Basics of print planning
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Transcript of Basics of print planning
11/1/10
Basics of Print Planning
Expanded Presentation November 1, 2010By Philip Vantassel, [email protected]
Overview
Everyone touches and sees printing, whether it is a:– Newspaper– An electric service bill– An owner’s manual for the car
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Overview - continued
If an item is printed, someone needs to plan the job.
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Printing comes in many forms
M & M Candies Capsules Books Brochures Maps T-shirts
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START
For this print-planning overview let’s use the acronym “START” .
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Substrate
The material used to print on. The substrate many times is paper but
also can be:– Plastic– Foil– T-shirts– M&M candies– Medicine capsules – Wallpaper– etc.
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Substrate – Paper Type
Bond Text Index Vellum bristol
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Substrate – Paper Finish
Coated Un-coated Vellum Linen
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Substrate – Paper continued
Basis weight Size options Grain
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Type of work
Equipment and finishing processes– Cutting– Folding– Stitching– Binding
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Is this job a:
Sell sheet-print and trim Brochure- prints, trims and fold Catalog-print, trim, fold, stitch Perfect bind Wire-o GBC Padding
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Arrangement
How the work is laid out on the substrate. What are the finishing requirements? Based on the image to be printed is their
equipment limitations? Is mechanical ghosting a concern?
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Resources
Materials Outside services
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Resources - Special Materials
Cartons Shrink wrapping Special cartons Special skids PMS inks Special coatings Glues
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Resources – Outside Services
Foil stamping Embossing Mounting Lamination Special shipping Special packing requirements
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Total
The quantity ordered. How you plan to print a quantity of ten
is different than a quantity of ten million.– Web– Digital– Sheet-fed
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