Basics of Internet Advertising/Social Media

Matthew I. Ipsan, VP, Interactive Media

The State Media Company

Glossary of Terms

Social Media providers

Marketing terminology

Buzzwords

SEM & SEO

Definitions for each

How they work

How to decide if it should be part of your company’s media mix

Social Media

Differences

How it works

How to decide if it should be part of your company’s media mix

Opt-in & Newsletter Databases

Definitions for each

CANN-SPAM Act

Trends

How to Set Goals/Objectives

Understanding who your target audience is

Understanding where your target audience is

Be realistic with expectations

“To acquire knowledge, one must study; but to acquire wisdom, one must observe.”

-Marilyn vos Savant: Business: Inspirational Quotes

How to Set Goals/Objectives

Budget

Personnel resources

How to buy

How to Measure

Click-thru rate

Phone calls

Special Offers Redeemed

ROI

“It is not so important who starts the game but

who finishes it.”

- John Wooden: Business: Motivation Quotes

Q & A

“Things may come to those who wait, but only the things left by those who hustle”

–Abraham Lincoln