Baskin Robbins Franchise-brochure
description
Transcript of Baskin Robbins Franchise-brochure
A fantastic investment opportunity with !"#$%&'()*+$(,'-#+!$./#$/'#,0$+1#/.,(.!2$+!&'#+
to open a 5 to 10-store portfolio
and operational support for your staff
for your chosen multi-store area*
Unrivalled training, marketing
Full turnover forecasts available
Investment strategy available
* based on average franchisee performance
Our Products
BaskinRobbins has over 10 franchiseowned stores in the UK plus concessions
including shopping centres and cinemas serving our huge range of ice cream,
frozen beverages, unique ice cream cakes and other complimentary beverages
and treats. Investors naturally expect our products to be in greatest demand
!"#$%&'#%()**#$%*!+&'(%,)&%-#%./&).001%2+3%!)$%4$!3)/&(%.$#%4!4)0.$%.00%year round. For example, our ice cream cakes are chosen as alternative
Christmas desserts and sales also peak in December.
We are proud to be part of the Dunkin Brands family. Becoming a BaskinRobbins franchisee is an absolute great pleasure; being part of a young and vibrant brand.
I was involved for 13 years in the BaskinRobbins brand’s successful expansion in Saudi Arabia. When I joined BaskinRobbins in 1993 in Saudi Arabia there were only 52 stores and today there are over 300!
The BaskinRobbins ice cream parlour concept is fun and unique, I love the !"#$%$&"$%$&'('%"('%)*%+,!!'('-$%."/01(2%0!%,#'%#('"34%,-#51+,-6%!"$%!(''4%216"(%free and yogurt varieties available, so there is something for everyone even those on a diet!
Everyone loves our ice cream cakes we sell on average in a day 34 ice cream cakes in our store and this keeps us busy even during winter. The potential market is huge especially if the location is right, then new store success will follow you. The Dunkin Brand team for the UK are always offering support and training to ensure that we continue to grow and that our customer service is great.
Our multistore investors require at least £300k liquid capital and available
funding of another £700k to complete the roll out and operation of 10
stores over 24 months. For a smaller geographic location there is an option
for a 5 store development agreement. In turn, we have developed an all
encompassing growth strategy and support package to make this happen as
smoothly and cost effectively as possible.
A property agent to support you
Approved project managers to oversee refurbishment
3week intensive training programme for managers and staff
Refresher training throughout the franchise term
A dedicated account manager from “cradle to grave”
Discounted franchise fees for multiple opening 510 stores 5(%.+%6+"#(&!$7%1!)%-600%8+!-%&'.&%*.+1%9./&!$(%6*4./&%!+%&'#%2+.+/6.0%4#$9!$*.+/#%of a business venture, but with the BaskinRobbins franchise model we will help you to
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BaskinRobbins is the world’s largest chain of ice
cream speciality stores. Since 1945, we have
introduced over 1,000 unique, fun and much
loved ice cream recipes and frozen drinks
including our famous icecream cakes.
Our stores continue to be popular as our products are
an affordable treat for families and we sell in excess
of 300 million scoops of ice cream each week across
6,700 stores in 50 countries. Our mission is to make
the BaskinRobbins neighbourhood store a tasty, fun
place for our customers.
BaskinRobbins already has 100 stores in the UK
and is now offering opportunities to investors with a
minimum of £300k liquid capital to develop a multi
store portfolio. A typical area containing 5 stores
'.(%&'#%4!&#+&6.0%&!%&)$+!"#$%<=*6006!+%6+%&'#%2$(&%full year of trading with EBITDA of 1015%.†
The inspiration for opening a BaskinRobbins stems from my childhood memories of enjoying this premium range of ice cream. Our store has been open for just over two months now and seeing it all come together during the grand opening really was the experience of a lifetime.
The power of the BaskinRobbins brand is truly a #037'$,$,/'%"+/"-$"6'8%912$03'(2%:1;%<,$&%#0-=+'-#'%knowing they are dealing with ice cream specialists.
BaskinRobbins has a very supportive nature as part of their culture. The UK General Manager, the Marketing Manager and the Account Manager are all very approachable and are all willing to offer any support or help when needed. There is also a whole network of support available through the Customer Relations Supervisor should you need it.
Like with all new businesses, there has been a great deal of hard work involved. However, I am looking forward to seeing the business grow and develop in the future and seeing the rewards of the hard work.Franchisee: Azmeena DewjiAliu
The Baskin Robbins
Neighbourhood store
Our multistore development strategy works well for our
franchisees as the BaskinRobbins brand gains great
momentum in an area when stores are launched:
! In quick succession
! In high to midmarket residential populations
! In high street locations
! In areas with good parking and regular passing footfall
We as a family have always liked BaskinRobbins products so much, that we decided to have a store of our own. The ambience of a clean, fragrant and pleasant business environment was also a main driver in reaching this decision. I am happy to say that the organised and helpful approach of the BaskinRobbins support team towards us, the franchisee, has further cemented our original decision and that’s why we are looking to open another store soon; within three to !01(%30-$&2%0!%07'-,-6%01(%=(2$%0-'8Franchisees: Hina and Syed Rizvi
It has been great fun working with BaskinRobbins as a brand, it is a brand which sells happiness and we feel very proud to be a part of it. Our happiness factor greatly increases with the addition of every store to our portfolio.Franchisee: Mohammed Shareef
Return on Investment
Franchisee: Prem Gotru
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† full details are available during the discovery meeting
I have always loved the brand and the products and have taken my children to
BaskinRobbins for a treat of ice cream and shakes for a long time. On meeting with
Baskin Robbins representatives here in the UK, I found they were open and honest
regarding the business model and my vision as a franchisee. They reassured
me that they would be with me every step of the way and thereafter, which has
3#2+6%,##+%&'#%/.(#;%>%-#+&%!+%&!%!4#+%*1%2$(&%(&!$#%6+%?.1%@A==%.+3%>B*%+!-%concentrating on opening my third BaskinRobbins unit.
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Next Steps
! Contact us to request more information
! H600%6+%!)$%.4406/.&6!+%9!$*7%(6D+%!)$%/!+23#+&6.06&1%.D$##*#+&%.+3%*##&%.&%!+#%!9%!)$%I.D('64%(&!$#(%
! ?##&%-6&'%!)$%JK%C#+#$.0%?.+.D#$%&!%36(/)((%1!)$%&#$$6&!$6#(%.+3%4.1%a deposit to secure your area
! Submit your business plan
! Gain an agreement in principle from our US headquarters
! Complete your due diligence
! Sign your development agreement and pay the remainder of your initial
franchise fees
! E.(86+FG!,,6+(%&#.*%4$!L#/&%*.+.D#%(&!$#%0!/.&6!+%.+3%2&%!)&%.+3%()44!$&%staff recruitment and training
! Launch your BaskinRobbins stores
www.baskinrobbins.co.uk
Franchisee: Mushtaq Farishta
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023 9226 9559