Basics of management I Basics of management II Basics of ... · BASICS OF MANAGEMENT I. General...

Basics of management I

Basics of management II

Basics of Marketing I

Basics of Marketing II

Business comunications

Business english 1

Business english 2

Business english 3

Business english 4

Business finance mangement

Business organization

Commercial and labour law

Commercial mathematics I

Commercial mathematics II

Consumer Behaviour

Economics of entrepreneurship

Fundamentals of entrepreneurial economIcs I

Fundamentals of entrepreneurial economIcs II

Introduction to Tourism

Physical education

Quality management

Selling and Negotiations Skills

Statistics for economists I

Statistics for economists II

BASICS OF MANAGEMENT I.

General information

Lecturer PhD Vlatka Ružić, senior lecturer

Course title Basics of management I.

Program Professional study of Economics of Entrepreneurship

Status Mandatory

Year / Semester II./IV.

Credits and Teaching study ECTS 3

Hours (L + E + S) 30 L + 15 S

Course objectives

The goal of this course is to inform students about the role and importance of management in the

management of organizations, processes, people. In addition, the goal is to increase understanding

of management as a process, function, science and profession. Introduction to the basic concepts,

theories and management functions such as planning, organizing, leadership, human resource

management and control. The course increases the understanding and implementation of specific

management techniques.

Outline

The concept and definition of management.

The functions and tasks of management.

Management skills. Management theory.

Ethics and social responsibility management.

The importance and impact of internal and external environment on the management, relationship

company - environment.

The impact of culture on society management.

Basic provisions of planning: concept, content, levels and types of planning, the stages in the

planning process, time horizon and responsibility for planning. Strategy and Strategic Planning:

definition of strategy management.

Decision-making: the nature, models, process and techniques of decision-making, group decision-

making, decision support systems.

Organization: Principles organizations, formal and informal organizations, organizational structure

(the basic forms and models, and influencing factors).

Student requirements

Regularly and actively attending lectures. Term paper.

Monitoring and evaluation of students from course fundamentals based on the principles of the

Bologna process (in points)

Class attendance (70% requirement presence continued) 0-10

Activities during the classes 0-10

Seminar presentation 0 to 20

First colloquium (requirement to pass the colloquium 50% correct answers) 0 to 30

Second colloquium (requirement to pass colloquium is 50% correct answers) 0-30

Learning outcomes

After passing the course, students should:

Understand the concept and definition of management, management skills and management

theory

Understand the impact of culture on society management

Have knowledge about basic provisions of planning: Strategy, Strategic Planning and

Decision-making

Understand the concept of organizating and organizational structure

Type of instruction

Lectures, seminars

Quality assurance methods that ensure the acquisition of exit knowledge, skills and

competence,

Quality monitoring, which provides the necessary knowledge and skills will be carried out with

active participation of students in the classroom, checking homework and continuous assessment

and student progress through three preliminary tests. Reasonable and appropriate teaching

methods will be controlled by interviewing the students and to the Council for the quality of

teaching at the Polytechnic

Literature:

Required:

1. Dujanić, M. Osnove menadžmenta, Veleučilište u Rijeci, Rijeka, 2006.

2. Buble, M.: Osnove menadžmenta, Sinergija, Zagreb, 2006.

Recommended:

3. Buble, M.: Menadžment, Ekonomski fakultet Split, Split, 2006.

4. Sikavica, P., Bahtijarević-Šiber, F., Pološki-Vokić, N., Temelji menadžmenta, Školska

knjiga, Zagreb, 2008. Certo, S. C., Certo, S. T., „Modern Management“, tenth edition,

Pearson, Prentice Hall, New Yersey, 2006.

5. Kreitner, R., „Management“, ninth edition, Boston, Houghton Mifflin Company, 2004.

6. Drucker, P., „Najvažnije o menadžmentu“, MEP Consult, Zagreb, 2005.

7. Collins, E. G. C., Devanna, M., A., „Izazovi menadžmenta u XXI. stoljeću“, Mate d.o.o.,

Zagreb, 2002. Weihrich, H., Koontz, H., Menadžment, Mate, Zagreb, 1994.

BASICS OF MANAGEMENT II.

General information


Course title Basics of management I.


Status Mandatory



Hours (L + E + S) 30 L + 15 S

Course objectives

The goal of this course is to inform students about the role and importance of management in the

management of organizations, processes, people. In addition, the goal is to increase understanding

of management as a process, function, science and profession. Introduction to the basic concepts,

theories and management functions such as planning, organizing, leadership, human resource

management and control. The course increases the understanding and implementation of specific

management techniques.

Outline

Leadership: the meaning and theory of leadership, functions and roles of leaders, leadership styles,

leadership models, modern approach to leadership.

Motivation: approaches and theories of motivation.

Planning, recruitment, selection and development of human resources: determination of staffing,

recruitment, selection, training and development of staff. Evaluation of performance and

management compensation: the notion, characteristics, content and methods of evaluating the

performance, compensation and their forms. Interpersonal processes: group, interpersonal and

intergroup conflicts, communication.

Controlling: significance, function, system, and process control, control types, techniques and

methods, performance control. Methods and techniques: methods of financial control, control

methods of operations, marketing and human resources. Modern approaches, trends and changes in

management (TQM, BPR, learning organization, crisis management, conflict management, ...).










Learning outcomes


Understand the concept and definition of leadership as management function

Understand the concept and definition Planning as management function

Understand the concept and definitionof controlling as management function

Type of instruction

Lectures, seminars


competence,



and student progress through three preliminary tests. Reasonable and appropriate teaching methods

will be controlled by interviewing the students and to the Council for the quality of teaching at the

Polytechnic

Literature:

Required:

1. Dujanić, M. Osnove menadžmenta, Veleučilište u Rijeci, Rijeka, 2006.

2. Buble, M.: Osnove menadžmenta, Sinergija, Zagreb, 2006.

Recommended:

3. Buble, M.: Menadžment, Ekonomski fakultet Split, Split, 2006.

4. Sikavica, P., Bahtijarević-Šiber, F., Pološki-Vokić, N., Temelji menadžmenta, Školska

knjiga, Zagreb, 2008. Certo, S. C., Certo, S. T., „Modern Management“, tenth edition,

Pearson, Prentice Hall, New Yersey, 2006.

5. Kreitner, R., „Management“, ninth edition, Boston, Houghton Mifflin Company, 2004.

6. Drucker, P., „Najvažnije o menadžmentu“, MEP Consult, Zagreb, 2005.

7. Collins, E. G. C., Devanna, M., A., „Izazovi menadžmenta u XXI. stoljeću“, Mate d.o.o.,

Zagreb, 2002. Weihrich, H., Koontz, H., Menadžment, Mate, Zagreb, 1994.

General Information

Course coordinator Ivana Tonković Pražić, dipl.oec., lecturer

Course title Basics of Marketing I

Study Profesional Study of Economics of Entrepreneurship

Status Mandatory

Year 2nd year

ECTS credits and form of

instruction

ECTS credits 3

Form of instruction (L+E+S) 30 L + 15 S

1. COURSE DESCRIPTION

1.1. Course Objectives

The aim of the course is to provide students with basic knowledge about the basic facts and structures of marketing activities, information on the evolution of the marketing concept and marketing environment forces. Students should acquire basic knowledge of marketing functions necessary for successful entrepreneurship development.

1.2. Enrollment Requirements

None.

1.3. Expected Course Learning Outcomes

After passing the course, students should have the ability to: • analyze the strengths of macro and micro marketing environment, • conduct market research, • understand methods for planning and controling marketing activities.

1.4. Course Contents

THE CONCEPT OF MARKETING. Definition of marketing. The development and role of marketing. CHANGES IN THE MARKETING ENVIRONMENT. Marketing microenvironment. Marketing macro environment. THE PROCESS OF MARKETING. Planning marketing activities. Implementation of marketing activities. Control of marketing at the company. MARKET RESEARCH. Marketing information system. The process of market research. Methods and techniques of market research. Selection of sample. MARKETING OPPORTUNITIES IN CONSUMER MARKETS. Characteristics of consumers in the market of final consumption. The social profile of the consumer. The psychological profile of the consumer. Deision making on the market of final consumption. MARKETING OPPORTUNITIES IN BUSINESS MARKETS. The characteristics of the organizational consumer. Role in the process of buying of an organizational consumer. Decision making on the business market.

1.5. Methods of Instruction

lectures

seminars and workshops

excercises

distance learning

field work

homework

multimedia and

network

laboratory

mentorship

other

___________________

1.6. Comments

1.7. Student Obligations

Regular and active attendance of lectures, participation in all forms of instruction, preparation and presentation of the seminar, solving business cases and tasks, writing homework.

1.8. Monitoring of Students' Work

Attendance 0,15 Participation

in Classes 0,15 Seminars 0,75

Experimental

Work

Written

Exam Oral Exam Essay Research

Project Continuous

Assessment Report

Practical

Work

Portfolio Colloquia 1,8 Business

Cases 0,15

1.9. Methods of Assessment

Two colloquia - 60%

Seminar/presentation - 20%

Solving business cases – 10%

Participation in Classes – 5%

Attendance – 5%

Students who do not pass colloquia and achieve points from activities in class take written exam 60 %, seminar work 25 % and homeworks and solving of business cases 15 %.

1.10. Required Reading

1. Grbac, B.: Načela marketinga, Ekonomski fakultet Sveučilišta, Rijeka, 2007.

1.11. Additional Reading

1. Etzel, M.J., Walker, B.J., Stanton, W.J.: Marketing, 13 iz., McGraw-Hill/Irwin, New York, 2004. 2. Grbac, B., Lončarić, D.: Ponašanje potrošača na tržištu krajnje i poslovne potrošnje, Ekonomski fakultet Rijeka, Rijeka, 2010.

3. Grbac, B.: Izazovi međunarodnog tržišta, Ekonomski fakultet Sveučilišta, Rijeka, 2008.

1.12. Methods of Course Quality Assessment

Quality monitoring , which provides the necessary knowledge and skills, will be carried out with active participation of students in the classroom, applying lessons learned in the preparation of a seminar paper on a concrete example of the entrepreneurial example and solving of business cases, and the progress of students through the two colloquia . Validity and appropriateness of the teaching methods will be controlled by interviewing the students and at the Council for the quality of teaching of the Polytechnic.

General Information


Course title Basics of Marketing II


Status Mandatory

Year 2nd year


instruction

ECTS credits 4




The aim of the course is to provide students with basic knowledge about the basic facts and characteristics of a marketing mix, methods of market segmentation, target market selection and product positioning. Students should acquire basic knowledge of marketing functions necessary for successful entrepreneurship development.


None.


After passing the course, students should have the ability to: • segment a market and select a target market, • determine price of a product/service, • develop a promotional mix.


MARKETS SELECTION AND SALES FORECASTS. The selection of a market. Market segmentation. Selection of the target market. Approaches to serving the target market. Positioning. Methods of sales forecasts. PRODUCT POLICY. Product classification. The components of the product. The life cycle of the product. The development of new products. The acceptance of a new product. PRICE POLICY. Characteristics of price. Price targets. Factors affecting pricing. Approaches and methods of pricing. DISTRIBUTION POLICY. Distribution channels. Decision on distribution channels. The functions of distribution channels. Physical distribution. Wholesale and retail. PROMOTION POLICY. The process of communicating with the market. The role of promotional activities. Promotional strategy. Promotional mix.


lectures


excercises

distance learning

field work

homework

multimedia and

network

laboratory

mentorship

other

___________________

1.6. Comments


Regular and active attendance of lectures, participation in all forms of instruction, preparation and

presentation of the seminar, solving business cases and tasks, writing homework.


Attendance 0,15 Participation


Experimental

Work

Written


Project Continuous

Assessment Report

Practical

Work


Cases 0,15


Two colloquia - 60%


Solving business cases – 10%


Attendance – 5%

Students who do not pass colloquia and achieve points from activities in class take written exam 60 %, seminar work 25 % and homeworks and solving of business cases 15 %.


1. Grbac, B.: Načela marketinga, Ekonomski fakultet Sveučilišta, Rijeka, 2007.


1. Etzel, M.J., Walker, B.J., Stanton, W.J.: Marketing, 13 iz., McGraw-Hill/Irwin, New York, 2004. 2. Grbac, B., Lončarić, D.: Ponašanje potrošača na tržištu krajnje i poslovne potrošnje, Ekonomski fakultet Rijeka, Rijeka, 2010.

3. Grbac, B.: Izazovi međunarodnog tržišta, Ekonomski fakultet Sveučilišta, Rijeka, 2008.



Course description

General information

Course holder Marija Baburić Vranešić, Senior lecturer

Course Bussines comunications

Study programme Professional Study of Economics of Enterpreneurship

Course status Compulsory

Year I

Credits and Teaching ECTS credits 4 Hours of classes (L+E+S) 30L+30E


1.1. Objectives of the course

The aim of the course is to provide students with basic knowledge of theories of business communications. Students need to learn how to effectively communicate orally and in writing in the business environment, and to develop good business

relationships with business partners.

1.2. Conditions to enroll the course

-

1.3. Expected outcomes for the course

After passing the course, students should have the ability to: - Successfully establish business relationships with people, - Successfully perform tasks that involve working with people in the modern business environment.

1.4. The course contents

Theoretical basics of communication. The understanding of communication. The process of communication. The forms of

communication. Functions of communication.

PRESENTATIONS. Preparation and maintenance of the presentation. The structure of the presentation. Speaker and oratory

skills. The presentation with the help of PowerPoint. Write text presentation. Shaping the presentation. Seminars.

COMMUNICATIONS IN BUSINESS ORGANIZATION. The flow of communication in the organization. The role of

communication in the organization. Selecting a channel of communication. Negotiation skills.

WRITTEN BUSINESS COMMUNICATION. The types of business communications. The role of written business

communication in the various stages of the business. The functions of business communication. Styles of business

communications. The structure of written business communication. Design of business communications.

COMMUNICATION IN COMMERCIAL BUSINESS. Inquiry, offer, order, contract of sale. Commemorative business

communications. Job application. Biography.

Application of modern technologies in business communication.

1.5. Types of teaching

lectures seminars and

workshops

homework multimedia and

network

exercises distance

education field work

laboratory mentoring

other________________

1.6. Comments

1.7. Obligations of students

Regular and active attendance of lectures, participation in all forms of instruction, preparation and presentation of the seminar, case and assignments, homework.

1.8. Monitoring1 of students

Attendance Activity in class

1.0 Seminar paper

Experimental work

Written exam

2.0 Oral exam Essay Research

Project Continuous assessement

Report 1.0 Practical work

Portfolio

1.9. Assessment and evaluation of students' work during the classes and the final exam

Report - 10% Two preliminary exams - 70% Presentation - 10% Problem solving - 10% Students who do not pass colloquia and achieve points from activities in class written exam 70%, seminar work 30%.

1.10. Required literature (on the proposal of the study programme)

Kliment, A.: Poslovne komunikacije, Školska knjiga, Zagreb, 1993.

1.11. Additional literature (on the proposal of the study programme)

Ožanić, M.: Poslovna pisma ili Kako napisati učinkovito poslovno pismo, Školska knjiga, Zagreb, 2009. Fox, R.: Poslovna komunikacija, Hrvatska sveučilišna naklada, Pučko otvoreno učilište – Zagreb, Zagreb, 2006.

Rouse, M.J., Rouse, S.: Poslovne komunikacije: kulturološki i strateški pristup, Masmedia, Zagreb, 2005.

1.12. Number of copies of required literature in relation to the number of students currently attending the course

Title Number of titles Number of students

Poslovne komunikacije 5

1.13. Quality assurance methods that ensure the acquisition of exit knowledge, skills and competences

Quality monitoring, which provides the necessary knowledge and skills will be carried out with active participation of students in the classroom, applying lessons learned in the preparation of the paper and the presentation of the same, solving tasks related to the production of business communications, and student progress through three preliminary tests.Reasonable and appropriate teaching methods will be controlled by interviewing the students and to the Council for the quality of teaching at the University of Applied Sciences

1 IMPORTANT: With each of the methods of monitoring the work of students enter an appropriate proportion of ECTS credits of certain activities so that the total number of credits is equal to the ECTS value of the course. Empty fields can be used for additional activities.

Course description

General information

Course holder Slađana Čuljat, prof

Course Business English I

Study programme Professional Study of Economics of Entrepreneurship

Course status Obligatory course

Year 1st year

Credits and Teaching ECTS credits 4 Hours of classes (L+E+S) 30 L + 15 E



Development of general and specific competences (knowledge and skills). Developing the ability to

understand the basic grammar rules in the English language and their independent use on the example

of language tasks, and real-linguistic context. Developing linguistic competence in terms of adopting and

expanding the ESP vocabulary.

Introduction to business language: Adoption of terms and keywords in the world of business language is

achieved by processing texts and materials noted in the literature in order to develop basic skills, i.e. the

skills of reading, listening, speaking and writing.


Basic knowledge of English grammar


- Students will be able to: - understand the words, phrases and sentences in the texts that were processed in class - to ask questions and provide answers on topics from the field of professional business - Write a business letter - asking for a job and CV - Write a business e-mail - Write a memorandum - Describe the organizational structure of the company, and the responsibilities and duties in the company. - Describe the process and methods of recruitment, asking questions and giving answers in an interview for a job - Mastering the concepts of retail sales, related to franchise - Know the difference between business styles in different countries

1.4. Course content

Developing and building language competence at the intermediate level through processing and acquiring basic language structures. Course content focuses on the adoption of ESP vocabulary, business correspondence (letter of application, the European way of writing a CV, business e-mail, memo) and grammatical units most necessary for understanding written and spoken business

language. Business organization - Presentation and description of the organizational structure (shareholders,

management, workforce); The Philips Story (the foundations, sectors, the Philips people); Writing: A

company profile

Recruitment (application form, headhunters, different methods to recruit people); Writing: CV + Letter

of Application; stages of an interview

Retailing (shops, shopping centers, hypermarkets, retail park, department stores)

Franchising - getting acquainted with the term franchise, and the process that leads to buying a

franchise; Listening: a franchise with Dunkin' Donuts; Writing: e-mail

International Business Styles (different styles of management in international business); Writing a

memo (applying the rules of writing memos). Banking (in the UK), the vocabulary in the banking sector,

common abbreviations, negotiating skills; Reading: Are you a good negotiator. Business and the

environment. - case of Patagonia - Californian firm (key vocabulary, sustainability, earth-friendliness,

problems of environmental protection, consumer society, pollutants).



workshops exercies distance



network laboratory mentoring

other________________

1.6. Comments


Full-time students are required to attend 80% of classes which is proved by signing the indexes of students. Part-time students are not required to attend the classes, but it does not relieve them of tasks that determine the final exam. Since the emphasis is on exercises too, students are expected to participate actively in the process of teaching, both in individual and group projects. With a view to more effective use of English the students get additional tasks (in class or as homework) that are required to be done in order to take the final exam.



0,5 Seminar paper

Experimental work

Written exam

2,0 Oral exam 1,5 Essay Research


Report Practical work

Portfolio



In the final assessment along with the final exam student’s activity is by large taken into consideration, which may in some cases affect getting higher mark. The passing rate of the written part is achieved with successfully performed 60% of the test content. The oral part of the exam includes discussion about the texts proposed in the obligatory literature, expressing an opinion on the topics done, as well as theoretical part of the grammar - if necessary, depending on the success of the written exam.


1. Tullis G., Trappe T., New Insights into Business, Longman, 2006.

3. Collin P., Englesko-hrvatski poslovni rječnik, Školska knjiga, Zagreb, 2006.

4. Urbany M., Business Letters in English, Školska knjiga, Zagreb,

5. John Eastwood, Oxford Practice Grammar Intermediate, Oxford

6. Ž. Bujas, Veliki englesko-hrvatski, Hrvatsko-engleski rječnik (ili drugi autori)


Thomson A.J., Martinet A.V., A Practical English Grammar, Oxford University Press

Thomson A.J., Martinet A.V., A Practical English Grammar-EXERCISES 1,2, Oxford

University Press

Ivir, Vladimir: Hrvatsko-engleski rječnik poslovno administrativnog nazivlja, Školska

knjiga, Zagreb, 2007.




The quality and success of the lectures will be proved in the exercises that take place during the semester, parallel with the lectures. Students will apply their acquired knowledge learned during the exercises in class, as well as in their individual work, and home tasks. Records about the attendance and activity of students in the classroom, feedback on the progress of students through individual assignments and colloquiums – all of these will provide information necessary for further instruction to students to increase the efficiency of their performance; also the teacher will get an early feedback on the progress of his students and will be more aware in which direction to boost the exercise in certain grammatical parts. Students get familiar with their rights and obligations, as well as with the methods of teaching and the required literature.

http://www.vbz.hr/Ivir-Vladimir_a3126.aspx

Course description

General information


Course Business English II



Year 1st year


1. COURSE DESCRIPTNI


Development of general and specific competences (knowledge and skills). Developing the ability to

understand the basic grammar rules in the English language and their independent use on the example

of language tasks, and real-linguistic context. Developing linguistic competence in terms of adopting and

expanding the ESP vocabulary.

Introduction to business language: Adoption of terms and keywords in the world of business language is

achieved by processing texts and materials noted in the literature in order to develop basic skills, i.e. the

skills of reading, listening, speaking and writing.




- Students will be able to: - understand the words, phrases and sentences in the area of most immediate relevance - to ask questions and provide answers on topics from the field of business profession as well as on the themes from everyday life - express grammatical structures in speech and writing properly - Write a business plan

1.4. Course content

The Stock Market (key vocabulary, investment fever, read and understand financial reports

that include information on the movement of share prices on the market, abstract writing).

Import-Export (short history of the European Union, the basic concepts and key vocabulary

of international organizations, vocabulary necessary to understand complex texts and active

participation in the analysis of cases such as the advantages and disadvantages of

globalization, the analysis of cultural differences, enter the foreign markets like India, China

etc., invoices, bills of lading, describing changes by reading graphs, tables and indicators:

verbs and adverbs, nouns and adjectives with which we describe sudden, gradual, uniform or

drastic decline - growth.). Company performance (anatomy of the annual report, fractions

and percentages to express the relative value of an amount compared to other presentations -

group work). Setting up a Business. Entrepreneurship. The merger and acquisitions: basic

concepts: small and medium enterprises, multinational companies, joint stock companies,

Ltd., a partnership, entrepreneurship, the problems faced by companies during mergers and

acquisitions. Marketing. Business media: advertising products, logo, branding, public

relations, publicity, business forms of media: radio and television, newspapers, various

magazines. The influence of advertising on consumers and everyday lives of individuals.

1.5. Types of Teaching


workshops exercises distance




other_______________

1.6. Comments





0,5 Seminar paper

Experimental work

Written exam

2,0 Oral exam 1,5 Essay research



Portfolio


In the final assessment along with the final exam student’s activity is by large taken into consideration, which may in some cases affect getting higher mark. The passing rate of the written part is achieved with successfully performed 60% of the test content. The oral part of the exam includes discussion about the texts proposed in the obligatory literature,


expressing an opinion on the topics done, as well as theoretical part of the grammar - if necessary, depending on the success of the written exam.


1. Tullis G., Trappe T., New Insights into Business, Longman, 2006.


3. Urbany M., Business Letters in English, Školska knjiga, Zagreb.


5. Ž. Bujas, Veliki englesko-hrvatski, Hrvatsko-engleski rječnik (ili drugi autori)


Thomson A.J., Martinet A.V., A Practical English Grammar, Oxford University Press

Thomson A.J., Martinet A.V., A Practical English Grammar-EXERCISES 1,2, Oxford

University Press

Ivir, Vladimir: Hrvatsko-engleski rječnik poslovno administrativnog nazivlja, Školska







Table 2.

Course description

General information


Course Business English III



Year 2nd year




- To develop acquired knowledge of professional English, to expand and enrich the vocabulary and to establish proper use of specific grammatical structures. Special emphasis is placed on the developing students' abilities for independent composing and writing business letters, and to formulate and express their opinions in English on various topics from their profession.




With the knowledge, skills and competences acquired in the previous year, after completion of this course, students will: - be able to apply the acquired knowledge in their daily life and work - be trained in the use of all language skills needed in the real business world, i.e. speaking, listening, reading and writing - be qualified to express opinions, views and doubts by using the appropriate language structures and successful participation in discussions about a particular topic using the appropriate business lexicon - be able to connect, explain and retell on the independent level

1.4. Course content

The course content focuses on the adoption of ESP vocabulary, business correspondence, and

grammatical units necessary for understanding written and spoken business language.

Culture. The debate about the importance of cultural awareness in business. Writing reports.

Human resources. Talk about a job interview. Women at work. Business Letter. Ethics. Business

ethics. Unethical behavior. Ethical dilemmas. Leadership. Qualities of a good leader. Describing the

character. Writing an e-mail. Competition. Negotiation. Negotiating new contracts with suppliers.






education field work other________________

1.6. Comments





0,5 Seminar paper

Experimental work

Written exam




Portfolio




1. Cotton D., Falvey D., Kent S., MARKET LEADER Intermediate, Pearson, Longman (FT), 2010


4. Urbany M., Business Letters in English, Školska knjiga, Zagreb, 2004.

5. John Eastwood, Oxford Practice Grammar Intermediate, Oxford, 2009.

6. Ž. Bujas, Veliki englesko-hrvatski, hrvatsko-engleski rječnik (ili drugi autori)


1. B. Mascull, Business Vocabulary in Use (advanced), Professional English, Cambridge 2007. 2. Thomson A.J., Martinet A.V., A Practical English Grammar, Oxford University Press 3. Thomson A.J., Martinet A.V., A Practical English Grammar-EXERCISES 1,2, Oxford University

Press 4. Ivir, Vladimir: Hrvatsko-engleski rječnik poslovno administrativnog nazivlja, Školska knjiga, Zagreb,

2007.




Course description

General information


Course Business English IV



Year 2nd year




To develop acquired knowledge of professional English, to expand and enrich the vocabulary and to establish proper use of specific grammatical structures. Special emphasis is placed on the developing students' abilities for independent composing and writing business letters, and to formulate and express their opinions in English on various topics from their profession.




With the knowledge, skills and competences acquired in the previous year, after completion of this course, students will: - be able to apply the acquired knowledge in their daily life and work - be trained in the use of all language skills needed in the real business world, i.e. speaking, listening, reading and writing - be qualified to express opinions, views and doubts by using the appropriate language structures and successful participation in discussions about a particular topic using business English vocabulary

1.4. Course content

The course content focuses on the adoption of ESP vocabulary, business correspondence, and

grammatical units necessary for understanding written and spoken business language.

Changes. Attitudes toward change in general and at work. Conducting business meeting. Writing

minutes .Brands. Talk about your favorite brands. Participating in the meeting. Writing email. Travel.

British and American expressions .Contracting by phone. Organization .Status within the organization.

Socialization. The words and phrases describing the structure of the organization. Advertising. The

structure of the presentation. Development of advertising campaigns. Words and terms used in

advertising.



workshops


network

exercises distance



other________________

1.6. Comments





0,5 Seminar paper

Experimental work

Written exam




Portfolio




1. Cotton D., Falvey D., Kent S., MARKET LEADER Intermediate, Pearson, Longman (FT), 2010


4. Urbany M., Business Letters in English, Školska knjiga, Zagreb,


6. Ž. Bujas, Veliki englesko-hrvatski, hrvatsko-engleski rječnik (ili drugi autori)


1. B. Mascull, Business Vocabulary in Use (advanced), Professional English, Cambridge2007.

2. Thomson A.J., Martinet A.V., A Practical English Grammar, Oxford University Press

3. Thomson A.J., Martinet A.V., A Practical English Grammar-EXERCISES 1,2, Oxford

University Press

4. Ivir, Vladimir: Hrvatsko-engleski rječnik poslovno administrativnog nazivlja, Školska




Course description

General information

Course holder Mehmed Alijagić PhD, Professor

Course Business Finance Management

Study programme 3.


Year




Financial management provides a foundation of the main topics in financial economics covering selected topics in corporate finance and asset pricing. In corporate finance we will be discussing capital budgeting, valuation, capital structure, and payout policy. In asset pricing we will be studying the risk and return tradeoff, the Capital Asset Pricing Model, market efficiency, and derivative securities. The course’s objective is to provide a theoretical framework for considering corporate finance problems and issues and to apply these concepts in practice. I have three primary goals for the course: (1) to give everybody a base level of finance knowledge that an MPA from a top business school should possess, (2) to giveeverybody the ability and confidence to tackle common financial problems in practice, and (3) to provide adequate preparation for future finance classes, especially the advanced corporate and investment classes . In this course, you will enhance your knowledge and understanding of financial management. Through class discussion, informal study groups, and formal group projects you will enhance your communication and collaboration skills. You will learn how managers should organize their financial transactions effectively and with integrity. Finally, financial markets are globally integrated and we will discuss many cases and examples involving international companies, giving you a global perspective on financial management.


There are no requirements


Upon successful completion of Financial Management, the student will be able to:

1. Demonstrate an understanding of the overall role and importance of the finance function. 2. Demonstrate basic finance management knowledge. 3. Communicate effectively using standard business terminology.

Outcome Assessment Strategies - Students will be expected to demonstrate knowledge of the concepts described in the required competencies by any combination of the following:

1. Attendance and participation in class activities 2. Portfolio of completed and corrected homework problems

3. Presentations

4. Individual or group projects

5. Completion of assessment or certification-style examinations

1.4. Course contents

I FUNDAMENTAL CONCEPTS OF FINANCIAL MANAGEMENT – 1. An Overview of

Financial Management and the Financial Environment, 2 Time Value of Money, 3 Financial

Statements, Cash Flow, and Taxes, 4 Risk and Return: The Basics, 5 Risk and Return: Portfolio

Theory and Asset Pricing Models

II SECURITIES AND THEIR VALUATION - 6 Bonds and Their Valuation, 7 Stocks and Their

Valuation, 8 Financial Options and Their Valuation;

III PROJECTS AND THEIR VALUATION - 9 The Cost of Capital, 10 The Basics of Capital

Budgeting: Evaluating Cash Flows, 11 Cash Flow Estimation and Risk Analysis, 12 Real Options

IV CORPORATE VALUATION, 13 Analysis of Financial Statements, 14 Financial Planning and

Forecasting Pro Forma Financial Statements, 15 Corporate Valuation, Value-Based Management,

and Corporate Governance V STRATEGIC FINANCING DECISIONS - 16 Capital Structure Decisions: The Basics, 17 Capital

Structure Decisions: Extensions, 18 Distribution to Shareholders: Dividends and Repurchases

VI TACTICAL FINANCING DECISIONS, 19 Initial Public Offerings, Investment Banking, and

Financial Restructuring, 20 Lease Financing, 21 Hybrid Financing: Preferred Stock, Warrants, and

Convertibles VII SPECIAL TOPICS - 22 Working Capital Management, 23 Derivatives and Risk Management

24 Bankruptcy, Reorganization, and Liquidation, 25 Mergers, LBOs, Divestitures, and Holding

Companies, 26 Multinational Financial Management;







other________________

1.6. Comments


Students are expected to attend class regularly and to participate interactively. Moreover, they

are expected to participate in team work during the problem-solving workshops related to

certain area of business finance.

Full-time students are required to attend a total of 70% of lectures and exercises, in order to

meet the requirements for end-semester signature.



Seminar paper

Experimental work

Written exam

Oral exam Essay Research



Portfolio


Class work – 10 % (attendance, participation in discussions and teamwork, seminars and

presentations).

Paper – 10 %.

Essay and its presentation– 20 %.

Two preliminary exams – 60 % (2 x 30 %). Preliminary exam will be passed if more than

50% of questions were answered correctly.


Students who do not pass the preliminary exams and do not gain points during the class work,

continue to take a written exam 60 %, 2 papers 20 % and 20 % seminar and presentation.


1. Alijagić, M.: Upravljanje poslovnim financijama, skripta, Polytechnic ̋Nikola Tesla ̋ in Gospić. Gospić, 2014.


1. Vidučić, Lj.: Financijski menadžment, RRiF Zagreb, 2006.

2. Ivanović, Z.: Financijski menedžment, 2. izd., Sveučilište u Rijeci, Hotelijerski

fakultet, Opatija, 1997.

3. Van Horne, J. C., Wachowicz Jr., J. M.: Osnove financijskog menadžmenta, 9. izd.

MATE, Zagreb



Course description

General information

Course holder Marija Baburić Vranešić, Senior lecturer

Course Business Organization



Year II

Credits and Teaching ECTS credits 5 Hours of classes (L+E+S) 45L+15S



The aim of the course is to introduce students to the field of organizational studies. Based on the factors that influence the formation of the organization, students will become familiar with the way of forming the organizational structure, as well as all the elements essential for the construction of the organization. Certain attention will be given to the development and changes in the organization.


-


After passing the course, students should: • develop basic cognitive system needed to describe the organization and its activities, • acquire theoretical and practical knowledge about the organization as a complex system, gain knowledge that can be used to organize any company, bank, institution, profit or non-profit organizations.


ORGANIZATION. The significance of the organization. Organizational science. Defining organization. The objectives of the

organization. The principles and the principles of the organization.

THEORY AND FACTORS OF THE ORGANIZATION. The types of organizations. The subject and object of the organization.

Methods of organization. Classical, neoclassical and contemporary theories of organization. Modern trends in organizational

design. Internal factors of the organization. External factors of the organization.

Designing the organizational structure. The organization of the means of production. Organizational problems related to the

subject of work. The organization of the human factor in the organization. Organization parsing and grouping of tasks. The

organization functions. Workplace Organisation.

TYPES OF ORGANIZATIONAL STRUCTURE. The concept and definition of organizational structure. Elements of

organizational structure. Feature organizational structure. Divisional organizational structure. Project organizational structure.

The matrix organizational structure.



workshops exercises


network laboratory

distance education

field work

mentoring

other________________

1.6. Comments





0.5 Seminar paper

Experimental work

Written exam

2.0 Oral exam Essay Research


Report 1.0 Practical work

1.5

Portfolio


Seminar - 10% Two preliminary exams - 70% Group solving business cases - 20% Students who do not pass colloquia and achieve points from activities in class written exam 70%, seminar work 30%.


Sikavica, P., Novak, M.: Poslovna organizacija, Informator, Zagreb, 1999.


Žugaj, M., Cingula, M.: Osnove organizacije, Foing, Varaždin, 1992. Jones, G.R.: Organizational Theora, Design and Change, Prentice Hall, New Jersey, 2004. Buble, M.: Metodika projektiranja organizacije, Sinergija d.o.o., Zagreb, 2006. Dujanić, M.: Organizacija, Veleučilište u Rijeci, Rijeka, 2006.



Poslovna organizacija 5




Syllabus

General Information

Course teacher Prof. dr. sc. Marinko Đ.Učur

Name of the course Company and Labour Law


Status of the course Obligatory

Year 1

ECTS Credits and

performance of learning

transfer

ECTS Credits 5

Number of hours (L+E+S) 30 L + 30 S

1. Course description

1.1 Course objectives

The course objective, in the first part, is to inform the student about fundamental legal notions, regulations, legal norms in the legal branches especially those of company and labour law. The second part deals with notions, categories, institutions and legal relationships of: commercial statutory law, commercial contractual law and labour law in companies, banks and assurance companies.

1.2 Course enrolment requirements

None.

1.3 Learning outcomes expected at the level of the course

After completing the exam the student will be able to resolve problems and perform jobs and tasks in

conformity with its academic title by researching, monitoring, interpreting and applying regulations, legal

theory and case-law on issues of statutory and contractual commercial law (especially legal transactions and

contracts), while in labour relationships he/she will perform professional tasks.

1.4 Course contents

FIRST PART: Law, legal norm, legal branches (commercial law, labour law and other), legal relationships: creditor and debtor, legal subjects (legal and commercial capacity), real estate, capital, disputes, labour relationships, registers, legal sources, legal acts, State power in the Republic of Croatia.

SECOND PART: Commerce, commercial statutory law: foundations, registration, legal and commercial capacity of companies, founding acts, company bodies, crafts, banks, assurance companies etc. Commercial contracts in economic sector: important and characteristic elements. Stipulation, realisation, cessation, labour and labour relationships: employer and employee, sources: heteronomous and autonomous, content and kind of contracts of employments, subjects, industrial actions labour disputes.

1.5 Format of instructions

lessons

seminars

and workshops

exercises

independent

assignments

multimedia and

network

e-learning

field work

laboratory

work with

mentor

other

_________________

1.6 Comments

1.7 Students obligations

Students have the obligation of continuous class attendance and the obligation to have an active participation

in classes and seminar discussions (individual or in groups). Seminar essays (individual writing and oral

presentation). After realisation of the programme students have exams.

1.8 Screening student work

Class

attendance Class activity 0,5

Seminar

essay 0,75

Experimental

work

Written

exam Oral exam Essay Research

Project

Continuous

screening of

student’s work


Portfolio Colloquium 3,75 Home work

1.9 Grading and evaluating student work in class and at the final exam

Class activity – 10%

Seminar essay – 15%

Colloquium – 75 %

Students have colloquiums as partial exams in conformity with set dates, while exams in conformity to the

exam timetable.

1.10 . Obligatory literature

1. Učur, M.: Osnove prava i zakonodavstvo sigurnosti, Veleučilište u Rijeci, Rijeka, 2005. 2. Barbić, J.: Komentar Zakona o trgovačkim društvima, Organizator, Zagreb, 2008. 3. Gorenc, V. et al.: Osnove trgovačkog i trgovačko ugovornog prava, Školska knjiga, Zagreb, 2003. i 2004 4. Učur, M.: Radno pravo, Pravni fakultet Rijeka, Rijeka, 2005.

1.11 . Optional literature

1. Učur, M., Smokvina, V.: Zakon o radu i druga vrela radnog prava, Veleučilište Nikola Tesla u Gospiću, Gospić, 2010.

2. Zakon o trgovačkim društvima 3. Zakon o obveznim odnosima 4. Zakon o radu 5. Zakon o zaštiti na radu

1.12 . Quality assurance methods that ensure the acquisition of exit competences

The screening of the quality of apprehended knowledge, notions, abilities is secured through individual and

teamwork of students and by writing of a specific register of attendance and class performance. Colloquium

and other form of examination give the opportunity to examine the apprehended knowledge.

Course description

General information

Course teacher Kristina Devčić, univ.spec.oec., Senior Lecturer

Course Business Mathematics I

Study programme Professional study of Economics of Entrepreneurship

Course status Obligatory

Year 1st year, 1st semester

Credits and Teaching ECTS credits 4

Hours of classes (L+E+S) 30 lectures + 15 exercises


1.1. Course objectives

The aim of the course is to teach students the content and develop the ability of logical reasoning, analytical thinking in solving problems and precision in calculating and expressing mathematical facts. The aim is to teach students to apply basic mathematical methods in economics, to interpret given results in order to make business decisions.

1.2. Prerequisites to enroll the course

No prerequisites.

1.3. Expected outcomes of the course

After passing the course, students should: • Know how to solve problems of mathematical content of the course, • master the basic economic accounts as the basis for solving financial problems in economic practice.

1.4. Course content

Functions of the one variable. Definition of function and properties of the functions. Elementary functions. Zeros of the

function. Graph of the function. Domain of the function. Inverse function. Composition of the functions. The total and average

values. Sequences. Arithmetic and geometric sequences. Finite and infinite sequences. Limits of sequences. Convergence

and divergence of the sequences. Limit of the function. Continuous functions.

Derivative of the function. The definition of derivatives. Geometric meaning of derivative. Derivate rules. Differential.

Derivatives of elementary functions. Derivatives of complex functions. Derivative of implicit function. The logarithmic

derivatives. The use of derivatives in the geometry. Derivatives of higher order. L`Hospital’s rule. The growth and decay of

the function. Extreme values of the function and applications in the economy. Concavity and convexity of the function.

Inflection points. Construction of the graph of the function. Elasticity. Marginal costs.

Functions of several variables. The term of the function of several variables. Graph of the function. Continuity of functions

of several variables. Limit of the function of several variables.

Derivatives of functions of several variables. Partial and total growth of functions of several variables. Partial derivatives.

Partial and cross elasticity of the functions. Homogeneous functions. Euler's theorem. Local extremes of functions of several

variables. The application of partial derivatives in the economy.

Integral. Definition and properties of indefinite integrals. Methods of integration: substitution method and the method of

partial integration. The concept of the definite integral. The use of the definite integral in the economy.

Matrices and determinants. The matrix. Types of matrices. Mathematical operations with matrices. Determinants.

Properties of determinants. The inverse matrix.

Systems of linear equations. System of linear equations in matrix form. Cramer’s method. Gauss-Jordan’s elimination

method. Number of solutions of the system of linear equations.







other________________

1.6. Comments


Regular and active attendance of lectures and exercises. Homework.


Attendance Activity in class 0.5 Seminar paper Experimental work Written exam Oral exam 1.0 Essay Research Project Continuous assessement Report Practical work Portfolio Colloquiums 2 Homework 0.5


Activity in class – 12.5% Homework – 12.5% Colloquiums – 50% Oral exam – 25% Students who do not pass colloquiums and achieve points from activities in teaching and continuous assessment have to write homework to achieve 12.5%, written exam - 50% and oral exam - 37.5%.


1. Šorić, K (1997.) Zbirka zadataka iz matematike s primjenom u ekonomiji. Zagreb: Element.

2. Relić, B. (2002.) Gospodarska matematika, Zagreb.


1. Chiang A. C. (1994.) Osnovne metode matematičke ekonomije, Zagreb: MATE.


Quality monitoring which provides the necessary knowledge and skills will be carried out with active participation of students in the class, checking their homeworks and continuous assessment, and student progress will be monitored through three colloquiums. Reasonable and appropriate teaching methods will be controlled by interviewing the students and to the Council for the quality of teaching at the Polytechnic.

Course description

General information


Course Business Mathematics II

Study programme Proffesional study of Economics of Entrepreneurship


Year 1st year, 2nd semester





The aim of the course is to teach students the content of the course and develop the ability of logical reasoning, analytical thinking in solving problems and precision in calculating and expressing mathematical facts. The aim is to teach students to apply basic mathematical methods in economics, to interpret given results in order to make business decisions.


No prerequisites.


After passing the course, students should: • Be able to solve problems of mathematical content, • master the basic economic accounts as the basis for solving financial problems in economic practice.

1.4. Course content

BASIC ECONOMIC ACCOUNTS. Percentage and per mille account. The triple rule. Division account.

Account of mixture. Chain account. Account of gold and silver. Foreign currency account.

SIMPLE INTEREST ACCOUNT. Interest rates. Interest and interest rate. Decursive and anticipative

interest calculation. Present and future value of principal. Interest account of the hundred, the lower

and upper. Application of interest calculation: a vista accounts, bill of exchange, consumer credit.

COMPOUND INTEREST ACCOUNT. Decursive and anticipative interest calculation. Present and

future value of principal. Nominal, relative and conformal interest rate. The equivalent interest rate.

Continuous compounding.

PERIODIC PAYMENTS. Prenumerando and postnumerando deposits and payments.

LOAN. The term of the loan. The repayment plan. Repayment model of the loan with equal annuities,

repayment model with pre-arranged annuities. Truncated annuity. Repayment model of the loan with

changeable annuities and equal repayment quotas. The intercalary interest. The conversion of the

loan.







other________________

1.6. Comments


Regular and active attendance of lectures and exercises. Homework.


Attendance Activity in class 1 Seminar paper Experimental work Written exam Oral exam 1 Essay Research Project Continuous assessement Report Practical work Portfolio Colloquium 2.5 Homework 0,5


Activity in class – 20% Homework – 10% Colloquiums – 50% Oral exam – 20% Students who do not pass colloquiums and achieve points from activities in teaching and continuous assessment have to write homework to achieve 10%, written exams - 50% and oral exams - 40%.


1. Šorić, K (1997.) Zbirka zadataka iz matematike s primjenom u ekonomiji. Zagreb: Element.

2. Relić, B. (2002.) Gospodarska matematika, Zagreb.


1. Chiang A. C. (1994.) Osnovne metode matematičke ekonomije, Zagreb: MATE.


Quality monitoring which provides the necessary knowledge and skills will be carried out with active participation of students in the class, checking their homeworks and continuous assessment, and student progress will be monitored through three colloquiums. Reasonable and appropriate teaching methods will be controlled by interviewing the students and to the Council for the quality of teaching at the Polytechnic.


General Information


Course title Consumer Behaviour


Status Elective

Year 3rd year


instruction

ECTS credits 5




The aim of the course is to provide students with insights into the managerial understanding of the field of consumer behavior . Students should understand consumer behavior through the study of the consumer as an individual (motivation , personality , attitudes , etc .) and their behavior in a group (family , social class , culture , reference group , etc .) as well as behavior of an organizational consumer .


None.


After passing the course, students should: 1. Get an insight into consumer behaviour, 2. Understand the needs of consumers and the methods of their satisfaction , 3. Acquire knowledge about adapting the marketing mix to the target group.


INTRODUCTION TO CONSUMER BEHAVIOR. Consumer behavior as a scientific discipline. Models of consumer behavior. MARKET SEGMENTATION. Basis of segmentation, segmentation criteria. Successful segmentation strategy. THE IMPACT OF ENVIRONMENT. Culture, subculture. Socialization. Economic circumstances. Society and social layers. The reference group, family. Situational factors. PSYCHOLOGICAL AND INDIVIDUAL FACTORS. Motives and motivation. Perception, knowledge. Attitudes. Personality, personal values and lifestyle. The learning process. Group communication. Personal factors. DECISION MAKING PROCESS Problem recognition. Search for information. Evaluation of alternatives. The selection and making purchasing decisions. Postpurchase behavior. QUALITY OF LIFE OF CONSUMERS. Consumerism. Environmentally oriented producers and consumers. Socially responsible marketing. ORGANIZATIONAL CONSUMER BEHAVIOUR. Research of the business market, and sales forecasting. Factors of organizational consumers’ behaviour. Analysis of the behavior of business consumers. The development of new relationships in the business market.


lectures


excercises

distance learning

field work

homework

multimedia and

network

laboratory

mentorship

other

___________________

1.6. Comments

1.7. Studenat Obligations

Regular and active attendance of lectures, participation in all forms of instruction, preparation and presentation of the seminar, solving business cases and tasks.


Attendance Participation

in Classes Seminars 1,25

Experimental

Work

Written


Project Continuous

Assessment Report

Practical

Work


Cases 0,75


Two colloquia - 60%


Solving of business cases – 15%

Students who do not pass colloquia and achieve points from activities in class take written exam 60 %, seminar work 25 % and solving of business cases 15 %.


1. Grbac, B., Lončarić, D.: Ponašanje potrošača na tržištu krajnje i poslovne potrošnje, Ekonomski

fakultet Rijeka, Rijeka, 2010.


1. Kesić, T.: Ponašanje potrošača, Opinio, Zagreb, 2006.

2. Hoyer, W.D., MacInnis, D.J.: Consumer Behavior, Houghton Mifflin Company, Boston, NY, 2001.

3. Schiffman, L.G., Kanuk, L.L.: Consumr Behavior, Pearson/Prentice Hall Upper Saddle River, NJ, 2004.


Quality monitoring , which provides the necessary knowledge and skills, will be carried out with active participation of students in the classroom , applying lessons learned in the preparation of a seminar paper on a concrete example of the entrepreneurial example , and the progress of students through the two colloquia . Validity and appropriateness of the teaching methods will be controlled by interviewing the students and to the Council for the quality of teaching at the Polytechnic.

ECONOMICS OF ENTREPRENEURSHIP

General information


Course title Economics of Entrepreneurship


Status Mandatory



Hours (L + E + S) 30 L + 30 E

Course objectives

The goal of this course is acquisition of knowledge in the areas of business enterprises, business

principles, planning and financing costs of companies, funds and their capacities, and monitoring

of operations and business results of enterprises. Master the skills of calculating performance and

utility work

Outline

The concept and definition of economics

Basics features of companies- concept, types

Theory of production, factors of production, forms of funds, overall, the average, the marginal

product

Costs theories, defining the basic concepts, types of costs according to their origin and

composition, material costs, costs of capital

Dynamics of costs- production costs in the short lengths of time, other costs of the change in

production volume, cost to income ratio

Calculation cost price, term and types, elements and methods of calculation

Calculation of the business, operating results, success of business enterprises, performance

indicators

Economics of investment in the economy - types of investments, methods of investment

calculations










Learning outcomes


Understand the concept and definition of economics

Basics features of companies

Theory of production

Theories costs, defining the basic concepts, types of costs

Calculation cost

Calculation of the business, operating results

Economics of investment in the economy

Type of instruction

Lectures, seminars


competence,



and student progress through three preliminary tests. Reasonable and appropriate teaching methods

will be controlled by interviewing the students and to the Council for the quality of teaching at the

Polytechnic

Literature:

Required:

1. Prelas Kovačević,A., Bosnić,I., Britvić J. „Uvod u ekonomiku poslovanja“,

VŠMTI, Virovitica,2013. (http://www.vsmti.hr/hr/izdavaka-

djelatnost/udbenici.html )

2. Karić, M.: Ekonomika poduzeća, 2. izd., Ekonomski fakultet, Osijek, 2005.

3. Hisrich, R.D.: Poduzetništvo, MATE, Zagreb, 2011.

Recommended:

1. Žaja, M.: Ekonomika proizvodnje, Školska knjiga, Zagreb, 1991.

2. Karić, M.: Priručnik za vježbe iz mikroekonomike, 1. izd., Ekonomski fakultet, Osijek, 2006.

3. Buble, M.: Poduzetništvo, RRiF plus, Zagreb, 2006.

4. Škritć, M.: Poduzetništvo, Sinergija-nakladništvo, Zagreb, 2006.

Course description

General information


Course Basics of Entrepreneurial Economy I

Study programme Professional study: Entrepreneurial economics


Year 1.


Hours of classes (L+E+S) 30L + 0E



To gain the understanding of the basics of the Entrepreneurial economics, understanding of

the initial categorization of the economy, principles of market economy, and the basics of

microeconomics theory and practice.




Students will gain the knowledge and understanding of the basic economic concepts. Students will

also be able to use the knowledge gained on this course to business and entrepreneurial practice, to

use their knowledge of microeconomic theory in enterprises. Upon successful completion of the course, students will be able to: a) Understand that economics is about the allocation of scarce resources, that scarcity forces choice, tradeoffs exist and that every choice has an opportunity cost. Demonstrate these concepts using a production possibility frontier diagram. b) Understand how comparative advantage provides the basis for gains through trade. c) List the determinants of the demand and supply for a good in a competitive market and explain how that demand and supply together determine equilibrium price. d) Understand the role of prices in allocating scarce resources in market economies and explain the consequences of price controls. e) Define an externality and a public good and why explain the presence of externalities and public goods make markets inefficient. Analyze various government policies aimed at solving these inefficiencies. f) Understand the costs of production and how profit-maximizing firms determine how much to produce. Be able to distinguish between long-run decisions and short-run decisions. g) Distinguish between perfect competition and imperfect competition and be able to explain the welfare loss in non-competitive markets


1 Demand and Supply in a Market System - Demand Function, Individual Demand Function

Market Demand Function, Change in Quantity Demand, Change in Demand, Inferior, Normal

and Superior Goods, Compliments and Substitutes, Expectations, Supply Function, Equilibrium ,

Market Adjustment to Change, Shifts or Changes in Demand, Equilibrium and the Market

2. Demand and Consumer Behavior - Consumer Choice and Utility, Utility, Individual’s demand

function, Market Demand , Consumer Surplus, Producer Surplus, Elasticity

3. Production and Cost – Production, Production Unit, Production Function, Time and Production

Production in the Short-Run , Cost, Costs and Production in the Short-Run, Graphical

Representations of Production and Cost Relationships, Relationship of MC and AVC to MPL and

APL, Production and Cost Tables, Production and Cost in the Long-run

4. Optimization and Markets - Objective, constraints and alternatives, Criteria to evaluate

alternatives, Marginal Analysis, Market Exchange and Efficiency , Prices as Information

5. Pure Competition - Market Structure, Characteristics of Pure Competition, The Firm in Pure

Competition, Profit Maximization in the Short Run, Profits in Long Run Pure Competition

6. Firms With “Market Power” - Monopoly , Profit Maximization In a Monopoly, Imperfect

Competition and Monopolistic Competition, Demand Faced by Monopolistically (Imperfectly)

Competitive Firm, Profit Maximization in Imperfect or Monopolistic Competition, Oligopoly

Kinked Demand Model, Performance

7. Markets for Inputs and Distribution of Income - The Demand for Inputs, Supply of Inputs

,Market for Inputs, Income Distribution

8. Property Rights and Markets - Private Property Rights, Transferability, Enforceability

Exclusivity, “Market Failure” and Property Rights, Externalities, Public or Collective Goods,

Common Property;







other________________

1.6. Comments


Students are expected to attend class regularly and to participate interactively during the

classes and discussion at seminars, either individually or through teams. Students are expected

to write a seminar paper that will have the practical character i.e. to apply theoretical

knowledge to practical problems (targeting microeconomics problems).



Seminar paper

Experimental work

Written exam




Portfolio


Class work – 10 % (activities during all forms of teaching, writing and presenting seminar paper, solving

practical problems and assignments, team work assignments). Two preliminary exams – 60 %. Seminar paper – 30 %.

Students who do not pass the preliminary exams and do not gain points during the class work,

continue to take a written exam 60 %, seminar paper30 % and essay 10 %.


1.10. Required literature (on the proposal of the study programme) 1. Alijagić, M.: Osnove poduzetničke ekonomije I (Osnove mikroekonomije), skripta, Veleučilište

“Nikola Tesla” u Gospiću, Polytechnic ̋Nikola Tesla ̋ in Gospić. Gospić, 2013.

1.11. Additional literature (on the proposal of the study programme) 1. Samuelson, P. A., Nordhaus, W. D.: Ekonomija, MATE, Zagreb, 2008. 2. Polovina, S., Medić, Đ. Š.: Osnove ekonomije, priručnik, Ekonomski fakultet Zagreb, 2002. 3. Benić, Đ.: Osnove ekonomije, IV. izdanje, Školska knjiga, Zagreb, 2004.,

4. Robert S. Pindyck: Mikroekonomija, V izdanje,Mate d.o.o., Zagreb, 2005



1.13. Quality assurance methods that ensure the acquisition of exit knowledge, skills and competences Quality control and necessary knowledge and skills will be ensured through interactive class work and

rational, analytical and critical-thinking approach during the problem-solving workshops related to

entrepreneurial and banking practice. Using the records on students’ presence and their activities during the classes, as well as preliminary

exams results, we will have the information on students’ learning progress, and that way will be able

to give them further instructions aiming to increase the efficiency of their work. Students will be informed on time about their rights and responsibilities, working methods and

required literature. By anonymous surveys done within the students, the qualities and skills of the

teaching staff are monitored, as well as the quality and appropriateness of the study program.

Additionally, through students’ representatives, students are involved in decision making process for

curriculum changes. Based on all the data collected, Council for quality assurance at Polytechnic monitor the work of the

teaching staff. The information gathered during the monitoring process are used by teaching staff to

improve their teaching skills, as well as for the changing the curriculum and teaching methods as

needed.

Course description

General information


Course Basics of entrepreneurial economy II

Study programme Professional study: Entrepreneurial economics


Year 1.


Hours of classes (L+E+S) 30L + 30S



Understand the forces determining macroeconomic variables such as inflation, unemployment,

interest rates, and the exchange rate; Be able to formulate and assess macroeconomic policy suggestions; Be familiar with macroeconomic terminology, such as the multiplier, monetarism, the natural

level of unemployment, and fiscal policy Be capable of interpreting and evaluating media reports on the macroeconomy.



1.3. Expected outcomes for the course Upon the successful completion of this course, students should be able to: 1.Explain the role of scarcity, specialization, opportunity cost and cost/benefit analysis in economic decision making. 2.Identify the determinants of supply and demand, demonstrate the impact of shifts in both market demand and market supply on equilibrium price and quantity. 3.Define and measure national income and rates of unemployment and inflation. 4.Identify the phases of the business cycle and the problems caused by the cyclical fluctuations in the market economy. 5.Define money and the money supply; describe the process of money creation by the banking system and the role of the Federal Reserve Central bank Croatia 6.Construct the aggregate demand and aggregate supply model of the macro economy and use it to illustrate macroeconomic problems and potential fiscal policy and monetary policy solutions. 7.Explain the mechanics and institutions of international trade and their impact on the macro economy. 8.Define economic growth and identify the sources of economic growth. The assessment of these objectives will be acco mplished through the evaluation of responses to questions which have been embedded in the major exams given during the semeste


Basic Economic Concepts - Scarcity, choice, and opportunity costs, Production possibilities curve,

Comparative advantage, specialization, and exchange, Demand, supply, and market equilibrium

Measurement of Economic Performance - National income accounts, Circular flow, Gross domestic

product, Components of gross domestic product, Real versus nominal gross domestic product

Inflation measurement and adjustment - Price indices, Nominal and real values, Demand-pull versus

cost-push inflation, Costs of inflation

Unemployment - Definition and measurement,Types of unemployment, Natural rate of unemployment

National Income and Price Determination - Aggregate demand - Determinants of aggregate

demand , Multiplier and crowding-out effects, Aggregate supply - Short-run and long-run analyses

Sticky versus flexible wages and prices, Determinants of aggregate supply

Macroeconomic equilibrium - Real output and price level, Short and long run, Actual versus full-

employment output, Business cycle and economic fluctuations, Equilibrium in the money market (LM).General Equilibrium: the IS-LM model Financial Sector - Money, banking, and financial markets, Definition of financial assets: money,

stocks, bonds, Time value of money (present and future value), Measures of money supply, Banks and

creation of money, Money demand, Money market, Loanable funds market

Central bank and control of the money supply - Tools of central bank policy, Quantity theory of

money, Real versus nominal interest rates

Inflation, Unemployment, and Stabilization Policies - Fiscal and monetary policies, Demand-side

effects, Supply-side effects, Policy mix, Government deficits and debt, Inflation and unemployment -

The Phillips curve: short run versus long run, Role of expectations

Economic Growth and Productivity - Investment in human capital, Investment in physical capital

Research and development, and technological progress, Growth policy

Open Economy: International Trade and Finance - Balance of payments accounts, Balance of

trade, Current account, Financial account (formerly called capital account), Foreign exchange market

Demand for and supply of foreign exchange, Exchange rate determination, Currency appreciation and

depreciation, Exchange rate policies, Inflows, outflows and restrictions, Net exports and capital flows

Links to financial and goods markets,Tariffs and quotas;







other________________

1.6. Comments


Students are expected to attend class regularly and to participate interactively during the

classes and discussion at seminars, either individually or through teams. Students are

expected to write a seminar paper that will have practical character i.e. to apply theoretical

knowledge to practical problems and decision making within the area of macroeconomics.

Full-time students are required to attend a total of 70% of lectures and exercises, in order to

meet the requirements for end-semester signature.



Seminar paper

Experimental work

Written exam




Portfolio


Activities during the classes – 10 % (activities during all forms of teaching, writing and


presenting seminar paper, solving practical problems and assignments, team work assignments). Two preliminary exams – 60 %. Seminar paper – 30 %. Students who do not pass the preliminary exams and do not gain points during the class work,

continue to take a written exam 60 %, seminar paper30 % and essay 10 %

1.10. Required literature (on the proposal of the study programme 1. Alijagić, M.: Osnove poduzetničke ekonomije II (Osnove makroekonomije), skripta, Polytechnic ̋

Nikola Tesla ̋ in Gospić, Gospić, 2013.


1. Samuelson, P.A., Nordhaus, W.D.: Ekonomija, MATE, Zagreb, 2008. 2. Blanchard, O.J.: Makroekonomija, MATE, Zagreb, 2005.



1.13. Quality assurance methods that ensure the acquisition of exit knowledge, skills and competences Quality control and necessary knowledge and skills will be ensured through interactive class work and

rational, analytical and critical-thinking approach during the problem-solving workshops related to

entrepreneurial and banking practice. Using the records on students’ presence and their activities during the classes, as well as preliminary

exams results, we will have the information on students’ learning progress, and that way will be able

to give them further instructions aiming to increase the efficiency of their work. Students will be informed on time about their rights and responsibilities, working methods and

required literature. By anonymous surveys done within the students, the qualities and skills of the

teaching staff are monitored, as well as the quality and appropriateness of the study program.

Additionally, through students’ representatives, students are involved in decision making process for

curriculum changes. Based on all the data collected, Council for quality assurance at Polytechnic monitor the work of the

teaching staff. The information gathered during the monitoring process are used by teaching staff to

improve their teaching skills, as well as for the changing the curriculum and teaching methods as

needed.

Opće informacije

Nositelj predmeta Marija Baburić Vranešić, univ.spec.oec.

Naziv predmeta Osnove turizma

Studijski program Stručni studij Ekonomika poduzetništva

Status predmeta Izborni

Godina II godina

Bodovna vrijednost i način izvođenja nastave

ECTS koeficijent opterećenja studenata 4 Broj sati (P+V+S) 30P+30S

1. OPIS PREDMETA

1.1. Ciljevi predmeta

Kolegij ima za cilj osigurati studentima široko postavljene temelje za sveobuhvatno razumijevanje gospodarske strukture turizma i zakonitosti koje vladaju na turistickom tržistu. Razviti sposobnosti u definiranju elemenata koji čine turizam kao sustav s ponudbene strane. Potaknuti na razumijevanje ponasanja i obilježja turističke potraznje. Pojasniti organizacijsku strukturu turizma te ulogu brojnih domaćih i međunarodnih institucija, organizacija i udruženja na području turizma. Objasniti ulogu i temeljne poslovne procese u poslovanju hotela, turistickih agencija i prijevoznickih poduzeća. Postići što potpunije shvaćanje uloge turizma u gospodarskom sustavu te njegove razvojne prednosti i nedostatke. Približiti studentima povezanost između brojnih ekonomskih i neekonomskih funkcija turizma. Potaknuti studente na sustavno istrazivanje turizma s ciljem upoznavanja struke, atraktivnih resursa u Hrvatskoj i svijetu te mogućnostima dodatnog usavršavanja i zapošljavanja.

1.2. Uvjeti za upis predmeta

-

1.3. Očekivani ishodi učenja za predmet

Nakon položenog predmeta studenti bi trebali imati sposobnost:

- Razumijeti ponašanje i obilježja turističke potraznje,

- uspješno obavljati poslove koji uključuju rad s ljudima u suvremenom turističkom poslovnom okruženju.

1.4. Sadržaj predmeta

Definiranje osnovnih pojmova u turizmu. Inicijalni poticaji razvoju turizma. Turistički motivi. Vrste i oblici turističkih

kretanja. Povijesni razvoj turizma. Pojam i osnovni elementi turističkog tržišta. Pojam, koncept i karakteristike

turističke potražnje. Pojam, struktura i karakteristike turističke ponude. Glavni trendovi na turističkom tržištu.

Organizacijska struktura turizma. Razvoj i razine organizacijskih oblika u turizmu. Organizacijsko ustrojstvo turizma u

Hrvatskoj - državna, društvena, gospodarska i strukovna razina. Međunarodne organizacije u turizmu. Turistički

resursi i atrakcije. Pojmovno određenje i uloga resursa u turizmu. Prirodni i društveni resursi kao turističke atrakcije.

Ugostiteljstvo - terminologija, klasifikacija, usluge i objekti. Hotelijerstvo u Hrvatskoj i svijetu. Upravljanje odjelima u

hotelijerstvu. Restorani i ostali objekti prehrane i pica. Međuzavisnost turizma i prometa. Osnovna obilježja

povezanosti prometa i turizma. Prometna infrastruktura u funkciji razvoja turizma. Pristupi u razvoju prometa i

zastupljenost pojedinih vrsta prometa u turizmu. Interdisciplinarni pristup istraživanju prometa i turizma. Turističko

posredništvo. Kanali distribucije u turizmu. Turističke agencije i turoperatori. Turizam u nacionalnom gospodarstvu -

značaj i analitički obuhvat. Fragmentiranost gospodarske strukture turizma. Ekonomske koristi i troškovi razvoja

turizma. Ekonomske funkcije turizma - multiplikativna, induktivna i konverzijska. Funkcija zapošljavanja, poticanja

međunarodne razmjene dobara, uravnoteženje platne bilance te razvoja gospodarski nedovoljno razvijenih područja.

Apsorpcijska, integracijska i akceleracijska funkcija. Društvene funkcije turizma - kulturna i obrazovna, zdravstvena,

sportsko-rekreacijska te politička i socijalna. Slobodno vrijeme u turizmu - turistička dokolica. Turistička potrošnja i

ekonomski učinci turizma. Pojam i obilježja turističke potrošnje. Ostvarivanje, klasifikacija i mjerenje ekonomskih

učinaka turizma. Analiza osnovnih ekonomskih učinaka turizma u Hrvatskoj.

1.5. Vrste izvođenja nastave

X predavanja seminari i

radionice X vježbe

obrazovanje na daljinu

terenska nastava

samostalni zadaci multimedija i mreža laboratorij

X mentorski rad ostalo

___________________

1.6. Komentari

1.7. Obveze studenata

Redovito i aktivno pohađanje predavanja, sudjelovanje u svim oblicima nastave, priprema i prezentacija seminarskog rada, rješavanje poslovnih slučajeva i zadataka, pisanje zadaća.

1.8. Praćenje1 rada studenata

Pohađanje nastave

Aktivnost u nastavi

1 Seminarski rad

Eksperimentalni rad

Pismeni ispit

1,5 Usmeni ispit 1,5 Esej Istraživanje

Projekt Kontinuirana provjera znanja

Referat Praktični rad

Portfolio

1.9. Ocjenjivanje i vrednovanje rada studenata tijekom nastave i na završnom ispitu

Seminarski rad – 10%

Dva kolokvija - 80%

Prezentacija - 10%

Studenti koji ne polože kolokvije i ne ostvare bodove iz aktivnosti u nastavi polažu pismeni

ispit 50%, seminarski rad 10% i usmeni ispit 40%.

1.10. Obvezatna literatura (u trenutku prijave prijedloga studijskog programa)

Weber, S., Mikačić, V., "Osnove turizma", Školska knjiga, Zagreb, 2000.

1.11. Dopunska literatura (u trenutku prijave prijedloga studijskog programa)

Pirjevec, B., Kesar, O., "Počela turizma", Mikrorad i Ekonomski fakultet, Zagreb, 2002.

Bartoluci, M., Čavlek, N. i suradnici, (2007), "Turizam i sport – razvojni aspekti", Školska knjiga, Zagreb, str. 50-56 Goeldner, C.R., Ritchie, J.R.B. (2003), Tourism - Principles, Practices, Philosophies, John Wiley & Sons, Hoboken

1.12. Broj primjeraka obvezatne literature u odnosu na broj studenata koji trenutačno pohađaju nastavu na predmetu

Naslov Broj primjeraka Broj studenata

Osnove turizma 4

1.13. Načini praćenja kvalitete koji osiguravaju stjecanje izlaznih znanja, vještina i kompetencija

Praćenje kvalitete koja osigurava potrebna znanja i vještine provodit će se aktivnim sudjelovanjem studenata

u nastavi, primjenom naučenog pri izradi seminarskog rada i prezentiranja istog, a napredak studenata putem

dva kolokvija.

PHYSICAL EDUCATION

General information

Lecturer Prof. Tomislav Lopac

Subject Physical Education

Program: Professional study of Economics of Entrepreneurship

Year / Semester: I /I. i II.

Credits and Teaching: study system

ECTS II.sem. 30

Hours (L + E + S) II.sem. 30

Course objectives

The main objective of physical and health education area is settling biopsychosocial motives for

movement as an expression of satisfaction of certain human needs that increase adaptive and creative

abilities in the modern conditions of life and work. A particular aim is to teach students some basic

theoretical and practical knowledge which will be trained to independently lifelong programming and

implementation process of exercise, you create a habit for a healthy lifestyle.

Outline

The programmatic basis of the educational areas of physical education are realized through regular

programs (athletics, basketball, football, volleyball, table tennis, handball, badminton).

student requirements

Regular attendance and active participation in its implementation.

Literature:

Required:

Course description

General information

Course holder Marija Baburić Vranešić, senior lecturer

Course Quality management


Course status Elective

Year III

Credits and Teaching ECTS credits 5 Hours of classes (L+E+S) 45L+30 E



The aim is to familiarize students with the concept of quality, and methods of quality management in enterprises and production processes. Students will acquire the general skills needed to perform quality management in various organizations, as well as specific skills necessary to work in organizations and institutions responsible for standardization, identification and classification of products.


-


After passing the course, students should: • have a basic knowledge about the quality of products and production processes, • develop an understanding of the importance, location and role of the quality and excellence of products and services in achieving the business objective, acquire skills in evaluating and solving specific business problems in the process of establishing and quality management.


Basic theory QUALITY. Defining quality. Defining quality management.

QUALITY AS A FACTOR OF COMPETITIVENESS. Competitive strategies and quality. Value for consumers. The ratio of

value and quality. The relations and the impact of quality on productivity, efficiency and profitability.

ECONOMY QUALITY. The cycle of the formation of product quality. Economy quality construction. Economy Quality

Conformity. The impact of automated technologies on the quality and other performance products and services.

Total quality management. Basic concepts and principles of total quality management. Common action concept and

principles of total quality management. The transition to a system of total quality management. It is used by organizations

applying the system of total quality management.

The ISO 9000. Definition of standards and their types. Standardization and review the most important standards. The basics

of the international standards ISO 9000 and their structure. The purpose and the use of international standards ISO 9000

standards.

TOOLS AND METHODS OF QUALITY MANAGEMENT. The methods and techniques applied in stages of identifying

consumer needs. The methods and techniques applied in the design stages of the product. Methods and techniques used in

the stages of production of goods and provision of services.

QUALITY IN THE DEVELOPMENT OF CROATIAN ECONOMY. Quality management in the Croatian economy. Methods of

evaluating the quality of products and services. Options for improving the quality management system in the Republic of

Croatia.



workshop exercises distance




other________________

1.6. Comments





1 Seminar paper

Experimental work

Written exam

3 Oral exam Essay Research


Report 1 Practical work

Portfolio


Two preliminary exams - 80% Seminar -10% Solving business cases - 10% Students who do not pass colloquia and achieve points from activities in class written exam 80%, seminar work 10% of the business case 10%.


Skoko, H.: Upravljanje kvalitetom, Sinergija d.o.o., Zagreb, 2000.


Lazibat, T.: Upravljanje kvalitetom, Znanstvena knjiga, Zagreb, 2009.

Gryna, F., Juran, J.: Planiranje i analiza kvalitete, Mate, Zagreb, 2002.

Kondić, Ž.: Kvaliteta i metode poboljšanja, Varaždin, 2004.

Ignjac, N.: Mala enciklopedija kvalitete, Oskar, Zagreb, 2001.

Crosby, P.B.: Kvaliteta je besplatna, Privredni vjesnik, Zagreb, 1996.



Upravljanje kvalitetom 4


General Information


Course title Selling and Negotiations Skills


Status Elective

Year 1st year


instruction

ECTS credits 4




The aim of the course is to provide students with knowledge about the foundations of selling and negotiating, and preparing students for management tasks related to the sale as an important part of the company strategy. The knowledge gained in this course can be applied to launching of products on the market, and in a number of situations in which entrepreneurs come into contact with other business, but also private entities. The aim of the course is the training for more effective management of relationships in the business environment.


None.


After passing the course, students should have the ability to: 1. Understand the basics of selling, 2. Develop a successful strategy of selling, 3. Understand the basics of negotiation, 4. Develop skills of a successful negotiator, 5. Develop successful strategies and tactics of negotiation.


INTRODUCTION TO SALE. Selling as a business function for enterprises and as a profession. PRODUCT KNOWLEDGE. Knowledge of products, markets and customers. Selling professionalism. ACCESS TO CUSTOMERS. Preparation of sellers. Search for potential buyers. Research and identification of customer needs. SALES VISIT. Preparing for a sales visit. Sales presentation of products / services. Resolving customers' complaints. The conclusion of the sale. Post-buying contact with customers. SALES AT RETAIL OUTLETS. Dealing with stressful situations. BASICS OF NEGOTIATION. Areas of the sales negotiations. Preparing for the negotiations. The negotiating process. Strategy and tactics of negotiation. The answer to the tactics the opposing party.


lectures


excercises

distance learning

field work

homework

multimedia and

network

laboratory

mentorship

other

___________________

1.6. Comments


Regular and active attendance of lectures, participation in all forms of instruction, preparation and presentation of the seminar, teamwork, solving business cases and tasks.


Attendance Participation


Experimental

Work

Written


Project Continuous

Assessment Report

Practical

Work


Cases 0,4


Two colloquia - 60%


Teamwork in solving business cases – 10%


Students who do not pass colloquia and achieve points from activities in class take written exam 60 %, seminar work 20 % and solving business cases 15 %.


1. Tomašević Lišanin, M.: Profesionalna prodaja i pregovaranje, HUPUP, Zagreb, 2010.

2. Mihić, M.: Upravljanje osobnom prodajom: vještine prodaje i pregovaranja, Ekonomski fakultet Split, Split, 2008.


1. Tomašević Lišanin, M.: Poslovni slučajevi iz prodaje i pregovaranja, HUPUP, Zagreb, 2010.

2. Jobber, D., Lancaster, G.: Selling and Sales Management, Prentice Hall, London, 2007.

3. Futrell, Ch.: Fundamentals of Selling, McGraw-Hill, Irwin, Boston, 2004.



Course description

General information


Course Statistics for Economists I

Study programme Professional study Economics of Entrepreneurship


Year 1st Year, 1st semester





The aim of the course is to teach students to apply statistical methods and skills and acquire

knowledge in the field of descriptive statistics with the aim of using this knowledge in the

analysis, judgments and estimates, and make right business decisions. The aim of the course is

to teach students to use statistical computer applications in solving problems of special

operations.


No prerequisites.



• have a basic knowledge of basic statistical indicators and their interpretation in business

decision making,

• apply the elements of descriptive statistics to solve specific business problems,

• use PC application Microsoft Office Excel to assist in decision making.

1.4. Course content

BASIC TERMS OF STATISTICS. Statistic set. Statistical characteristic. Statistical tables.

Graphs. The cumulative sequences.

MEAN VALUES. The arithmetic mean. Geometric mean. Harmonic mean. The median.

Quartiles. Deciles. Percentiles. Mode.

MEASURES OD DISPERSION. The range of variations. Interquartile. Standard deviation.

The coefficient of variation. The coefficient of quartile deviation. Moments of numeric

sequences.

STANDARSIZED CHARACTERISTICS. Chebyshev’s rule. Z - value. Graphic z - values.

MEASURES OD ASYMMETRY AND KURTOSIS. The coefficient of asymmetry.

Pearson’s measure of asymmetry. Bowley’s measure of asymmetry. Measures of roundness.



workshops


network

exercises distance education field work


other________________

1.6. Comments


Regular and active attendance of lectures and exercises. Homework and continuous

assessment.


Attendance Activity in class 0,25 Seminar paper Experimental work Written exam Oral exam 1 Essay Research Project Continuous assessement 0,25 Report Practical work Portfolio Colloquium 2,25 Homework 0,25


Activity in class - 25.6%

Homework - 25.6%

Continuous assessment - 25.6%

The three colloquium - 56.25%

Oral exam - 25%

Students who do not pass colloquiums and achieve points from activities in teaching and

continuous assessment written homework 6.25%, 56.25% written exam and an oral exam

37.5%.


1. Štambuk, Lj., Devčić, K. (2010.) Statistika – priručnik i zbirka zadataka. Gospić: Veleučilište Nikola Tesla.

2. Šošić, I. (2004.) Primijenjena statistika. Zagreb: Školska knjiga.

3. Šošić, I., Serdar, V. (2002.) Uvod u statistiku. XII. Izdanje. Zagreb: Školska knjiga.


1. Rozga, A. (2006.) Statistika za ekonomiste. Split: Ekonomski fakultet Split.

2. Grčić, B. (2001.). Poslovna statistika u Microsoft Excelu. Split: Veleučilište u Splitu.


Title Number of

titles Number of students


Quality monitoring, which provides the necessary knowledge and skills will be carried out

with active participation of students in the classroom, checking homework, continuous


assessment and student progress through three preliminary tests. Reasonable and appropriate

teaching methods will be controlled by interviewing the students and to the Council for the

quality of teaching at the Polytechnic.

Course description

General information


Course Statistics for Economists II

Study programme Professional study Economics of Entrepreneurship


Year 1st Year, 2nd semester





The aim of the course is to teach students to apply statistical methods and skills and gain

knowledge about the concept of probability for the purpose of using this knowledge in the

analysis, judgments and estimates and make informed business decisions. The aim of the

course is to teach students to use statistical computer applications in solving problems of

special operations.


No prerequisites.



• have a basic knowledge of basic statistical indicators and their interpretation in business

decision making,

• apply the elements of inferential statistics in solving specific business problems,

• use PC application Microsoft Office Excel to assist in decision making.

1.4. Course content

BASICS OF PROBABILITY. Fundamentals of combinatorics: permutations, variations,

combinations. Random variable. Theoretical probability distributions: Binomial, Poisson,

normal, Student, chi-square distribution.

PARAMETEE ESTIMATION AND HYPOTHESIS TESTING. Basic set. The sample. The

representativeness. Sample types. The estimate of mean of the population. The estimation of

proportion of population. Hypotheses. Testing hypothesis about the arithmetic mean of the

population. Testing hypotheses about proportion of population. Chi-square test.

CORRELATION AND REGRESSION. Scatter. Pearson's linear correlation coefficient. The

regression linear model. Residual deviation. The standard deviation and coefficient of

variation regression. Rank correlation.

STATISTICAL ANALYSIS OF TIME SERIES. Types of time series. Graphic and

comparing time series. Basic indicators of development of time series. Individual indices.

Group indices. The linear trend.



workshops exercises distance education field work



other________________

1.6. Comments


Regular and active attendance of lectures and exercises. Homework and continuous

assessment.


Attendance Activity in class 0,25 Seminar paper Experimental work Written exam Oral exam 1 Essay Research Project Continuous assessement 0,25 Report Practical work Portfolio Colloquium 2,25 Homework 0,25

1.9.

Activity in class - 25.6%

Homework - 25.6%

Continuous assessment - 25.6%

The three colloquiums - 56.25%

Oral exam - 25%

Students who do not pass colloquiums and achieve points from activities in teaching and continuous assessment

written homework 06.25%, 56.25% written exam and an oral exam 37.5%.


1. Štambuk, Lj., Devčić, K. (2010.) Statistika – priručnik i zbirka zadataka. Gospić: Veleučilište Nikola Tesla.

2. Šošić, I. (2004.) Primijenjena statistika. Zagreb: Školska knjiga.

3. Šošić, I., Serdar, V. (2002.) Uvod u statistiku. XII. Izdanje. Zagreb: Školska knjiga.


1. Rozga, A. (2006.) Statistika za ekonomiste. Split: Ekonomski fakultet Split.

2. Grčić, B. (2001.). Poslovna statistika u Microsoft Excelu. Split: Veleučilište u Splitu.


Title Number of

titles Number of students



Quality monitoring, which provides the necessary knowledge and skills will be carried out

with active participation of students in the classroom, checking homework, continuous

assessment and student progress through three colloquiums. Reasonable and appropriate

teaching methods will be controlled by interviewing the students and to the Council for the

quality of teaching at the Polytechnic.

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