Basics of good blogging
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All you need to know to create the perfect Blog Basics of Blogging
Transcript of Basics of good blogging
All you need to know to create the perfect Blog
Basics of
Blogging
Who am I ?
Yoann [email protected] 71 54 21 32
1. Marketing strategist2. Professional website
design and optimization3. Trainings and courses on
digital subjects
We help entrepreneurs to Master the power of the web
INTRODUCTIONWhy should you start blogging?
What is a good blog?
Blogging
Your objectivesBusiness - Networking – Personal
branding–New skills
+8 million unique visitors per month
TechCrunch: sold $30m after 5 years
Top 15 Earning blogs
Source : http://onlineincometeacher.com/money/top-earning-blogs/
# Advertising# Affiliation# Brand ambassadorship
How to make money with a blog?
#1 Define a strategy#2 Target an audience#3 Study “competition”
Before you start…
Install analytics to gather information about your
future visitors
#1 CONTENT#2 DESIGN#3 SEO & SMO OPTIMIZATION
3 ingredients to good blogging
« and most of all… patience…»
What do your readers want
from your blog?
# answers people needs or concerns# informs# entertains
Good content…
« Everything comes in time to those
who can wait »
ArticlesBeginners guidesTutorialsInfographicsVideosPicturesEtc…
Types of content
Publish as often as you can
Schedule your postsBe organizedFind your method to write good articles quickly
How to engage your audience?
Easy to read articlesInternal linksNo bugs or long load speedWriting styleCommentsSocial MediaGood design
Lessis
more
# Do not distract users with unnecessary information# Help users to focus on what’s important
Less is more
Use hierarchyto improve
USER EXPERIENCE
# Design your content to make it easy to read# Use titles, bold texts, bullets to show hierarchy in your texts
Design should help navigation
Example
Example
Typography resources:
Font collections :http://www.google.com/fontshttp://www.myfonts.com/https://typekit.com/
To learn more about typo : http://practicaltypography.com/
Examples of typo and link to the Google font used : http://hellohappy.org/beautiful-web-type/
Colors resources:
https://color.adobe.com/, http://www.colourlovers.com/, http://www.0to255.com/
Images resources:
https://unsplash.com/http://photodune.net/http://www.stockvault.net/
ERGONOMY
USEREXPERIENCE
CONVERSION
#1 Facilitate navigation#2 Use call to actions#3 Make content easy to read
How to create a good user experience
ONLINE VISIBILITYHow you make people
come to you
Optimize your blog and your content for search engines
How do you make people come to your blog?
v tBecome notorious on social media
Optimize your blog for
Search Engines
Search Engines
The website that helps you find the other websites
Main searches are made through search engines
Top 3
What does Google want to achieve?
Google grades and classifies all websites, to show best results possible, for one particular search.
40 000 searches per seconds
MECANICS OF SEO
BLOGSOCIAL MEDIA
BLOG
LINK TO
PUBLISHCONTENT
What you should remember
# is a robot# shows results for a particular match# recommends the best websites, it’s a competition !
ķ ĸĴ
BECOME A MUST
Choose appropriate keywords
Bring more visitors to your blog through searches.
#1 Choose hot topics, that people look for#2 Talk the same language than your audience#3 Check competition
Optimize your content for keywords
After choosing a keyword, include it in:
1. URL2. Headings and texts3. Images4. META title and META description
Optimize the blog
for SMO
To be successful you have to convince users, not
search engines
Why social media
Create a community and interact with it to create a relationship based on trust and make people love you.
Twitter Linkedin
ąFacebook
v t
Make your content easy to share
SHAREyour content !
# Adapt the content and the message to the platform# Interact with users
GOOD PRACTICES
Jab, jab, jab, right hook !(Gary Vaynerchuk)
LAST ADVICES
Use AnalyticsTo study visitors behaviour
PAGE
LOAD
SPEED
« 47% of visitors leave a website that does not load within 3 seconds »
THINK MOBILE
# Mobiles and tablets sales
overtake desktops
# New devices means news
habits
# Optimize your blog for
navigation on mobiles
CONCLUSION
Be lean, use feedbacks to improve
TEST
OPTIMIZEMEASURE
Discover more advices about Internet marketing and user experience on our
blog:www.blog.powebco.fr
Yoann Bourdon06 71 54 21 32 - [email protected]
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