MODULE 17: DESIGN 1

Design is an important editing function.

A designer employs several strategies to enhance readability.

Words and photos communicate together.

Photographs show while captions tell.

Headlines grab while stories explain.

Illustrations communicate, not decorate.

DROP CAP

SECONDARY HEADLINE

PRIMARY HEADLINE

STORY

CONTENTMODULE

EYELINETIGHT SPACING

CAPTIONSFOLIO/ FOLIO TAB

DOMINANT PHOTO

COB PHOTO

LAYOUT LINGO | Every design element serves an important function.

EXPANDED SPACING

CONTENTMODULE

Margins establish boundaries for the content.

The gutter runs down the center of the spread.

Column grids provide alignment and organization.

Picas are the units of measure preferred in graphic design.

Points offer more precision.

MARGINS

GUTTER

COLUMNS

FRAMEWORK | A design is built on a structure of guides including margins, gutter and columns.

MODULE 17: DESIGN 1