Basic Tips on LinkedIn for Business Use - PSIG/DFW-MSDC meeting

Presented by: Shauna Gillens, President & PrincipalMetropolitan Meetings & Events

• tips for getting the most out of LinkedIn

Effective Use of Social Media for Business

Are You Really?

• Quickly outpacing most forms of mass media in terms of REACH, TIME SPENT, and IMPACT

• A new way to connect with prospects and build affinity

• The online word of mouth

• Functions to benefit you– Publish

– Share

– Network

LinkedIn for Business Metropolitan Meetings & Events - © 2010 2

Social Media

Types of social networking sites


What to expect today

• Basic Tips for Use

• Optimizing your LinkedIn profile

• Engaging Others on LinkedIn


Top 10 for LinkedIn1. Profile Key Elements

2. Align & Maintain

3. Add/Remove Connections

4. Improve Your Ranking/SEO

5. References & Recommendations

6. Advanced Search & Blind Reverse

7. Ask/Answer Questions

8. Find Targeted Connections in Groups

9. Apps/Tools

10. Success Measurement


LinkedIn’s latest

• LinkedIn has over 65 million members in

over 200 countries across 7 continents.

• A new member joins LinkedIn

approximately every second, and about

half of its members are outside the U.S.

• Executives from all Fortune 500

companies are LinkedIn members.


Historical summation

Started in May 2003 with 4,500 members 30 days into

establishment

Rounded out the end of 2003 with 81,000 members

April 2004 marked milestone of half a million members

2005 – 4 million

2006 – 8 million

2007 – 15 million

2008 – 33 million

2009 – over 40 million

Currently over – 65+ million



Business social media tools

Setting Up

LinkedIn


Get Started – Sign Up


The basics are FREE!

How to Use

Edit your profile

• Include a photo

• Add previous jobs

• Add education

• Seek recommendations

• Grow your connections


Does your profile need a tune up?

• Personal tag line

• Focused appearance

• Elevator pitch

• Identification of relevant skills/reinforce your credentials

• Explain your experience

• Include affiliations (industry/non-profit) – connections can be made

in most any atmosphere

• Links-Links-Links – send connections to environments you control

• HOW ARE YOU DISTINGUISHED FROM THE CROWD????


Align & Maintain

Update profile when you or your business experience:

– Change(s) in products/services

– New or shifting campaigns

– Territory changes

– Vertical changes

– Web site changes


Add/Remove Connections

Network statistics• Six degrees


Basic

LinkedIn Tips


•Improve Your Ranking

•-Search Engine Optimization-

Optimize your profile summary

• Make your profile

public

• Use your name in the

custom url of your

profile

• KEYWORDS

• Use links in other

places


Post regular status updates

• Let your network know what is going on in

your industry, share your interests and

activities

• Creates dialog opportunities


Optimizing Your

LinkedIn Profile


References & Recommendations

• Seek meaningful recommendations

• Make request supporting previous roles you may have

worked and various positions

• Request recommendations from

colleagues, clients, supervisors, etc.

• Ask for recommendations from your current employer… It’s

easier to get a recommendation while you are employed.

• Ask satisfied customers/clients

• Return the favor if appropriate


Write a Recommendation

• What better way to build good will than to help another person

build their profile?

• If you enjoyed this presentation, feel free…


Advanced search & Blind reverse

• Find important connections

• Search options (title, name, geography,

company, keywords, and more)

• Identify patterns in other businesses


LinkedIn Answers


• Answer someone’s question

• Ask questions or create a simple poll

Use Groups to expand your network

• Groups have targeting discussion forums

• Helps grow your connections

• Keep you informed and abreast of critical issues


http://www.linkedin.com/groups?gid=1841000&trk=myg_ugrp_ovr

http://www.linkedin.com/groups?gid=46028&trk=myg_ugrp_ovr

Applications/Tools

• Enhance value

• Easy to implement

• Allows connection with broader audience

• Gives people a reason to return to your profile and/or pursue your business further


http://www.linkedin.com/opensocialInstallation/preview?_ch_panel_id=1&_applicationId=1800




Measurement

Web Analytics Tracking:

Fan/Like

Links

Coupon codes

Email Distribution

Phone calls


Engaging Others

on LinkedIn


Metropolitan Meetings & Events - © 2010

Profile Lucky 7

1. Complete your profile 100% - but remember 85% quality

trumps 100% nonsense!

2. Use a quality photo as your profile image

3. Use your email address as your last name – some say it works

4. Incorporate as many keywords as possible in your summary,

specialties and other sections

5. Upload contacts – real contacts not your entire email database

6. Recommendations

7. Status Updates – frequent updates

LinkedIn for Business 27

Maximize your profile for SEO, business growth, and lead generation

Questions?


Are you LinkedIn?

LinkedIn.com/in/sgillens

Twitter.com/metromeetings

[email protected]

www.metropolitanmeetingsandevents.com


http://www.linkedin.com/in/sgillens

http://www.linkedin.com/in/sgillens

http://www.twitter.com/metromeetings

http://www.twitter.com/metromeetings

mailto:[email protected]

http://www.metropolitanmeetingsandevents.com/

Basic Tips on LinkedIn for Business Use - PSIG/DFW-MSDC meeting

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