,033.39 3,605.04 1,755.08

Depreciation 513.75 411.01 325.10

Profit before Tax & prior period items

2,519.64 3,194.03 1,429.97

Taxation 803.61 935.64 476.45

Profit after Tax & prior items

1,716.03 2,258.39 953.52

Prior period items - - -

Net Profit 1,716.03 2,258.39 953.52

Dividend & Dividend Distribution Tax

448.13 447.14 299.00

Retained Earnings 1,267.90 1,811.25 654.52

Competitors

Organised Sector

• Lakhani • Relaxo• Mirza INTL• Paragon• Action• Woodland• Liberty Shoes• Nike,Adidas and other

foreign players

Unorganised Sector

• Local Manfacturers• Chinese Manfacturers

Bata vs Nike,Adidas,Reebok,etc.,Bata Other

Quality Durable Durable

Style Regular Attractive,updating

Price Ranging from 100 to 10,000

Starts from 1000

Affordability All income classes including low income classes

Upper Middle class,High class

Availability Easily available( Cities,towns)

Malls,Showrooms(Cities)

Bata vs Local Industry

Bata Other

Quality Durable NON Durable

Style Regular Regular

Price Ranging from 100 to 10,000

Ranging from 100 to 1000

Affordability All income classes including low income classes

Low income class, Middle income class

Availability Easily available( Cities,towns)

Easily available (cities,towns)

Human Resource

"We believe that the fundamental vitality and strength of our organization lies in our people" – Thomas J. Bata.

Recruitment Philosophy• Our ability to meet our customers’ needs depends on the

knowledge, imagination, skills, diversity, teamwork and integrity of our people. We ensure this by recruiting and retaining the best people available.

• We look for an honor education, skill and experience and above all, commitment to the organization and its success.

Recruitment process• Written Test• Group Discussion• HR Interview• Personal Interview

Training and Advancement

• Running local courses for training and improving skills• Organizing several national and international courses at all levels on

a regular basis for teaching new technologies and systems• Encouraging life long learning.• Focused Leadership Development Initiatives• Cross Functional and Cross Business Opportunity

SWOT STRENGTHS Strong Brand Image The brand Bata is closely identified with footwear by consumers. Six manufacturing locations enable the Company to schedule

production to meet demand for a large number and varied categories of footwear.

Being a part of the Bata Shoe Organization gives the Company access to new designs, brands and production technologies.

WEAKNESSES The Company has a large labor force resulting in high employee

costs. The Company has been in existence for more than seven decades

and faces a challenge in switching to new production technologies. BRAND IMAGE

OPPORTUNITIES India is a very large market and offers good demand

potential for footwear which is an item of mass consumption.

The per capita consumption is 1.1pairs per annum, opportunity for increase in consumption.

THREATS The Company faces competition from the unorganized

market which is able to sell footwear at low cost due to lower overheads and manufacturing costs

Increased competition from leading multinational players in the sports segment.

Bata company facts presentation

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