Baskin Robbins Franchise-brochure

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A fantastic investment opportunity with !"# %&’()*+ (,’-#+! ./# /’#,0 +1#/.,(.!2 +!&’#+ to open a 5 to 10-store portfolio and operational support for your staff for your chosen multi-store area* Unrivalled training, marketing Full turnover forecasts available Investment strategy available * based on average franchisee performance

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Transcript of Baskin Robbins Franchise-brochure

Page 1: Baskin Robbins Franchise-brochure

A fantastic investment opportunity with !"#$%&'()*+$(,'-#+!$./#$/'#,0$+1#/.,(.!2$+!&'#+

to open a 5 to 10-store portfolio

and operational support for your staff

for your chosen multi-store area*

Unrivalled training, marketing

Full turnover forecasts available

Investment strategy available

* based on average franchisee performance

Page 2: Baskin Robbins Franchise-brochure

Our Products

Baskin­Robbins has over 10 franchise­owned stores in the UK plus concessions

including shopping centres and cinemas serving our huge range of ice cream,

frozen beverages, unique ice cream cakes and other complimentary beverages

and treats. Investors naturally expect our products to be in greatest demand

!"#$%&'#%()**#$%*!+&'(%,)&%-#%./&).001%2+3%!)$%4$!3)/&(%.$#%4!4)0.$%.00%year round. For example, our ice cream cakes are chosen as alternative

Christmas desserts and sales also peak in December.

We are proud to be part of the Dunkin Brands family. Becoming a Baskin­Robbins franchisee is an absolute great pleasure; being part of a young and vibrant brand.

I was involved for 13 years in the Baskin­Robbins brand’s successful expansion in Saudi Arabia. When I joined Baskin­Robbins in 1993 in Saudi Arabia there were only 52 stores and today there are over 300!

The Baskin­Robbins ice cream parlour concept is fun and unique, I love the !"#$%$&"$%$&'('%"('%)*%+,!!'('-$%."/01(2%0!%,#'%#('"34%,-#51+,-6%!"$%!(''4%216"(%free and yogurt varieties available, so there is something for everyone ­ even those on a diet!

Everyone loves our ice cream cakes ­ we sell on average in a day 3­4 ice cream cakes in our store and this keeps us busy even during winter. The potential market is huge ­ especially if the location is right, then new store success will follow you. The Dunkin Brand team for the UK are always offering support and training to ensure that we continue to grow and that our customer service is great.

Our multi­store investors require at least £300k liquid capital and available

funding of another £700k to complete the roll out and operation of 10

stores over 24 months. For a smaller geographic location there is an option

for a 5 store development agreement. In turn, we have developed an all­

encompassing growth strategy and support package to make this happen as

smoothly and cost effectively as possible.

A property agent to support you

Approved project managers to oversee refurbishment

3­week intensive training programme for managers and staff

Refresher training throughout the franchise term

A dedicated account manager from “cradle to grave”

Discounted franchise fees for multiple opening 5­10 stores 5(%.+%6+"#(&!$7%1!)%-600%8+!-%&'.&%*.+1%9./&!$(%6*4./&%!+%&'#%2+.+/6.0%4#$9!$*.+/#%of a business venture, but with the Baskin­Robbins franchise model we will help you to

*.:6*6(#%4$!2&(;%

Baskin­Robbins is the world’s largest chain of ice

cream speciality stores. Since 1945, we have

introduced over 1,000 unique, fun and much­

loved ice cream recipes and frozen drinks

including our famous ice­cream cakes.

Our stores continue to be popular as our products are

an affordable treat for families and we sell in excess

of 300 million scoops of ice cream each week across

6,700 stores in 50 countries. Our mission is to make

the Baskin­Robbins neighbourhood store a tasty, fun

place for our customers.

Baskin­Robbins already has 100 stores in the UK

and is now offering opportunities to investors with a

minimum of £300k liquid capital to develop a multi­

store portfolio. A typical area containing 5 stores

'.(%&'#%4!&#+&6.0%&!%&)$+!"#$%<=*6006!+%6+%&'#%2$(&%full year of trading with EBITDA of 10­15%.†

The inspiration for opening a Baskin­Robbins stems from my childhood memories of enjoying this premium range of ice cream. Our store has been open for just over two months now and seeing it all come together during the grand opening really was the experience of a lifetime.

The power of the Baskin­Robbins brand is truly a #037'$,$,/'%"+/"-$"6'8%912$03'(2%:1;%<,$&%#0-=+'-#'%knowing they are dealing with ice cream specialists.

Baskin­Robbins has a very supportive nature as part of their culture. The UK General Manager, the Marketing Manager and the Account Manager are all very approachable and are all willing to offer any support or help when needed. There is also a whole network of support available through the Customer Relations Supervisor should you need it.

Like with all new businesses, there has been a great deal of hard work involved. However, I am looking forward to seeing the business grow and develop in the future and seeing the rewards of the hard work.Franchisee: Azmeena Dewji­Aliu

The Baskin Robbins

Neighbourhood store

Our multi­store development strategy works well for our

franchisees as the Baskin­Robbins brand gains great

momentum in an area when stores are launched:

! In quick succession

! In high to mid­market residential populations

! In high street locations

! In areas with good parking and regular passing footfall

We as a family have always liked Baskin­Robbins products so much, that we decided to have a store of our own. The ambience of a clean, fragrant and pleasant business environment was also a main driver in reaching this decision. I am happy to say that the organised and helpful approach of the Baskin­Robbins support team towards us, the franchisee, has further cemented our original decision and that’s why we are looking to open another store soon; within three to !01(%30-$&2%0!%07'-,-6%01(%=(2$%0-'8Franchisees: Hina and Syed Rizvi

It has been great fun working with Baskin­Robbins as a brand, it is a brand which sells happiness and we feel very proud to be a part of it. Our happiness factor greatly increases with the addition of every store to our portfolio.Franchisee: Mohammed Shareef

Return on Investment

Franchisee: Prem Gotru

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† full details are available during the discovery meeting

Page 3: Baskin Robbins Franchise-brochure

[email protected]

I have always loved the brand and the products and have taken my children to

BaskinRobbins for a treat of ice cream and shakes for a long time. On meeting with

Baskin­ Robbins representatives here in the UK, I found they were open and honest

regarding the business model and my vision as a franchisee. They reassured

me that they would be with me every step of the way and thereafter, which has

3#2+6&#01%,##+%&'#%/.(#;%>%-#+&%!+%&!%!4#+%*1%2$(&%(&!$#%6+%?.1%@A==%.+3%>B*%+!-%concentrating on opening my third Baskin­Robbins unit.

C$#.&%,$.+37%D$#.&%4$!3)/&(%.+3%>B*%40#.(#3%&!%,#%4.$&%!9%&'#%E.(86+FG!,,6+(%9.*601;

Next Steps

! Contact us to request more information

! H600%6+%!)$%.4406/.&6!+%9!$*7%(6D+%!)$%/!+23#+&6.06&1%.D$##*#+&%.+3%*##&%.&%!+#%!9%!)$%I.D('64%(&!$#(%

! ?##&%-6&'%!)$%JK%C#+#$.0%?.+.D#$%&!%36(/)((%1!)$%&#$$6&!$6#(%.+3%4.1%a deposit to secure your area

! Submit your business plan

! Gain an agreement in principle from our US headquarters

! Complete your due diligence

! Sign your development agreement and pay the remainder of your initial

franchise fees

! E.(86+FG!,,6+(%&#.*%4$!L#/&%*.+.D#%(&!$#%0!/.&6!+%.+3%2&%!)&%.+3%()44!$&%staff recruitment and training

! Launch your Baskin­Robbins stores

www.baskinrobbins.co.uk

Franchisee: Mushtaq Farishta

023 9226 9559