Bass et al. (2015) - Getting the Word Out: An Examination of Health Science Libraries' Social Media...
-
Upload
university-of-michigan-taubman-health-sciences-library -
Category
Social Media
-
view
61 -
download
0
Transcript of Bass et al. (2015) - Getting the Word Out: An Examination of Health Science Libraries' Social Media...
Ge#ng the Word Out: An Examina6on of Health
Sciences Libraries' Social Media Presence
Michelle B. Bass mbbassdrlib [email protected]
Chase Masters billchase2edu Nandita S. Mani, Anne Perorazio, & Mark Chaffee
Taubman Health Sciences Library
University of Michigan May 19, 2015
Research Ques6ons
1. Do Associa6on of Academic Health Sciences Libraries (AAHSL) member libraries have social media accounts?
2. What are the different types of social media accounts?
3. What is the content of posts on respec6ve social media accounts?
2
Methods
Par6cipants: AAHSL member libraries (as of 2014) n=159 Method: Case studies
Analyses:
-‐ RQ1, RQ2: Descrip6ve sta6s6cs
-‐ RQ3: Thema6c analysis
-‐ UX: Usability assessment (social media account link loca6ons) 3
User Experience Analysis
– Where are social media account links located? • Are they easy to find?
– Is there a clear dis6nc6on between social media accounts that are library specific compared to ins6tu6onal accounts?
4
AAHSL Libraries Social Media Accounts
18 11%
44 28%
97 61%
No Social Media Account
At least 1 SM Account NOT for Library
SM Accounts for the Library
5
Social Media Account by Type
105 99
75
50
10 9 9 7 4 3 2 1 1 1 1
78 76
65
26
6 4 9
4 0 3 2 0 1 0 0
0
20
40
60
80
100
120
Num
ber (ou
t of 1
59)
Social Media Account Type
Links on Homepage AAHSL Library Specific Link
7
8
RSS (2015) created by Alex Auda Samora (CC BY 3.0)
78 Health Science Library accounts
65 Health Science Library blogs
76 Health Science Library
accounts
26 Health Science Library channels
Social Media Account Link Loca6on
15
Header 17 9%
Footer 52 27%
Body 24 13%
Navbar 69 36%
None 28 15%
Link Quadrant Loca6on
Upper-‐lek 11 6%
Upper-‐right 28 15%
Lower-‐right 68 36%
Lower-‐lek 25 13%
Center 27 15%
None 28 15%
18
21
[CC0], via Wikimedia Commons
Promo6on Library resources such as databases, books, or journals and other special collec6on items
Opera6ons Informa6on regarding library hours and schedules as well as facili6es related issues
Teaching & Learning Informa6on about workshops, trainings, and consulta6on services offered by library staff
Content
Post Content by Social Media Type: Blog
Blog July August September October November December
Promo 16 14 16 18 9 14
Ops 6 6 2 2 4 5
T&L 1 2 2 1 -‐ -‐
Promo + Ops 12 7 8 7 14 19
Promo + T&L 6 7 7 16 8 6
Ops + T&L -‐ 2 1 -‐ 3 1
Promo + Ops +T&L 5 7 12 5 8 3
No ac6vity 13 14 11 10 14 12
22
Post Content by Social Media Type: Twiqer
23
Twiqer July August September October November December
Promo 17 11 18 14 14 14
Ops 5 3 3 1 2 6
T&L -‐ -‐ -‐ -‐ -‐ -‐
Promo + Ops 16 24 13 10 19 25
Promo + T&L 4 7 11 13 7 3
Ops + T&L -‐ 1 -‐ 1 -‐ 1
Promo + Ops +T&L
11 7 15 17 16 13
No ac6vity 17 18 13 15 13 11
Post Content by Social Media Type: Facebook
24
Facebook July August September October November December
Promo 24 18 36 31 21 19
Ops 7 5 -‐ 2 -‐ 6
T&L -‐ -‐ 1 1 2 1
Promo + Ops 19 21 12 12 25 24
Promo + T&L 5 8 10 12 4 2
Ops + T&L -‐ 1 -‐ -‐ 1 -‐
Promo + Ops +T&L
8 11 7 10 11 12
No ac6vity 9 9 7 5 10 11
Recommenda6ons
• Select the type of social media plarorms that you are commiqed to using and maintaining – regular pos6ngs – commiqed personnel – do an analysis of plarorms (ROI)
• sending a “bad” message to your users if you have an account and are inac6ve
• Capitalize on learners/users when you have them – Medical students – Maintain engagement
26
Answers to Research Ques6ons
RQ1: Do Associa6on of Academic Health Sciences Libraries (AAHSL) member libraries have social media accounts?
A: 61% ( 97 of 159) RQ2: What are the different types of social media accounts?
RQ3: What is the content of posts on respec6ve social media accounts?
27
Answers to Research Ques6ons
RQ1: Do Associa6on of Academic Health Sciences Libraries (AAHSL) member libraries have social media accounts?
RQ2: What are the different types of social media accounts?
A: Facebook, Twiqer, Blogs, YouTube (Top 4) RQ3: What is the content of posts on respec6ve social media accounts?
28
Answers to Research Ques6ons
RQ1: Do Associa6on of Academic Health Sciences Libraries (AAHSL) member libraries have social media accounts?
RQ2: What are the different types of social media accounts?
RQ3: What is the content of posts on respec6ve social media accounts?
A: Varies by social media account type
-‐Promo6on, Outreach, Teaching & Learning 29
Representa6ve Literature Review Charield, A., Ratajeski, M., Wang, J., & Bardyn, T. (2010). Communica6ng with Faculty,
Staff, and Students Using Library Blogs: Results from a Survey of Academic Health Sciences Libraries, Internet Reference Service Quarterly, 15(3), 149-‐168.
Garcia-‐Milian, R., Norton, H., & Tennant, M. (2012). The presence of academic health sciences libraries on Facebook: Rela6onship between content and library popularity, Medical reference services quarterly, 31(2), 171-‐187.
Midyeqe, J., Youngkin, A., & Snow-‐Crok, S. (2014). Social media and communica6ons: developing a policy to guide the flow of informa6on. Medical reference services quarterly, 33(1), 39-‐50.
Use of social media by the library: Current prac6ces and future opportuni6es. A white paper from Francis & Taylor (October 2014)
Vucovich, L., Gordon, V., Mitchell, N., & Ennis, L. (2013). Is the 6me and effort worth it? One library’s evalua6on of using social networking tools for outreach. Medical reference services quarterly, 32(1), 12-‐25.
Wu, J., Charield, A., Hughes, A., Kysh , L., & Rosenbloom, M. (2014). Measuring patrons' technology habits: an evidence-‐based approach to tailoring library services. Journal of the Medical Library AssociaBon, 102(2), 125-‐129.
30